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新闻传播学论文-On Teaching of Bilingual Journalism Education in China.doc

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新闻传播学论文-On Teaching of Bilingual Journalism Education in China.doc

新闻传播学论文ONTEACHINGOFBILINGUALJOURNALISMEDUCATIONINCHINAABSTRACTBILINGUALJOURNALISMEDUCATIONKNOWNASINTERNATIONALJOURNALISMEDUCATIONINCHINAAIMSTOTRAINJOURNALISMPROFESSIONALSWHOCANWORKINBOTHENGLISHANDCHINESEMEDIAORGANIZATIONSHAVINGDEVELOPEDRAPIDLYINTHEPASTDECADE,BILINGUALJOURNALISMEDUCATIONBJEPROGRAMSAREINAUNIQUEJOURNALISMEDUCATIONPOSITIONINCHINABYCOMBININGENGLISHSTYLEJOURNALISTICPRACTICEANDCONCEPTSWITHENGLISHLEARNINGTHISPAPERFIRSTPROVIDESAREVIEWOFTHEDEVELOPMENTOFBJEINCHINA,THENEXPLORESTHEADVANTAGESANDDISADVANTAGESOFTHEBJETEACHINGMODELINCHINAANDOFFERSTHERESULTSOFACASESTUDYOFTHEBJEPROGRAMATSHANGHAIINTERNATIONALSTUDIESUNIVERSITYSISU,WITHFOCUSEDDISCUSSIONSONSTUDENTS’JOBORIENTATIONANDOVERALLCOURSEARRANGEMENTOFTHESCHOOL’SBJEPROGRAMTHEPAPERALSOPROVIDESANANALYSISOFTHECHALLENGESTHATBJEPROGRAMSFACEINCHINAINTHEEND,ANASSESSMENTISMADEOFBJEDEVELOPMENTTRENDSINCHINAINTHEPASTDECADE,BILINGUALJOURNALISMEDUCATIONINCHINAKNOWNASINTERNATIONALJOURNALISMEDUCATIONINCHINAHASDEVELOPEDRAPIDLYTHEPROGRAM,AIMEDATTRAININGFUTUREREPORTERSANDEDITORSWHOCOMMANDBOTHENGLISHLANGUAGEANDJOURNALISTICSKILLSANDAREABLETOWORKINBOTHCHINESEANDENGLISHMEDIAINSTITUTIONSATHOMEANDABROAD,ENJOYSAUNIQUEPOSITIONINTHECONTEMPORARYJOURNALISMEDUCATIONINCHINATHISPAPERFIRSTPROVIDESAREVIEWOFTHEDEVELOPMENTOFBJEINCHINA,THENEXPLORESTHEADVANTAGESANDDISADVANTAGESOFTHEEXISTINGBJETEACHINGMODELOFINCHINABYREFERRINGTOACASESTUDYOFABJEPROGRAMATSHANGHAIINTERNATIONALSTUDIESUNIVERSITYSISU,ONEOFTHEPIONEERUNIVERSITIESINCHINAINBJESINCETHE1980S,WITHFOCUSEDDISCUSSIONSONSTUDENTS’JOBORIENTATIONANDOVERALLCOURSEARRANGEMENTOFITSBJEPROGRAMBASEDONACASESTUDY,THISPAPERALSOOFFERSANANALYSISOFTHECHALLENGESBJEFACESINCHINAFINALLY,ANASSESSMENTISPRESENTEDABOUTTHEFUTURETRENDSOFBJEINCHINAINACHINESEENVIRONMENTDEVELOPMENTOFBILINGUALJOURNALISMEDUCATIONBJEINCHINABJEINCHINACANBETRACEDTOTHE1920SWHENYANCHINGUNIVERSITYNOWBEIJINGUNIVERSITYINBEIJING,FUDANUNIVERSITYANDSTJOHN’SUNIVERSITYINSHANGHAISTARTEDUSSTYLEJOURNALISMPROGRAMSINWHICHMOSTCOURSESWEREPRESENTEDINENGLISHAFTER1949,BJEWASTERMINATEDASUNIVERSITIESINCHINAABANDONEDTHEAMERICANJOURNALISMMODELANDFOLLOWEDTHESOVIETMODELINFACT,BJEWASNOTRESUMEDINCHINAUNTILTHEEARLY1980SWHENCHINA’SACADEMYOFSOCIALSCIENCEFIRSTSTARTEDAGRADUATEBILINGUALJOURNALISMPROGRAMFOCUSINGONENGLISHNEWSWRITINGANDEDITINGANDTHEBEIJINGBROADCASTINGINSTITUTEBEGANABILINGUALJOURNALISMPROGRAMFORUNDERGRADUATESINITSENGLISHDEPARTMENTHOWEVER,ITWASONLYAFTER1983THATTHEBJEBOOMBEGANINCHINAWHENFIVEMOREUNIVERSITIESSTARTEDBILINGUALJOURNALISMPROGRAMSTHEBJEPROGRAMSMOSTOFTHEMKNOWNASINTERNATIONALJOURNALISMPROGRAMSWEREINITIATEDASDUALBACHELORDEGREEPROGRAMS,INWHICHSTUDENTSRECEIVEDBACHELORDEGREESASENGLISHMAJORSANDALSOBADEGREESININTERNATIONALJOURNALISMAFTERTHREEYEARSOFEXTENSIVEWESTERNSTYLEJOURNALISTICTRAININGMOSTENGLISHLANGUAGEJOURNALISTICTRAININGWASPROVIDEDBYJOURNALISMPROFESSORSANDMEDIAPRACTITIONERSKNOWNASFOREIGNEXPERTSFROMTHEUNITEDSTATES,GREATBRITAINANDAUSTRALIA,WHOWEREEITHERFUNDEDBYSUCHNONPROFITORGANIZATIONSASTHEFULBRIGHTFOUNDATIONANDTHEFORDFOUNDATIONOREMPLOYEDBYCHINESEUNIVERSITIESCHINA’SENGLISHLANGUAGEMEDIAINSTITUTIONSSUCHASXINHUANEWSAGENCY,CCTV,CHINADAILYANDRADIOCHINAINTERNATIONALALSOSENTREPORTERSANDEDITORSTOTHESECAMPUSES,TORECRUITMOREQUALIFIEDFUTURESTAFFMEMEBERSIN1983THEFIVEPROGRAMS,TOGETHERWITHTHEONEATBEIJINGBROADCASTINGINSTITUTE,ENROLLEDANESTIMATED176BJESTUDENTSASARESULT,BJEWASHAILEDASADRAMATICREFORMINTHEHISTORYOFJOURNALISMEDUCATIONINCHINAATTHETIMEFORTHENEXTTENYEARS,WITHTHEWITHDRAWALOFFINANCIALSUPPORTFROMCHINESEGOVERNMENTANDMEDIAINSTITUTIONS,MOSTBJEPROGRAMSINCHINASTOPPEDTHEPRACTICEOFENROLLINGDUALBASTUDENTSANDSTARTEDTORECRUITUNDERGRADUATEANDGRADUATESTUDENTSINTHEPASTFIVEYEARS,MOREUNIVERSITIESHAVESTARTEDOREXPANDEDTHEIRBJEPROGRAMSGUANGDONGUNIVERSITYOFFOREIGNSTUDIESSTARTEDABJEPROGRAMIN1999ANDSHANGTOUUNIVERSITYIN2001BEIJINGUNIVERSITYEXPANDEDTHEPROGRAMINTHEIRNEWLYFOUNDSCHOOLOFJOURNALISMANDCOMMUNICATIONOTHERUNIVERSITIESSUCHASWUHANANDTSINGHUAARETRYINGTOINCLUDEMOREENGLISHJOURNALISMCOURSESINTHEIRCURRICULAEVENTHOUGHTHEYDONOTHAVEBJEPROGRAMSREASONSFORCHINATOPROMOTEBJETHEREASONSFORCHINATOINITIATEANDPROMOTEBJEINTHEPAST20YEARSAREMULTIFOLDFIRST,ITISARESULTOFTHEENGLISHDOMINANCEINTHEAREAOFINTERNATIONALCOMMUNICATIONASENGLISHSERVESASAKINDOF“INTERNATIONALLANGUAGE”INTHECURRENTGLOBALCOMMUNICATION,ITISNATURALFORCHINA,ACOUNTRYTHATSTRIVESFORABETTERNATIONALIMAGEINTHEINTERNATIONALARENA,TOTRAINTHROUGHBJEITSOWNREPORTERSANDEDITORSWHOCANWORKINBOTHENGLISHANDCHINESESECOND,ASCHINA’SECONOMYCONTINUESTOBOOMATARATEOFABOUT10,THEMEDIAINDUSTRYINCLUDINGENGLISHANDCHINESEMEDIAHASBECOMETHEFOURTHMOSTPROFITABLEINDUSTRYINCHINA,WITHMORETHAN50NEWSPAPERCHAINSANDRADIOANDTVGROUPSTHEINTERNETMEDIAAREALSODEVELOPINGRAPIDLYTHE13THANNUALREPORTOFCNNICONJANUARY15,2004SHOWSTHATASOFDECEMBER31,2003,TOTALNUMBEROFNETIZENSINCHINAIS795MILLION,THESECONDLARGESTNUMBERINTHEWORLDTHEFASTDEVELOPMENTOFCHINA’SMEDIAINDUSTRYSURELYCALLSFORMOREINTERNATIONALNAMELYBJEREPORTINGANDEDITINGSTAFFMEMBERSTHREESPECIFICFACTORSARECONTRIBUTINGTOTHERAPIDDEVELOPMENTOFBJEANDTHEINCREASINGDEMANDFORBILINGUALJOURNALISTSANDEDITORSINCHINA1MOREANDMOREMEDIAINSTITUTIONSINCHINAAREBECOMINGBILINGUALENGLISHANDCHINESE,EVENMULTILINGUALNOTONLYDOENGLISHLANGUAGEMEDIALIKECCTV9,CHINADAILYANDSHANGHAIDAILYRECRUITBJEGRADUATES,BUTCHINESELANGUAGEMEDIAORGANIZATIONSAREALSOWILLINGTOENROLLBILINGUALJOURNALISTICSTAFFMEMBERS,WHOCANDIRECTLYINTERVIEWENGLISHSPEAKINGPEOPLEINSIDEANDOUTSIDECHINALIUHONG,ANEDITORINCHIEFOFJOBWEEK,ANEWLYFOUNDEDWEEKLYNEWSPAPERINSHANGHAI,FOUNDTHATITISHARDTOATTRACTBJEGRADUATESTOHERNEWSPAPERASHERPUBLICATIONISNOTBIGENOUGHANDTHESALARYFROMOTHERMEDIAORGANIZATIONSISMORECOMPETITIVEBESIDES,BJESTUDENTSWHODIDTHEIRINTERNSHIPSATDIFFERENTNEWSPAPERAGENCIESFOUNDTHATTHEYWEREGIVENMOREOPPORTUNITIESINTHEIRJOBSSIMPLYBECAUSETHEYHAVETHEABILITYTOUSETHEENGLISHLANGUAGEALONGWITHTHEIRBASICJOURNALISTICSKILLS2MORECHINESEUNIVERSITIESHAVESTARTEDJOURNALISMPROGRAMSINTHEPASTDECADEIN1992,CHINAONLYHAD52SCHOOLSOFJOURNALISMAND77JOURNALISMDEPARTMENTSTENYEARSLATER,IN2002,THOSENUMBERSJUMPEDTO96AND232,RESPECTIVELYFROM2002TO2003,THENUMBEROFJOURNALISMPROGRAMSHASREACHED323,ANINCREASEOF91JOURNALISMPROGRAMSINJUSTONEYEARTOENHANCECOMPETITIVENESSFORTHEIRJOURNALISMGRADUATESINTHEJOBMARKET,JOURNALISMPROGRAMSINDIFFERENTUNIVERSITIESARESTRIVINGTODEVELOPADISTINCTIONFORTHEIRPROGRAMSANDTHEYHAVEFOUNDBJETOBEAGOODOPTION3MEDIAINSTITUTIONSANDPROFESSIONALSINCHINAAREEAGERTOLEARNFROMTHEWESTERNJOURNALISTICPRACTICESTOENHANCETHEIRINTERNATIONALINFLUENCEFOREXAMPLE,SOUTHERNWEEKLYNANFANGZHOUMO,APOPULARWEEKLYNEWSPAPERINCHINA,ADVOCATESPUBLICLYTHATITISFOLLOWINGTHEMODELOFTHENEWYORKTIMESTHENEWLYFOUNDEDSCHOOLOFJOURNALISMATTSINGHUAUNIVERSITYISTRYINGTOENHANCEITSINFLUENCEBYIMPORTINGASERIESOFORIGINALENGLISHTEXTBOOKSONJOURNALISMANDCOMMUNICATIONBJEHASSURELYCATEREDTOALLTHENEEDSCASESTUDYOFBJETOHAVEABETTERUNDERSTANDINGOFTHEBJETEACHINGMODELINCHINA,PARTICULARLYITSDEVELOPMENTINTHEPAST20YEARS,THISPAPERHASSELECTEDTHEBJEUNDERGRADUATEPROGRAMATSHANGHAIINTERNATIONALSTUDIESUNIVERSITYSISUFORACASESTUDYTHREEREASONSARECITEDTOHAVESELECTEDTHEBJEUNDERGRADUATEPROGRAMATSISUFORTHECASESTUDYFIRST,SISUISONEOFTHEPIONEERSINSTARTINGITSBJEPROGRAMANDHASENJOYEDAGOODREPUTATIONINTHEAREATHROUGHOUTTHECOUNTRY;SECOND,DESPITEITSCHANGESFROMDUALBADEGREEHOLDERSTOUNDERGRADUATESASWELLASGRADUATESINTHEPAST20YEARS,SISUHASCONTINUOUSLYRUNITSBJEPROGRAMANDKEPTITSSEQUENTIALFOCUSONINTERNATIONALJOURNALISMEVERSINCEITSSTARTIN1983;FINALLY,SISU,WHICHSTARTEDASAFOREIGNLANGUAGESCHOOL,CANBESTDEMONSTRATEANDALSOREPRESENTTHEEXISTINGBJETEACHINGMODELINCHINABECAUSELANGUAGEISAKEYELEMENTINUNDERSTANDINGTHEBJEMODELINCHINATHECASESTUDYOFTHEBJEUNDERGRADUATEPROGRAMATSISUINTHISPAPERISGOINGTOFOCUSONTHEBJESTUDENTS’FIRSTJOBORIENTATIONANDOVERALLCOURSEARRANGEMENTCURRICULUM,BECAUSEJOBORIENTATIONCANREFLECTITSCOMPETITIVENESSANDCURRICULUMCANDEMONSTRATEITUNIQUENESSCORRESPONDINGTOTHEABOVEREASONSFORCHINATOPROMOTEBJEPROGRAMS,TABLEONEHASCONFIRMEDTHEGOODJOBPROSPECTSFORBJESTUDENTSATSISUFROM20012003INTHEPASTTHREEYEARS,HALFOFTHEBJESTUDENTSATSISUCANFINDJOBSINLARGEINFLUENTIALMEDIAORGANIZATIONSINCHINAATTHENATIONALANDREGIONALLEVELS,SUCHASXINHUANEWSAGENCY,JIEFANGDAILY,CCTVANDSHANGHAITELEVISIONSTATION,INSTEADOFSMALLSCALEMEDIAATTHECOMMUNITYLEVELTHISEXPLAINSTHEPURPOSEOFTHEIRBJETRAINING,ASLARGEANDINFLUENTIALMEDIATENDTOUSEMOREOFTHEIRENGLISHSKILLSWHILESMALLSIZEMEDIADONOTNEEDTHEIRENGLISHSKILLSASTHEYONLYFOCUSONLOCALCHINESECOMMUNITIESTABLEONEBJESTUDENTS’FIRSTJOBSATSISU20012003,ALLINSTUDENTS’FIRSTJOBS200120022003INFLUENTIALMEDIA567741465472GOVERNMENTORGANS1622488755BANKS0732566OVERSEASSTUDY811976755GRADUATESTUDY5411221132FOREIGNFIRMS541244189OTHERS81121951132THISJOBORIENTATIONFOCUSINGONENGLISHSKILLSISALSOOBVIOUSINBJESTUDENTS’SELECTIONOFBANKSANDFOREIGNFIRMSLESSTHAN10ENGAGEDINPUBLICRELATIONS,ADVERTISING,ANDMARKETINGTHESEAREALLHIGHLYPAIDJOBSTHATREQUIREGOODCOMMANDOFENGLISHINCOMMUNICATIONWITHPEOPLEFROMDIFFERENTCULTURESOFCOURSE,THEHIGHSALARYISALSOTHEMOSTIMPORTANTFACTORFORGRADUATESTOGOTOBANKS,FOREIGNFIRMSANDCOMPANIES,WHERETHEYCANWORKWITHOUTANINTERPRETEROFCOURSE,MOSTOTHERSLESSTHAN20STILLPREFERTOSEEKHIGHEREDUCATIONATHOMEANDABROAD,ACHANNELFOREVENHIGHERPERSONALDEVELOPMENTWHICHMAYALSOBERELATEDTOTHEIRENGLISHSKILLSTHEIRHIGHMARKSOFTOEFLANDGREHAVEQUALIFIEDTHEMWITHSCHOLARSHIPSINCOUNTRIESLIKETHEUNITEDSTATESEVENTHOUGHGOVERNMENTORGANSARECONSIDEREDPRESTIGIOUSJOBSINCHINA,THENUMBEROFBJESTUDENTSGOINGTOWORKINGOVERNMENTISDECREASINGFROM16TO7INRECENTYEARS,WHICHMAYINDICATEALIBERALTRENDAMONGBJESTUDENTSTHEENGLISHABILITYOFBJESTUDENTSATSISUISSURELYGUARANTEEDBYTHEIREXTENSIVEENGLISHTRAININGBOTHINTHEIRENGLISHCOURSESANDJOURNALISMCLASSESCONDUCTEDINENGLISHWHILEOTHERJOURNALISMSTUDENTSHAVEALMOSTALLTHEIRCOURSESINCHINESE,THECURRICULUMOFTHEBJEPROGRAMATSISUHASAPREDOMINANTLYHIGHERPROPORTIONOFENGLISHCOURSESFORSTUDENTSASISSHOWEDINTABLETWO,THECURRICULUMOFTHEBJEPROGRAMATSISUCANBASICALLYBEDIVIDEDINTOFOURCATEGORIESEXCLUDINGINTERNSHIP,8CREDITS,ABOUT5GENERALCOURSESINCHINESE46CREDITS,2788,REQUIREDENGLISHLANGUAGECOURSES52CREDITS,3152,REQUIREDJOURNALISMCOURSESINENGLISH,22CREDITS,1333ANDINCHINESE,10CREDITS,606ANDELECTIVEJOURNALISMCOURSESALSOINENGLISH,14CREDITS,788ANDINCHINESE,13CREDITS,8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