2011家乐福年度计划.ppt2011家乐福年度计划.ppt

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FRESHGOODSCHINA–JULY2010FG2011STRATEGYOVERVIEWMDCONCEPTSHYGIENESPARKPLANPRICEIMAGEAUTOMATICCOUPONSYSTEMSALADBARDIRECTPURCHASEMDDIFFERENTIATIONMANAGEMENTCUSTOMERFLOWMAINTAINEXCELLENCEINOURBASICSTOBOOSTSALESTHROUGHTARGETEDPROMOTIONSOURLEADINGPROJECTSSTRONGTEAMLEADERTOIMPROVEFRESHCUSTOMEREXPERIENCEFG2011STRATEGYOVERVIEWMDCONCEPTSHYGIENESPARKPLANPRICEIMAGEMDDIFFERENTIATIONMANAGEMENTCUSTOMERFLOWMAINTAINEXCELLENCEINOURBASICSTOBOOSTSALESTHROUGHTARGETEDPROMOTIONSOURLEADINGPROJECTSSTRONGTEAMLEADERTOIMPROVEFRESHCUSTOMEREXPERIENCEAUTOMATICCOUPONSYSTEMSALADBARDIRECTPURCHASEJULY2010FRESHGOODSNATIONALCHINASTRATEGY20114WEEKLYLEAFLETFRESHONDMNEWAPPETIZINGDESIGNTOKEEPPRICEIMAGESPARKPLANLEAFLETTOBEONPODIUMWAVE14RESULTSREGIONACTIONPLANIFNOTONPODIUMORIFPROBLEMOFECONOMICALMODEL,PRICING,MANAGEMENTORPRICEIMAGECOMMUNICATIONA1INVESTONBASICSHYGIENEFSQFGSTRATEGY2011TOKEEPRM1SPARKPLANPORKANDVEGETABLESA2A3CONCEPTSRULESMDFOODCONCEPTSMAINGUIDELINESBYDEPARTMENTA5DASHBOARDAUDITREGIONALACTIONPLANIFNOTINLINEWITHSTANDARDSKOPOINTSA4RM2JULY2010FRESHGOODSNATIONALCHINASTRATEGY20115WAVE14CARREFOUR493481447405343RTMART6235965710541522TESCO477495463436340TRUSTMART453471434446426FIRST/BESTPRICESPRICESPROMOPFRESHPRODUCTSPPRIVATELABELSWAVE14RTMART4494412434417400CARREFOUR281292264242201TESCO2112221220101612126BEIJINGHUALIAN1611512147135177LOTUS1515181820TRUSTMART15151611176195193WALMART416855105352CRCVANGUARD1512141516CENTURYLIANHUA17251824251730152716DIA5243187929203221FIRST/BESTPRICESPRICESPROMOPFRESHPRODUCTSPPRIVATELABELSWAVE14PRICEIMAGERESULTSA1PRICEIMAGE2010TOCLIENTSANDNONCLIENTSPRICEIMAGE2010TOREGULARCUSTOMERSOFMAINCHAINSJULY2010FRESHGOODSNATIONALCHINASTRATEGY20116SPARKPLANA2SPARKPLANWORKSANDGIVESPOSITIVERESULTSINPRICEIMAGE2011KEEPINVESTMENTONPORKANDVEGETABLELINKEDTOLEAFLETANDDMCOMMUNICATIONVEGETABLESPORKTOP15TOP610OTHERITEMNEWTARGETINDEX909598NEWLEAFLETINDEX85901/STRONGACTSPOTSONWEEK1/STRONGACTSPOTSONEEKENDEND3VEGETABLES/WEEKFROMMONTHLYTOP103VEGETABLES/EKFROONTHLYTOP10DIRECTPURCHASEMODE3AND4IRECTPURCHASEODE3AND42/LOWERPRICEINDEXON12/LORPRICEINDEXON1STSTPAGELEAFYPAGELEAFYLEAFYLEAFYINDEX80INDEX80FRIDAYITEMSTARGETINDEX707070SATURDAYSUNDAY1VEG1VEG1VEGWAVELEAFLETITEMSTARGETINDEX801LEAFYJULY2010FRESHGOODSNATIONALCHINASTRATEGY20117FRESHONDMKEEPLEAFLETFRESHONDMNEWAPPETIZINGDESIGNA3WEEKLYLEAFLETNEWAPPETIZINGDESIGNJULY2010FRESHGOODSNATIONALCHINASTRATEGY20118HYGIENEFSQDASHBOARDSITUATIONA4MTPOINTS123456789KO1AEXPIREDPRODUCTSKO1BREPACKINGKO1CFORBIDDENADDITIVEKO20℃TO4℃KO4FORBIDDENTOFREEZECLEANINGSITUATIONPERSONALHYGIENEPESTCONTROLSITUATIONCONTROLTEMPERATUREEASTERNSHANGHAIAVERAGE055005000060020846039025802310EASTERNJIANGSUAVERAGE060013000040000823624020601393EASTERNANHUIAVERAGE072073100167173576544318131534EASTERNZJFJAVERAGE040020000010010888434031001870NORTHEASTTJSDAVERAGE167000000000044827556725003400NORTHEASTLIAONINGAVERAGE145000000055027912222714361273NORTHEASTHAREBINAVERAGE03301100016700088816564892844NORTHWESTBEIJINGAVERAGE060000007047000824540067602620SOUTHERNGUANGZHOUAVERAGE079015013068034823440825922156SOUTHERNKUNMINGAVERAGE040000000020000931912029402240SOUTHERNSHENZHENAVERAGE058000017092000895820047502050CWWUHANAVERAGE045000000018000824533623003245CWCDCQAVERAGE029021000121000828431473502350CWHENANAVERAGE300000000075075795117560753350CWURMQAVERAGE00000000000000080323002667933KO1FORBIDDENSTOREORSALE1EXPIREDPRODUCTSHOWTOESTIMATEEXPIREDPRODUCTSATFIRSTFOLLOWSUPPLIERINFORMATION;FOLLOWPRICELABEL,IFWITHOUTSUPPLIERINFORMATION;FOLLOWLCD,IFWITHOUTSUPPLIERINFORMATIONPRICELABEL;APPEARANCESPOIL,SUCHASMOLDEXCEPTTHEVFMORETHAN1RED2REPACKEDPRODUCTSFORBIDDENTOCHANGETHEDATEONTHELABEL3FORBIDDENFOODADDITIVEACCORDINGCRFFOODADDITIVELISTKO2PRODUCTSNEEDTOBEKEPTBETWEEN0C4C,FORBIDDENTOSALEINNORMALTEMPERATUREMORETHAN1REDKO4FORBIDDENTOFREEZEPRODUCTSBYONESELFEXPECTTHESPECIALPROCESSINGPROCEDUREREQUEST6CLEANINGSITUATIONTERRIBLE80RED,ACCEPTABLE80100GREEN7PERSONALHYGIENEMORETHAN3RED8PESTCONTROLSITUATIONANDFOLLOWUPACTIONPLANFOLLOWRATE80RED,80100GREEN;9MTPOINTSREFRIGERATEDEQUIPMENTSITUATIONSAFETYPOINTSFOODSAFETYDASHBOARD2010LETHALPOINTS
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