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家具行业发展现状分析【最新精品】.doc

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家具行业发展现状分析【最新精品】.doc

专业好文档目录CONTENTS第一部分家具行业发展现状分析第一章世界家具行业的发展现状第一节2000亿美元的世界家具行业........................................................................1一、国际市场发展状况分析................................................................................1二、世界各国家具有很强的互补性....................................................................4三、各国进出口增长不平衡................................................................................4四、消费水平与经济水平相关............................................................................5五、世界家具发展动向........................................................................................5第二节世界家具的领头羊意大利....................................................................6一、意大利家具行业概况....................................................................................6二、意大利主要家具制造区及特色....................................................................7三、意大利家具畅销世界之谜............................................................................8第三节德国家具行业发展状况.............................................................................11一、德国家具生产状况......................................................................................11二、欧洲最大的家具市场..................................................................................13三、扩大对德家具出口的建议..........................................................................18第四节美国家具行业状况.....................................................................................19一、美国家具产业状况......................................................................................19二、600多亿美元规模的美国家具市场............................................................20三、美国家具销售渠道......................................................................................26四、美国家具消费者特点..................................................................................28五、美国家具进出口..........................................................................................30六、美国家具市场预测......................................................................................332004年版中国家具市场调查研究报告凯博信咨询2凯博信版权所有第五节日本家具行业分析.....................................................................................35一、日本家具产业现状......................................................................................35二、日本世界第二大家具市场..................................................................35三、日本家具进口..............................................................................................38四、未来发展及建议..........................................................................................46第六节英国家具行业发展状况.............................................................................47一、英国家具生产状况......................................................................................47二、英国家具市场..............................................................................................47第七节法国家具行业发展状况.............................................................................50一、家具生产状况..............................................................................................50二、家具市场状况..............................................................................................51三、家具进出口状况..........................................................................................52四、家具消费情况..............................................................................................52五、法国家具销售渠道......................................................................................53第八节韩国家具行业发展状况.............................................................................54一、韩国国内家具产业......................................................................................54二、韩国家具市场..............................................................................................54三、韩国消费者需求偏好..................................................................................58第九节与我国具有类似竞争优势的对手..............................................................58一、波兰..............................................................................................................58二、墨西哥..........................................................................................................60三、马来西亚......................................................................................................61四、印度尼西亚..................................................................................................61五、泰国..............................................................................................................63第二章我国家具行业发展现状第一节我国家具行业发展概况.............................................................................66一、家具产业发展的现状..................................................................................66二、2003年中国家具业发展最新特点..............................................................68三、2003年中国家具市场最新发展特点..........................................................69专业好文档四、2003年中国家具业发展经济指标分析......................................................71五、2005年前景预测及发展规划......................................................................73第二节2003中国家具各子产业发展分析..............................................................75一、木制家具制造业..........................................................................................75二、竹、藤家具制造业......................................................................................80三、金属家具制造..............................................................................................83四、塑料家具制造业..........................................................................................88五、其他家具制造业..........................................................................................89第三节我国各省市家具业发展状况......................................................................90一、广东我国家具行业展的龙头..............................................................91二、浙江省..........................................................................................................92三、山东省..........................................................................................................93四、上海市..........................................................................................................94五、江苏省..........................................................................................................95六、重点家具生产城市......................................................................................97第四节我国家具行业存在的不足........................................................................105一、家具生产效率低下....................................................................................105二、缺乏独到设计,抄袭模仿普遍................................................................105三、品牌缺失是家具销售的致命伤................................................................106四、我国家具生产专业化不足........................................................................107五、短期行为破坏市场....................................................................................107六、缺乏有效管理............................................................................................107七、出口集中....................................................................................................107第三章相关产业发展现状第一节木材供应分析...........................................................................................108一、国内木材供需状况....................................................................................108二、我国木材价格............................................................................................111三、国际木材供需及对我国木材市场的影响................................................111第二节人造板供需情况分析...............................................................................1122004年版中国家具市场调查研究报告凯博信咨询4凯博信版权所有一、人造板生产情况....................................................................................112二、需求状况与价格预测............................................................................114第三节我国家具用皮供应分析...........................................................................115第四节家具五金配件发展状况...........................................................................116第五节聚酯涂料市场...........................................................................................117第六节我国家具机械情况...................................................................................118第七节中国房地产业...........................................................................................118一、2003年我国房地产业发展概况................................................................118二、2003年全国房地产开发投资概况............................................................119三、2003年全国房地产开发投资结构情况....................................................121四、2003年商品房建筑、竣工情况分析........................................................123五、2003年我国商品房销售状况分析............................................................126六、2004年中国房地产行业展望....................................................................128第四章中国家具细分市场分析第一节按照用途类型细分市场...........................................................................134一、办公家具市场...............................................................................................134二、民用家具市场...............................................................................................142三、酒店家具.......................................................................................................151第二节地区市场分析...........................................................................................155一、上海家具市场............................................................................................156二、北京家具市场............................................................................................169三、沈阳家具市场............................................................................................173四、广州家具市场............................................................................................175五、郑州家具市场............................................................................................179六、成都家具市场............................................................................................183七、西安家具市场............................................................................................184八、合肥家具市场............................................................................................186九、石家庄家具市场........................................................................................188十、武汉家具市场............................................................................................189专业好文档第二部分家具供给与需求分析第五章我国家具供给与需求分析第一节我国家具供给分析...................................................................................193一、我国家具供给状况.......................................................................................193二、我国主要家具生产地区...............................................................................193三、我国家具供应集中度分析...........................................................................193四、我国家具供需矛盾.......................................................................................194第二节影响家具需求的主要因素........................................................................194一、我国宏观经济走势及国房景气指数........................................................194二、收入水平决定家具的消费水平................................................................196三、房地产的发展直接刺激家具市场的发展................................................198第三节我国家具需求分析...................................................................................199一、我国家具需求现状.......................................................................................199二、家具需求来源...............................................................................................200三、2005年我国家具需求将达2000亿...............................................................202第六章我国家具进出口分析第一节我国家具出口...........................................................................................203一、19962003年我国家具出口增长迅猛.........................................................203二、2003年出口...................................................................................................204三、我国家具出口主要障碍...............................................................................211四、家具出口潜在市场.......................................................................................213五、影响我国家具出口的因素...........................................................................215六、中国家具行业未来出口对策.......................................................................215第二节我国家具进口...........................................................................................217一、2003年中国家具进口情况...........................................................................217二、国外家具进入我国的主要途径及其特点...................................................2182004年版中国家具市场调查研究报告凯博信咨询6凯博信版权所有三、我国家具企业如何应对家具进口...............................................................220第七章消费者分析第一节消费者阶层分类.......................................................................................222第二节家具消费者购买行为特征........................................................................223一、家具消费者考虑的因素...............................................................................223二、消费者购买意向...........................................................................................224三、消费者购买地点的选择...............................................................................224四、消费者的不满...............................................................................................225五、购买原因.......................................................................................................225六、买家具和用家具...........................................................................................225第三节怎样的群体经常光顾家具市场................................................................228一、消费群体年龄结构....................................................................................228二、消费群体文化结构....................................................................................228三、收入状况....................................................................................................228四、住房面积....................................................................................................229第四节消费者需要什么样的家具........................................................................229一、人们理想中的家具产品应具备的性能.......................................................229二、消费者购买那种材质的家具.......................................................................233三、消费者对产品来源的选择...........................................................................233第五节消费者最新变化.........................................................................................234一、最新流行趋势............................................................................................234二、最新家具时尚............................................................................................235第三部分家具销售分析第八章家具销售分析第一节国外家具销售分析...................................................................................236一、种类繁多的美国家具零售........................................................................236专业好文档二、发展成熟的欧盟家具零售........................................................................236三、国外家具销售借鉴....................................................................................242第二节我国家具销售...........................................................................................243一、我国家具销售渠道....................................................................................243二、我国家具销售概况....................................................................................245三、我国家具销售存在的问题........................................................................246第三节家具销售策略分析...................................................................................247第四节中国国内家具企业市场营销趋势............................................................249第五节家具销售终端管理...................................................................................251第四部分家具行业竞争格局第九章我国家具行业竞争状况第一节我国家具行业竞争特点...........................................................................254一、国外家具厂商大量进入............................................................................254二、南派家具战胜北方家具............................................................................255三、众多厂家与品牌纷争地域性内销逐步瓦解............................................256四、外国家具商抢占国内市场........................................................................256五、我国家具企业经营取向分析....................................................................257第二节我国家具行业竞争格局发展预测............................................................258一、我国实行绿色家具标准对家具行业的影响............................................258二、WTO对我国家具行业的影响...................................................................259三、国内市场相对饱和将促进家具行业的整合............................................262四、未来竞争格局的预测................................................................................263第十章家具企业介绍(排名不分先后)第一节光明集团家具股份有限公司....................................................................264一、公司简介....................................................................................................264二、公司经营状况............................................................................................2642004年版中国家具市场调查研究报告凯博信咨询8凯博信版权所有三、主要控股子公司和合营企业....................................................................265四、集团优势....................................................................................................265五、集团当前问题............................................................................................266第二节美克家具...................................................................................................267一、公司简介....................................................................................................267二、美克家具经营状况....................................................................................267三、美克家具经营策略分析............................................................................268四、美克股份进军国内家具零售市场............................................................270第三节深圳大豪兴利家具实业有限公司............................................................271一、企业简介....................................................................................................271二、企业经营情况分析....................................................................................271三、大豪兴利下属企业及其产品特色............................................................272四、大豪兴利经营策略分析............................................................................273第四节大连华丰家具.............................................................................................273一、企业简介....................................................................................................273二、主要经营状况分析....................................................................................274三、发展规划....................................................................................................275第五节天坛家具股份有限公司...........................................................................275一、企业简介....................................................................................................275二、企业经营生产情况介绍............................................................................276三、天坛家具经营理念....................................................................................277四、天坛家具竞争力分析................................................................................278第六节北京曲美家具有限公司.............................................................................279一、企业简介....................................................................................................279二、企业经营状况分析....................................................................................279三、公司主要产品............................................................................................280四、公司发展规划............................................................................................280第七节华鹤家具.....................................................................................................281一、企业简介....................................................................................................281二、企业经营状况分析....................................................................................281三、主要产品介绍............................................................................................282第八节美克国际家私天津制造有限公司...........................................................282专业好文档一、企业简介....................................................................................................282二、企业生产经营情况分析............................................................................283第九节上海震旦家具有限公司.............................................................................284一、企业简介....................................................................................................284二、企业经营状况分析....................................................................................284三、主要产品....................................................................................................285第十节宜家家具...................................................................................................285一、宜家简介....................................................................................................285二、经营理念....................................................................................................286三、宜家风格....................................................................................................286四、宜家经营特色............................................................................................286五、宜家秘诀................................................................................................290第五部分家具行业发展趋势与对策第十一章家具行业发展趋势第一节世界家具行业发展趋势...........................................................................291一、家具业的国际化趋势................................................................................291二、世界家具产品发展趋势............................................................................292三、欧洲家具最新时尚....................................................................................293第二节我国家具行业发展趋势...........................................................................295一、中国家具企业发展趋势............................................................................295二、环保化趋势................................................................................................296三、可持续发展趋势........................................................................................301四、信息化趋势................................................................................................304第三节中国家具市场发展趋势...........................................................................308一、中国家具市场总体趋势............................................................................308二、我国家具竞争6大变化..............................................................................309第四节中国家具产品发展趋势...........................................................................311一、中国家具产品总体趋势............................................................................311

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