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商业计划书写作纲要【最新精品】.doc

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商业计划书写作纲要【最新精品】.doc

专业好文档商业计划书写作纲要部分目的长度页数10业务要点整个业务计划的简要总结1220公司描述21背景/历史22资本结构/股东名单23期权协议(如果适用)公司的背景资料,包括资本结构。1230产品/服务31描述32技术33消费者可得到的好处公司将向消费者提供什么与消费者目前所使用/所拥有的产品/服务相比,消费者将从公司的产品/服务中如何受益1340市场分析41规模42区域聚焦43发展44消费者概况45市场开拓战略公司有多少潜在用户其增长率是多少公司计划占有该市场的多大份额公司如何发现潜在市场、如何打进潜在市场1250竞争分析51现有竞争52替换产品/服务53SWOT强势/弱势/机会/威胁分析54竞争优势55进入壁垒公司的竞争对手是谁公司比竞争对手强/弱的地方是什么是否具有能阻止其他人进入的壁垒例如技术/法规1260业务计划的实施61战略62联盟63实施时间表和预算业务计划将如何实施公司的实施战略是什么1370管理团队71创始人和主要成员的简要介绍公司的主要员工是谁他们拥有何种经验、业绩记录和技能12半页/人80资金需求81需求量82估值和理由83资金用途公司需要多少资金来实施该业务计划公司如何向外部投资者估值自己预计“资金消耗率”或每月支出是多少1290财务分析91预计收益和损失92现金流动公司财务规划专业好文档EDITORSNOTEJUDSONJONESISAMETEOROLOGIST,JOURNALISTANDPHOTOGRAPHERHEHASFREELANCEDWITHCNNFORFOURYEARS,COVERINGSEVEREWEATHERFROMTORNADOESTOTYPHOONSFOLLOWHIMONTWITTERJNJONESJRCNNIWILLALWAYSWONDERWHATITWASLIKETOHUDDLEAROUNDASHORTWAVERADIOANDTHROUGHTHECRACKLINGSTATICFROMSPACEHEARTHEFAINTBEEPSOFTHEWORLDSFIRSTSATELLITESPUTNIKIALSOMISSEDWATCHINGNEILARMSTRONGSTEPFOOTONTHEMOONANDTHEFIRSTSPACESHUTTLETAKEOFFFORTHESTARSTHOSEEVENTSWEREWAYBEFOREMYTIMEASAKID,IWASFASCINATEDWITHWHATGOESONINTHESKY,ANDWHENNASAPULLEDTHEPLUGONTHESHUTTLEPROGRAMIWASHEARTBROKENYETTHEPRIVATIZEDSPACERACEHASRENEWEDMYCHILDHOODDREAMSTOREACHFORTHESTARSASAMETEOROLOGIST,IVESTILLSEENMANYIMPORTANTWEATHERANDSPACEEVENTS,BUTRIGHTNOW,IFYOUWERESITTINGNEXTTOME,YOUDHEARMYFOOTTAPPINGRAPIDLYUNDERMYDESKIMANXIOUSFORTHENEXTONEASPACECAPSULEHANGINGFROMACRANEINTHENEWMEXICODESERTITSLIKETHESETFORAGEORGELUCASMOVIEFLOATINGTOTHEEDGEOFSPACEYOUANDIWILLHAVETHECHANCETOWATCHAMANTAKEALEAPINTOANUNIMAGINABLEFREEFALLFROMTHEEDGEOFSPACELIVETHELACKOFAIRUPTHEREWATCHMANJUMPFROM96,000FEETTUESDAY,ISATATWORKGLUEDTOTHELIVESTREAMOFTHEREDBULLSTRATOSMISSIONIWATCHEDTHEBALLOONSPOSITIONEDATDIFFERENTALTITUDESINTHESKYTOTESTTHEWINDS,KNOWINGTHATIFTHEYWOULDJUSTLINEUPINAVERTICALSTRAIGHTLINEWEWOULDBEGOFORLAUNCHIFEELTHISMISSIONWASCREATEDFORMEBECAUSEIAMALSOAJOURNALISTANDAPHOTOGRAPHER,BUTABOVEALLILIVEFORTAKINGALEAPOFFAITHTHEFEELINGOFPUSHINGTHEENVELOPEINTOUNCHARTEDTERRITORYTHEGUYWHOISGOINGTODOTHIS,FELIXBAUMGARTNER,MUSTHAVETHATSAMEFEELING,ATALEVELIWILLNEVERREACHHOWEVER,ITDIDNOTSTOPMEFROMFEELINGHISPAINWHENAGUSTOFSWIRLINGWINDKICKEDUPANDTWISTEDTHEPARTIALLYFILLEDBALLOONTHATWOULDTAKEHIMTOTHEUPPERENDOFOURATMOSPHEREASSOONASTHE40ACREBALLOON,WITHSKINNOTHICKERTHANADRYCLEANINGBAG,SCRAPEDTHEGROUNDIKNEWITWASOVERHOWCLAUSTROPHOBIAALMOSTGROUNDEDSUPERSONICSKYDIVER专业好文档WITHEACHTWIST,YOUCOULDSEETHEWRINKLESOFDISAPPOINTMENTONTHEFACEOFTHECURRENTRECORDHOLDERANDCAPCOMCAPSULECOMMUNICATIONS,COLJOEKITTINGERHEHUNGHISHEADLOWINMISSIONCONTROLASHETOLDBAUMGARTNERTHEDISAPPOINTINGNEWSMISSIONABORTEDTHESUPERSONICDESCENTCOULDHAPPENASEARLYASSUNDAYTHEWEATHERPLAYSANIMPORTANTROLEINTHISMISSIONSTARTINGATTHEGROUND,CONDITIONSHAVETOBEVERYCALMWINDSLESSTHAN2MPH,WITHNOPRECIPITATIONORHUMIDITYANDLIMITEDCLOUDCOVERTHEBALLOON,WITHCAPSULEATTACHED,WILLMOVETHROUGHTHELOWERLEVELOFTHEATMOSPHERETHETROPOSPHEREWHEREOURDAYTODAYWEATHERLIVESITWILLCLIMBHIGHERTHANTHETIPOFMOUNTEVEREST55MILES/885KILOMETERS,DRIFTINGEVENHIGHERTHANTHECRUISINGALTITUDEOFCOMMERCIALAIRLINERS56MILES/917KILOMETERSANDINTOTHESTRATOSPHEREASHECROSSESTHEBOUNDARYLAYERCALLEDTHETROPOPAUSE,HECANEXPECTALOTOFTURBULENCETHEBALLOONWILLSLOWLYDRIFTTOTHEEDGEOFSPACEAT120,000FEET227MILES/3653KILOMETERSHERE,FEARLESSFELIXWILLUNCLIPHEWILLROLLBACKTHEDOORTHEN,IWOULDASSUME,HEWILLSLOWLYSTEPOUTONTOSOMETHINGRESEMBLINGANOLYMPICDIVINGPLATFORMBELOW,THEEARTHBECOMESTHECONCRETEBOTTOMOFASWIMMINGPOOLTHATHEWANTSTOLANDON,BUTNOTTOOHARDSTILL,HELLBETRAVELINGFAST,SODESPITETHEDISTANCE,ITWILLNOTBELIKEDIVINGINTOTHEDEEPENDOFAPOOLITWILLBELIKEHEISDIVINGINTOTHESHALLOWENDSKYDIVERPREPSFORTHEBIGJUMPWHENHEJUMPS,HEISEXPECTEDTOREACHTHESPEEDOFSOUND690MPH1,110KPHINLESSTHAN40SECONDSLIKEHITTINGTHETOPOFTHEWATER,HEWILLBEGINTOSLOWASHEAPPROACHESTHEMOREDENSEAIRCLOSERTOEARTHBUTTHISWILLNOTBEENOUGHTOSTOPHIMCOMPLETELYIFHEGOESTOOFASTORSPINSOUTOFCONTROL,HEHASASTABILIZATIONPARACHUTETHATCANBEDEPLOYEDTOSLOWHIMDOWNHISTEAMHOPESITSNOTNEEDEDINSTEAD,HEPLANSTODEPLOYHIS270SQUAREFOOT25SQUAREMETERMAINCHUTEATANALTITUDEOFAROUND5,000FEET1,524METERSINORDERTODEPLOYTHISCHUTESUCCESSFULLY,HEWILLHAVETOSLOWTO172MPH277KPHHEWILLHAVEARESERVEPARACHUTETHATWILLOPENAUTOMATICALLYIFHELOSESCONSCIOUSNESSATMACHSPEEDSEVENIFEVERYTHINGGOESASPLANNED,ITWONTBAUMGARTNERSTILLWILLFREEFALLATASPEEDTHATWOULDCAUSEYOUANDMETOPASSOUT,ANDNOPARACHUTEISGUARANTEEDTOWORKHIGHERTHAN25,000FEET7,620METERSITMIGHTNOTBETHEMOON,BUTKITTINGERFREEFELLFROM102,800FEETIN1960ATTHEDAWNOFANINFAMOUSSPACERACETHATCAPTUREDTHEHEARTSOFMANYBAUMGARTNERWILLATTEMPTTOBREAKTHATRECORD,AFEATTHATBOGGLESTHEMINDTHISISONEOFTHOSEMONUMENTALMOMENTSIWILLALWAYSREMEMBER,BECAUSETHEREISNOWAYIDMISSTHIS

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