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密级学士学位论文THESISOFBACHELOR（20042008年）题目大众消费者从众购物心理探析英文题目ANANALYSISOFPUBLICCONSUMERSHERDMENTALITY学院系别工商管理系专业工商管理班级04级工商管理（2）班学生姓名学号指导老师起讫日期2007年11月1日2008年6月1日A1A0A2A3A5A6A4A8A9A7A11大众消费者从众购物心理探析摘要A10A12A13A14A15A16A17A18A19A20A21A22A23A10A12A14A24A25A26A27A28A29A30A31A32A14A33A34A20A35A36A37A38A29A20A35A39A22A14A40A41A42A43A27A44A45A14A15A16A46A47A43A48A49A50A18A51A52A14A53A47A13A54A55A36A56A57A27A27A58A594PA47A57A60A61A62A13A27A596PA47A57A54A60A61A36A63A64A14A65A27A18A66A67A68A69A70A14A39A71A49A37A72A73A10A12A13A14A74A75A46A47A36A67A68A69A70A14A39A71A36A38A76A77A27A51A52A53A47A78A60A61A79A80A81A82A14A83A84A49A10A12A13A15A16A46A47A85A27A53A47A46A47A85A14A86A41A87A88A89A28A49A90A27A91A92A53A47A85A78A46A47A85A89A93A14A94A95A85A96A36A97A98A99A92A53A47A85A14A100A101A89A87A49A102A103A104A10A12A13A19A10A12A24A25A26A14A15A16A46A47A17A18A105A17A106A107A36A108A109A36A15A46A47A85A110A111A78A33A34A85A110A111A112A10A12A13A14A15A16A46A47A105A17A113A114A36A115A112A63A116A81A42A43A117A118A119A107A120A121A122A36A15A123A124A125A17A26A119A107A106A126A15A16A46A47A112A127A16A10A12A13A74A128A46A47A78A17A18A14A129A130A36A131A132A112A63A133A39A22A14A58A134A105A17A57A135A120A136A122A36A118A137A138A139A140A141A14A137A142A39A71A143A144A36A145A146A147A148A149A147A68A17A150A151A18A152A112A15A16A46A47A133A39A22A14A129A130A105A17A21A135A119A107A120A15A37A153A154A13A155A156A157A158A159A14A47A160A15A16A46A47A17A18A19A10A12A13A74A128A24A25A26A133A39A22A14A50A59A49A18A53A47A13A78A51A52A60A61A44A161A19A113A162A60A61A53A47A163A164A26A165A166A167A168A36A169A18A10A12A13A170A171A47A141A14A10A12A172A173A49A102A103A174A92A127A16A10A12A13A14A129A130A175A176A177A178A179A180A181A182A183A184A184A185A186A187A188A189A190A191A186A192A193A194A195A196A197A198A199A200A201A202A203A204A205A206A207A192A208A180A209A210A211A212A213A188A202A214A215A216A217A218A219A220A221A222A180A181A182A183A184A206A194A223A191A224A225A226A180A227A228A229A230A231A232A233A234A235A235A236A237A238A236A237A236A239A240A241A242A240A241A239A240A243A244A245A246A245A246A247A248A249A250A251A252A253A254A255A9A11A247A248A249A250A251A252A253A254ABSTRACTA12ANANALYSISOFPUBLICCONSUMERSHERDMENTALITYABSTRACTTHEHERDBEHAVIOROFCONSUMERSINREALLIFEINTHEPROCESSOFCONSUMPTIONISAVERYCOMMONSOCIALPHENOMENON,ANDTHISPHENOMENONISMAINLYDUETOPEOPLESGROUPPSYCHOLOGICALFACTORSASANENTERPRISEMANAGERS,WHETHERTHEUSEOFMARKETINGOR4PIS6PTHEORYTOMARKETING,THEPURPOSEISTOSELLTHEIRPRODUCTSANDGRASPTHEPSYCHOLOGYOFCONSUMERSSHOPPINGANDSELLINGTHEIRPRODUCTS,THESEENTERPRISEMANAGEMENTANDMARKETINGISTHEKEYTOSUCCESSCONSUMERHERDMANAGEMENTPSYCHOLOGYPSYCHOLOGYISONEOFTHEIMPORTANTCONTENTSITISAMANAGEMENTANDPSYCHOLOGYBETWEENTHEEDGEOFDISCIPLINES,ITREMAINEDATAMANAGEMENTCOVEREDINTHEREVIEWINTHISPAPER,CONSUMERSPENDINGINTHECOURSEOFTHEHERDMENTALITYOFCONDUCT,FIRSTOFALL,FROMAPSYCHOLOGICALPOINTOFVIEWOFCONSUMERSANDSOCIOLOGICALPOINTOFVIEWOFTHEHERDMENTALITYDEFINED,ANDITSCAUSEANALYSISANDTHEN,FROMTHEANALYSISOFECONOMICOPERATIONHERDMENTALITYOFTHEPUBLICTOBUYCONSUMERPSYCHOLOGYANDBEHAVIOROF,THEIRADVANTAGESANDDISADVANTAGESARISINGFROMTHEDEMONSTRATIONFINALLY,AREPRESENTATIVEOFSPECIFICPRODUCTSSUCHAS,CLOTHING,FOOD,HOUSING,ETCASANEXAMPLEOFTHEHERDMENTALITYOFTHEIMPACTEMPIRICALANALYSIS,THEREBYALLOWINGTHEREADERTOACLEARERUNDERSTANDINGOFHERDMENTALITYOFCONSUMERSINTHEPROCESSOFBUYINGTHEROLEFORMANAGERSANDMARKETINGSTAFFINMARKETINGANDMANAGEMENTPLANSSPECIFIEDINTHEREFERENCE,BUTALSOFORCONSUMERSSPECIFYARATIONALCONSUMERORIENTEDBASEDONTHEIMPACTOFTHECONSUMERPUBLIC,BUILDANEWHERDMENTALITYTHEORETICALSYSTEM,ANDTOCLARIFYTHESPECIFICPRODUCTSASANEXAMPLEOFTHISPHENOMENONONTHEECONOMYOFTHEIMPACTWESTUDYTHEFUTUREOFTHEHERDHEARTSOFCONSUMERSWITHAREFERENCEVALUEKEYWORDSCONSUMERHERDMENTALITYHERDBEHAVIORANALYSISA1A0A2A3A5A6A4A8A13A7A15目录A180A10A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A182ABSTRACTA181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A183A54A14A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A185A186A16A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A188A189A17A18A191A19A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181A181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