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Facebook在中东和北非的应用(英文版).pdf

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Facebook在中东和北非的应用(英文版).pdf

FacebookUsageintheMiddleEastNorthAfricaFacebookusagesoarsintheMiddleEastNorthAfricaMENAregionJune1,2011ByAbbasAlidinaAbbasAlidinawithMurtazaAmarsiMurtazaAmarsiAboutUs1June1,2011Logicks.comTheMENAFacebookDigestanalysestheusageofFacebookintheMiddleEastNorthAfricaMENA.ThekeyfindingsofthisreportareTheMENAregionishometoapproximatelya10thoftheworldsFacebookusers.Currently,theregionhasover56MillionFacebookusers,representingamarketpenetrationof16.Overthelastyear,morethan19MillionpeopleinMENAjoinedFacebook.Thisrepresentsaoneyeargrowthrateof51.WhilethemajorityofMENAusersbrowseFacebookinEnglish,morethan9.4MillionusersbrowseinArabic,representing16.9oftheoverallMENAFacebookuserbase.FacebookusageinMENAisdominatedbyMales.62.8ofusersareMalesand35.4ofusersareFemalesMorethan36.3MillionFacebookusersinMENAarebetweentheagesof18and34.81.8oftheoverallMENAFacebookuserbaseis18yearsofageorolder.1.0SummaryAboutUs22.0CountriesMENAJune1,2011Logicks.comUsageByCountryAboutUs3CountryPopulationFacebookUsersFacebookPenetrationAlgeria36,300,0002,144,7405.9Bahrain1,262,000281,52022.3Djibouti889,00055,3406.2Egypt80,266,0007,383,0809.2Iraq31,672,000789,1602.5Jordan6,187,0001,576,34025.5Kuwait2,737,000735,42026.9Lebanon4,228,0001,227,90029.0Libya6,355,00045,8800.7Morocco32,152,0003,476,32010.8Oman2,694,094261,1609.7Palestine3,935,249585,02014.9Qatar1,696,563311,86018.4SaudiArabia27,136,9773,840,50014.2Tunisia10,549,1002,512,76023.8Turkey73,722,98828,455,82038.6UnitedArabEmirates4,599,0002,237,88148.7Yemen22,492,035359,4001.6Totals352,539,07656,280,10116.02.0CountriesMENA2.1UsersandPenetrationbyCountryJune1,2011Logicks.comFacebookMarketPenetrationFacebookUsers/PopulationAboutUs42.2NumberofFacebookUsersbyCountryJune1,2011Logicks.com2.0CountriesMENA05,000,00010,000,00015,000,00020,000,00025,000,00030,000,000YemenUnitedArabEmiratesTurkeyTunisiaSaudiArabiaQatarPalestineOmanMoroccoLibyaLebanonKuwaitJordanIraqEgyptDjiboutiBahrainAlgeriaNumberofFacebookUsersAboutUs52.3FacebookUserDistributionbyCountry2.0CountriesMENAJune1,2011Logicks.comYemen0.6UnitedArabEmirates4.0Turkey50.6Tunisia4.5SaudiArabia6.8Qatar0.6Palestine1.0Oman0.5Morocco6.2Libya0.1Lebanon2.2Kuwait1.3Jordan2.8Iraq1.4Egypt13.1Djibouti0.1Bahrain0.5Algeria3.8AboutUs62.4FacebookMarketPenetrationbyCountryJune1,2011Logicks.com2.0CountriesMENA0.010.020.030.040.050.060.0YemenUnitedArabEmiratesTurkeyTunisiaSaudiArabiaQatarPalestineOmanMoroccoLibyaLebanonKuwaitJordanIraqEgyptDjiboutiBahrainAlgeriaFacebookMarketPenetrationAboutUs7June1,2011Logicks.comGrowthByCountry3.0Growth1YearMENAAboutUs8CountryGrowth1Year1YearGrowthAlgeria1,299,740153.8Bahrain66,52030.9Djibouti26,34090.8Egypt4,023,080119.7Iraq600,160317.5Jordan692,34078.3Kuwait237,42047.7Lebanon296,90031.9Libya98,12068.1Morocco1,709,32096.7Oman109,16071.8Palestine406,020226.8Qatar61,14016.4SaudiArabia1,573,50069.4Tunisia957,76061.6Turkey6,278,82028.3UnitedArabEmirates621,88138.5Yemen262,400270.5Totals19,002,10151.03.0Growth1YearMENA3.1FacebookGrowthandGrowthbyCountry1YearJune1,2011Logicks.com

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