欢迎来到人人文库网! | 帮助中心 人人文库renrendoc.com美如初恋!
人人文库网
首页 人人文库网 > 资源分类 > DOC文档下载

外文翻译--霓虹灯在广告中的价值及作用.doc

  • 资源大小:45.00KB        全文页数:8页
  • 资源格式: DOC        下载权限:游客/注册会员/VIP会员    下载费用:5
游客快捷下载 游客一键下载
会员登录下载
下载资源需要5

邮箱/手机号:
您支付成功后,系统会自动为您创建此邮箱/手机号的账号,密码跟您输入的邮箱/手机号一致,以方便您下次登录下载和查看订单。注:支付完成后需要自己下载文件,并不会自动发送文件哦!

支付方式: 微信支付    支付宝   
验证码:   换一换

友情提示
2、本站资源不支持迅雷下载,请使用浏览器直接下载(不支持QQ浏览器)
3、本站资源下载后的文档和图纸-无水印,预览文档经过压缩,下载后原文更清晰   

外文翻译--霓虹灯在广告中的价值及作用.doc

1NEON’SVALUEANDEFFECTINADVERTISINGNEONSINCEITSINCEPTIONIN1910,HASNOTCHANGEDFORCENTURIESNEONISGLASSTUBEFILLEDWITHTHELOWPRESSUREINERTGAS,ANDITSCOLDCATHODEGLOWDISCHARGEANDLUMINOUSINTHEFIELDOFHIGHVOLTAGENEONLIGHT’SCOLORISDECIDEDBYTHESPECTRALPROPERTIESOFTHEFILLEDINERTGASOPTICALTUBENEONFILLEDWITHNEONLIGNTSRED;FLUORESCENCEBASEDNEONFILLEDWITHARGONANDMERCURYLIGHTSBLUE、YELLOWANDSOONTHETWOLARGESTCATEGORYOFNEONLIGHTSBYWORKINGGASATOMICEMITTINGSTIMULATEDRADIATIONCOMPAREDTOOTHERELECTRICLIGHT,NEONLIGHTSHAVETHEFOLLOWINGCHARACTERISTICSFIRST,HIGHEFFICIENCY;NEONLIGHTSBYBOTHENDSOFTHEELECTRODEINHIGHVOLTAGEFIELDTOBURNTHEINERTGASLAMP,ANDITISDIFFERENTFROMANORDINARYTUNGSTENFILAMENTLIGHTSOURCEISNECESSARYTOSPREADHIGHTEMPERATURETOTUNGSTENWIREFORLIGHTEMITTING,CAUSINGALOTOFPOWERINTHEFORMOFTHERMALENERGYCONSUMED,THEREFORE,WITHTHESAMEAMOUNTOFELECTRICITY,NEONHASAHIGHERBRIGHTNESSSECOND;LOWERTEMPERATURE,ANDTHEUSEISNOMATTERWITHTHECLIMATE;THIRD,LOWENERGYCONSUMPTION;FOURTH,LONGERLIFE;NEONWORKSININCASEOFUPSMORETHAN10,000HOURS,ANDTHEADVANTAGEAREHARDTOMEETBYANYOTHERPOWERSOURCEFIFTH,THEPRODUCTIONISFLEXIBLE,ANDDIVERSEMANYDIFFERENTCOLORS;NEONSCREENISCOMPOSIEDBYTHELAMPANDDYNAMICALWAYSSCANNINGLIGHTEMITTINGTUBESANDITCANBESETTEDOFSCANBEATING,GRADUALLYSCANNING,COLORSCANNINGINSEVENCOLORBLENDINGTHEREFORE,THENEONISARELATIVESMALLINVESTMENT,ASTRONG,ECONOMICALEFFECTANDPRACTICALFORMOFADVERTISINGNEONISACOLDCATHODEGLOWDISCHARGETUBE,THERADIATIONSPECTRUMHASASTRONGABILITYTOPENETRATETHEATMOSPHERE,BRILLIANTCOLOR,SCENEINLUMINOUSEFFICIENCYOFINCANDESCENTLAMPSISSUPERIORTOTHEORDINARY,ANDITSEXPRESSIONRICHLINESTRUCTURECANBEPROCESSINGOFANYGEOMETRICSHAPEMADEFROMBENDINGTOMEETTHEDESIGNREQUIREMENTS,THROUGHELECTRONICCONTROL,CANCHANGECOLORTEXTPATTERNSANDPOPULARITYTHEBRIGHTNEONLIGHTS,THEUNITEDSTATES,DYNAMICCHARACTERISTICS,ISTHELIGHTSOURCECANNOTBESUBSTITUTEDBYANYPOWER,ANDINALLKINDSOFNEWLIGHTSOURCEWILLCONTINUETOEMERGEANDDOMINATETHECOMPETITIONASARESULTOFTHECOLDCATHODENEONGLOWDISCHARGE,SOANEONQUALITYOFTHEIRLIFEUPTO2000030000HOURSASYMBOLOFNEONCOLORSANDINDICATIVE。INADDITIONTOTHEPRODUCTIONOFNEONGRAPHICS,LAYOUTDESIGNTODEALWITHOUTSIDEOFTHEARTSSHOULDPAYATTENTIONTO,INCOLORSONTHEDESIGNOFTHEUSEOFNEONISANIMPORTANTSUCCESSFACTOROFCOLORIN2VISUALCOMMUNICATIONWITHAPRIMARYROLEINPEOPLESSENSEOFCOLORISABEAUTYINTHEMOSTCOMMONFORMAVARIETYOFCOLORSANDDIFFERENTCOLORCOMBINATIONSCANBEADIRECTIMPACTONTHEFEELINGSOFTHOSEWHOFEEL,ANDDIRECTANDEFFECTIVEWAYTOATTRACTATTENTION,ANDINSPIREDBYMEMORIES,HAVEIMAGINATION,TOTHINK,ABOUTEMOTIONSANDFEELINGSTENDTOFORM,PRODUCEACERTAINPSYCHOLOGICALEFFECT,THEFORMATIONOFTHECORRESPONDINGVISUALIMPACTANDIMAGEAPPEALPRODUCTIONINNEONONTHESPECIFICUNDERSTANDINGANDUSEOFCOLORISDIFFERENTFROMTHEPAINTINGSINGENERAL,ANDHASITSOWNUNIQUEARTISTICANDUTILITARIANTHEEYECATCHINGCOLORSOFNEONLIGHTSNEONCOLORSTOACHIEVETHEREMARKABLERESULTS,INCONTRASTTOTHEWAYTHEUSEOFCOLOR,RESULTINGINDIFFERENTCOLORSANDCOLORCOMBINATIONOFFEELINGANDHELPTHEIMAGEOFNEONWORKSFROMAROUNDTHETHINGSANDTHEENVIRONMENT,THEFORMATIONOFCOLORVISUALIMPACT,TRIGGEREDATTENTIONCOMPARISONOFDIFFERENTCOLORCOMBINATIONS,YOUCANCREATEACOLORFUL,BRIGHTANDLIVELY,ITCANBEDIGNIFIEDANDELEGANT,INTHEWORKSOFTHEMOMENTINCONTACTWITHTHECONSUMERS,THEMOVEOFCONSUMERS,TOENHANCEATTENTION,ANDINTHEFORMATIONOFTHEFIRSTIMPRESSIONWHENTHEADANDCOLORTOCAPTURE,ANDLEFTADEEPIMPRESSIONONMEASYMBOLOFNEONCOLORSANDINDICATIVENEONDESIGNEDTOUSETHESYMBOLISMOFDIFFERENTCOLORSTHROUGHACOMBINATIONOFORGANICANDCREATEPERSONALIZEDADSWITHIMAGEADSINSTRENGTHENINGTHEVISUALIDENTIFICATIONOFTHEWORKFORCEATTHESAMETIME,THESYMBOLICUSEOFCOLORASSOCIATION,SUPPORTOFADTEXTADVERTISINGCONTINUESTOTHESPECIFICCONTENT,BRAND,CORPORATEIMAGEFORTIPSTOENHANCECONSUMERUNDERSTANDINGOFADVERTISINGCONTENTTHEREFORE,INCONSIDERINGTHECOMPOSITIONOFNEONCOLORS,WEHAVETOTOTHECOMPANYTHEENTERPRISE,THESTANDARDCOLORBASEDPRODUCTSMCDONALDSFASTFOODNEONADVERTISING,BYTHENUMEROUSSMALLBULBSFORMEDORANGEMSHAPEDLETTERSGLISTENINGINTHENIGHTSKY,ASIGNTHATISINITSMSHAPEDLETTERSFOLLOWINGTHESTANDARDCOLORISONEOFMCDONALDSRED,THEWHOLETHEARTOFNEONCOLORTODEALWITHTHEFULLDISPLAYOFITSLOGOANDCOLORCHARACTERISTICSINORANGEANDREDINEMBRACINGMEDONALDSTHELIGHTBLUEDOTTEDTHEMEANTIME,PRIMARYANDSECONDARYCOLORISCLEAR,THEOVERALLSENSETHENEONLETTERSOFTHEALPHABETSHAPEDJAPANSKENWOODSTEREOCOLORFROMWHITE,RED,YELLOWTRICOLORCOMPOSITION,THESETHREECOLORSAREALSOSIGNSKENWOODPRODUCTSSUPPORTINGTHESTANDARDCOLORANDCOLORANOTHEREXAMPLEISMATSUSHITAELECTRICINDUSTRIALCOLTDBYTHENEONRED,BLUEANDWHITECOMPOSITION,THECOLORISNOTREDUNDANTDURINGDOPINGTHESEBRANDSOVERTHEMAINCOLORSOFTHENEONLIGHTS,ALLWITHTHECOMPANY,ENTERPRISE,PRODUCTSTANDARDSMARKEDWITHCOLORCOLORANDSUPPORTIFTHEPURSUITISALWAYSCOLORFUL,THESESTANDARDS3MATCHEDWITHOTHERCOLORSAROUNDTHEGREEN,PURPLE,GREENANDOTHERCOLORS,FROMTHEPOINTOFVIEWTHETYPESOFCOLORSEEMSTOBEMORETHANAFEWCOLORS,BUTONTHECONTRARY,ITDILUTESTHECOMPANY,PRODUCTLOGOSTANDARDCOLOR,TOPLAYTODOMINATETHESUPERFLUOUSSIDEEFFECTSIFWEMUSTWORKWITHOTHERCOLORS,ITCANONLYBESELECTEDWITHTHEMAINCOLORSOFSIMILARCOLORSUCHASLIGHTYELLOWWITHYELLOW,ORANGEREDMATCHINGTHERED,DARKBLUEWITHLIGHTBLUEANDSOON,SUCHASCOLORFOILCONTRAST,ONLYASMALLNUMBEROFLIMITEDPLAYANDACTIVEROLEINDECORATINGNEONCOLORSINTHEDESIGNOFCHOICE,ITISNECESSARYTOINORDERTOENHANCETHEIRBRANDNAMES,MANUFACTURERSOFCORPORATEIMAGEASTHESTARTINGPOINT,THROUGHTHENEONLIGHTSOFTHEVISUALCOMMUNICATIONTOENHANCECORPORATEANDPRODUCTIMAGEINTHEEYESOFCONSUMERSVIVIDCOLORSOFNEONLIGHTSNEONREALISTICINTHEIRCOLORREPRODUCTIONOFPROMOTIONALMERCHANDISEANDOTHERCONTENTRELATEDTOTHESPECIFICIMAGE,RICHINVIVIDCOLORSTOATTRACT,IMPRESSCONSUMERSTHESUCCESSOFTHEPERFORMANCEOFCOLOR,HELPTOSTRENGTHENADVERTISINGWORKSTHEIMAGEOFANOBJECTSPECIFICSENSEOFBRIGHTNESS,HAVEACONVINCINGREALISM,EXCITINGAPPEALYELLOWRIVERROAD,THESTREETFOODINSHANGHAIUPTO10METERSOFTHEBIGSPENDERSEAFOODRESTAURANT,THEAIRSTANDINGONTHENEONBILLBOARDOCCUPYANAREAOFNEARLYTWOFIFTHSOFALARGEPATTERNOFYUERANOUTOFREDLOBSTER,REDCOLORFIDELITYGIVESSTRONGVISUALIMPACT,ISMOUTHDROOLINGWITHGREED,INTHECOLORFULCUISINEOFTHEYELLOWRIVERROAD,THESTREETLIGHTSINMANYGROUPSTHEDESIGNISUNIQUEINITSVIVIDCOLORNEONWORKSLIFELIKECOLOR,ANDENABLECONSUMERSTOACCESSTHEPRODUCTBEFORETHEGOODSHAVEAGOODIMPRESSION,ESTABLISHATRUST,INORDERTOPLAYAGOODPRODUCTIMAGEOFTHEROLEOFPUBLICITYANDPROMOTIONNEONCOLORSOFTHEMOLDBEAUTIFULNEONCOLORS,NOTONLYTOMAKETHEAUDIENCEUNDERSTANDTHECONTENTOFTHEADSTOCONVEYTHEINFORMATIONOFENTERPRISESANDEFFECTIVELYTOACHIEVETHEPURPOSEOFADVERTISING,BUTALSOGIVESTHEUNITEDSTATESINTHESPIRITOFENJOYMENTINMEETINGTHEMATERIALNEEDSOFPEOPLE,BUTALSOTHEFORMATIONOFPEOPLESAESTHETICNEEDSOFCOLOR,THECOLORISTHEPURSUITOFBEAUTYANDLONGING,ITWOULDGIVEPEOPLEINTHEUNITEDSTATESOFLENOVO,ABEAUTIFULREVERIESUSTENANCEANDHOPEALOTOFADVERTISINGWORKINTHEIMPLEMENTATIONOFADVERTISINGACTIVITIES,ASARESULTOFEXQUISITEDESIGN,COLORCOORDINATIONINPLACE,ANDTHEPROLONGEDSTAYINTHEMINDSOFCONSUMERS,TASTECAREFULLY,ANDASAHISTORICALPERIODADVERTISINGREPRESENTATIVEAESTHETICTASTEMATERIALLIFEANDSPIRITUALLIFEHASBECOMEAKINDOFENJOYMENT,AKINDOFNOBLEMOLDTHEUNITEDSTATESSOMEHIGHENDBARS,INORDERTOCREATEAQUIET,WARM,ELEGANTENVIRONMENTANDATMOSPHERE,GREEN,BLUEOR4PURPLE,ANDNEONLIGHTSINTOTHEWOODS,CLASSICALARCHITECTURE,THESHAPEOFMOUNTAINS,RIVERS,SOTHATCONSUMERSFEELFORGET,NOTONLYTOACHIEVETHEPURPOSEOFMARKETING,BUTALSOTOCULTIVATETHESENTIMENT。NEONCOLORCONVERSIONPRODUCEDTHEFIRSTNEONCAFEINFRANCE,WHICHWASMAINLYASASYMBOLOFCAFESANDDECORATIONOREMBELLISHMENT,ASINPLACESOFENTERTAINMENTWITHTHECOMMERCIALDEVELOPMENT,SHOPPINGMALLS,HOTELSHOTELINDUSTRYHASINTRODUCEDANDWIDELYUSEDINTHENEONLIGHTS,PARTICULARLYINTHEFESTIVAL,THEACTIVE,JUMPING,THEDYNAMICSOFINFINITECHANGES,CONVERSIONOFTHENEONLIGHTS,AMOREFESTIVECOLORTOADDAWARM,HUANATMOSPHEREOFCELEBRATIONINTHECOLORFUL,FALSEPICTUREOFTHENEONWORLDOFNEONLIGHTSTOCOMETOTHEFORE,OFTENWELLOFFCHANGES,JUMPS,DYNAMICLIGHTSNEONTUBECANBEBENTBYTHENEEDSOFAVARIETYOFSHAPES,THECHANGESWILLENABLETHERICHANDVARIEDFORMSDYNAMIC,CONVERSIONOFTHENEONLIGHT,BECAUSEOFITSMOREACTIVE,ANDTHEREFORETHEUSEOFCOMPANIES,ENTERPRISES,PRODUCTS,LOGOSANDOTHERCRITERIATODOCOLORCOLORELEMENTS,WHENTHECOLORCHANGESWITHTHECHANGES,STILLCANNOTLEAVETHESTANDARDSOFCOLORANDCOLORASSISTEDBETWEENTHEMAINANDSUBRELATIONS,THATIS,TRANSFORMTHEMINVARIOUSCOLORS,WHETHERGRADUALLYORBYLEAPSANDBOUNDSTHEORDEROFTRANSFORMATION,ENTERPRISECOLORSTANDARDSHAVEARISENINTHENEONLIGHTSOFTHETIMEANDOCCUPIEDTHEAREA,ALLLENGTHANDCOLORTHANTHEAUXILIARYGREATNEONCOLORCHANGINGCOLORCHANGESCOLORWITHTHECOMPUTERPROGRAMHASBEENTOREGULATEANDCONTROL,EVENINANUMBEROFADCONTENT,FORMS,MULTICOLORILLUMINATION,THESTILLHAVETOPAYATTENTIONTOTHEGUESTOFHONORISCLEAR,PROMINENTCENTERS,COMPANIES,CORPORATESTANDARDSMUSTBETHEDOMINANTCOLORDYNAMICLIGHTSANDNEVERSHOULDBETOGETHERNOTINPURSUITOFJUMPANDGIVEPEOPLETHEFEELINGOFCLUTTER,NOMATTERWHATCOLOR,WHATPATTERN,THERESHOULDBEGRADUALANDSEQUENTIALMANNERJUMPTOTHEAUDIENCEASENSEOFORDER,PRIMARYANDSECONDARYINFLUENZAANDFACILITATETHEAUDIENCEALONGWITHREGULARRHYTHMANDTHENLOOKATSECOND,THIRDINTHEDESIGNOFPRODUCTION,ITISNECESSARYTOCHANGETHEATTRACTIONTOPEOPLE,BUTALSOPRIMARYANDSECONDARYCLEAR,NOCOLORANDDESIGNSENSEOFDISORDERTRANSFORM,FLASHINGNEONLEAPINGTOPROMOTESALES,TOCREATEFUN,COLORFULPEOPLEARELIVINGMOREANDMOREATTENTIONANDWELCOMENEONCOLORSINTHEADANDTHEROLEOFTHEVALUEOFNEONISTHEMOSTIMPORTANTADVERTISINGFAMILY,BEAUTIFULFAMILYTHECOMMANDINGHEIGHTSINTHECITY,COMMERCIALSTREETHIGHRISEBUILDINGSOFTHEROOF,AWNINGSTORES,EVENTHELAMPPOSTSARECOVEREDWITHACOLORFULARRAYOFNEONTOBEAUTIFYTHECITYOFNEON,MOREDECORATIVE

注意事项

本文(外文翻译--霓虹灯在广告中的价值及作用.doc)为本站会员(淘宝运营)主动上传,人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。 若此文所含内容侵犯了您的版权或隐私,请立即通知人人文库网(发送邮件至[email protected]或直接QQ联系客服),我们立即给予删除!

温馨提示:如果因为网速或其他原因下载失败请重新下载,重复下载不扣分。

关于我们 - 网站声明 - 网站地图 - 资源地图 - 友情链接 - 网站客服客服 - 联系我们

网站客服QQ:2846424093    人人文库上传用户QQ群:460291265   

[email protected] 2016-2018  renrendoc.com 网站版权所有   南天在线技术支持

经营许可证编号:苏ICP备12009002号-5