2011家乐福年度计划.ppt

FreshGoodsChinaJuly2010FG2011STRATEGYOVERVIEWMDCONCEPTSHYGIENESPARKPLANPRICEIMAGEAUTOMATICCOUPONSYSTEMSALADBARDIRECTPURCHASEMDDIFFERENTIATIONMANAGEMENT&CUSTOMERFLOWMAINTAINEXCELLENCEINOURBASICSTOBOOSTSALESTHROUGHTARGETEDPROMOTIONS&OURLEADINGPROJECTSSTRONGTEAMLEADERTOIMPROVEFRESHCUSTOMEREXPERIENCEFG2011STRATEGYOVERVIEWMDCONCEPTSHYGIENESPARKPLANPRICEIMAGEMDDIFFERENTIATIONMANAGEMENT&CUSTOMERFLOWMAINTAINEXCELLENCEINOURBASICSTOBOOSTSALESTHROUGHTARGETEDPROMOTIONS&OURLEADINGPROJECTSSTRONGTEAMLEADERTOIMPROVEFRESHCUSTOMEREXPERIENCEAUTOMATICCOUPONSYSTEMSALADBARDIRECTPURCHASEJuly2010FreshGoodsNationalChinaStrategy20114WeeklyLeafletFreshonDMNewAppetizingdesignTOKEEPPRICEIMAGESPARKPLANLEAFLETTOBEONPODIUMWave14ResultsRegionActionPlanifnotonPodiumorifproblemofeconomicalmodel,pricing,managementorpriceimagecommunicationA1INVESTONBASICSHYGIENEFSQFGSTRATEGY2011:TOKEEPRM1SparkPlanPorkandVegetablesA2A3CONCEPTSRULESMDFoodConcepts:MainGuidelinesbydepartmentA5DashboardauditRegionalactionplanifnotinlinewithstandardsK.O.POINTSA4RM2July2010FreshGoodsNationalChinaStrategy20115WAVE14Carrefour493481447405343RTMart62-359-6571054-1522Tesco47-749-546-343-6340TrustMart45-347-1434446426FIRST/BESTPRICESPRICESPROMO.P.FRESHPRODUCTSP.PRIVATELABELSWAVE14RTMart44-944-1243441-7400CARREFOUR28129-2264242201Tesco21-1222-1220-1016-1212-6BeijingHualian16-115-1214713-5177Lotus1515181820TRUSTMART15-1516-1117-619-519-3Wal-mart41685-510-5-3-52C.R.C.VANGUARD-15-12-14-15-16CenturyLianhua-1725-1824-2517-3015-2716Dia%5-243-187-929-2032-21FIRST/BESTPRICESPRICESPROMO.P.FRESHPRODUCTSP.PRIVATELABELSWave14PriceImageresultsA1Priceimage2010toclientsandnonclientsPriceimage2010toregularcustomersofmainchainsJuly2010FreshGoodsNationalChinaStrategy20116SparkPlanA2Sparkplanworksandgivespositiveresultsinpriceimage2011keepinvestmentonPorkandVegetableLinkedtoleafletandDMcommunicationVegetablesPorkTop1-5Top6-10OtherItemNewTargetIndex90%95%98%NewLeafletIndex85%90%1/StrongActSpotsonweek1/StrongActSpotsoneek-endend3Vegetables/weekfrommonthlyTop103Vegetables/ekfroonthlyTop10DirectPurchase(mode3and4)irectPurchase(ode3and4)2/Lowerpriceindexon12/Lorpriceindexon1ststpageleafypageleafyLeafyLeafyIndex80Index80FridayItemsTargetIndex707070SaturdaySunday1Veg1Veg1VegWaveleafletItemsTargetIndex801LeafyJuly2010FreshGoodsNationalChinaStrategy20117FreshonDMKeepLeaflet&FreshonDM+NewAppetizingdesignA3WeeklyLeafletNewAppetizingDesignJuly2010FreshGoodsNationalChinaStrategy20118HygieneFSQDashboardSituationA4MTpoints123456789KO1-AExpiredproductsKO1-BRepackingKO1-CForbiddenadditiveKO2:0to4KO4:forbiddentofreezeCleaningsituation%PersonalhygienePestcontrolsituationcontroltemperatureEasternShanghaiAverage0.550.050.000.600.2084.603.9025.8023.10EasternJiangsuAverage0.600.130.000.400.0082.362.4020.6013.93EasternAnhuiAverage0.720.731.001.671.7357.654.4318.1315.34EasternZJFJAverage0.400.200.000.100.1088.843.4031.0018.70North-eastTJ-SDAverage1.670.000.000.000.4482.755.6725.0034.00North-eastLiaoningAverage1.450.000.000.550.2791.222.2714.3612.73North-eastHarebinAverage0.330.110.001.670.0088.816.564.8928.44North-WestBeijingAverage0.600.000.070.470.0082.454.0067.6026.20SouthernGuangzhouAverage0.780.3482.344.0825.9221.56SouthernKunmingAverage0.400.000.000.200.0093.191.2029.4022.40SouthernShenzhenAverage0.580.000.170.920.0089.582.0047.5020.50C-WWuhanAverage0.450.000.000.180.0082.453.3623.0032.45C-WCDCQAverage0.290.210.001.210.0082.843.1473.5023.50C-WHeNanAverage3.000.000.000.750.7579.511.7560.7533.50C-WURMQAverage0.000.000.000.000.0080.323.0026.679.33KO1.Forbiddenstoreorsale:1)Expiredproducts-Howtoestimateexpiredproducts:atfirstfollowsupplierinformation；followpricelabel,ifwithoutsupplierinformation；followLCD,ifwithoutsupplierinformation&pricelabel；appearancespoil,suchasmold(excepttheV&F).Morethan1:red2)Repackedproducts:Forbiddentochangethedateonthelabel3)Forbiddenfoodadditive:accordingCRFfoodadditivelistKO2.Productsneedtobekeptbetween0C-4C,forbiddentosaleinnormaltemperature.Morethan1:redKO4.Forbiddentofreezeproductsbyoneself(expectthespecialprocessingprocedurerequest).6Cleaningsituation:terrible(80):red,accep