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FACEBOOK效应(英文版).pdf

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FACEBOOK效应(英文版).pdf

RKUS260CAN340INLITLEMORETHANHALFADECADE,FACEBOKHASGONEFROMADORMOMNOVELTYTOACOMPANYWITH50MILIONUSERSITISONEOFTHEFASTESTGROWINGCOMPANIESINHISTORY,ANESNTIALPARTOFTHESOCIALIFENOTNLYOFTENAGERSBUTHUNDRESOFMILIONSOFADULTSWORLDWIDEASFACEBOKSPREADSAROUNDTHEGLOBE,ITCREATSURPISNGEFCTSEVNBECOMINGINSTRUMENTALINPOLITCALPROTESTFROMCOLMBIATOIRANVETRANTECHNOLGYREPORTERDAVIDKIRKPATRICKHADTHEFULCOPERATIONFFACEBOKSEYXECUTIVESINRESARCHINGTHISFASCINATINGHISTORYOFTHECOMPANYANDITSIMPACTONURLIVESKIRKPATRICKTELSUSHOWFACEBOKWASCREATD,WHYITHASFLOURISHED,ANDWHERITISGOINGEXTHECHRONICLESITSUCCESSANDMISTEPS,ANDGIVESREADERSTHEMOSTCOMPLETASESMNTANYWHEROFOUNDERANDCEOMARKZUCKERBERG,THECNTRALFIGUREINTHECOMPANYSREMARKABLEASCENTTHISITHEFACEBOKSTORYTHATCANBEFOUNDOWHERELSHOWDIANIETNYEAROLDHARVARDSTUDENTCREATACOMPANYTHATHASTRANSFORMEDTHEINTERNETANDHOWDIHEGROWITOITSCURENTENORMUSSIZEKIRKPATRICKSHOWSHOWZUCKERBERGSTEADFASTLYREFUSEDTOCMPROMISEHISVISON,ISITENTLYFOCUSINGONGROWTHOVERPROFITSANDPREACHINGTHATFACEBOKMUSTDOMINATEHISWORDCOMMUNICATIONONTHEINTERNETINTHEPROCES,HEANDASMLGROUPOFKEYXECUTIVESHAVECREATDACOMPANYTHATHASCHANGEDSOCIALIFEINTHEUNITEDSTAESANDELSWHER,ACOMPANYTHATHASBECOMEAUBIQUITOUSPRESNCEINMARKETING,ALTERINGPOLITCS,BUSINES,ANDEVNOURSENSEOFUROWNIDENTIYTHISITHEFACEBOKEFECT_THEIFACEBOKEFCTTHEINSIDESTORYOFTHECOMPANYTHATISCONECTINGTHEWORLDDAVIDKIRKPATRICKSIMONSCHUSTERNEWYORKLONDONTORNTOSYDNEYISIMONSCHUSTER1230AVENUEOFTHEAMERICASNEWYORK,NY1020COPYRIGHT201BYDAVIDKIRKPATRICKALRIGHTSRESRVED,INCLUDINGTHERIGHTOREPRODUCETHISBOKORPORTINSTHEROFINAYFORMWHATSOEVRFORINFORMATIONADRESSIMONSCHUSTERSUBSIDIARYRIGHTSDEPARTMENT,1250AVENUEOFTHEAMERICAS,NEWYORK,NY1020FIRSTSIMONSCHUSTERHARDCOVERDITONJUNE201SIMONSCHUSTERANDCOLPHONARERGISTERDTRADEMARKSOFSIMONSCHUSTER,INCFORINFORMATIONABOUTSPECIALDISCOUNTSFORBULKPURCHASE,PLEASECONTACTSIMONSCHUSTERSPECIALSALESAT186506194ORBUSINESSIMONADSCHUSTERCOMTHESIMONSCHUSTERSPEAKERSBUREAUCANBRINGAUTHORSTOYURLIVEEVNTFORMREINFORMATIONORTOBOKANEVNTCONTACTHESIMONSCHUSTERSPEAKERSBUREAUT1862483049ORVISTOURWEBSITEATWSIMONSPEAKERSCOMDESIGNEDBYNANCYSINGERMANUFACTUREDINTHEUNITEDSTAESOFAMERICA10987654321LIBRAYOFCONGRESCATLOGININPUBLICATIONDATKIRKPATRICK,DAVID,ATETHEFACEBOKEFCTTHEINSIDESTORYOFTHECOMPANYTHATISCONECTINGTHEWORLD/DAVIDKIRKPATRICKPCMINCLUDESBILIOGRAPHICALREFRENCESANDINDEX1FACEBOKFIRM2INTERNETINDUSTRYUNITEDSTAES3ONLIESOCIALNETWORKSHISTORYITITLEHD968U64F352013876106754DC209051983ISBN978143910214ISBN9781439109809EBOKTOELENANDCLARCONTETSPROLGUETHEFACEBOKEFECT11THEBEGINIG192PALOALTO423SOCIALNETWORKINGANDTHEINTERNET64FAL204865INVESTORS1076BECOMINGACOMPANY1287FAL2051498THECEO159920618010PRIVACY191THEPLATFORM2151215BILION23513MAKINGMONEY25614FACEBOKANDTHEWORLD27415CHANGIOURINSTIUTIONS28716THEEVOLUTIONFFACEBOK30217THEFUTRE318POSTCRIPT34ACKNOWLEDGMENTS36ANOTEONREPORTINGFORTHISBOK38NOTES340ADITONALREADING35INDEX35THEFACEBOKEFCTPROLGUETHEFACEBOKEFECTOSCARMORALESWASFEDUPITWASHOLIDAYTIMEINHISHOMETWNOFBARRANQUILA,COLMBIA,JUSTAFTERTHE208NEWYEARTHEGNTLESPIRTEDCIVILENGIERWITHAGIFTORCOMPUTERSWASPENDIGHISDAYSATHEBUCOLICNEARBYEACHESWITHISEXTNDEFAMILYBUTDESPITETHEOLIDAYS,LIKEMUCHOFTHECOUNTRYHISTHOUGHTSWERDARK,ANDOCUPIEDWITHTESUFERINGOFALITLEBOYNAMEDEMMANUELEMMANUELWASTHEFOURYEAROLDSONFCLARROJAS,WHOADBENAHOSTAGEINTHEJUNGLESOFCOLMBIAFORSIXYEARSHERSONHADBENBORNWHILESHEWASHELDBYTHEGUERILASOFTHEREVOLUTIONARYARMEDFORCESOFCOLMBIA,KNOWNBYITSSPANISHINITALS,FARCFARCHELDATOTALOFSEVNHUNDREHOSTAGES,INCLUDINGCOLMBIANPRESIDENTIALCANDIATEINGRIDBETANCOURT,KIDNAPEDALONGWITHROJASDURINGTHE202CAMPIGNSYMPATHYANDSADNESABOUTHEPLIGHTOFFARCSHOSTAGESWASNEVRPRESNTFACTINCONTEMPORAYCOLMBIA,ASWASFEARBOUTWHATTHEPOWERFULANDMURDEROUSREVOLUTIONARYARMYMIGHTDONEXTODISRUPTHECOUNTRYBUTHECASEOFEMMANUELHADLATELYACQUIREDOUTSIZEDPROMINECEINTHEPOULARPRESFORSOMETIMEPRESIDENTHUGOCHAVEZOFNEIGHBORINGVENZUELAHDBENATEMPTINGTONEGOTIATEWITHFARCABOUTRELASINGBETANCOURTANDOTHERSTHENABRUPTLYINLATEDECMBERTHEGUERILASNOUNCEDTHATHEYWOULDSONTURNOVERROJAS,HERSONEMMANUEL,ANDANOTHERHOSTAGETOCHAVEZINANTIONEXHAUSTEDFROMADECADESLONGBATLEWITHTEVIOLENTGUERILAS,THISWASRAEPIECOFGODNEWSPEOPLEWERLONGIFORAGIFT,FORAMIRACLE,SAYSMORALES,THIRTYTWOANDEMMANUELWASSYMBOLTHEWHOLECOUNTRYWASFELINGTHEPROMISETLEASELTEMMANUELGETHISFREDOMWEWOULDLIKETHATSACHRISTMASPRESNTFROMFARC/BUTASTHENWYEARRIVED,EMMANUELSTILHADNTBENFREDTHEN,ITHEFIRSTDAYSOFJANUARY,COLMBIANPRESIDENTALVAROURIBEWENTONATIONALTELVISONTODELIVERTHESHOCKINGNEWSTHATITAPEARDTHEFACEBOKEFCTTHATEMMANUELWASNOTEVNITHEPOSESIONFFARCITURNEDOUTEMMANUELHADBECOMESERIOUSLYILSOMETIMEEARLIER,ANDFARCHADTAKENHIMAWYFROMHISMOTHER,CLAR,ANDUMPEDHIMWITHAPEASANTFAMILYHEWASNOW,UNEXPECTDLY,INTHEGOVERNMETSHANDSTHENATIONWASTILONHOLIDAYWITHPLENTYOFTIMETOWATCHTENEWS,HICWASLABOUTPOR,SICK,ABNDONEDEMMANUELMORALESPOLITCALYENGAEDXTENDEFAMILY,HANGIOUTBYDAYTHEBACH,DEBATEDWHATMIGHTHAPENEXTPEOPLEWERHAPYBECAUSETHEKIDWASAFE,BUTWEERSOFUCKINGANGRY,MORALESAYSFORGIVEMFORUSINGTHATWORDBUTWEFLTASULTEDBYFARCHOWCOULDTHEYDARENGOTIATEFORTHELIFEOFAKIDTHEYDINTEVNHAVEPEOPLEFLTHISWASTOMUCHHOWMUCHLONGERWASFARCGOINGTOPLAYWITHUSANDLIETOUSMORA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