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洗涤用品行业与市场分析【最新精品】.doc

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洗涤用品行业与市场分析【最新精品】.doc

专业好文档洗涤用品行业与市场分析我国洗涤化工类行业,近几年呈现出高增长态势,同时竞争也异常激烈。据国家统计局、国家轻工业局、中国日化行业协会、国民经济景气监测中心等多家单位的数据显示,2004年全国洗涤用品总量为50185万吨,同比增长1161实现销售收入58950亿元,同比增长2786,利润9427亿元,同比增长6218;行业人均销售率是7098万元,资产保值增值率为11096。根据中国洗涤用品工业协会提供的数字显示,2004年我国共生产肥皂65496025吨;生产合成洗涤剂43634966吨。2005年19月份,全国洗涤用品产量为43032万吨,利润更是达到了6095亿元,比2004年同期增长1515。协会预计,2005全国洗涤用品总产量将达到547万吨。比上一年增长9。行业增长趋势明显。目前世界洗涤用品年产量4300万吨,其中合成洗涤剂约3400万吨。发达国家消费量较大,但增长缓慢,而发展中国家市场潜力巨大。到2005年,预计世界洗涤用品产量可达4500万吨,年均增长不到1。洗涤用品总的发展趋势是,传统产品向对人体安全性和对环境相容性更高的产品转变,节能、节水、安全、环保型产品将得到较快的发展。行业竞争态势目前我国洗涤用品行业获得了较大的发展,约有企业270多个,其中肥香皂厂105个,生产能力150多万吨;合成洗涤剂厂124个,生产能力400万吨。此外,有烷基苯厂3个,生产能力30万吨;脂肪醇厂10个,生产能力30万吨;醇醚厂20个,生产能力30万吨;三聚磷酸钠厂25个,生产能力70万吨。其中大中型企业约占企业总数的40﹪。近年来,我国肥香皂一直维持在50万吨60万吨的水平,其中香皂约17万吨,洗涤剂专业好文档的主要品种洗衣粉,占洗涤剂总量的70﹪。近年来洗衣粉产量在200万吨左右。每年我国香皂出口量很少,每年约2000吨,进口量也有2000吨左右,洗衣粉出口量一直保持在4万吨左右,主要销往我国香港地区和东南亚、非洲。十多年来,中国洗涤化妆品行业共引进外资3亿多美元,建立外商投资企业450余家,其中包括像美国宝洁、英国联合利华、德国汉高、日本资生堂这样的著名跨国公司。外资企业生产的香皂产量已占香皂总量的50﹪左右。洗衣粉市场国产品牌呈上升趋势,由于我国近期农村乡镇零售网点发展迅速,城市零售网点呈现“两头”即一大一小化发展,且中国大多数人口居住农村,国产品牌采取低价策略迅速占领、扩张该类市场,代表品牌有奇强、雕牌、立白等。中国洗涤用品市场具有相当大的发展潜力,预计到2010年,这一市场的销售总额可达到800亿元,年递增13﹪左右。由于国内洗涤用品市场较早地实现了国际化,因此我国加入世贸组织后,国内洗涤用品行业的市场格局变化不大,而且还有利于国内洗涤用品行业的国际化发展。从主要专业原料来看,关税的降低,有利于行业的发展。自1995年以来,烷基苯、表面活性剂基本上能达到自给,进口总量在1万吨左右,同时国内烷基苯生产企业只有3家,比较容易统一,化学品的关税降低,有利于行业发展。自20世纪80年代末以后,我国的三聚磷酸钠就自给有余并批量出口。肥香皂所用油脂主要是进口的棕榈油、牛羊油,原来关税较高,多年来采用临时关税的办法,该产品降低关税后对行业是有利的。专业好文档随着水资源环境污染问题的日益突出,含磷洗涤剂造成的危害逐渐引起各国政府的高度重视。世界不少发达国家都先后颁布了禁磷或限磷法规。据了解,世界上实施限磷、禁磷的国家已达40﹪,并有不断增加的趋势。目前,日本、韩国、瑞士已全面禁磷,德国、荷兰、奥地利、意大利、美国等无磷洗衣粉的销量已占总量的80﹪。2003年国家计委把15万吨/年环保型无磷液体洗涤剂项目列入国家高技术产业化示范项目,春飞股份本着对国家、对人民高度负责的精神,精心设计工艺路线、流程,精心选购、定制专用设备,建立有效的质保体系及分析测试手段,确保工程质量一流。2003年8月,这一项目获得国家计委“国家高技术产业化示范工程百家项目”授牌荣誉。该项目生产线现在已投入试运行,生产基地全过程实现清洁生产、无三废排放,今年底将正式投入生产。项目配套建设中的资金缺口问题,公司准备通过企业上市,或通过增加股本、银行贷款的方式解决,加快实施工程建设进度。项目建成投产后,可实现年收入59,520万元,年利税11,779万元,投资利税率达到7216,将取得可观的经济效益。到目前为止,公司以复合型助剂为核心技术,已经相继研制生产出18个品种的环保型液体洗涤用品,产品品质达到国际一流水平,实现了国内洗涤用品从固体到液体、从含磷到无磷、从单一功能到多功能复合的重大转变,开创了国内洗涤用品的绿色革命。春飞股份生产的系列产品具有多功能、PH值中性、无磷环保等特点,不刺激皮肤,不损伤衣物,对人体有较高安全性,而且有着优异的实用功效,集去污、除菌、柔顺、抗静电四项功能于一体,这对提高人民的生活质量,而且节约水资源,防止水污染,保护生态环境、具有良好的环保效应和巨大的社会效益。优良的产品品质和充足的生产能力为品牌知名度的提升和市场营销奠专业好文档定了坚实的基础。产品上市以来,受到广大消费者欢迎,畅销全国各地,成为众多城市居民所钟爱的新一代高科技绿色洗涤用品。公司已在各地设立了众多分公司,基本建成自主经营管理的全国性的销售网络,拥有了数量稳定的固定消费群体,“春飞股份环保优质产品”的品牌形象已经初步确立。我国目前每年消费300万吨洗涤用品,而国内无磷环保型洗涤产品销售总量不到9万吨,仅占3,这预示我国的无磷洗涤用品有着巨大的潜在市场。公司这一项目投产后,除满足公司自身生产的需求外,还可通过提供“无磷助剂”、开展技术合作、实行资产重组等手段,带动国内洗化行业整体技术水平的提高和产品的升级换代,提高我国民族洗涤行业产品的质量和规模,增强我国民族洗涤工业的综合实力和产品的市场竞争能力。随着“无磷助剂”生产终端产品的规模化,还可拉动化工原料、塑料及包装、印刷等加工业的发展,带动一批相关企业,具有广泛的经济拉动作用。专业好文档EDITORSNOTEJUDSONJONESISAMETEOROLOGIST,JOURNALISTANDPHOTOGRAPHERHEHASFREELANCEDWITHCNNFORFOURYEARS,COVERINGSEVEREWEATHERFROMTORNADOESTOTYPHOONSFOLLOWHIMONTWITTERJNJONESJRCNNIWILLALWAYSWONDERWHATITWASLIKETOHUDDLEAROUNDASHORTWAVERADIOANDTHROUGHTHECRACKLINGSTATICFROMSPACEHEARTHEFAINTBEEPSOFTHEWORLDSFIRSTSATELLITESPUTNIKIALSOMISSEDWATCHINGNEILARMSTRONGSTEPFOOTONTHEMOONANDTHEFIRSTSPACESHUTTLETAKEOFFFORTHESTARSTHOSEEVENTSWEREWAYBEFOREMYTIMEASAKID,IWASFASCINATEDWITHWHATGOESONINTHESKY,ANDWHENNASAPULLEDTHEPLUGONTHESHUTTLEPROGRAMIWASHEARTBROKENYETTHEPRIVATIZEDSPACERACEHASRENEWEDMYCHILDHOODDREAMSTOREACHFORTHESTARSASAMETEOROLOGIST,IVESTILLSEENMANYIMPORTANTWEATHERANDSPACEEVENTS,BUTRIGHTNOW,IFYOUWERESITTINGNEXTTOME,YOUDHEARMYFOOTTAPPINGRAPIDLYUNDERMYDESKIMANXIOUSFORTHENEXTONEASPACECAPSULEHANGINGFROMACRANEINTHENEWMEXICODESERTITSLIKETHESETFORAGEORGELUCASMOVIEFLOATINGTOTHEEDGEOFSPACEYOUANDIWILLHAVETHECHANCETOWATCHAMANTAKEALEAPINTOANUNIMAGINABLEFREEFALLFROMTHEEDGEOFSPACELIVETHELACKOFAIRUPTHEREWATCHMANJUMPFROM96,000FEETTUESDAY,ISATATWORKGLUEDTOTHELIVESTREAMOFTHEREDBULLSTRATOSMISSIONIWATCHEDTHEBALLOONSPOSITIONEDATDIFFERENTALTITUDESINTHESKYTOTESTTHEWINDS,KNOWINGTHATIFTHEYWOULDJUSTLINEUPINAVERTICALSTRAIGHTLINEWEWOULDBEGOFORLAUNCHIFEELTHISMISSIONWASCREATEDFORMEBECAUSEIAMALSOAJOURNALISTANDAPHOTOGRAPHER,BUTABOVEALLILIVEFORTAKINGALEAPOFFAITHTHEFEELINGOFPUSHINGTHEENVELOPEINTOUNCHARTEDTERRITORYTHEGUYWHOISGOINGTODOTHIS,FELIXBAUMGARTNER,MUSTHAVETHATSAMEFEELING,ATALEVELIWILLNEVERREACHHOWEVER,ITDIDNOTSTOPMEFROMFEELINGHISPAINWHENAGUSTOFSWIRLINGWINDKICKEDUPANDTWISTEDTHEPARTIALLYFILLEDBALLOONTHATWOULDTAKEHIMTOTHEUPPERENDOFOURATMOSPHEREASSOONASTHE40ACREBALLOON,WITHSKINNOTHICKERTHANADRYCLEANINGBAG,SCRAPEDTHEGROUNDIKNEWITWASOVERHOWCLAUSTROPHOBIAALMOSTGROUNDEDSUPERSONICSKYDIVER专业好文档WITHEACHTWIST,YOUCOULDSEETHEWRINKLESOFDISAPPOINTMENTONTHEFACEOFTHECURRENTRECORDHOLDERANDCAPCOMCAPSULECOMMUNICATIONS,COLJOEKITTINGERHEHUNGHISHEADLOWINMISSIONCONTROLASHETOLDBAUMGARTNERTHEDISAPPOINTINGNEWSMISSIONABORTEDTHESUPERSONICDESCENTCOULDHAPPENASEARLYASSUNDAYTHEWEATHERPLAYSANIMPORTANTROLEINTHISMISSIONSTARTINGATTHEGROUND,CONDITIONSHAVETOBEVERYCALMWINDSLESSTHAN2MPH,WITHNOPRECIPITATIONORHUMIDITYANDLIMITEDCLOUDCOVERTHEBALLOON,WITHCAPSULEATTACHED,WILLMOVETHROUGHTHELOWERLEVELOFTHEATMOSPHERETHETROPOSPHEREWHEREOURDAYTODAYWEATHERLIVESITWILLCLIMBHIGHERTHANTHETIPOFMOUNTEVEREST55MILES/885KILOMETERS,DRIFTINGEVENHIGHERTHANTHECRUISINGALTITUDEOFCOMMERCIALAIRLINERS56MILES/917KILOMETERSANDINTOTHESTRATOSPHEREASHECROSSESTHEBOUNDARYLAYERCALLEDTHETROPOPAUSE,HECANEXPECTALOTOFTURBULENCETHEBALLOONWILLSLOWLYDRIFTTOTHEEDGEOFSPACEAT120,000FEET227MILES/3653KILOMETERSHERE,FEARLESSFELIXWILLUNCLIPHEWILLROLLBACKTHEDOORTHEN,IWOULDASSUME,HEWILLSLOWLYSTEPOUTONTOSOMETHINGRESEMBLINGANOLYMPICDIVINGPLATFORMBELOW,THEEARTHBECOMESTHECONCRETEBOTTOMOFASWIMMINGPOOLTHATHEWANTSTOLANDON,BUTNOTTOOHARDSTILL,HELLBETRAVELINGFAST,SODESPITETHEDISTANCE,ITWILLNOTBELIKEDIVINGINTOTHEDEEPENDOFAPOOLITWILLBELIKEHEISDIVINGINTOTHESHALLOWENDSKYDIVERPREPSFORTHEBIGJUMPWHENHEJUMPS,HEISEXPECTEDTOREACHTHESPEEDOFSOUND690MPH1,110KPHINLESSTHAN40SECONDSLIKEHITTINGTHETOPOFTHEWATER,HEWILLBEGINTOSLOWASHEAPPROACHESTHEMOREDENSEAIRCLOSERTOEARTHBUTTHISWILLNOTBEENOUGHTOSTOPHIMCOMPLETELYIFHEGOESTOOFASTORSPINSOUTOFCONTROL,HEHASASTABILIZATIONPARACHUTETHATCANBEDEPLOYEDTOSLOWHIMDOWNHISTEAMHOPESITSNOTNEEDEDINSTEAD,HEPLANSTODEPLOYHIS270SQUAREFOOT25SQUAREMETERMAINCHUTEATANALTITUDEOFAROUND5,000FEET1,524METERSINORDERTODEPLOYTHISCHUTESUCCESSFULLY,HEWILLHAVETOSLOWTO172MPH277KPHHEWILLHAVEARESERVEPARACHUTETHATWILLOPENAUTOMATICALLYIFHELOSESCONSCIOUSNESSATMACHSPEEDSEVENIFEVERYTHINGGOESASPLANNED,ITWONTBAUMGARTNERSTILLWILLFREEFALLATASPEEDTHATWOULDCAUSEYOUANDMETOPASSOUT,ANDNOPARACHUTEISGUARANTEEDTOWORKHIGHERTHAN25,000FEET7,620METERSITMIGHTNOTBETHEMOON,BUTKITTINGERFREEFELLFROM102,800FEETIN1960ATTHEDAWNOFANINFAMOUSSPACERACETHATCAPTUREDTHEHEARTSOFMANYBAUMGARTNERWILLATTEMPTTOBREAKTHATRECORD,AFEATTHATBOGGLESTHEMINDTHISISONEOFTHOSEMONUMENTALMOMENTSIWILLALWAYSREMEMBER,BECAUSETHEREISNOWAYIDMISSTHIS专业好文档EDITORSNOTEJUDSONJONESISAMETEOROLOGIST,JOURNALISTANDPHOTOGRAPHERHEHASFREELANCEDWITHCNNFORFOURYEARS,COVERINGSEVEREWEATHERFROMTORNADOESTOTYPHOONSFOLLOWHIMONTWITTERJNJONESJRCNNIWILLALWAYSWONDERWHATITWASLIKETOHUDDLEAROUNDASHORTWAVERADIOANDTHROUGHTHECRACKLINGSTATICFROMSPACEHEARTHEFAINTBEEPSOFTHEWORLDSFIRSTSATELLITESPUTNIKIALSOMISSEDWATCHINGNEILARMSTRONGSTEPFOOTONTHEMOONANDTHEFIRSTSPACESHUTTLETAKEOFFFORTHESTARSTHOSEEVENTSWEREWAYBEFOREMYTIMEASAKID,IWASFASCINATEDWITHWHATGOESONINTHESKY,ANDWHENNASAPULLEDTHEPLUGONTHESHUTTLEPROGRAMIWASHEARTBROKENYETTHEPRIVATIZEDSPACERACEHASRENEWEDMYCHILDHOODDREAMSTOREACHFORTHESTARSASAMETEOROLOGIST,IVESTILLSEENMANYIMPORTANTWEATHERANDSPACEEVENTS,BUTRIGHTNOW,IFYOUWERESITTINGNEXTTOME,YOUDHEARMYFOOTTAPPINGRAPIDLYUNDERMYDESKIMANXIOUSFORTHENEXTONEASPACECAPSULEHANGINGFROMACRANEINTHENEWMEXICODESERTITSLIKETHESETFORAGEORGELUCASMOVIEFLOATINGTOTHEEDGEOFSPACEYOUANDIWILLHAVETHECHANCETOWATCHAMANTAKEALEAPINTOANUNIMAGINABLEFREEFALLFROMTHEEDGEOFSPACELIVETHELACKOFAIRUPTHEREWATCHMANJUMPFROM96,000FEETTUESDAY,ISATATWORKGLUEDTOTHELIVESTREAMOFTHEREDBULLSTRATOSMISSIONIWATCHEDTHEBALLOONSPOSITIONEDATDIFFERENTALTITUDESINTHESKYTOTESTTHEWINDS,KNOWINGTHATIFTHEYWOULDJUSTLINEUPINAVERTICALSTRAIGHTLINEWEWOULDBEGOFORLAUNCHIFEELTHISMISSIONWASCREATEDFORMEBECAUSEIAMALSOAJOURNALISTANDAPHOTOGRAPHER,BUTABOVEALLILIVEFORTAKINGALEAPOFFAITHTHEFEELINGOFPUSHINGTHEENVELOPEINTOUNCHARTEDTERRITORYTHEGUYWHOISGOINGTODOTHIS,FELIXBAUMGARTNER,MUSTHAVETHATSAMEFEELING,ATALEVELIWILLNEVERREACHHOWEVER,ITDIDNOTSTOPMEFROMFEELINGHISPAINWHENAGUSTOFSWIRLINGWINDKICKEDUPANDTWISTEDTHEPARTIALLYFILLEDBALLOONTHATWOULDTAKEHIMTOTHEUPPERENDOFOURATMOSPHEREASSOONASTHE40ACREBALLOON,WITHSKINNOTHICKERTHANADRYCLEANINGBAG,SCRAPEDTHEGROUNDIKNEWITWASOVERHOWCLAUSTROPHOBIAALMOSTGROUNDEDSUPERSONICSKYDIVER专业好文档WITHEACHTWIST,YOUCOULDSEETHEWRINKLESOFDISAPPOINTMENTONTHEFACEOFTHECURRENTRECORDHOLDERANDCAPCOMCAPSULECOMMUNICATIONS,COLJOEKITTINGERHEHUNGHISHEADLOWINMISSIONCONTROLASHETOLDBAUMGARTNERTHEDISAPPOINTINGNEWSMISSIONABORTEDTHESUPERSONICDESCENTCOULDHAPPENASEARLYASSUNDAYTHEWEATHERPLAYSANIMPORTANTROLEINTHISMISSIONSTARTINGATTHEGROUND,CONDITIONSHAVETOBEVERYCALMWINDSLESSTHAN2MPH,WITHNOPRECIPITATIONORHUMIDITYANDLIMITEDCLOUDCOVERTHEBALLOON,WITHCAPSULEATTACHED,WILLMOVETHROUGHTHELOWERLEVELOFTHEATMOSPHERETHETROPOSPHEREWHEREOURDAYTODAYWEATHERLIVESITWILLCLIMBHIGHERTHANTHETIPOFMOUNTEVEREST55MILES/885KILOMETERS,DRIFTINGEVENHIGHERTHANTHECRUISINGALTITUDEOFCOMMERCIALAIRLINERS56MILES/917KILOMETERSANDINTOTHESTRATOSPHEREASHECROSSESTHEBOUNDARYLAYERCALLEDTHETROPOPAUSE,HECANEXPECTALOTOFTURBULENCETHEBALLOONWILLSLOWLYDRIFTTOTHEEDGEOFSPACEAT120,000FEET227MILES/3653KILOMETERSHERE,FEARLESSFELIXWILLUNCLIPHEWILLROLLBACKTHEDOORTHEN,IWOULDASSUME,HEWILLSLOWLYSTEPOUTONTOSOMETHINGRESEMBLINGANOLYMPICDIVINGPLATFORMBELOW,THEEARTHBECOMESTHECONCRETEBOTTOMOFASWIMMINGPOOLTHATHEWANTSTOLANDON,BUTNOTTOOHARDSTILL,HELLBETRAVELINGFAST,SODESPITETHEDISTANCE,ITWILLNOTBELIKEDIVINGINTOTHEDEEPENDOFAPOOLITWILLBELIKEHEISDIVINGINTOTHESHALLOWENDSKYDIVERPREPSFORTHEBIGJUMPWHENHEJUMPS,HEISEXPECTEDTOREACHTHESPEEDOFSOUND690MPH1,110KPHINLESSTHAN40SECONDSLIKEHITTINGTHETOPOFTHEWATER,HEWILLBEGINTOSLOWASHEAPPROACHESTHEMOREDENSEAIRCLOSERTOEARTHBUTTHISWILLNOTBEENOUGHTOSTOPHIMCOMPLETELYIFHEGOESTOOFASTORSPINSOUTOFCONTROL,HEHASASTABILIZATIONPARACHUTETHATCANBEDEPLOYEDTOSLOWHIMDOWNHISTEAMHOPESITSNOTNEEDEDINSTEAD,HEPLANSTODEPLOYHIS270SQUAREFOOT25SQUAREMETERMAINCHUTEATANALTITUDEOFAROUND5,000FEET1,524METERSINORDERTODEPLOYTHISCHUTESUCCESSFULLY,HEWILLHAVETOSLOWTO172MPH277KPHHEWIL

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