页麦肯锡各种图表汇总.ppt

CONFIDENTIAL,Frequently Used Template,Text,Template,June 2002,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,1,PPT TABLE 2,Heading,Heading,Text,Text,Unit of measure,* Footnote Source: Source,2,PPT TABLE 3,Heading,Heading,Heading,Text,Text,Text,Unit of measure,* Footnote Source: Source,3,PPT TABLE 4,Heading,Heading,Heading,Heading,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,4,PPT TABLE 5,Heading,Heading,Heading,Heading,Heading,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,5,PPT TABLE 6,Heading,Heading,Heading,Heading,Heading,Heading,Text,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,CONFIDENTIAL,Frequently Used Template,SEO VA,Template,June 2002,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,7,Unit of measure,* Footnote Source: Source,Text,Text,Text,8,Unit of measure,* Footnote Source: Source,Title,Text,9,Unit of measure,* Footnote Source: Source,Title,Text,Title,Text,10,EXHIBIT TITLE,* Footnote Source: Source,Title,11,EXHIBIT TITLE,* Footnote Source: Source,Title,12,EXHIBIT TITLE,* Footnote Source: Source,Title,Title,13,EXHIBIT TITLE,* Footnote Source: Source,Title,Title,Title,14,2 COLUMN,* Footnote Source: Source,Title,Title,Text,Text,15,3 COLUMN,* Footnote Source: Source,16,4 COLUMN,* Footnote Source: Source,17,5 COLUMN,* Footnote Source: Source,18,6 COLUMN,* Footnote Source: Source,Title,Text,Title,Text,Title,Text,Title,Text,Title,Text,Title,Text,19,7 COLUMN,* Footnote Source: Source,Title,Text,Title,Text,Title,Text,Title,Text,Title,Text,Title,Text,Title,Text,Title,Title,20,8 COLUMN,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,21,3-STEP,Text,Text,Text,Text,22,4-STEP,Text,Text,Text,Text,Text,23,5-STEP,Text,Text,Text,Text,Text,Text,24,3 HORIZONTAL,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,25,4 HORIZONTAL,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,26,5 HORIZONTAL,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,27,4-STEP,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,28,FLOW 2,Text,Text,Unit of measure,* Footnote Source: Source,29,FLOW 2 TITLE,Unit of measure,* Footnote Source: Source,Text,Text,30,FLOW 3,Unit of measure,* Footnote Source: Source,31,FLOW 3 TITLE,Unit of measure,* Footnote Source: Source,Text,Text,Text,32,FLOW 4,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,33,FLOW 4 TITLE,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,34,FLOW 5,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,35,FLOW 5 TITLE,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,36,HORIZONTAL FLOW 3,Unit of measure,* Footnote Source: Source,Text,Text,Text,Title,Text,Text,Text,37,HORIZONTAL FLOW 4,Unit of measure,* Footnote Source: Source,Title,Text,Text,Text,Text,Text,Text,Text,Text,38,HORIZONTAL FLOW 5,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Title,Text,Text,Text,Text,Text,Title,Text,Text,Text,Text,Text,39,HORIZONTAL FLOW 6,Unit of measure,* Footnote Source: Source,Title,Title,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,40,HORIZONTAL FLOW 7,Unit of measure,* Footnote Source: Source,Title,Title,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,41,FLOW WITH SHOCK 1,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Title,42,FLOW WITH SHOCK 2,Unit of measure,* Footnote Source: Source,Title,Text,Text,Text,Text,Text,Text,Text,Text,43,FLOW WITH 3 COLUMN,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,44,FLOW WITH 2 COLUMN,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,45,SQUARE FLOW,Unit of measure,* Footnote Source: Source,Text Text,Text Text,Text Text,Text Text,46,FRAMEWORK,Unit of measure,* Footnote Source: Source,Text Text,Text Text,Text Text,Text Text,47,Unit of measure,* Footnote Source: Source,Title,Title,Text,Text,48,Unit of measure,* Footnote Source: Source,49,Unit of measure,* Footnote Source: Source,Title,Text,50,xxxxx,Title,Text,Title,Text,Title,Text,Title,Text,51,Unit of measure,* Footnote Source: Source,Title,Title,Title,52,Unit of measure,* Footnote Source: Source,Title,Text,Title,Text,Title,53,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,54,Unit of measure,* Footnote Source: Source,55,SCP,* Footnote Source: Source,xxx,xxxx,xxxx,xxxx,erformance,tructure,onduct,External shock,S,C,P,56,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,57,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,58,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,59,Unit of measure,* Footnote Source: Source,60,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,61,Unit of measure,* Footnote Source: Source,Title,62,* Footnote Source: Source,Title,Title,Title,Title,Text,Text,Text,Text,Text,Text,63,TEAM STRUCTURE,* Footnote Source: Source,Title,Title,Client,McKinsey,Expert group,64,Unit of measure,* Footnote Source: Source,Text,Text,65,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,66,Unit of measure,* Footnote Source: Source,Title,Title,Title,67,Unit of measure,* Footnote Source: Source,Title,Title Text,Title Text,Title Text,Title Text,Title,Title,68,Title Text,Title Text,Title Text,Title,Title,69,Unit of measure,* Footnote Source: Source,70,Risk management,Title,71,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,72,CYCLE 2,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,73,CYCLE 2,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,74,CYCLE 3,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,75,CYCLE 3,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,76,CYCLE 4,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,77,CYCLE 4,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,78,CYCLE 5,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,79,CYCLE 5,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,80,CYCLE 6,Text,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,81,CYCLE 6,Text,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,82,FORCES AT WORK,Unit of measure,* Footnote Source: Source,Text Text,Text Text,Text Text,Text Text,Text Text,83,2 BY 2 MATRIX,Unit of measure,* Footnote Source: Source,High,Low,High,Low,Text,Text,Text,Text,Text,Text,84,Text,Low,Medium,High,Text,Low,High,2 BY 3 MATRIX,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,85,Text,Low,Medium,High,Text,Low,Medium,High,3 BY 3 MATRIX,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,86,4 BY 3 MATRIX,Unit of measure,* Footnote Source: Source,Text,Low,Medium,High,Text,1,2,3,4,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,87,4 BY 3 MATRIX,Unit of measure,* Footnote Source: Source,Text,1,2,3,4,Text,2,3,4,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,1,Text,Text,Text,Text,88,STUDY OBJECTIVE,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,89,Text,Text,LEVEL 03,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,90,Text,Text,Text,LEVEL 04,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,91,Text,Text,Text,Text,Text,Text,Text,Text,Text,LEVEL 09,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,92,GANTT 4 WEEK,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,93,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,94,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,95,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,96,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,97,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,98,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,99,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,100,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,101,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,102,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,103,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,104,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,5,6,7,8,Text,9,10,11,12,105,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,5,6,7,8,Text,9,10,11,12,1,2,3,4,5,6,7,8,Text,9,10,11,12,106,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Mon,Tue,Wed,Thu,Fri,Text,Responsibility,107,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Responsibility,M,T,W,T,F,Text,M,T,W,T,F,Text,108,* Footnote Source: Source,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,109,* Footnote Source: Source,Unit of measure,110,* Footnote Source: Source,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,111,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Text,112,* Footnote Source: Source,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,113,* Footnote Source: Source,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,114,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Text,Unit of measure,115,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Text,Text,Unit of measure,116,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Text,Text,Text,Unit of measure,117,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,118,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,119,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Unit of measure,120,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,121,EXHIBIT TITLE,* Footnote Source: Source,Text,Text,Unit of measure,122,EXHIBIT TITLE,* Footnote Source: Source,Text,Label 1,Label 2,Label 3,Label 4,Text,Label 1,Label 2,Label 3,Label 4,Text,Label 1,Label 2,Label 3,Label 4,Unit of measure,123,EXHIBIT TITLE,* Footnote Source: Source,Unit of measure,124,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,125,EXHIBIT TITLE,* Footnote Source: Source,Unit of measure,126,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Label 1,Label 2,Label 3,Label 4,Title Measure,Label 1,Label 2,Label 3,Label 4,Title Measure,Label 1,Label 2,Label 3,Label 4,Title Measure,Label 1,Label 2,Label 3,Label 4,Unit of measure,127,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Text,Text,Text,Text,Text,Text,Text,Text,Title Measure,Text,Text,Text,Text,Text,Text,Text,Text,Title Measure,Text,Text,Text,Text,Text,Text,Text,Text,Title Measure,Text,Text,Text,Text,Text,Text,Text,Text,Unit of measure,128,Unit of measure,* Footnote Source: Source,Title (Measure),Title (Measure),Title (Measure),Title (Measure),Text,Text,Text,Text,Text,Text,Text,Text,Title Measure,129,Unit of measure,* Footnote Source: Source,Title (Measure),Text,Text,Text,Text,Text,Text,Title (Measure),Text,Text,Text,Text,Text,Text,Title (Measure),Text,Text,Text,Text,Text,Text,130,ROIC TREE ANALYSIS,Percent,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,131,EXHIBIT TITLE,* Footnote Source: Source,Unit of measure,132,EXHIBIT TITLE,* Footnote Source: Source,Unit of measure,Series,Series,Series,Series,100%=,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,Text,Series,Series,Series,Series,100%=,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,Text,Series,Series,Series,Series,100%=,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,Text,133,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Series,Series,Series,Series,100%=,Title Measure,Series,Series,Series,Series,100%=,Title Measure,Series,Series,Series,Series,100%=,Title Measure,Series,Series,Series,Series,100%=,Unit of measure,134,Unit of measure,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,100% = xxxx,Label 1,Label 2,Label 3,Label 4,Label 5,100% = xxxx,135,Unit of measure,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,100% = xxxx,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,100% = xxxx,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,100% = xxxx,Title Measure,136,Unit of measure,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,100% = xxxx,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,100% = xxxx,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,100% = xxxx,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,100% = xxxx,Title Measure,137,Unit of measure,* Footnote Source: Source,Title Measure,Title Measure,138,Unit of measure,* Footnote Source: Source,Title Measure,Title Measure,Title Measure,139,Unit of measure,* Footnote Source: Source,Title Measure,Title Measure,Title Measure,Title Measure,140,Unit of measure,* Footnote Source: Source,Title Measure,Title Measure,141,Unit of measure,* Footnote Source: Source,Title Measure,142,Unit of measure,* Footnote Source: Source,Title (Measure),Title Measure,Title (Measure),Title (Measure),Title (Measure),143,STICKER AND OTHERS,EXAMPLE,ESTIMATE,PROPOSED,CONCEPTUAL,PRELIMINARY,ROUGH ESTIMATE,TO BE COMPLETED,ONLY FOR DISCUSSION,WORK IN PROGRESS,BACK UP,REVISED,TENTATIVE,HYPOTHESIS,ILLUSTRATIVE,CONFIDENTIAL,VERY PRELIMINARY,STICKER AUTOMAKER,EXAMPLE,ESTIMATE,PROPOSED,CONCEPTUAL,PRELIMINARY,ROUGH ESTIMATE,TO BE COMPLETED,ONLY FOR DISCUSSION,WORK IN PROGRESS,BACK UP,REVISED,TENTATIVE,HYPOTHESIS,ILLUSTRATIVE,CONFIDENTIAL,VERY PRELIMINARY,144,High Medium Low,145,STICKER AND OTHERS,146,MAPS,147,APPENDIX,148,END OF DOC,GBUTtem,机密,此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。,Document,Date,GBUTtem,150,* 资料来源：,Unit of measure,High Low,Legend Legend Legend,Text,Text,Text Text Text,Title,x,+,x,+,Text,Text,Text,GBUTtem,151,EXHIBIT TITLE,* 资料来源：,GBUTtem,152,* 资料来源：,Unit of measure,GBUTtem,153,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,* 资料来源：,Unit of measure,GBUTtem,154,2X2 TOWER,* 资料来源：,Unit of measure,GBUTtem,155,Place,Price,Product,Package,Positioning promotion,Product offering,5Ps MARKETING,* 资料来源：,Unit of measure,GBUTtem,156,Strategy,Skills,Systems,Staff,Shared values