北京市蔬菜物流绩效分析 工商管理专业毕业设计 毕业论文.doc

毕业论文论文题目北京市蔬菜物流绩效分析学院经济管理学院专业年级工商管理042姓名学号指导教师职称教授（2008年6月）中国农业大学教务处制I摘要为了发现和解决北京蔬菜物流供应体系的缺陷或不足，分析物流模式的演化，帮助优化和升级农业产业链，达到上游效益最大化，下游效用最大化的目标，有必要建立起合适的评价体系来考察北京蔬菜的物流供应。本文运用计量学、统计学、经济学等多门学科知识，开展了大量的实际调研工作，采用数理统计，模型拟定等多种研究方法，并结合比较分析，实证分析等多种手段，分析和研究了北京地区蔬菜物流供应链体系的绩效问题，结果表明，农产品供应者批发市场农贸市场消费者仍是北京蔬菜物流的主要模式。关键字蔬菜供应链，绩效，超市，农贸市场IIAbstractInordertodiscoverandsolvethedeficienciesandshortcomingsoftheBeijingfreshvegetablessupplychainsystemandtoanalysisoftheevolutionofthelogisticsmodelssothattohelpoptimizeandupgradetheagriculturalindustrialchain，toachievethegoalofmaximizingtheeffectivenessoftheupstreamandmaximizingtheutilityofdownstream，itisnecessarytoestablishanappropriatemodeltoevaluatetheperformanceofBeijingfreshvegetablessupplychainsystem.Thispaperusemultidisciplineknowledgesuchasmetrology，statistics，economicsandothers，andwithalotofpracticalresearch，usingmathematicalstatistics，developedthemodelandotherresearchmethods，combinedwithacomparativeanalysisofempiricalanalysis，andothermeans，analysisofperformanceofBeijingfreshvegetableslogisticssupplychainsystem.Theresultsshowedthatsuppliersofagriculturalproductsthewholesalemarketafarmersmarketconsumers，arestillthemainmodeofvegetableslogisticsinBeijing.KeywordsVegetableSupplyChain，Performance，Supermarket，FarmersMarketIII目录摘要......................................................................................................................................IAbstract..................................................................................................................................II图表目录................................................................................................................................IV第一章绪论.......................................................................................................................11.1问题的提出..................................................................................................................11.2文献综述.....................................................................................................................11.3研究目标、主要内容与技术路线..................................................................................4第二章国内外农产品物流发展现状分析.............................................................................52.1国外农产品物流发展概况分析......................................................................................52.2国内农产品物流现状分析.............................................................................................62.3本章小结.....................................................................................................................7第三章北京蔬菜物流现状分析...........................................................................................93.1北京蔬菜流通状况分析................................................................................................93.2北京蔬菜物流模式分析...............................................................................................113.3本章小结....................................................................................................................14第四章北京蔬菜物流绩效的计量分析...............................................................................154.1模型设定与建立..........................................................................................................154.2数据整理与回归分析...................................................................................................174.3需求曲线检验及评价...................................................................................................194.4两种终端模式的综合费用率估计.................................................................................214.5绩效指标利润R的曲线的确定.............................................................................224.6模型的实证分析..........................................................................................................234.7本章小结....................................................................................................................24第五章绩效模型的不确定性影响因素...............................................................................255.1需求曲线的影响因素...................................................................................................255.2需求对于价格变化的滞后性........................................................................................265.3费用的不确定性的影响...............................................................................................265.4消费者偏好的影响......................................................................................................275.5宏观经济因素与政策的影响........................................................................................275.6本章小结....................................................................................................................27第六章结论与政策建议....................................................................................................286.1研究结论....................................................................................................................286.2政策建议....................................................................................................................286.3进一步研究建议..........................................................................................................29致谢..................................................................................................................................30参考文献................................................................................................................................31附件.......................................................................................................................................32