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Unit 1Advertising一、单词表词汇全查验运用多媒体,提问默写词汇.阅读词汇(英译汉)第一屏听写 1welfare n (个人或群体的)幸福、安全和健康;福利2breath n. 气息;呼吸_3cancer n. 癌症_4campaign n. 运动5motto n. 座右铭;格言,箴言 6amazed adj. 大为惊奇7cigarette n. 香烟,卷烟8publisher n. 出版社,出版机构;发行人,出版人第二屏听写 9media n大众传播媒介,大众传播工具10intelligence n. 智力,才智;情报11comprehension n. 理解力,领悟能力;理解练习12bonus n. 意外收获;奖金,额外津贴13software n. 软件14eyecatching adj. 引人注目的15corporation n. (大)公司16bar n. 条,棒;酒吧 第三屏听写 17yummy adj.味道好的,好吃的18fancy adj. 精致的;绚丽的;奢华的n. 空想,幻想;爱好,迷恋vt. 想象;猜想19lung n. 肺20fingernail n. 手指甲21tobacco n. 烟草,烟叶22*logo n. 标识,标志,徽标23*slogan n. 标语;口号 .高频词汇(汉译英)第四屏听写 1advertising n做广告;广告活动;广告业2airline n. 航空公司3drug n. 毒品;药,药物4shine n. 光亮,光泽5advertisement n. 广告;广告宣传6persuade vt. 说服,劝说;使信服7advertise vt. & vi. 做广告,宣传 第五屏听写 8cheat vt. & vi.欺骗;作弊n. 骗子;欺诈行为 9skilful adj. 有技巧的;熟练的10innocent adj. 清白的,无罪的11fool vt. 欺骗,愚弄n. 傻瓜12cure vt. 治愈;解决 n. 药物,疗法;对策13grocery n. 杂货店14pleased adj. 高兴,满意;乐于(做某事) 第六屏听写 15comment n 评论,评价vi. 评论,议论16mental adj. 心理的;思想的,精神的;智力的 17trick n. 骗局;玩笑,恶作剧;把戏,戏法;诀窍vt. 欺骗,欺诈18nationwide adj. & adv.全国范围的(地),全国性的(地)19aim vt. & vi. 以为目标;瞄准n. 目的,目标 第七屏听写 20benefit vt. & vi.使受益;得益于n. 益处;救济金;奖金21promote vt. 推广,宣传;促销;促进,推动22slave n. 完全受控制的人;奴隶23consult vt. 咨询;请教24recommend vt. 推荐;建议,劝告;介绍25senior adj. (高中或大学)毕业年级的;级别高的n. 高年级的学生,毕业班学生;上司;年纪较长的人 第八屏听写 26purchase vt. 购买,采购 n. 采购;购买的东西27designer n. 设计者,设计师28tip n. 建议,提示;顶端,末梢;小费 vt. & vi. (使)倾斜,倾覆;给小费29multiply vi. & vt. 成倍增加,迅速增加;乘,乘以30design vt. & n. 设计 第九屏听写 31update vt. & n 更新;提供最新信息;使现代化 32youth n. 年轻人,青年;青年时期;青春,朝气33aspect n. 方面;层面34recipe n. 烹饪法;食谱35bargain n. 便宜货;协议 vi. 讨价还价36poster n. 海报 第十屏听写 37target n目标;靶子vt. 瞄准;以为目标38determine vt. 确定,查明;决定;裁决39analysis n. 分析,分析结果40appeal vi. 有吸引力;呼吁,恳请n. 吸引力;呼吁,恳求41react vi. 作出反应,回应 第十一屏听写 42personally adv. 个别地;就本人而言;本人,亲自43packet n. 小包,小盒44poisonous adj. 有毒的45smoker n. 吸烟者46urge vt. 敦促,力劝;竭力主张n. 强烈的欲望,冲动47essay n. 论说文,小品文;(学生为某门课程写的)文章,短文第十二屏听写 48shock vt.使震惊,使惊愕n. 震惊,惊愕49die_from 死于50get_something_across 把表达清楚51appeal_to 吸引,引起兴趣;呼吁 第十三屏听写 52figure_out弄清楚,弄懂;计算出53be_meant_to 旨在,目的是54even_if/though 虽然,即使55fall_for 上的当56play_tricks_on 欺骗;捉弄57deal_with 处理,应付;涉及,关于 二、单元核心考点初热身提供语境,单元考点自测回顾(一)分类识记单词用时少功效高识记单词写对.知其意(英译汉)1.intelligence n智力,才智;情报2.comprehension n. 理解力,领悟能力;理解练习3.cancer n. 癌症4.bonus n意外收获;奖金,额外津贴.写其形(汉译英)1.cheat vt.& vi. 欺骗;作弊n. 骗子;欺诈行为2.pleased adj.高兴,满意;乐于(做某事)3.mental adj.心理的;思想的,精神的;智力的4.trick n. 骗局;玩笑,恶作剧;把戏,戏法;诀窍 vt. 欺骗,欺诈5.update vt.& n更新;提供最新信息;使现代化6.aspect n方面;层面7.target n. 目标;靶子vt. 瞄准;以为目标8.amazed adj. 大为惊奇9.media n. 大众传播媒介,大众传播工具10.purchase vt. 购买,采购n. 采购;购买的东西11.bargain n. 便宜货;协议 vi. 讨价还价核心单词练通1.Jerry did not regret giving the comment (评论) but felt that he could have expressed it differently.2.It is my belief that we will find a cure (疗法) for cancer in the next ten years.3.He loved experimenting and his aim (目标) was to become a scientist like his father.4.I borrowed some travel books from my brother and he also recommended (推荐) some interesting places for us to visit.5.Its common to leave a tip (小费) in many Western countries.6.The relationships between our two countries have improved markedly in every aspect (方面)7.The government has appealed (呼吁) to citizens for saving water since last year.拓展单词用活记全记牢1.innocent adj.清白的,无罪的;无恶意的;纯真的innocence n清白,无罪2.persuade vt.说服,劝说;使信服persuasive adj.有说服力的;劝说的,劝诱的3.advertise vt.& vi.做广告,宣传advertisement n广告;广告宣传advertising n做广告;广告活动;广告业4.benefit vt.& vi.使受益;得益于 n益处;救济金;奖金beneficial adj.有益的,有帮助的5.promote vt.推广,宣传;促销;促进,推动promotion n促进6.design vt.& n设计designer n设计者7.determine vt.确定,查明;决定;裁决determined adj.坚决的,果断的,有决心的determination n决心,果断8.personally adv.个别地;就本人而言;本人,亲自personal adj.个人的,亲自的9.analysis n分析,分析结果analyse v分析10.fool vt.欺骗,愚弄 n傻瓜foolish adj.愚蠢的foolishness n愚蠢11.latest adj.最新的late adj.& adv.晚的(地),迟的(地)later adv.后来12.poisonous adj.有毒的poison n毒药 vt.毒害13.urge vt.敦促,力劝;竭力主张 n强烈的欲望,冲动urgent adj.紧急的,急迫的urgency n紧急的事14.consult vt.咨询;请教consultant n顾问15.react vi.做出反应,回应reaction n反应;回应16.skilful adj.有技巧的,熟练的skill n技巧skilled adj.熟练的17.shock n震惊,惊愕 vt.使震惊,使惊愕shocked adj.震惊的shocking adj.令人震惊的用准用活1.After the president made an official announcement, she expressed her personal opinion. Personally speaking, I agreed with what she said.(personal)2.Roses father is a skilled mechanic so she has become skilful at repairing bicycles too.(skill)3.This new railway benefits this area in many ways.It is beneficial to the people living in this area.For the benefit of more people, we should build more railways. (benefit)4.We launched a big advertising campaign to promote our new toothpaste, and the promotion succeeded at last. In return for our efforts, all the staff in our department were promoted.(promote)5.The young lady was shocked at the shocking news, for I could see the shocked look on her face.(shock)6.There are some consultants in our club. If you have any question, you can consult them without delay.(consult)7.The man insisted that he was innocent and that he was as straight as an arrow. Anyone who doubted his innocence was wrong.(innocence)8.It is reported that some children were poisoned by the poisonous food.(poison)9.Li Hua is a young man with great determination.He determined to go to big cities after graduation.Determined never to come back before he could make a big fortune, he left home without saying a word.(determine)1.“建议”高频词小结advise建议;忠告suggest 建议,提议recommend 建议;推荐propose 建议,提议2“引人注目的,吸引人的”高频词appealing attractivecharming eyecatchingabsorbing fascinating3.“欺骗”法多多fool vt.欺骗,愚弄cheat vt. 欺骗,作弊trick vt. 欺诈lie to sb. 向某人说谎4快速“做出反应”react to 对做出反应respond to 响应,回应make response to 做出反应5.如何“劝”说某人做某事urge sb. to do sth.力劝某人做某事persuade sb. to do sth. 说服某人做某事advise sb. to do sth. 建议某人做某事encourage sb. to do sth. 鼓励某人做某事(二)语段串记短语不枯燥兴趣高先 写 对再 用 准第一组1.believe_in相信2.for_free 免费3.even_if/though 虽然,即使4.fool_sb._into_doing_sth. 欺骗某人做某事5.fall_for 上的当,受的骗6.get_sth._across 把某事表达清楚More and more cheats have focused their eyes on the elderly. They fool the old people into buying what are called health care products. Even_if their children try to get the truth across to the old, some of them still fall_for the cheats.第二组1.be_amazed_at/by对感到惊讶2.figure_out 弄懂;计算出3.appeal_to 吸引,呼吁4.die_from 死于5.be_concerned_about 关心;挂念6.do_market_research 做市场调查Our class did_market_research on smoking several days ago, and all of us were_amazed_by the fact that so many people die_from diseases related to smoking. We were so concerned_about it that we determined to launch a campaign to appeal_to people to stop smoking.第三组1.be_meant_to旨在,目的是2.in_advance 提前3.deal_with 涉及;处理,应付4.discourage_sb._from_. 劝阻某人5.play_tricks_on 欺骗;愚弄When it comes to advertisements, we know that public service advertisements are_meant_to serve the public. They dont play_tricks_on us, but deal_with widespread social concerns. They aim to teach us and help us lead better lives.1.“v.in”短语集锦believe in 相信put in 插入,放入bring in 引入;生产; 挣得let in 使进入give in 让步,屈服2.“v.for”短语大团圆fall for 上的当head for 前往leave for 动身去seek for 寻找search for 寻找,查寻stand for 代表3.“v.sb. into doing sth.”结构集合cheat/trick/fool sb. into doing sth.欺骗某人做某事argue/talk/persuade sb. into doing sth. 说服某人做某事force sb. into doing sth. 迫使某人做某事terrify sb. into doing sth. 威胁某人做某事frighten sb. into doing sth. 吓唬某人做某事panic sb. into doing sth. 使仓皇行事(三)仿写用活句式造佳句表达高背 原 句明 句 式学 仿 写1.Even if an ad does not lie, it does not mean it is altogether innocent.即使一则广告没有撒谎,也并不意味着这则广告就是完全清白的。even if意为“即使”,用来引导让步状语从句,它相当于even though。(2018北京高考满分作文)即使你能流利地说汉语,我认为你也要提前做好汉语水平考试的准备。Even_if_you_can_speak_Chinese_fluently,_I think you should prepare for the Chinese proficiency test in advance.2.When it comes to advertisements, we must all use our intelligence and not be a slave to them!谈及广告,我们都必须运用自己的智慧,而不要做广告的奴隶!when it comes to .意为“当谈及的时候”。(2018浙江高考满分作文)其次,当谈到接待外国学生时,我的经验很丰富。When_it_comes_to_receiving_foreign_students,_I have gained rich experience.3.According to the publisher, readers do seem to be interested in this new novel.根据出版商的说法,读者的确好像是对这本新小说感兴趣。“do/does/did动词原形”表示对谓语动词的强调。(2017浙江高考满分作文)我确实希望你能加入我们,因为青山是一个如此好的放松地点,我们肯定会玩得很高兴。I do_hope that you could join us because Green Hill is such a fun place to relax and surely we will have a great time.4.There are even PSAs to teach us how to live healthy lives.甚至还有一些公益广告教我们如何健康地生活。“特殊疑问词不定式”结构可作主语、宾语、表语等。(2017北京高考满分作文)我们讨论了视频里面放什么。We debated over what_to_put_into the video.考点新组合阅读微技能Last month, I made an advertising planning for the new products of my company. At first, I didnt know _ to do with it. Tom, a friend of mine, who often designs ads for many companies, recommended me a book _ deals with some tips on how to promote new products. We tried one of it. As a result, we achieved great success. So I was promoted to sale manager.1.处所填词为_A_。A.whatBhow2.处应填引导定语从句的关系词that/which。3.和处promote的汉语意思分别为宣传,推销和晋升。1design vt.& n设计;图案;构思;计划(1)design .for .为而设计be designed for/to do . 旨在;打算被用来做(2)by design on purpose 故意地;蓄意地题点全练单项填空A lot of people often forget that oral exams _ to test our communicative ability.AdesignBare designedCare designing Dare being designed解析:选B句意:很多人经常忘记口语测试旨在检测我们的交际能力。oral exams与design之间存在被动关系,故用被动语态,be designed to do sth.“旨在”,故选B。完成句子They asked me to design_a_poster (设计一个海报) for the campaign.The programme is_designed_to_help (旨在帮助) people who have been out of work for a long time.She arrived just as we were leaving, but Im not sure whether this was by accident or by_design (故意地)2recommend vt.推荐;建议,劝告;介绍(1)recommend sb. sth.recommend sth. to sb.向某人推荐某物recommend sb.as . 推荐某人为(2)recommend doing sth. 建议做某事recommend sb. to do sth. 建议某人做某事recommend that sb. (should) do sth. 建议某人做某事It is/was recommended that sb. (should) do sth. 有人建议某人做某事(3)recommendation n. 推荐;介绍信多角练透单项填空I have just spent a holiday in Hawaii and would like to _ it to anyone who is expecting one.Arecommend BrepresentCrelieve Drelease解析:选A句意:我刚在夏威夷度过了一个假期,因此我愿意把它推荐给任何想去度假的人。recommend“推荐,建议”;represent“代表,表示”;relieve“解除,减轻,缓解”;release“释放,发布”。根据句意可知选A。It is strongly recommended that effective measures _ taken to reduce the level of PM2.5.Aare Bhave beenCwill be Dbe解析:选D句意:强烈建议采取有效措施来降低PM2.5的污染指数。recommend“建议”,后跟从句时,谓语动词应使用“(should)动词原形”的形式,故选D。用所给词的适当形式填空We strongly recommend reporting (report) the incident to the police.Finally, I recommend that you (should)_watch (watch) more live broadcasts of international matches at www. weiqitv. com.It is because of his recommendation (recommend) that we have such an excellent worker now.单句写作(2017北京高考书面表达)去往长江和泰山的两个旅行,都非常值得推荐。Of_the_two_trips_to_the_Yangtze_River_and_Mount_Tai,_both_are_highly_recommended.3tip n建议,提示;顶端,末梢;小费 vt.& vi.(使)倾斜,倾覆;给小费一词多义 写出下列句中tip的含义It shows how to prepare a resume, and gives tips on applying for jobs. 建议Most restaurants now include the tip in the price of the meal.小费The sleeves covered his hands to the tips of his fingers.顶端,末梢Did you see him tip the taxi driver with a pound note?给小费The children tipped the table and the glasses fell off.(使)倾斜,(使)翻倒4promote vt.推广,宣传;促销;促进,推动;晋升,升级;发起练牢基点 写出下列句中promote的含义They discussed how to promote cooperation between the two countries.促进,推动The company is promoting its new products on television.推广,宣传He worked hard and was soon promoted.晋升,升级He promoted a campaign to remind the public of protecting the wildlife.发起系统考点(1)promote sb. (from sth.) to sth.把某人(从某职位)提升到某职位be promoted to 被提升为(2)promotion n. 提升,晋级,促进get/win/gain promotion得到晋升练通重点单项填空Good listening can always show respect, _ understanding, and improve interpersonal relationship.Adiscourage BpromoteCbalance Dcirculate解析:选B句意:倾听可以表现尊重、增进理解以及改善人际关系。discourage“使某人泄气”;promote“促进”;balance“使平衡”;circulate“流传”。根据句意可知选B。用所给词的适当形式填空Because of his good performance, he was_promoted (promote) to a higher position in the company.While waiting for the opportunity to get promoted/promotion (promote), Henry did his best to perform his duty.一句多译经过多年的努力工作,他从职员晋升为了经理。He was_promoted_from_a_clerk_to_a_manager after many years of hard work.(promote)He got/won/gained_promotion_from_a_clerk_to_a_manager after many years of hard work.(promotion)5“特殊疑问词不定式”结构教材原句There are even PSAs to teach us how_to_live_healthy_lives.甚至还有一些公益广告教我们如何健康地生活。(1)“特殊疑问词不定式”结构在句中可作主语、宾语或表语,疑问词包括疑问代词(who, what, which)和疑问副词(when, where, how)。(2)能接“特殊疑问词不定式”结构作宾语的常见动词有:advise, ask, consider, decide, discuss, tell, show等。(3)在“疑问代词不定式”结构中,不定式常用主动形式表示被动意义。(4)“特殊疑问词不定式”结构可转换为从句。Im considering who_to_turn_to for help.我正在考虑该找谁帮忙。Perhaps the most difficult challenge is how_to_survive without friends.也许最艰难的挑战就是没有朋友应该怎样生存。There were so many toys that he didnt know which_one_to_choose.有太多的玩具可供选择以至于他都不知道该选哪一个了。The boy is too young to know what to do in trouble.The boy is too young to know what_he_should_do in trouble.这个男孩太小,不知道在困境中该做什么。考点新组合阅读微技能Several weeks ago, I suffered from sleeplessness because of my highstressed job. So I consulted my family doctor about it, and he recommended that I _(do) yoga for sleeplessness. He said that doing yoga does benefit the treatment of sleeplessness. I did as he told me. Surprisingly it really cured me _ my sleeplessness.1.处用所给词的适当形式填空:(should)do。2.处画线部分does表示对谓语动词的强调,意为的确,确实。3.处填入介词 of。6consult vt.咨询;请教;商量;查阅consult sb. about sth. 向某人请教/咨询某事consult with sb. about/on sth. 与某人商量某事,与某人磋商某事consult a dictionary/a map 查阅字典/查看地图题点全练单项填空In order to finish his paper, he has _ many books in the library.AreferredBlooked intoCconsulted Dlooked up解析:选C句意:为了完成他的论文,他在图书馆里查阅了许多书。refer to“查阅”;look into“调查”;consult“查阅”,宾语是工具书;look up“查找”,宾语是需要查找的某种信息。many books为工具书,故选C。 完成句子After consulting_with her daughter and manager, she decided to take on the part.同她的女儿兼经纪人商量之后,她决定接受那个角色。Please dont consult_a_dictionary every time you meet a new word.请不要每次遇到生词就查词典。He often goes to the office to consult_his_teacher_about the method of learning English.他经常去办公室向老师请教关于学习英语的方法。7benefit vt.& vi.有益于;有助于;受益n.好处;利益;优势(1)benefit from/by .从中受益;得益于(2)for the benefit of sb.for ones benefit 为了某人的利益get benefit from 从中受益(3)beneficial adj. 有益的be beneficial to .be of benefit to . 对有益多角练透单项填空The organization was founded for the _ of the poor children in the west part of China.Aadvantage BinterestCbenefit Dvalue解析:选C句意:这个组织是为了帮助中国西部贫困儿童而成立的。for the benefit of .“为了的利益,为了帮助”,符合句意。句型转换The new regulation will benefit everyone concerned.The new regulation will be beneficial to everyone concerned.Everyone concerned will benefit from the new regulation.The new regulation will be of benefit to everyone concerned.8cure vt.治愈;解决;矫正n.C药物,疗法;对策cure sb. of .治愈某人的病;改掉某人的不良习惯a cure for sth. 治疗的方法beyond cure 无可救药题点全练单项填空Although this medicine can cure you _ your illness, it has a side effect _ you.Afor; in Bfor; onCof; on Dof; at解析:选Ccure sb.of sth.“治愈某人的疾病”;have effect on“对有影响”,两者都是固定搭配,所以选择C。介词填空The shock of losing my purse cured me of all my former absentmindedness.Larrys mother couldnt come to terms with the doctors conclusion that her son was beyond cure.Punishment can never be an effective cure for severe social problems.考点新组合阅读微技能Last Saturday I listened to a report on how to deal with setbacks (挫折). The expert said that how to react _ the negative situation would influence a persons future and facing up to them bravely would lead to achieving the aims. Although some listeners present made different _(comment) on his views, I intended to get his points of view across to friends around me.1.处应填:to。2.处用所给词的适当形式填空:comments。3.把处画线句子译成汉语:我打算把他的观点传达给我周围的朋友们。9react vi.作出反应;回应(1)react with .与起反应react to 对作出反应react against 反对;反抗;反叛(2)reaction n. 反应题点全练介词填空/用所给词的适当形式填空Which of the metals in the table reacts the most with oxygen and water?Children tend to react against their parents by going against their wishes.How did the audience react to his lecture?He was surprised that his question should have caused so many strong reactions (react)10aim vt.& vi.以为目标;瞄准,对准;旨在n.C目标,目的;U瞄准(1)aim at/be aimed at (doing) sth.瞄准;对准;旨在(做)某事aim to do sth. be aimed to do sth.目标是做某事(2)take aim at . 瞄准;对准with the aim of . 目的是achieve ones aim 达到某人的目标(3)aimless adj. 漫无目的的(4)aimlessly adv.without aim漫无目的地多角练透用所给词的适当形式填空Aimed (aim) at a higher target, the task is more challenging.His brother aims to_be (be) a poli

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