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新增业务说明-星运大师【最新精品】.doc

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新增业务说明-星运大师【最新精品】.doc

专业好文档新增业务说明星运大师1、业务名称星运大师(1)业务描述现代社会人们在紧张的工作和学习之余,希望得到更多的关怀和缓解压力的方法知道。263星运大师服务就为用户提供了这项服务,263星运大师服务是基于用户生日、性别,匹配其生日对应的五星,综合作用对应的个性分析和每日运势指导,该项服务不同于传统的每日运程或星座运势短信服务项目,由于是通过五星原理综合作用分析得出的结果,每个用户所得信息的重复机率非常小。用户注册订阅263星运大师服务,返回自己的生日、性别后,就可以收到有关自己个性分析的信息和针对用户个性提供的每天综合运程指导和金钱运程指导。(2)用户使用方法用户定制服务用户发送A到526310或到网站定制返回信息欢迎您定制StarQ星运大师服务15元/月,回复生日性别0女/1男例198303050接收个性分析并每早收到两条今日运势指导(免费)用户返回个人信息,如197410060当时返回信息,例如第一条基本性格你擅长社交,灵活变通,朝气蓬勃,作风比较圆融,轻松享受生活,也有外冷内热的一面。第二条你的五星分析太阳天秤、月亮双子、水星天蝎、金星天秤、火星天秤。五星比例为天秤60、双子30、天蝎10。第三条今日整体活力4.5星宜坚定但勿执迷工作能量4.5星宜稳健踏实爱情温度4星宜适度吃醋。第四条今日金钱磁场5星用钱原则当用条用千万不要省小钱而花大钱,以免引起不必要的损失。之后每日早800发送当日星座运程信息发送频率24条/天用户注销定制服务用户发送QX到526310返回信息您已经成功注销StarQ星座个性解码服务。感谢您的使用。专业好文档(3)业务流程流程一定制星运大师返回帮助信息下行发送4条信息每天上午800发送该用户当日星座运程信息,发送频率24条/天流程二用户取消定制星运大师流程用户发送A到526310用户发送QXQX22至5263105263系统结束用户该项服务您已经成功注销StarQ星运大师服务。感谢您的使用欢迎您定制StarQ星运大师服务15元/月,回复生日性别0女/1男例198303050接收个性分析并每早收到两条今日运势指导用户发送197410060到5263100基本性格你擅长社交,灵活变通,朝气蓬勃,作风比较圆融,轻松享受生活,也有外冷内热的一面你的五星分析太阳天秤、月亮双子、水星天蝎、金星天秤、火星天秤。五星比例为天秤60、双子30、天蝎10今日金钱磁场5星用钱原则当用条用千万不要省小钱而花大钱,以免引起不必要的损失今日整体活力4.5星宜坚定但勿执迷工作能量4.5星宜稳健踏实爱情温度4星宜适度吃醋专业好文档(4)业务资费星运大师为包月业务,信息费费用为15元/月,每天发送24条。(5)业务使用相关参数IOD业务代码YCXZYCMO指令A价格15元/月返回条数24条/天PUSH业务代码-YCXZYC价格15元/月发送频率24条/天2、市场规模分析业务介绍中已经提到263星运大师服务不同于传统的每日运程或星座运势短信服务项目,由于是通过五星原理综合作用分析得出的结果,每个用户所得信息的重复机率非常小。再者,263星运大师提供的每日运程指导的内容非常全面,包括整体、工作、学习、爱情、金钱等内容,丰富多彩的内容对用户的吸引力很大,也保证了用户持续订阅的可能性。星运大师服务是一项常规的大众性信息服务,因此面向的用户群体很广263提供的本项服务又采取点播订阅的形式,从客观上讲面向的用户是选择中国移动所有的手机用户基于产品优质的服务,相信定会吸引广大用户使用。3、竞争分析目前提供运程服务的SP很多,因此产品的竞争自然激烈。优势263星运大师服务不同于传统的每日运程或星座运势短信服务项目,由于是通过五星原理综合作用分析得出的结果,每个用户所得信息的重复机率非常小。263个性解码提供的每日运程指导的内容非常全面,包括个性分析、整体运势、工作运势、学习运势、爱情运势、金钱运势等内容。劣势进入市场最好的时机已过,可能有很多用户已经选择了各SP提供的运势服务。机会由于用户群很大,用户对此类产品的好奇的兴趣非常大,所以仍然有很广阔专业好文档的市场。。风险风险不是很大,由于投入有限因此风险可以控制。4、收益分析市场预期经过36个月的服务成长期和宣传推广期,263星运大师服务能获得1万左右用户,每月发送量达到90万条短信息,市场销售额可以达到15万元/月。流量估算潜在用户比例潜在用户数估计使用用户比例估计使用用户数估计用户使用量-上行条/人/天估计用户使用量-下行条/人/天使用总条数-上行条/月使用总条数-下行条/月聊天公告550万21万3条90万总计1万90万5、市场推广计划拟定新业务在10月1日开通,2003年四季度市场推广计划如下263星运大师推广手段线上推广banner\button、柱形广告、浮动logo。线下推广电视广告、平面报纸、杂志广告。6、客户服务263客服电话02164857084、8008208263263客服邮箱公司客服事业部电话咨询部设专人处理短信用户电话咨询、邮件咨询事宜客户费用管理中心负责处理短信用户费用争议、退费受理等事宜。规定一般咨询当天当时解决,如涉及争议较大或需要调查确认的投诉意见承诺用户三天内回复。专业好文档EditorsnoteJudsonJonesisameteorologist,journalistandphotographer.HehasfreelancedwithCNNforfouryears,coveringsevereweatherfromtornadoestotyphoons.FollowhimonTwitterjnjonesjrCNNIwillalwayswonderwhatitwasliketohuddlearoundashortwaveradioandthroughthecracklingstaticfromspacehearthefaintbeepsoftheworldsfirstsatelliteSputnik.IalsomissedwatchingNeilArmstrongstepfootonthemoonandthefirstspaceshuttletakeoffforthestars.Thoseeventswerewaybeforemytime.Asakid,Iwasfascinatedwithwhatgoesoninthesky,andwhenNASApulledtheplugontheshuttleprogramIwasheartbroken.Yettheprivatizedspaceracehasrenewedmychildhooddreamstoreachforthestars.Asameteorologist,Ivestillseenmanyimportantweatherandspaceevents,butrightnow,ifyouweresittingnexttome,youdhearmyfoottappingrapidlyundermydesk.ImanxiousforthenextoneaspacecapsulehangingfromacraneintheNewMexicodesert.ItslikethesetforaGeorgeLucasmoviefloatingtotheedgeofspace.YouandIwillhavethechancetowatchamantakealeapintoanunimaginablefreefallfromtheedgeofspacelive.ThelackofairupthereWatchmanjumpfrom96,000feetTuesday,IsatatworkgluedtothelivestreamoftheRedBullStratosMission.Iwatchedtheballoonspositionedatdifferentaltitudesintheskytotestthewinds,knowingthatiftheywouldjustlineupinaverticalstraightlinewewouldbegoforlaunch.IfeelthismissionwascreatedformebecauseIamalsoajournalistandaphotographer,butaboveallIlivefortakingaleapoffaiththefeelingofpushingtheenvelopeintounchartedterritory.Theguywhoisgoingtodothis,FelixBaumgartner,musthavethatsamefeeling,atalevelIwillneverreach.However,itdidnotstopmefromfeelinghispainwhenagustofswirlingwindkickedupandtwistedthepartiallyfilledballoonthatwouldtakehimtotheupperendofouratmosphere.Assoonasthe40acreballoon,withskinnothickerthanadrycleaningbag,scrapedthegroundIknewitwasover.Howclaustrophobiaalmostgroundedsupersonicskydiver专业好文档Witheachtwist,youcouldseethewrinklesofdisappointmentonthefaceofthecurrentrecordholderandcapcomcapsulecommunications,Col.JoeKittinger.HehunghisheadlowinmissioncontrolashetoldBaumgartnerthedisappointingnewsMissionaborted.ThesupersonicdescentcouldhappenasearlyasSunday.Theweatherplaysanimportantroleinthismission.Startingattheground,conditionshavetobeverycalmwindslessthan2mph,withnoprecipitationorhumidityandlimitedcloudcover.Theballoon,withcapsuleattached,willmovethroughthelowerleveloftheatmospherethetropospherewhereourdaytodayweatherlives.ItwillclimbhigherthanthetipofMountEverest5.5miles/8.85kilometers,driftingevenhigherthanthecruisingaltitudeofcommercialairliners5.6miles/9.17kilometersandintothestratosphere.Ashecrossestheboundarylayercalledthetropopause,hecanexpectalotofturbulence.Theballoonwillslowlydrifttotheedgeofspaceat120,000feet22.7miles/36.53kilometers.Here,FearlessFelixwillunclip.Hewillrollbackthedoor.Then,Iwouldassume,hewillslowlystepoutontosomethingresemblinganOlympicdivingplatform.Below,theEarthbecomestheconcretebottomofaswimmingpoolthathewantstolandon,butnottoohard.Still,hellbetravelingfast,sodespitethedistance,itwillnotbelikedivingintothedeependofapool.Itwillbelikeheisdivingintotheshallowend.SkydiverprepsforthebigjumpWhenhejumps,heisexpectedtoreachthespeedofsound690mph1,110kphinlessthan40seconds.Likehittingthetopofthewater,hewillbegintoslowasheapproachesthemoredenseairclosertoEarth.Butthiswillnotbeenoughtostophimcompletely.Ifhegoestoofastorspinsoutofcontrol,hehasastabilizationparachutethatcanbedeployedtoslowhimdown.Histeamhopesitsnotneeded.Instead,heplanstodeployhis270squarefoot25squaremetermainchuteatanaltitudeofaround5,000feet1,524meters.Inordertodeploythischutesuccessfully,hewillhavetoslowto172mph277kph.Hewillhaveareserveparachutethatwillopenautomaticallyifhelosesconsciousnessatmachspeeds.Evenifeverythinggoesasplanned,itwont.Baumgartnerstillwillfreefallataspeedthatwouldcauseyouandmetopassout,andnoparachuteisguaranteedtoworkhigherthan25,000feet7,620meters.Itmightnotbethemoon,butKittingerfreefellfrom102,800feetin1960atthedawnofaninfamousspaceracethatcapturedtheheartsofmany.Baumgartnerwillattempttobreakthatrecord,afeatthatbogglesthemind.ThisisoneofthosemonumentalmomentsIwillalwaysremember,becausethereisnowayIdmissthis.专业好文档EditorsnoteJudsonJonesisameteorologist,journalistandphotographer.HehasfreelancedwithCNNforfouryears,coveringsevereweatherfromtornadoestotyphoons.FollowhimonTwitterjnjonesjrCNNIwillalwayswonderwhatitwasliketohuddlearoundashortwaveradioandthroughthecracklingstaticfromspacehearthefaintbeepsoftheworldsfirstsatelliteSputnik.IalsomissedwatchingNeilArmstrongstepfootonthemoonandthefirstspaceshuttletakeoffforthestars.Thoseeventswerewaybeforemytime.Asakid,Iwasfascinatedwithwhatgoesoninthesky,andwhenNASApulledtheplugontheshuttleprogramIwasheartbroken.Yettheprivatizedspaceracehasrenewedmychildhooddreamstoreachforthestars.Asameteorologist,Ivestillseenmanyimportantweatherandspaceevents,butrightnow,ifyouweresittingnexttome,youdhearmyfoottappingrapidlyundermydesk.ImanxiousforthenextoneaspacecapsulehangingfromacraneintheNewMexicodesert.ItslikethesetforaGeorgeLucasmoviefloatingtotheedgeofspace.YouandIwillhavethechancetowatchamantakealeapintoanunimaginablefreefallfromtheedgeofspacelive.ThelackofairupthereWatchmanjumpfrom96,000feetTuesday,IsatatworkgluedtothelivestreamoftheRedBullStratosMission.Iwatchedtheballoonspositionedatdifferentaltitudesintheskytotestthewinds,knowingthatiftheywouldjustlineupinaverticalstraightlinewewouldbegoforlaunch.IfeelthismissionwascreatedformebecauseIamalsoajournalistandaphotographer,butaboveallIlivefortakingaleapoffaiththefeelingofpushingtheenvelopeintounchartedterritory.Theguywhoisgoingtodothis,FelixBaumgartner,musthavethatsamefeeling,atalevelIwillneverreach.However,itdidnotstopmefromfeelinghispainwhenagustofswirlingwindkickedupandtwistedthepartiallyfilledballoonthatwouldtakehimtotheupperendofouratmosphere.Assoonasthe40acreballoon,withskinnothickerthanadrycleaningbag,scrapedthegroundIknewitwasover.Howclaustrophobiaalmostgroundedsupersonicskydiver专业好文档Witheachtwist,youcouldseethewrinklesofdisappointmentonthefaceofthecurrentrecordholderandcapcomcapsulecommunications,Col.JoeKittinger.HehunghisheadlowinmissioncontrolashetoldBaumgartnerthedisappointingnewsMissionaborted.ThesupersonicdescentcouldhappenasearlyasSunday.Theweatherplaysanimportantroleinthismission.Startingattheground,conditionshavetobeverycalmwindslessthan2mph,withnoprecipitationorhumidityandlimitedcloudcover.Theballoon,withcapsuleattached,willmovethroughthelowerleveloftheatmospherethetropospherewhereourdaytodayweatherlives.ItwillclimbhigherthanthetipofMountEverest5.5miles/8.85kilometers,driftingevenhigherthanthecruisingaltitudeofcommercialairliners5.6miles/9.17kilometersandintothestratosphere.Ashecrossestheboundarylayercalledthetropopause,hecanexpectalotofturbulence.Theballoonwillslowlydrifttotheedgeofspaceat120,000feet22.7miles/36.53kilometers.Here,FearlessFelixwillunclip.Hewillrollbackthedoor.Then,Iwouldassume,hewillslowlystepoutontosomethingresemblinganOlympicdivingplatform.Below,theEarthbecomestheconcretebottomofaswimmingpoolthathewantstolandon,butnottoohard.Still,hellbetravelingfast,sodespitethedistance,itwillnotbelikedivingintothedeependofapool.Itwillbelikeheisdivingintotheshallowend.SkydiverprepsforthebigjumpWhenhejumps,heisexpectedtoreachthespeedofsound690mph1,110kphinlessthan40seconds.Likehittingthetopofthewater,hewillbegintoslowasheapproachesthemoredenseairclosertoEarth.Butthiswillnotbeenoughtostophimcompletely.Ifhegoestoofastorspinsoutofcontrol,hehasastabilizationparachutethatcanbedeployedtoslowhimdown.Histeamhopesitsnotneeded.Instead,heplanstodeployhis270squarefoot25squaremetermainchuteatanaltitudeofaround5,000feet1,524meters.Inordertodeploythischutesuccessfully,hewillhavetoslowto172mph277kph.Hewillhaveareserveparachutethatwillopenautomaticallyifhelosesconsciousnessatmachspeeds.Evenifeverythinggoesasplanned,itwont.Baumgartnerstillwillfreefallataspeedthatwouldcauseyouandmetopassout,andnoparachuteisguaranteedtoworkhigherthan25,000feet7,620meters.Itmightnotbethemoon,butKittingerfreefellfrom102,800feetin1960atthedawnofaninfamousspaceracethatcapturedtheheartsofmany.Baumgartnerwillattempttobreakthatrecord,afeatthatbogglesthemind.ThisisoneofthosemonumentalmomentsIwillalwaysremember,becausethereisnowayIdmissthis.

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