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gotham-twitter for business(用twitter做生意).ppt

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gotham-twitter for business(用twitter做生意).ppt

WhyTwitterMattersGothamMediaVenturesDigitalBreakfastMay14,2009Page2March,2008WhatisTwitterMicrobloggingormicrosharing140characterlimitpertweetmayincludelinksLaunchedMarch,2006Twitterbythenumbers►17millionactiveTwitteraccountsupfrom500kayearago1382yearoveryeargrowthFeb,20091.5billionTweetstodateGigaTweet25oftweetsincludealink►Businessdemographic3millionuniquevisitorsages354962ofusersaccessTwitteratwork►Goingmobile735kuniquevisitorsviaMobileinFebruary►Averageuserposts80tweetspermonthQ4,2008Page3March,2008ItsnotaboutwhatyouredoingWhatwouldyouliketosharetodayPage4March,2008friendsfamilyphotos,etcFollowingisdifferentfromfriendingmyprofessionalnetworkreferences,recruitment,bizdevTwitterwhatImreadingPage5March,2008TwitterConversationsTwitterisnotthreadedCanpubliclyreplywith►pop17thoughttheLoicinterviewwasgreat►OnlyfollowerswhoalsofollowtargetwillseeCanprivatelydirectmessagewithd►dppearlmanhows10amonTuesday►CanonlyDMsomeonewhoisfollowingyouPage6March,2008ThepowerofthenetworkeffectTheRetweet►RTpop17loicisthespecialguestintodaysepisodehttp//tinyurl.com/crouvasxswLogarithmiceffectofyournetworkisthespecialsauceExamples►amandamooneyFridaycoffee►pistachiocharitywaterPage7March,2008TwitterTools►TweetDeck►Seesmic►Tweetiemac►Twitterfon►Twitterific►Tweetie►Dozensofothers►Twitterberry►dabr.co.ukPage8March,2008TipsTricksSummizeTwitterSearchURLShorteners–criticalforlinks►Bit.ly►Tiny.urlhashtags►Tagal.usdefinesthemKeepingyourtweets120charactersincludinglinksmakesthemretweetfriendly►Dontcomplain–businesswritersonlyget80charactersforaheadlinePage9March,2008YourProfilePage–WhatMatters

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