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外文翻译--霓虹灯在广告中的价值及作用.doc

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外文翻译--霓虹灯在广告中的价值及作用.doc

1NeonsvalueandeffectinadvertisingNeonsinceitsinceptionin1910,hasnotchangedforcenturies.Neonisglasstubefilledwiththelowpressureinertgas,anditscoldcathodeglowdischargeandluminousinthefieldofhighvoltage.NeonlightscolorisdecidedbythespectralpropertiesofthefilledinertgasopticaltubeneonfilledwithneonligntsredfluorescencebasedneonfilledwithArgonandmercurylightsblue、yellowandsoon.thetwolargestcategoryofneonlightsbyworkinggasatomicemittingstimulatedradiation.Comparedtootherelectriclight,neonlightshavethefollowingcharacteristicsFirst,highefficiencyneonlightsbybothendsoftheelectrodeinhighvoltagefieldtoburntheinertgaslamp,anditisdifferentfromanordinarytungstenfilamentlightsourceisnecessarytospreadhightemperaturetoTungstenWireforlightemitting,causingalotofpowerintheformofthermalenergyconsumed,therefore,withthesameamountofelectricity,neonhasahigherbrightness.Secondlowertemperature,andtheuseisnomatterwiththeClimateThird,lowenergyconsumptionfourth,longerlifeneonworksinincaseofUPSmorethan10,000hours,andtheadvantagearehardtomeetbyanyotherpowersource.Fifth,theproductionisflexible,anddiversemanydifferentcolorsneonscreenisComposiedbythelampanddynamicAlwaysscanninglightemittingtubesanditcanbesettedofscanbeating,graduallyscanning,colorscanninginsevencolorblending.Therefore,theneonisarelativesmallinvestment,astrong,economicaleffectandpracticalformofadvertising.Neonisacoldcathodeglowdischargetube,theradiationspectrumhasastrongabilitytopenetratetheatmosphere,brilliantcolor,sceneinluminousefficiencyofincandescentlampsissuperiortotheordinary,anditsexpressionrichlinestructurecanbeprocessingofanygeometricshapemadefrombendingtomeetthedesignrequirements,throughelectroniccontrol,canchangecolortextpatternsandpopularity.Thebrightneonlights,theUnitedStates,dynamiccharacteristics,isthelightsourcecannotbesubstitutedbyanypower,andinallkindsofnewlightsourcewillcontinuetoemergeanddominatethecompetition.Asaresultofthecoldcathodeneonglowdischarge,soaneonqualityoftheirlifeupto2000030000hours.Asymbolofneoncolorsandindicative。Inadditiontotheproductionofneongraphics,layoutdesigntodealwithoutsideoftheartsshouldpayattentionto,incolorsonthedesignoftheuseofneonisanimportantsuccessfactor.Ofcolorin2visualcommunicationwithaprimaryroleinpeoplessenseofcolorisabeautyinthemostcommonform.Avarietyofcolorsanddifferentcolorcombinationscanbeadirectimpactonthefeelingsofthosewhofeel,anddirectandeffectivewaytoattractattention,andinspiredbymemories,haveimagination,tothink,aboutemotionsandfeelingstendtoform,produceacertainpsychologicaleffect,theformationofthecorrespondingvisualimpactandimageappeal.Productioninneononthespecificunderstandinganduseofcolorisdifferentfromthepaintingsingeneral,andhasitsownuniqueartisticandutilitarian.Theeyecatchingcolorsofneonlights.Neoncolorstoachievetheremarkableresults,incontrasttothewaytheuseofcolor,resultingindifferentcolorsandcolorcombinationoffeelingandhelptheimageofneonworksfromaroundthethingsandtheenvironment,theformationofcolorvisualimpact,triggeredattention.Comparisonofdifferentcolorcombinations,youcancreateacolorful,brightandlively,itcanbedignifiedandelegant,intheworksofthemomentincontactwiththeconsumers,themoveofconsumers,toenhanceattention,andintheformationofthefirstimpressionwhentheadandcolortocapture,andleftadeepimpressiononme.Asymbolofneoncolorsandindicative.Neondesignedtousethesymbolismofdifferentcolorsthroughacombinationoforganicandcreatepersonalizedadswithimageadsinstrengtheningthevisualidentificationoftheworkforceatthesametime,thesymbolicuseofcolorassociation,supportofadtextadvertisingcontinuestothespecificcontent,brand,corporateimagefortipstoenhanceconsumerunderstandingofadvertisingcontent.Therefore,inconsideringthecompositionofneoncolors,wehavetototheCompany.Theenterprise,thestandardcolorbasedproducts.McDonaldsfastfoodneonadvertising,bythenumeroussmallbulbsformedorangeMshapedlettersglisteninginthenightsky,asignthatisinitsMshapedlettersfollowingthestandardcolorisoneofMcDonaldsred,thewholetheartofneoncolortodealwiththefulldisplayofitslogoandcolorcharacteristics.InorangeandredinembracingMeDonaldsThelightbluedottedthemeantime,primaryandsecondarycolorisclear,theoverallsense.TheneonlettersofthealphabetshapedJapansKenwoodstereocolorfromwhite,red,yellowtricolorcomposition,thesethreecolorsarealsosignsKenwoodproductssupportingthestandardcolorandcolor.AnotherexampleisMatsushitaElectricIndustrialCo.Ltd.bytheneonred,blueandwhitecomposition,thecolorisnotredundantduringdoping.Thesebrandsoverthemaincolorsoftheneonlights,allwiththecompany,enterprise,productstandardsmarkedwithcolorcolorandsupport.Ifthepursuitisalwayscolorful,thesestandards3matchedwithothercolorsaroundthegreen,purple,greenandothercolors,fromthepointofviewthetypesofcolorseemstobemorethanafewcolors,butonthecontrary,itdilutesthecompany,productlogostandardcolor,toplaytodominatethesuperfluoussideeffects.Ifwemustworkwithothercolors,itcanonlybeselectedwiththemaincolorsofsimilarcolor.Suchaslightyellowwithyellow,orangeredmatchingthered,darkbluewithlightblueandsoon,suchascolorfoilcontrast,onlyasmallnumberoflimitedplayandactiveroleindecorating.Neoncolorsinthedesignofchoice,itisnecessarytoinordertoenhancetheirbrandnames,manufacturersofcorporateimageasthestartingpoint,throughtheneonlightsofthevisualcommunicationtoenhancecorporateandproductimageintheeyesofconsumers.Vividcolorsofneonlights.Neonrealisticintheircolorreproductionofpromotionalmerchandiseandothercontentrelatedtothespecificimage,richinvividcolorstoattract,impressconsumers.Thesuccessoftheperformanceofcolor,helptostrengthenadvertisingworkstheimageofanobjectspecificsenseofbrightness,haveaconvincingrealism,excitingappeal.YellowRiverRoad,thestreetfoodinShanghaiupto10metersoftheBigSpenderseafoodrestaurant,theairstandingontheneonbillboard.OccupyanareaofnearlytwofifthsofalargepatternofYueranoutofredlobster,redcolorfidelitygivesstrongvisualimpact,ismouthdroolingwithgreed,inthecolorfulcuisineoftheYellowRiverRoad,thestreetlightsinmanygroups.Thedesignisuniqueinitsvividcolor.Neonworkslifelikecolor,andenableconsumerstoaccesstheproductbeforethegoodshaveagoodimpression,establishatrust,inordertoplayagoodproductimageoftheroleofpublicityandpromotion.Neoncolorsofthemold.Beautifulneoncolors,notonlytomaketheaudienceunderstandthecontentoftheadstoconveytheinformationofenterprisesandeffectivelytoachievethepurposeofadvertising,butalsogivestheUnitedStatesinthespiritofenjoyment.Inmeetingthematerialneedsofpeople,butalsotheformationofpeoplesaestheticneedsofcolor,thecoloristhepursuitofbeautyandlonging,itwouldgivepeopleintheUnitedStatesofLenovo,abeautifulreveriesustenanceandhope.Alotofadvertisingworkintheimplementationofadvertisingactivities,asaresultofexquisitedesign,colorcoordinationinplace,andtheprolongedstayinthemindsofconsumers,tastecarefully,andasahistoricalperiodadvertisingrepresentativeaesthetictaste.Materiallifeandspirituallifehasbecomeakindofenjoyment,akindofnoblemoldtheUnitedStates.Somehighendbars,inordertocreateaquiet,warm,elegantenvironmentandatmosphere,green,blueor4purple,andneonlightsintothewoods,classicalarchitecture,theshapeofmountains,rivers,sothatconsumersfeelforget,notonlytoachievethepurposeofmarketing,butalsotocultivatethesentiment。Neoncolorconversion.ProducedthefirstneoncafeinFrance,whichwasmainlyasasymbolofcafesanddecorationorembellishment,asinplacesofentertainment.Withthecommercialdevelopment,shoppingmalls,hotelshotelindustryhasintroducedandwidelyusedintheneonlights,particularlyinthefestival,theactive,jumping,thedynamicsofinfinitechanges,conversionoftheneonlights,amorefestivecolortoaddawarm,Huanatmosphereofcelebration.Inthecolorful,falsepictureoftheneonworldofneonlightstocometothefore,oftenwelloffchanges,jumps,dynamiclights.Neontubecanbebentbytheneedsofavarietyofshapes,thechangeswillenabletherichandvariedforms.Dynamic,conversionoftheneonlight,becauseofitsmoreactive,andthereforetheuseofcompanies,enterprises,products,logosandothercriteriatodocolorcolorelements,whenthecolorchangeswiththechanges,stillcannotleavethestandardsofcolorandcolorassistedbetweenthemainandsubrelations,thatis,transformtheminvariouscolors,whethergraduallyorbyleapsandboundstheorderoftransformation,enterprisecolorstandardshavearisenintheneonlightsofthetimeandoccupiedthearea,alllengthandcolorthantheauxiliaryGreat.Neoncolorchangingcolorchangescolorwiththecomputerprogramhasbeentoregulateandcontrol,eveninanumberofadcontent,forms,multicolorillumination,thestillhavetopayattentiontotheguestofhonorisclear,prominentcenters,companies,corporatestandardsmustbethedominantcolor.Dynamiclightsandnevershouldbetogethernotinpursuitofjumpandgivepeoplethefeelingofclutter,nomatterwhatcolor,whatpattern,thereshouldbegradualandsequentialmannerjumptotheaudienceasenseoforder,primaryandsecondaryinfluenzaandfacilitatetheaudiencealongwithregularrhythmandthenlookatsecond,third.Inthedesignofproduction,itisnecessarytochangetheattractiontopeople,butalsoprimaryandsecondaryclear,nocoloranddesignsenseofdisorder.Transform,flashingneonleapingtopromotesales,tocreatefun,colorfulpeoplearelivingmoreandmoreattentionandwelcome.Neoncolorsintheadandtheroleofthevalueofneonisthemostimportantadvertisingfamily,beautifulfamily.Thecommandingheightsinthecity,commercialStreethighrisebuildingsoftheroof,awningstores,eventhelamppostsarecoveredwithacolorfularrayofneon.Tobeautifythecityofneon,moredecorative

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