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RKU.S.26.0Can.34.0INLITLEMORETHANHALFADECADE,Facebokhasgonefromadormomnoveltytoacompanywith50milionusers.Itisoneofthefastestgrowingcompaniesinhistory,anesntialpartofthesocialifenotnlyoftenagersbuthundresofmilionsofadultsworldwide.AsFacebokspreadsaroundtheglobe,itcreatsurpisngefctsevnbecominginstrumentalinpolitcalprotestfromColmbiatoIran.VetrantechnolgyreporterDavidKirkpatrickhadthefulcoperationfFacebokseyxecutivesinresarchingthisfascinatinghistoryofthecompanyanditsimpactonurlives.KirkpatricktelsushowFacebokwascreatd,whyithasflourished,andwheritisgoingext.Hechroniclesitsuccessandmisteps,andgivesreadersthemostcompletasesmntanywherofounderandCEOMarkZuckerberg,thecntralfigureinthecompanysremarkableascent.ThisitheFacebokstorythatcanbefoundowherels.HowdianietnyearoldHarvardstudentcreatacompanythathastransformedtheInternetandhowdihegrowitoitscurentenormussizeKirkpatrickshowshowZuckerbergsteadfastlyrefusedtocmpromisehisvison,isitentlyfocusingongrowthoverprofitsandpreachingthatFacebokmustdominatehiswordcommunicationontheInternet.Intheproces,heandasmlgroupofkeyxecutiveshavecreatdacompanythathaschangedsocialifeintheUnitedStaesandelswher,acompanythathasbecomeaubiquitouspresnceinmarketing,alteringpolitcs,busines,andevnoursenseofurownidentiy.ThisitheFacebokEfect._theIfacebokefctTheInsideStoryoftheCompanyThatIsConectingtheWorldDavidKirkpatrickSimonSchusterNewYorkLondonTorntoSydneyiSimonSchuster1230AvenueoftheAmericasNewYork,NY1020Copyright©201byDavidKirkpatrickAlrightsresrved,includingtherightoreproducethisbokorportinstherofinayformwhatsoevr.ForinformationadresSimonSchusterSubsidiaryRightsDepartment,1250AvenueoftheAmericas,NewYork,NY1020FirstSimonSchusterhardcoverditonJune201SIMONSCHUSTERandcolphonarergisterdtrademarksofSimonSchuster,Inc.Forinformationaboutspecialdiscountsforbulkpurchase,pleasecontactSimonSchusterSpecialSalesat186506194orbusinessimonadschuster.com.TheSimonSchusterSpeakersBureaucanbringauthorstoyurliveevnt.FormreinformationortobokanevntcontactheSimonSchusterSpeakersBureaut1862483049orvistourwebsiteatw.simonspeakers.com.DesignedbyNancySingerManufacturedintheUnitedStaesofAmerica10987654321LibrayofCongresCatlogininPublicationDatKirkpatrick,David,ate.TheFacebokefcttheinsidestoryofthecompanythatisconectingtheworld/DavidKirkpatrick.p.cm.Includesbiliographicalrefrencesandindex.1.FacebokFirm2.InternetindustryUnitedStaes.3.OnliesocialnetworksHistory.I.Title.HD96.8.U64F3520138.76106754dc209051983ISBN978143910214ISBN9781439109809ebokToElenandClarContetsProlgueTheFacebokEfect11TheBeginig192PaloAlto423SocialNetworkingandtheInternet64Fal204865Investors1076BecomingaCompany1287Fal2051498TheCEO159920618010Privacy191ThePlatform2151215Bilion23513MakingMoney25614FacebokandtheWorld27415ChangiOurInstiutions28716TheEvolutionfFacebok30217TheFutre318Postcript34Acknowledgments36ANoteonReportingforThisBok38Notes340AditonalReading35Index35thefacebokefctProlgueTheFacebokEfectOscarMoraleswasfedup.ItwasholidaytimeinhishometwnofBarranquila,Colmbia,justafterthe208newyear.Thegntlespirtedcivilengierwithagiftorcomputerswaspendighisdaysathebucolicnearbyeacheswithisextndefamily.Butdespitetheolidays,likemuchofthecountryhisthoughtswerdark,andocupiedwithtesuferingofalitleboynamedEmmanuel.EmmanuelwasthefouryearoldsonfClarRojas,whoadbenahostageinthejunglesofColmbiaforsixyears.HersonhadbenbornwhileshewasheldbytheguerilasoftheRevolutionaryArmedForcesofColmbia,knownbyitsSpanishinitals,FARC.FARCheldatotalofsevnhundrehostages,includingColmbianpresidentialcandiateIngridBetancourt,kidnapedalongwithRojasduringthe202campign.SympathyandsadnesaboutheplightofFARCshostageswasnevrpresntfactincontemporayColmbia,aswasfearboutwhatthepowerfulandmurderousrevolutionaryarmymightdonextodisrupthecountry.ButhecaseofEmmanuelhadlatelyacquiredoutsizedpromineceinthepoularpres.ForsometimePresidentHugoChavezofneighboringVenzuelahdbenatemptingtonegotiatewithFARCaboutrelasingBetancourtandothers.ThenabruptlyinlateDecmbertheguerilasnouncedthatheywouldsonturnoverRojas,hersonEmmanuel,andanotherhostagetoChavez.Inantionexhaustedfromadecadeslongbatlewithteviolentguerilas,thiswasraepiecofgodnews.Peoplewerlongiforagift,foramiracle,saysMorales,thirtytwo.AndEmmanuelwassymbol.ThewholecountrywasfelingthepromiseTleaseltEmmanuelgethisfredom.WewouldlikethatsaChristmaspresntfromFARC/Butasthenwyearrived,Emmanuelstilhadntbenfred.Then,ithefirstdaysofJanuary,ColmbianpresidentAlvaroUribewentonationaltelvisontodelivertheshockingnewsthatitapeardthefacebokefctthatEmmanuelwasnotevnitheposesionfFARCIturnedoutEmmanuelhadbecomeseriouslyilsometimeearlier,andFARChadtakenhimawyfromhismother,Clar,andumpedhimwithapeasantfamily.Hewasnow,unexpectdly,inthegovernmetshands.Thenationwastilonholidaywithplentyoftimetowatchtenews,hicwaslaboutpor,sick,abndonedEmmanuel.Moralespolitcalyengaedxtendefamily,hangioutbydaythebach,debatedwhatmighthapenext.Peoplewerhapybecausethekidwasafe,butweersofuckingangry,Moralesays.ForgivemforusingthatwordbutwefltasultedbyFARC.HowcouldtheydarengotiateforthelifeofakidtheydintevnhavePeopleflthiswastomuch.HowmuchlongerwasFARCgoingtoplaywithusandlietousMoraleswantedesperatelytodsomething.SoheturnedtoFacebok.ThoughtesrvicewasntyetventranslatedintoSpanish,MoralespokefluentEnglish,asdomanyeducatedColmbians,andhadbenmaintainigaprofiletherforverayear,postinghisowniformationinSpanishandconectingwitholdcolegandhigscholfriends.SpendigtimeonFacebokwaslreadyadilyritualforhim.InFaceboksearchboxhetypedthefourletrsFARCandhitentr.Therwernoresults.Nogroups.Noactivism.Noutrage.GroupsdevotedtoalmostevrythingunderthesunwercommnonFacebok.ButwhenitcametoFARC,thecitzensofColmbiahadbecomeusedtobeingangrybutcowed.Inefct,thentirecountryhadbentakenhostage,andthishadbengoingonfordecades.MoralespentadyaskinghimselfifhewasilingtogpubliconFacebok.Hedcidetotaketheplunge,andonthe4thcreatdagroupaginstFARC.Itwaslikeatherapy,hesays.Ihadtoexpresmyanger.HewroteashortdescriptionfthegroupsimplepurosetostandupaginstFARC.Aselfconfesdcomputeradict,Moraleswasskiledatgraphicstols,ohedsignedalogintheformofaverticalversionftheColmbianflag.Heoverlaiditwithfoursimplepleasincapitalsrunigdownthepage,achoneslightlylargerthanthelastNOMREKIDNAPINGS,NOMRELIES,NOMREKILINGS,NOREFARC.IwastryingtoscreamlikeifIwasinacrowd,hexplains.ThetimehadcometofightFARC.Whathadhapendwasunbearble.ProlgueTheFacebokEfectButwhatshouldhecalhisgroupOnFacebokitsconventionaltogivegroupsnameslikeIbetIcanfidonemilionpeoplewhoateGeorgeBush/ButMoralesdintlikesuchtiles.Theywerjuvenile.Thiswasnotacontest.Thiswaserious.Yethelikedtheideaofamillion.AfamousSpanishsongiscaledOneMilionFriends.OnemillionpeopleaginstFARCThewordvoicesoundemoreliteray.OnemilionvoicesaginstFARCUnMilondeVocesContraLasFARC.Thatwasit.AftermidnightonJanuary4,Moralescreatdthegroup.HemadeitpublicsothatnyFacebokmembrcouldjoin.Hispersonalnetworkincludeaboutonehundrefriends,andheinvitedthemal.Hewastired.At3.M.hewentobed.At9..thenxtmornighecheckedhisgroup.FiftenhundrepeoplehadjoinedalreadyWoooMoraleshowledindelight.ThiswasnevnbetresponsethanheadexpectdThatdaythebachetoldhisextndefamilyabouthegroupandaskedthemtoinvitetheirownFacebokfriendstojin.MostofthemweravidFacebokusersaswel,andtheyhatedFARC,to.BythetimMoralesreturnedhomeinthelateafternon,hisgrouphadfourthousandmembrs.ThatswhenIsaidtomyself,Okay,nomrebeach,nomregoingout.Hewasreadytogetserious.Ifelt,OhmyGodThisiwhatIwantAcommitedcommunityaroundthemsage.
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