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2011家乐福年度计划.ppt

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2011家乐福年度计划.ppt

FreshGoodsChina–July2010FG2011STRATEGYOVERVIEWMDCONCEPTSHYGIENESPARKPLANPRICEIMAGEAUTOMATICCOUPONSYSTEMSALADBARDIRECTPURCHASEMDDIFFERENTIATIONMANAGEMENTCUSTOMERFLOWMAINTAINEXCELLENCEINOURBASICSTOBOOSTSALESTHROUGHTARGETEDPROMOTIONSOURLEADINGPROJECTSSTRONGTEAMLEADERTOIMPROVEFRESHCUSTOMEREXPERIENCEFG2011STRATEGYOVERVIEWMDCONCEPTSHYGIENESPARKPLANPRICEIMAGEMDDIFFERENTIATIONMANAGEMENTCUSTOMERFLOWMAINTAINEXCELLENCEINOURBASICSTOBOOSTSALESTHROUGHTARGETEDPROMOTIONSOURLEADINGPROJECTSSTRONGTEAMLEADERTOIMPROVEFRESHCUSTOMEREXPERIENCEAUTOMATICCOUPONSYSTEMSALADBARDIRECTPURCHASEJuly2010FreshGoodsNationalChinaStrategy20114WeeklyLeafletFreshonDMNewAppetizingdesignTOKEEPPRICEIMAGESPARKPLANLEAFLETTOBEONPODIUMWave14ResultsRegionActionPlanifnotonPodiumorifproblemofeconomicalmodel,pricing,managementorpriceimagecommunicationA1INVESTONBASICSHYGIENEFSQFGSTRATEGY2011TOKEEPRM1SparkPlanPorkandVegetablesA2A3CONCEPTSRULESMDFoodConceptsMainGuidelinesbydepartmentA5DashboardauditRegionalactionplanifnotinlinewithstandardsK.O.POINTSA4RM2July2010FreshGoodsNationalChinaStrategy20115WAVE14Carrefour493481447405343RTMart6235965710541522Tesco477495463436340TrustMart453471434446426FIRST/BESTPRICESPRICESPROMO.P.FRESHPRODUCTSP.PRIVATELABELSWAVE14RTMart4494412434417400CARREFOUR281292264242201Tesco2112221220101612126BeijingHualian1611512147135177Lotus1515181820TRUSTMART15151611176195193Walmart416855105352C.R.C.VANGUARD1512141516CenturyLianhua17251824251730152716Dia5243187929203221FIRST/BESTPRICESPRICESPROMO.P.FRESHPRODUCTSP.PRIVATELABELSWave14PriceImageresultsA1Priceimage2010toclientsandnonclientsPriceimage2010toregularcustomersofmainchainsJuly2010FreshGoodsNationalChinaStrategy20116SparkPlanA2Sparkplanworksandgivespositiveresultsinpriceimage2011keepinvestmentonPorkandVegetableLinkedtoleafletandDMcommunicationVegetablesPorkTop15Top610OtherItemNewTargetIndex909598NewLeafletIndex85901/StrongActSpotsonweek1/StrongActSpotsoneekendend3Vegetables/weekfrommonthlyTop103Vegetables/ekfroonthlyTop10DirectPurchasemode3and4irectPurchaseode3and42/Lowerpriceindexon12/Lorpriceindexon1ststpageleafypageleafyLeafyLeafyIndex80Index80FridayItemsTargetIndex707070SaturdaySunday1Veg1Veg1VegWaveleafletItemsTargetIndex801LeafyJuly2010FreshGoodsNationalChinaStrategy20117FreshonDMKeepLeafletFreshonDMNewAppetizingdesignA3WeeklyLeafletNewAppetizingDesignJuly2010FreshGoodsNationalChinaStrategy20118HygieneFSQDashboardSituationA4MTpoints123456789KO1AExpiredproductsKO1BRepackingKO1CForbiddenadditiveKO20℃to4℃KO4forbiddentofreezeCleaningsituationPersonalhygienePestcontrolsituationcontroltemperatureEasternShanghaiAverage0.550.050.000.600.2084.603.9025.8023.10EasternJiangsuAverage0.600.130.000.400.0082.362.4020.6013.93EasternAnhuiAverage0.720.731.001.671.7357.654.4318.1315.34EasternZJFJAverage0.400.200.000.100.1088.843.4031.0018.70NortheastTJSDAverage1.670.000.000.000.4482.755.6725.0034.00NortheastLiaoningAverage1.450.000.000.550.2791.222.2714.3612.73NortheastHarebinAverage0.330.110.001.670.0088.816.564.8928.44NorthWestBeijingAverage0.600.000.070.470.0082.454.0067.6026.20SouthernGuangzhouAverage0.790.150.130.680.3482.344.0825.9221.56SouthernKunmingAverage0.400.000.000.200.0093.191.2029.4022.40SouthernShenzhenAverage0.580.000.170.920.0089.582.0047.5020.50CWWuhanAverage0.450.000.000.180.0082.453.3623.0032.45CWCDCQAverage0.290.210.001.210.0082.843.1473.5023.50CWHeNanAverage3.000.000.000.750.7579.511.7560.7533.50CWURMQAverage0.000.000.000.000.0080.323.0026.679.33KO1.Forbiddenstoreorsale1ExpiredproductsHowtoestimateexpiredproductsatfirstfollowsupplierinformationfollowpricelabel,ifwithoutsupplierinformationfollowLCD,ifwithoutsupplierinformationpricelabelappearancespoil,suchasmoldexcepttheVF.Morethan1red2RepackedproductsForbiddentochangethedateonthelabel3ForbiddenfoodadditiveaccordingCRFfoodadditivelistKO2.Productsneedtobekeptbetween0ºC4ºC,forbiddentosaleinnormaltemperature.Morethan1redKO4.Forbiddentofreezeproductsbyoneselfexpectthespecialprocessingprocedurerequest.6Cleaningsituationterrible80red,acceptable80100green7.Personalhygienemorethan3red8.PestcontrolsituationandfollowupActionplanfollowrate80red,80100green9.MTpointsRefrigeratedequipmentsituationSafetypointsFoodsafetyDashboard2010Lethalpoints

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