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Facebook在中东和北非的应用(英文版).pdf

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Facebook在中东和北非的应用(英文版).pdf

FACEBOOKUSAGEINTHEMIDDLEEASTNORTHAFRICAFACEBOOKUSAGESOARSINTHEMIDDLEEASTNORTHAFRICAMENAREGIONJUNE1,2011BYABBASALIDINAABBASALIDINAWITHMURTAZAAMARSIMURTAZAAMARSIABOUTUS1JUNE1,2011LOGICKSCOMTHEMENAFACEBOOKDIGESTANALYSESTHEUSAGEOFFACEBOOKINTHEMIDDLEEASTNORTHAFRICAMENATHEKEYFINDINGSOFTHISREPORTARETHEMENAREGIONISHOMETOAPPROXIMATELYA10THOFTHEWORLD’SFACEBOOKUSERSCURRENTLY,THEREGIONHASOVER56MILLIONFACEBOOKUSERS,REPRESENTINGAMARKETPENETRATIONOF16OVERTHELASTYEAR,MORETHAN19MILLIONPEOPLEINMENAJOINEDFACEBOOKTHISREPRESENTSAONEYEARGROWTHRATEOF51WHILETHEMAJORITYOFMENAUSERSBROWSEFACEBOOKINENGLISH,MORETHAN94MILLIONUSERSBROWSEINARABIC,REPRESENTING169OFTHEOVERALLMENAFACEBOOKUSERBASEFACEBOOKUSAGEINMENAISDOMINATEDBYMALES628OFUSERSAREMALESAND354OFUSERSAREFEMALESMORETHAN363MILLIONFACEBOOKUSERSINMENAAREBETWEENTHEAGESOF18AND34818OFTHEOVERALLMENAFACEBOOKUSERBASEIS18YEARSOFAGEOROLDER10SUMMARYABOUTUS220COUNTRIESMENAJUNE1,2011LOGICKSCOMUSAGEBYCOUNTRYABOUTUS3COUNTRYPOPULATIONFACEBOOKUSERSFACEBOOKPENETRATIONALGERIA36,300,0002,144,74059BAHRAIN1,262,000281,520223DJIBOUTI889,00055,34062EGYPT80,266,0007,383,08092IRAQ31,672,000789,16025JORDAN6,187,0001,576,340255KUWAIT2,737,000735,420269LEBANON4,228,0001,227,900290LIBYA6,355,00045,88007MOROCCO32,152,0003,476,320108OMAN2,694,094261,16097PALESTINE3,935,249585,020149QATAR1,696,563311,860184SAUDIARABIA27,136,9773,840,500142TUNISIA10,549,1002,512,760238TURKEY73,722,98828,455,820386UNITEDARABEMIRATES4,599,0002,237,881487YEMEN22,492,035359,40016TOTALS352,539,07656,280,10116020COUNTRIESMENA21USERSANDPENETRATIONBYCOUNTRYJUNE1,2011LOGICKSCOMFACEBOOKMARKETPENETRATIONFACEBOOKUSERS/POPULATIONABOUTUS422NUMBEROFFACEBOOKUSERSBYCOUNTRYJUNE1,2011LOGICKSCOM20COUNTRIESMENA05,000,00010,000,00015,000,00020,000,00025,000,00030,000,000YEMENUNITEDARABEMIRATESTURKEYTUNISIASAUDIARABIAQATARPALESTINEOMANMOROCCOLIBYALEBANONKUWAITJORDANIRAQEGYPTDJIBOUTIBAHRAINALGERIANUMBEROFFACEBOOKUSERSABOUTUS523FACEBOOKUSERDISTRIBUTIONBYCOUNTRY20COUNTRIESMENAJUNE1,2011LOGICKSCOMYEMEN06UNITEDARABEMIRATES40TURKEY506TUNISIA45SAUDIARABIA68QATAR06PALESTINE10OMAN05MOROCCO62LIBYA01LEBANON22KUWAIT13JORDAN28IRAQ14EGYPT131DJIBOUTI01BAHRAIN05ALGERIA38ABOUTUS624FACEBOOKMARKETPENETRATIONBYCOUNTRYJUNE1,2011LOGICKSCOM20COUNTRIESMENA00100200300400500600YEMENUNITEDARABEMIRATESTURKEYTUNISIASAUDIARABIAQATARPALESTINEOMANMOROCCOLIBYALEBANONKUWAITJORDANIRAQEGYPTDJIBOUTIBAHRAINALGERIAFACEBOOKMARKETPENETRATIONABOUTUS7JUNE1,2011LOGICKSCOMGROWTHBYCOUNTRY30GROWTH1YEARMENAABOUTUS8COUNTRYGROWTH1YEAR1YEARGROWTHALGERIA1,299,7401538BAHRAIN66,520309DJIBOUTI26,340908EGYPT4,023,0801197IRAQ600,1603175JORDAN692,340783KUWAIT237,420477LEBANON296,900319LIBYA98,120681MOROCCO1,709,320967OMAN109,160718PALESTINE406,0202268QATAR61,140164SAUDIARABIA1,573,500694TUNISIA957,760616TURKEY6,278,820283UNITEDARABEMIRATES621,881385YEMEN262,4002705TOTALS19,002,10151030GROWTH1YEARMENA31FACEBOOKGROWTHANDGROWTHBYCOUNTRY1YEARJUNE1,2011LOGICKSCOM

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