2010年上海壹丰广场项目研究报告（44页） .pdf

one prime, shanghai,g no 1363 north sichuan road hong kou district marketing presentation 项目介绍项目介绍项目介绍项目介绍 august 2010august 2010 one prime1 table of contents 内容简要内容简要table of contents 内容简要内容简要 project brief j 项目概况项目概况 project location j 项目位置项目位置 project positioning march 2011 (retail) 项目开业预定时间项目开业预定时间 : 2010年12月 (办公楼); 2011年3月 (商场) current status项目现状 the property is currently under asset upgrading and renovation process. 物业目前正在进行装修改造的过程中 one prime current status项目现状 4 project location 项目位置项目位置 one prime5 project location 项目位置项目位置 虹口商城 hong kou center 虹口商城 hong kou center 四川北路公园 si chuan rd (n) park 四川北路公园 si chuan rd (n) park project location 项目位置项目位置 one primeone prime 地铁10号线四川北路站 s bli10 nth si hrd st ti 地铁10号线四川北路站 s bli10 nth si hrd st ti 国际商厦 iil cil pl 国际商厦 iil cil pl 海泰时代大厦海泰时代大厦中信泰富项目 citic pj 中信泰富项目 citic pj subway line 10, north sichuan rd. station subway line 10, north sichuan rd. station one prime international capital plazainternational capital plazahi time international towerhi time international towercitic projectcitic project 6 project - location 项目位置项目位置project location 项目位置项目位置 sichuan north road park sichuan north road park 四川北路四川北路公园公园 one prime7 project positioning - foreign ownership retail / long term holding 甲级写字楼 / 长期持有 one prime38 acquisitions in 2010acquisitions in 2010 one prime, shanghai, china commercial property /asset enhancement net leasable area: 76,437m , artists impression artists impression artists impression one prime39 am alphas acquisitions in 2009 已收购项目已收购项目am alpha s acquisitions in 2009 已收购项目已收购项目 rocco forte, the charles hotel, munich, germany (德国慕尼黑德国慕尼黑) premium 5-star luxury hotel /long term holding 超5星级豪华酒店 /资产长期持有 mickensy building munich german y (德国慕尼黑德国慕尼黑)cn office lenbachgrten munich germany (德国慕尼黑德国慕尼黑)mickensy building, munich, german y (德国慕尼黑德国慕尼黑) grade a office/long term holding 甲级写字楼/资产长期持有 cn office lenbachgrten, munich, germany (德国慕尼黑德国慕尼黑) grade a office/long term holding 甲级写字楼/资产长期持有 one prime40 am alphas acquisitions in 2008 已收购项目已收购项目 friedrichstrasse 81 + 82, berlin, germany (德国柏林德国柏林) ci lt /atht iskenderun, turkey retail development portfolio, turkey 商场开发资产组合商场开发资产组合, 土耳其土耳其 am alpha s acquisitions in 2008 已收购项目已收购项目 commercial property /asset enhancement 商业项目 /资产增值策略location/地点地点: iskenderun, ibrahim karaoglanoglu avenue land plot / 土地面积土地面积: 20,278 m, gross leasable area / 净可租面积净可租面积: 34,150 m antakya hatay, turkey location /地点地点: : antakya, skr balci avenue ldl t / 土地面积土地面积land plot / 土地面积土地面积: 27,029 m gross leasable area / 净可租面积净可租面积: 34,000 m one prime41 prime mall antakya, hatay turkey winner of best international retail development in international property awards 2009 土耳其商场项目荣获土耳其商场项目荣获2009商业开发设计国际大奖商业开发设计国际大奖 one prime42 mvenpick hotel, hamburg, germanyp,g,y winner of mipim 2008 德国汉堡的豪华酒店改造项目荣获德国汉堡的豪华酒店改造项目荣获 mipim 2008国际大奖国际大奖 redevelopment project awarded the mipim 2008. mipim is the worlds premier real estate summit, one of the largest real estate international fair. patrizia ag is the only germany company awarded mipim2008. 德国汉堡的豪华酒店改造项目荣获 mipim 2008国际大奖。mipim是国际顶级的房地产盛会， patrizia ag 是在2008年唯一 荣获该项殊荣的德国公司荣获该项殊荣的德国公司。 the old water tower has been redeveloped into a luxury mvenpick hotel, a wonderful combination of history, arts and advanced architectural technology. 坐落于德国汉堡的豪华酒店mvenpick hotel，是由百年历史的水塔改建而成，目前已成为汉堡结合了历史、艺术及建筑科 one prime p 技的一道独特的风景线 43 disclaimer / 公司声明公司声明 your attendance at a presentation of this document and/or your acceptance of this document constitutes acceptance of the following terms concerning confidentiality and the exclusion of liability: disclaimer / 公司声明公司声明 concerning confidentiality and the exclusion of liability: 1.this presentation and/or document is provided to you individually by am alpha gmbh and its affiliates (“am alpha”) on the basis of your pre- existing relationship with am alpha. 2.you are not permitted to copy this document in whole or in part. you are not permitted to make this document or the information contained hit d titihithil bltthi dtthidt idithtf aml hdherein or presented to you in connection herewith available to any third party. this document is and remains the property of am alpha and you agree to return it to am alpha without undue delay upon request. 3.this presentation and/or document does not constitute an offer or invitation to invest, purchase or otherwise acquire an interest in the company or any other entity. the distribution of this document may be restricted in certain jurisdictions. it is the responsibility of any prospective investor to satisfy itself as to compliance with relevant laws and regulations. 4.am alpha reserves the right to alter any view or judgement expressed in this presentation and/or document. the statements in this presentation and/or document concerning investment opportunities may not be applicable to particular prospective investors. statements contained in this presentation and/or document are based on information which am alpha considers to be correct. this presentation and/or document does not, however, purport to be comprehensive or free from error or omission. 5investments in real estate such as described herein are subject to numerous risks and uncertainties including risks inherent in private real5.investments in real estate such as described herein, are subject to numerous risks and uncertainties, including risks inherent in private, real estate funds, such as lack of liquidity, lack of diversification, and dependence on key personnel of the fund sponsor as well as risks inherent in the types of investments such funds make, competition for investment opportunities, changes in market conditions, regulatory and environmental risks, entitlement and development risks, and risks of tenant, purchaser, or seller defaults on contractual obligations. investors in real estate must be able to evaluate and bear the potential consequences of these and other risks, including the potential loss of their entire investmentstheir entire investments. 6.this presentation contains projected results, forecasts, estimates, targets and other “forward-looking statements”. due to the numerous risks and uncertainties inherent in real estate investments, actual events or results, or the actual performance of any fund or investment vehicle described, may differ materially from those reflected or contemplated in such forward-looking statements. accordingly, forward- looking statements cannot b