会员注册 | 登录 | 微信快捷登录 支付宝快捷登录 QQ登录 微博登录 | 帮助中心 人人文库renrendoc.com美如初恋!
站内搜索 百度文库

热门搜索: 直缝焊接机 矿井提升机 循环球式转向器图纸 机器人手爪发展史 管道机器人dwg 动平衡试验台设计

   首页 人人文库网 > 资源分类 > DOC文档下载

外文翻译--网络营销.doc

  • 资源星级:
  • 资源大小:50.00KB   全文页数:11页
  • 资源格式: DOC        下载权限:注册会员/VIP会员
您还没有登陆,请先登录。登陆后即可下载此文档。
  合作网站登录: 微信快捷登录 支付宝快捷登录   QQ登录   微博登录
友情提示
2:本站资源不支持迅雷下载,请使用浏览器直接下载(不支持QQ浏览器)
3:本站资源下载后的文档和图纸-无水印,预览文档经过压缩,下载后原文更清晰   

外文翻译--网络营销.doc

附录附录一英语原文InternetmarketingItsalwaysgreattohearthatremodelersarehavingastellaryearreferralsarecomingin,solidleadsareturningintoclients,andbusinessisbooming.However,onepartofthetotalbusinesspiethatcaneasilybeforgottenamidstallofthissuccessismarketing.Itsamazinghowoftenyouhearthatthefirstthingtogoisonesmarketingplanfortheyearmarketingistooexpensiveormybudgetjustdoesntcallformarketingthisyear.Aucontraire,marketingdoesnthavetobreakthebankthenewageofmarketingisallabouttheInternet.InternetmarketinginvolvesmanysegmentsandsomethatthisarticlewilltouchuponincludethebasicsWebsitedevelopment,searchengineoptimizationandmarketingviaemail.TheInternethasbeencalledtheInformationSuperhighwayformanyreasons,mightIadd.MillionsofpeoplesurftheInternetforinformationeveryday,butaretheygettingwhattheyarelookingforStudieshaveshownthatpeoplegiveuponlookingforwhattheywantiftheycantfinditineightclicks.Itisyourjob,astheWebsiteprovider,toofferthissoughtafterinformationinaclearandeasytofindmanner.YourWebsiteisanassetTheWebsiteisthekeyplayerinyourmarketingandsalesendeavorsnomatterhowbigorsmallyourcompanymaybe.Yoursiteshouldserveasaportalforpotentialcustomersandasamarketingtoolforyourremodelingcompany.Potentialcustomers,intheirownleisuretime,canlearnaboutyourcompany,seeyourwork,meetyouremployees,etc.Formany,thisisthefirstimpressiontheyhaveofyouandyourcompany,sodesignyoursitetoappropriatelyreflectwhatyourcompanyrepresents.Internetmarketingisincrediblycosteffective.YourWebsitecanhelppromotetheinformationyouaretryingtoconveywithoutprintingcostsforhardcopiesandpostage.ContentisKingPicturesmaysayathousandwords,butcontentiskingontheInternet.Definethecontenttosatisfyyourtargetmarket.Everyremodelerhasamazingphotosoftheirworkdontforgettoincludetheseonyoursite.However,remembertoincludecopythatgoesalongwithit.ThiswillhelpwithyourSEOseethenextsubheadonSEOandgainyoumoretrafficthanifyouwouldnthaveincludedcopy.AccordingtotheAmericanMarketingAssociation,quickloadtimesareimportantforasuccessfulWebsite.Dontletlargeimagesbogdownthesite,thereforelosingthatparticularvisitor.Asyoudoinyourownbusiness,buildingyourframeworkonyoursiteisveryimportant.CreateaflowchartandgetyourvisitorsfromPointAtoPointBasfastandeasilyaspossible.Dontoverwhelmpeoplebyputtinglinkstoyourentiresiteonthehomepage.Instead,createamodeltoprioritizeandcategorizeinformation.Definelogicalrelationshipsbetweensubjectsanddefinelinksbetweeninformationtypes.ItusedtobethatgettingtrafficonyourWebsitewasagreatsuccess.Today,notonlyistrafficimportant,butwenowhavetoanalyzethistraffictomakesuretherightpeoplearevisitingandthatthemarketingplanyouimplementedisworking.TrackingservicessuchasSitemeter.comorextremedm.comaregreattoolstohelpanalyzethattrafficthesiteisreceiving.ThenewbuzzwordNotbyanysenseofthewordissearchenginemarketingasecret.However,therearemanydosanddontsthatcouldhelpprovidethebestresultsforthisquestinInternetmarketing.SearchengineoptimizationisthenewbuzzwordinmarketingviatheInternet.Itmeansincludingtherightingredientsonyoursiteforthesesearchenginestolikeitwhichcouldultimatelysendthousandsofvisitorsyourway,increasingyourchanceforsomesolidleads.Studieshavefoundthat65percentofvisitorstositescomefromsearchengines.Thewaysearchenginesworkisquitesimple.Asearchenginehasadatabase,whichlistseveryWebsitethatthesearchengineknowsabout.Whenasearchisperformed,ittriestofindmatchesinthedatabaseforthekeywordsentered.AsaWebsiteowner,youwantsearchenginestosendyouasmanyvisitorsaspossible.Therefore,youwanttomakesurethatyouareinthedatabasesofasmanysearchenginesaspossible.Thisisprettysimple.Allthemajorsearchenginesallowyoutoregisteryoursitefree.Youcansimplygotoeachmajorsearchsite,clickonAddYourSite,SubmitURL,orsomethingsimilarlyworded,andfillinyoursiteinformation.ThemainingredientforasuccessfulSEOisnottherightkeyword,buttherightkeyphrase.TrysearchingGoogle.comforremodeling.Icameupwith8,900,000sites.Now,trysearchingthesameengineforremodelinginDetroit.Icameupwith36sites.SeethedifferenceCreatingtherightkeyphrasewillhelpeliminateunqualifiedleadsandwillalsohelppotentialcustomersfindyourcompanywithalotfewercomplications.IfyouarehavingtroublewithcreatingthemostappropriatekeyphrasetohelpyourSEO,thereareWebsitesthatcanhelpWordtracker.comcompilesadatabaseoftermsthatpeoplesearchfor.Theuserwillentersomekeywords,andWordtracker.comwilltellyouhowoftenpeoplesearchforthemandwillalsotellyouhowmanycompetingsitesusethosekeywords.Thesitewillalsoprovidealistingofallthekeywordcombinationsthatbearanyrelationtoyourbusinessorservice.Justremember,themoreinstancesakeyphraseisonyoursite,thehigherupontherankingtotempoleyoursitewillbe.Next,youllwanttothinkofadescriptionofyoursite.Mostsearchengineswillaskfora25worddescription.MarketingbyemailManycompanieshaveattemptedtouseelectronicmailemailforadvertisingonlytoreceiveadelugeofabusefrominfuriatedInternetusers.AHarrispollofcomputerusersrevealsthat,outofthosewhoarereceivingunsolicitedbulkemail,42percentwanttostopreceivingit.AccordingtoTimemagazine,unsolicitedjunkemailnowaccountsfor10percentofallInternettrafficandupto30percentofthe26milliondailymessagesonAmericaOnline.Emailmarketingcanbehighlyeffectiveandextremelycosteffectiveifyouchoosetofollowsomesimplebestpractices.AccordingtoAlBredenberg,publisherofemailresults.com,herearefewethicalwaystohavingasuccessfulemailmarketingplan.Buildyourownhouseemaillists.CollectemailaddressesatyourWebsite,attradeshows,onproductregistrationcards,duringsalesandtelemarketingcalls,oratotherpointsofcontactwithcustomersandprospects.Makesurethateveryoneonyourlistknowsexactlyhowyouwillusehisorheremailaddress.Yourowninhouseemaillistsareavaluableasset.Startanannouncementlist.ThisisasimpleinhouseemaillistdesignedtokeepyouintouchwithyourInternetaudience.Useitfordistributingcompanynews,newproductreleases,specialpromotions,announcementsofpersonnelchangesorotheritemsofinteresttoyourcompanyscontacts.Publishafreeemailnewsletter.Anemailnewsletter,orezine,isawaytokeepyourcompanysnameinfrontofyourtargetmarket.Besuretooffervalueindustrynewsitems,howtoarticles,analysisandcommentaryaboutyourindustryniche.Yourezinewillpositionyourcompanyasanexpertinthefieldandwillenhanceitsreputation.Advertiseonoptinandvoluntaryemaillists.Optinemaillistsarenowavailableforrentfrommanycompanies.Incontrastwiththebulkemailspammers,theoptinlistprovidershavebuilttheirlistsonavoluntarybasis.TheDirectEmailListSourceprovideslinkstomanypermissionbasedemaillists.Advertiseinezinesandemaildiscussionlists.Youwillbeabletofindnumerousemailnewslettersandinteractivediscussionliststhatreachyourtargetaudience.Manyofthesewillacceptadvertisingorsponsorships.Iftheydontalreadysellads,theymightifyoumakeanoffer.SpamissuchacontroversialsubjectrightnowthatIurgemarketerstostickwithpermissionbasedemailonly,saysBradenberg.Theriskstothecompanysbusinessandreputationarejusttoogreat.WhatconstitutestruepermissionbasedmarketingSimple.Makesurethatnobodyisplacedonanyemaillistwithouttheirexplicit

注意事项

本文(外文翻译--网络营销.doc)为本站会员(英文资料库)主动上传,人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。 若此文所含内容侵犯了您的版权或隐私,请立即通知人人文库网([email protected]),我们立即给予删除!

温馨提示:如果因为网速或其他原因下载失败请重新下载,重复下载不扣分。

copyright@ 2015-2017 人人文库网网站版权所有
苏ICP备12009002号-5