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Present Your Way to the Top(演讲助你成功英文版) - David Dempsey.pdf

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Present Your Way to the Top(演讲助你成功英文版) - David Dempsey.pdf

EvenLincolnwouldhavebeenimpressedSteveForbes,PresidentandCEO,ForbesInc.PresentYourWaytotheTopisfullofpracticalinsightsthatwillhelpanyonedeliverpresentationsthatconnectwithaudiences.Thisisnotabookofabstracttheories.DavidDempseygivesusguidelinesthathavebeentestedandproven.Pickitup.Itsagreatinvestment.UnitedStatesSenatorBobDoleIfyouknowyournextpublicspeechwillbedropdeadwonderful,thismaynotbethebookforyou.Butshouldyoubelongtotheremaining95percentoftheworld,DavidDempseysPresentYourWaytotheTopisfullofeasytoabsorb,readilyreadideasthatwillstaywithyou.Guaranteedapplauseattheendofyournexttalk.GeraldGrinstein,CEO,DeltaAirLines,Inc.Withmybusyschedule,IappreciatethatDavidDempseyhasorganizedthisbookintoquick,easytoreadtacticsforimprovingpublicspeaking.IhavefoundmanyinformativeandentertainingsuggestionsinPresentYourWaytotheTop.JamesC.Kennedy,ChairmanandCEO,CoxEnterprises,Inc.Fromcovertocover,PresentYourWaytotheTopdeliversonitspromisetomakeanyoneamorepowerfulandpersuasivepresenter.DavidDempseysrealworldexperiencesandproventipsshowyouexactlyhowtogetthebottomlineresultsyouwantfromabusinesspresentation.Inmyopinion,heisthePublicSpeakingExpertfornononsenseexecutives.PeterSchwarzenbauer,PresidentandCEO,PorscheCarsNorthAmerica,Inc.DavidDempseysbook,PresentYourWaytotheTop,writtenwithwonderfulhumor,takesyouonajourneyofbuildingadynamicpresentation.Itispackedwithinvaluablelessonsforallspeakersandshouldntbemissed.Dr.KenBlanchard,coauthorofTheOneMinuteManagerandTheSecretPresentYourWaytotheTopisasuperbtoolforanyexecutivewhowantstoinfluence,persuade,andinspireeveryaudienceItprovidesapreciseblueprintforcraftinganddeliveringanoutstandingspeechthatwillhaveyouraudiencememberssittingontheedgeoftheirseats.Thewritingisengaging,theinformationisinsightful,andtheorganizationisexcellent.TheresourcesandWebsiteslistedareagreatbonus.Anyspeakerwouldbenefitenormouslyfromreadingandapplyingtheadviceinthisbook.Itisanessentialbookforeveryleader.JackGuynn,PresidentandCEO,FederalReserveBankofAtlantaPresentYourWaytotheTopisagreatresourceThisexcellentbookshowsyouhowtospeakinawaythatwillcauseaudiencememberstositupandlisten.Itdemonstrateshowtohaveameaningful,heartfeltconversationthatconnectswithyouraudience,howtostandoutintodayscluttered,speakerfilledworld.Everyspeakerwouldbenefittremendouslyfromreadingthisbookandapplyingitsprinciples.JohnR.Alm,CEO,CocaColaEnterprises,Inc.Manypeopledonotunderstandtheimportanceofcommunicatingclearly.DavidDempseysbook,PresentYourWaytotheTop,ispackedwithnumerouspersonaltalesfromthetrenchesandgreatideasthathehaslearnedthroughhislifelongexperienceinthespeakingarena.GarryBetty,PresidentandCEO,EarthLink,Inc.Clear,honest,precise,andconsistentcommunicationistheultimatetoolforeffectiveleadersandisessentialincaptivatingpresentations.PresentYourWaytotheTopisavirtualtoolboxofusefulsuggestionsandguidepoststohelpyoubecomethebest,mosteffectivecommunicatorpossible.JohnSchuerholz,PresidentandGeneralManager,AtlantaBravesPresentYourWaytotheTopshowsyouhowtoprepareanddeliverbettertalksandpresentationsthanyoueverimagined.Whenyoufollowitsadvice,youwilllookandsoundlikeastar.BrianTracy,authorofMaximumAchievementandThePsychologyofSellingThelast30years,Ihavespentmylifegivingspeechesbeforeawidevarietyofaudiences.IamconstantlyonthelookoutforbooksandarticlesthatcanhelpmegiveanextraordinarymessageeachtimeIspeak.ThereisnobetterresourcethanDavidDempseysPresentYourWaytotheTopwhenitcomestohelpingyouexperienceextraordinaryresultswhenyoustandtogiveyourspeech.IcanhonestlysaythatDavidisoneofthebestspeakersinAmericatoday,anditsalwayswonderfultolearnthesecretsofthebestDr.DwightIkeReighard,ExecutiveVicePresidentandChiefPeopleOfficer,HomeBancIamalwayslookingforbooksthatwillhelpmebeabettercommunicator.IreallylikedPresentYourWaytotheTop.Davidisprovinghimselftopsinthefieldofspeechmaking,andyouneedtoreaditBobbyBowden,HeadFootballCoach,FloridaStateUniversityPresentYourWaytotheTopinspiresmeItteacheseveryspeakerhowtocraftanddeliverapassionatemessage.MarcHebert,ChiefMarketingOfficer,VirtusaCorporationWhenDempseywasayoungtriallawyer,hiskneesoncewobbledsoviolentlyduringhissummationtoajurythatheoverheardthemdubhimJellOBoy.InPresentYourWaytotheTop,hedescribesthepresentationwisdomhehaslearnedsincethenthathashelpedhimtobecomeaprofessionalcommunicationskillstrainerandcoach.Bydetailingtheminutiaeinvolvedingreatpresentations,includingessentialtipsforconqueringquestionandanswersessions,hisprofessionaladvicecantaketheanxietyanduncertaintyoutofanypresentation.SoundviewExecutiveBookSummariesTheresareasonmostpeopleareafraidofpublicspeakingTheyrebadatit.Reallybad.Theyreeitherpaintdryingdullor,worse,embarrassing.Andmanyofthosewhoarecomfortablewithpublicspeakingarenowherenearasgoodatitastheythink.Yes,weretalkingaboutyou.Sincewerenotlikelytoconvinceeveryonetositdownandshutup,thenextbestthingwouldbetogetthemtoreadPresentYourWaytotheTop.AuthorDavidDempsey,wholearnedpublicspeakingasatriallawyeranduniversityprofessor,offersstepbystepadvicetohelpyoustopboringustotears.AccountingTodayThecommunicationideasandinsightsinPresentYourWaytotheTopareexceptional.MyexecutiveteamandIspeakaroundtheworldtoavarietyofaudiencescustomers,prospects,employeesandinavarietyofvenuesTownHallmeetings,investorcalls,largeuserconferences,salesmeetings.WehaveworkedwithDavidforseveralyearsinhisdualroleasaspeechwriterandpresentationskillscoach.Heutilizesallthebattletestedprinciplesdiscussedinthisbooktohelpuscraftanddeliverdynamicmessagespresentationsthattrulymakeusstandout.ThesetechniquesandhisapproachhaveproducedexcellentresultsforInfor.JimSchaper,ChairmanandCEO,InforWithPresentYourWaytotheTop,Dempseygavemeanactionableroadmaptorapidlytransformmyownpresentingstyle...aswellasmyclients.Thisisnotabookabouttheoryyoullseeaprofoundandpositiveimpacttheverynexttimeyouspeakinpublic.ClaudiaPatton,President,SoutheastRegion,EdelmanForseveralyears,DavidandhisteamhavecoachedandtrainedmanyseniorexecutivesofSiemens,includingme,soIhaveauniqueperspective.IknowfromfirsthandexperiencethathisrecommendationsforcreatinganddeliveringexceptionalpresentationsoutlinedinPresentYourWaytotheTopworkand,mostimportantly,produceresults.Theywillhelpanyexecutivedelivermoreengaging,persuasivepresentations.Whatreallydistinguisheshisapproachisthattheadviceheoffershasbeentestedandproveninthemostimportantarenaofalltherealworld.Thisisatreasuretroveofgreatideas.ScottMacdonald,VicePresident,SiemensIndustry,Inc.DaviDJ.Dempsey,JDNewYorkChicagoSanFranciscoLisbonLondonMadridMexicoCityMilanNewDelhiSanJuanSeoulSingaporeSydneyTorontoPresentYourWaYtothetoPCopyright©2010byDavidJ.Dempsey,JD.Allrightsreserved.ExceptaspermittedundertheUnitedStatesCopyrightActof1976,nopartofthispublicationmaybereproducedordistributedinanyformorbyanymeans,orstoredinadatabaseorretrievalsystem,withoutthepriorwrittenpermissionofthepublisher.ISBN9780071740593MHID0071740597ThematerialinthiseBookalsoappearsintheprintversionofthistitleISBN9780071739948,MHID0071739947.Alltrademarksaretrademarksoftheirrespectiveowners.Ratherthanputatrademarksymbolaftereveryoccurrenceofatrademarkedname,weusenamesinaneditorialfashiononly,andtothebenefitofthetrademarkowner,withnointentionofinfringementofthetrademark.Wheresuchdesignationsappearinthisbook,theyhavebeenprintedwithinitialcaps.McGrawHilleBooksareavailableatspecialquantitydiscountstouseaspremiumsandsalespromotions,orforuseincorporatetrainingprograms.Tocontactarepresentativepleaseemailusatbulksalesmcgrawhill.com.TERMSOFUSEThisisacopyrightedworkandTheMcGrawHillCompanies,Inc.McGrawHillanditslicensorsreserveallrightsinandtothework.Useofthisworkissubjecttotheseterms.ExceptaspermittedundertheCopyrightActof1976andtherighttostoreandretrieveonecopyofthework,youmaynotdecompile,disassemble,reverseengineer,reproduce,modify,createderivativeworksbasedupon,transmit,distribute,disseminate,sell,publishorsublicensetheworkoranypartofitwithoutMcGrawHillspriorconsent.Youmayusetheworkforyourownnoncommercialandpersonaluseanyotheruseoftheworkisstrictlyprohibited.Yourrighttousetheworkmaybeterminatedifyoufailtocomplywiththeseterms.THEWORKISPROVIDEDASIS.McGRAWHILLANDITSLICENSORSMAKENOGUARANTEESORWARRANTIESASTOTHEACCURACY,ADEQUACYORCOMPLETENESSOFORRESULTSTOBEOBTAINEDFROMUSINGTHEWORK,INCLUDINGANYINFORMATIONTHATCANBEACCESSEDTHROUGHTHEWORKVIAHYPERLINKOROTHERWISE,ANDEXPRESSLYDISCLAIMANYWARRANTY,EXPRESSORIMPLIED,INCLUDINGBUTNOTLIMITEDTOIMPLIEDWARRANTIESOFMERCHANTABILITYORFITNESSFORAPARTICULARPURPOSE.McGrawHillanditslicensorsdonotwarrantorguaranteethatthefunctionscontainedintheworkwillmeetyourrequirementsorthatitsoperationwillbeuninterruptedorerrorfree.NeitherMcGrawHillnoritslicensorsshallbeliabletoyouoranyoneelseforanyinaccuracy,errororomission,regardlessofcause,intheworkorforanydamagesresultingtherefrom.McGrawHillhasnoresponsibilityforthecontentofanyinformationaccessedthroughthework.UndernocircumstancesshallMcGrawHilland/oritslicensorsbeliableforanyindirect,incidental,special,punitive,consequentialorsimilardamagesthatresultfromtheuseoforinabilitytousethework,evenifanyofthemhasbeenadvisedofthepossibilityofsuchdamages.Thislimitationofliabilityshallapplytoanyclaimorcausewhatsoeverwhethersuchclaimorcausearisesincontract,tortorotherwise.

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