2023年欧洲健康和健身应用报告英

THE

STAT

EHEALTH

&

FAPPS

IN

EUAnAnalysisofHealth

&FitnessAppMarket

Trends

in©2022SensorTower

Inc.-AllRightsReservedIntroductionThis

report,

which

leverages

Sensor

Tower’s

Store

Intelligence

and

UsageIntelligence

data

as

well

as

our

Pathmatics

data,

explores

the

Health

&

Fitnessapp

space

in

Europe.The

analysis

includes:-

Download,usageandconsumerspendingtrendsfromQ12019throughQ42022.The

report

is

broken

down

into

four

main

sections:-

Market

Overview:

Anoverview

ofthemainmobiletrendsfor

Health&FitnessappsinEurope,includingconsumerspendingandusage.-

To

pFitnessApps:Anin-depthview

oftheleadingplayersinthemobileFitnessspace,

includingStrava,

AllTrails

andFitbit.-

To

pMeditation&SleepApps:Anin-depthview

oftheleadingplayersinthemobileMeditation&Sleepspace,

includingHeadspace

andCalm.-

To

pWomen’s

HealthApps:Anin-depthview

oftheleadingplayersinthemobileWomen’s

Healthspace,

includingFloandClue.Note:

COVID-19andmedicalappssuchasCovPass

andDoctolibhavenot

beenincludedinthisreport.2||©2023©S2e0n2s2o

rSTeonwsoerrTI

nocw.e-rAIlnl

cR.ig-

hAtl

lsRRiegshetsr

vReedservedMARKET

OVERVIEWTOP

FITNESS

APPSTOP

MEDITATION

&

SLEEP

APPSTOP

WOMEN’S

HEALTH

APPSCONCLUSION04141922253|©2023SensorTower

Inc.-AllRightsReservedMARKETOVERVIEEUROPE.4|©2023SensorTower

Inc.-AllRightsReservedPaid-to-Walk202020212022Apps

Gain

FootholdAmong

the

MostDownloaded

Appsin

2022Zepp

LifeZepp

LifeBloodPressureApp121212-+4-AnhuiHuamiInformationTechnologyAnhuiHuamiInformationTechnologyQRCodeScannerYAZIO

FastingFloPeriod

TrackerSweatcoinYAZIOFloHealthSweatCO.inHomeWorkoutHomeWorkoutStep

CounterABISHKKING333+1-2ABISHKKINGABISHKKINGTop

Health

&

Fitness

apps

bydownloads

in

Europe

(App

Storeand

Google

Play)LoseWeightAppfor

WomenStep

CounterFloPeriod

Tracker444ABISHKKINGABISHKKINGFloHealthStravaStravaMiFitness555-StravaStravaBeijingXiaomiMobileSofwareFloPeriod

TrackerLoseWeightAppfor

WomenZepp

Life666-2-5-4FloHealthABISHKKINGAnhuiHuamiInformationTechnologySixPack

in30DaysHomeWorkoutKomoot777ABISHKKINGABISHKKINGKomootSubcategoryPeriod

TrackerPeriod

TrackerAdimPara888-ABISHKKINGABISHKKINGAdimParaFitnessDiet

&

NutritionWomen’s

HealthLoseWeightAppforMenPedometerWeWard999ABISHKKINGITO

TechnologiesWeWardMeditation

&

SleepStep

TrackerYAZIO

FastingKomoot101010-8-3ABISHKKINGYAZIOKomoot5|©2023SensorTower

Inc.-AllRightsReservedMeditation2020Strava2021Strava2022StravaApps

SlippedFrom

the

Top

3by

ConsumerSpending

in

2022121212-+1-1-StravaStravaStravaCalmHeadspaceMyFitnessPal+2CHeadspacemeditationMyFitnessPalHeadspaceCalmFitbitGoogle333+4-2HeadspacemeditationCTop

Health

&

Fitness

apps

by

grossrevenue

in

Europe

(App

Store

andGoogle

Play)YAZIOMyFitnessPalHeadspace444+2-1YAZIOMyFitnessPalHeadspacemeditationFreeleticsYAZIOFloPeriod

Tracker555+3-3-1-3+1FreeleticsYAZIOFloHealthMyFitnessPalKomootCalm666+1MyFitnessPalKomootCKomootKomootFitbit777KomootKomootGoogleSubcategoryLifesumFloPeriod

TrackerYAZIO888ShapeUpClubABFloHealthYAZIOFitnessDiet

&

NutritionWomen’s

HealthSweatFreeleticsZwif999-4KaylaItsinesFreeleticsZwifMeditation

&

SleepWorkoutsbyMuscleBoosterZwifLifesum101010A.L.AMAZINGAPPSZwifShapeUpClubAB6|©2023SensorTower

Inc.-AllRightsReservedWomen’s

HealthApps

Continue

toSee

Strong

UserEngagement202020212022Zepp

LifeZepp

LifeZepp

Life121212----AnhuiHuamiInformationTechnologyAnhuiHuamiInformationTechnologyAnhuiHuamiInformationTechnologyPeriod

CalendarPeriod

CalendarPeriod

CalendarABISHKKINGABISHKKINGABISHKKINGAcross

EuropeFloPeriod

TrackerFloPeriod

TrackerFloPeriod

TrackerFloHealth333---FloHealthFloHealthTop

Health

&

Fitness

apps

byMAU

in

Europe

(App

Store

andGoogle

Play)MyFitnessPalMyFitnessPalSweatcoin444+7MyFitnessPalMyFitnessPalSweatCo.inPregnancy+GarminConnectMyFitnessPal55+2-15-1-1PhilipsDigitalUKGarminMyFitnessPalCluePregnancy+GarminConnect666BioWinkPhilipsDigitalUKGarminGarminConnectWeWardStrava777GarminWeWardStravaSubcategorySweatcoinStep

CounterStep

Counter888-SweatCo.inABISHKKINGABISHKKINGFitnessDiet

&

NutritionYAZIOYAZIOPregnancy+999-3-YAZIOYAZIOPhilipsDigitalUKMeditation

&

SleepWomen’s

HealthFitbitClueKomoot101010-4GoogleBioWinkKomoot7|©2023SensorTower

Inc.-AllRightsReservedInstalls

of

Health

&

Fitness

AppsSurpassed

230

Million

in

2022GooglePlayiTunes100M80M60M40M20M0Quarterly

downloads

of

top

Health

&

Fitness

apps

in

EuropeQ22020wasthebestquarterbyadoption,drivenbyStravaCOVID-19

lockdownsturbochargedinstalls

ofappsofferingpersonalizedat-homeworkouts,meditationclassesanddiet&nutritionplans.Despitetheliftofmost

COVID

restrictionsacrossEurope,someHealth&Fitnessappshavecontinuedto

growinpopularity,withtotal

downloads

reaching

232

millionin

2022.29MQ42022wasHealth&Fitnessapps’worstquartersinceQ4201921M25MWhileinstalls

in2022haveremainedabovepre-COVID2019levels(up16percent),theyhaveslowedversus2020(-23percent)and2021(-5percent).Thereturnto

in-personactivitieshaslikelyplayedaroleintheyear-over-yeardecline.However,aslowdowninthesalesofsmartphones(withglobalshipmentsdownarecord

18.3percentinQ42022)mighthavealsocontributedto

thedecreaseinfirst-time

installs

acrossEurope.19M17M17M17M16M15M15M19M17M34M14M17M34M12M34M14M31MThe

slowdown

of

smartphone

sales

is

bad

news

for

phone

makers,including

Apple.

The

decline

in

iPhone

sales

in

the

December

2022quarter,

the

increase

in

install

base

and

a

record

number

of

activedevices

may

see

Apple

focus

more

efforts

on

its

own

ad

business

and

itssubscription

services,

increasing

-

in

turn

-

the

competition

for

usermonetization

in

the

broader

mobile

space,

including

Health

&

Fitness.65M57M53M48M48M47M47M47M41M39M36M36MNote

Regarding

Download

Estimates:Downloadestimatesaretheaggregate

installsofthetop

Health&Fitnessappsacross34EuropeancountriesbetweenQ12019andQ42022.8|©2023SensorTower

Inc.-AllRightsReservedTurkey

Drives

Adoption,but

Economic

Turmoil

HaltsSpending

PotentialTurkeyItalyRussiaU.K.OtherEuropeanMarkets8M6M4M2M0Note:

Data

is

indexed

to

Q4

2019Q4

2019

=

0Quarterly

downloads

of

top

Health

&

Fitness

in

Europe

by

countryWhileEuropeaninstalls

ofHealth&Fitnessappshaveremainedabove2019levels,not

allmarkets

havegrowncompared

to

pre-COVIDtimes.Adoptioninsomekeymarkets

(e.g.Germany)was

flatinQ42022vsthesameperiodin2019,whileinothers,suchasFrance

andSpain,raw

install

growthslowed,remainingbelow300K,withFitnesstheonlysubcategorygrowingcomparedto

Q42019.Turkey,

oneofEurope’s

fastest-growing

markets

sinceQ12020,droveadoptiongrowthacrossEuropeinthelast

quarterof2022,followedbyItaly,withFitnessappsdrivinggrowthinbothcountries.In

Turkey,

strong

interest

rate

cuts

have

sustained

growth

in

pastquarters

but

have

also

increased

inflation

to

the

second-highest

in

theG20

behind

Argentina.

And

while

inflation

rates

started

to

cool

at

theend

of

2022

(64

percent

in

December

2022

vs

84

percent

in

November),double-digit

unemployment

and

a

currency

crisis

have

shrunkhouseholds’

spending

power,

making

it

harder

to

translate

highadoption

of

Health

&

Fitness

apps

into

an

increase

in

mobile

consumerspending.-2M9|©2023SensorTower

Inc.-AllRightsReservedEuropeans

Spent

$570

per

Minutein

2022,

but

Spending

is

Slowing2022202120202019Monthly

gross

revenue

of

top

Health

&

Fitness

apps

in

Europe$30M$20M$10M$0Europeansspentnearly$300milliononHealth&Fitnessappsin2022,drivinga5percentyear-over-year

increaseingrossrevenue.FueledbytheCOVID-19

pandemic,thecategorysawexceptionalgrowthin2020and2021,butgrowthrates

began

to

cool

downin2022.Stronger

thanforecastEurozonegrowthinQ42022,adecreaseininflationat

theendof2022,andariseinconsumerconfidenceinJanuary

2023to

aseven-monthhighmay,however,helpmaintainrobust

consumerspendinglevelsonHealth&Fitnessappsacrossthebloc.Strava,MyFitnessPal,andFitbit

werethetop

grossingHealth&FitnessappsacrossEuropein2022.Thethreeappscontrolledoverone-thirdoftopHealth&Fitnessapps’revenuefromin-apppurchases(IAPs),withStravaaloneaccountingfor

19percentofthetotal

(upfrom9percentduringthesametimein2019).Health

&

Fitness

apps

continue

to

be

popular

across

the

Continent,

withEuropeans

spending

a

record

$570

per

minute

on

Health

&

Fitness

in-app

purchases

in

2022.Note

Regarding

Revenue

Estimates:Revenueestimatesaretheaggregate

grossrevenueofthetop

Health&Fitnessappsbydownloadsacross34EuropeancountriesbetweenQ12019andQ42022.10

|©2023SensorTower

Inc.-AllRightsReservedRevenue

Needed

to

BecomeNo.

1

Hit

Record

High

in

20224.2M2022Median

monthly

European

gross

revenue

for

No.

1

Health

&

Fitness

app

in

Europe3.5M2021While

downloads

have

decreased

in

the

past

few

quarters,

it

hasbecome

more

difficult

for

Health

&

Fitness

apps

to

reach

the

no.

1

spotby

gross

revenue

in

Europe.2.7M2020Itnowrequires$4.2millionacrossGooglePlayandtheAppleAppStore

inagivenmonthfor

aHealth&Fitnessappto

rank

at

No.

1inEurope.Thisisup23percentfromthemedianof$3.5millionmonthlygrossrevenueneededin2021andup161percentversus2019,whentheno.

1apponlyneeded$1.6millionto

reach

thetop

spot.France,

Italy,

SpainandtheU.K.are

amongthemarkets

thathaveseenanincreaseintherequiredmedianmonthlygrossrevenueoverthepast

fewyears.Germany,however,hasseenadifferenttrend:Whilethemedianrevenueneededto

reach

theno.

1spothasincreasedeach

year

until2021,ithasrecorded

adecreasein2022YoY.1.6M2019Allsubcategorieshaveseenanincreaseinthemedianmonthlyrevenuerequiredto

reach

theno.

1spotbetween2019and2022.However,onlyFitness,

Women’s

Health,

andDiet

&

Nutrition

appshaverecorded

anincreasein2022YoY,

whileMeditation

appshavebuckedthetrend,seeingayear-over-year

declineintherevenueneededto

hitthetop

spotthepast

year.11

|©2023SensorTower

Inc.-AllRightsReservedPandemic-Induced

SpendingSurge

Remains

Elevated…2019202020212022Top

Health

&

Fitness

apps’

downloads,

gross

revenue

and

MAUs

by

yearStrava$55M$50M$45M$40M$35M$30M$25M$20M$15M$10M$5MTheemergence

oftheCOVID-19

pandemicdroveupmobilerevenueofHealth&Fitnessapps,insomecasesmorethandoublingtheiryearlyvalues.Whiletheworst

ofthepandemichasnowendedinEurope,consumerspendinghasremainedelevated,withanumberofappsrecordingsignificantyear-over-year

increases,asignthatthepandemicmighthavechangedconsumerspendinghabitsfor

thelongterm.StravaStravaWhileallkeyEuropeanmarkets

sawasharpincreaseinconsumerspendingduring2020,some,includingFrance,

Italy,

andGermany,recorded

aslowdownin2022.SpendingacrosstheContinenthas,however,continuedto

growin2022year-over-year,

althoughat

aslowerpace.CalmMyFitnessPalFloCalmMyFitnessPalFloCalmCalmTheMeditationsubcategory,whichincludedthetop

twogrossingappsof2019(CalmandHeadspace),recorded

aboost

inrevenueat

thebeginningofthepandemic,butspendinggrowthhasnowended(seenext

slide).Conversely,severalFitnessapps-includingStrava

andFitbit-havecontinuedto

capitalizeontheopportunitypresentedbythepandemic,withStrava’s

revenueincreasingover330percentin2022vs2019.MyFitnessPalFloStravaMyFitnessPalFlo$0M0M5M10M

15M

20M

0M5M10M

15M

20M

0M5M10M

15M

20M

0M5M10M15M

20MDownloads12

|©2023SensorTower

Inc.-AllRightsReserved…But

Growth

is

Slowing

AcrossHealth

&

Fitness

Subcategories202020212022200%120%40%Year-over-year

gross

revenue

growth

by

Health

&

Fitness

subcategoryWhilecompetitionto

reach

theno.

1spotbyrevenuehascontinuedtoincreasesince2019,andthesurge

inmobilespendingpropelledbythepandemichasremainedelevated,spendinggrowthrates

havedecreasedsignificantlyin2022.163%Allsubcategorieshaveseenadeclineinspendingin2022year-over-year.

Still,somehaveperformedbetter

thanothers:FitnessremainsoneofthemostresilientHealth&Fitnesssubcategories,growing12percentyear-over-year

in2022(FitnessalsoperformedwellacrosskeyEuropeanmarkets

in2022).Diet&Nutritionhasseenasignificantdeclineinspendingvstheheightofthepandemic,butsomeapps,includingMyFitnessPal,continuedto

seestrongrevenuegrowthin2022.Meditationappsare,however,facingareckoning,becomingtheonlysubcategoryrecordingnegative

growthrates

in2022.113%77%Women’s

Health

has

been

the

fastest-growing

Health

&

Fitnesssubcategory

each

year

since

2020.

While

spending

growth

rates

havedeclined

in

2022

YoY,

at

25

percent

they

continue

to

be

the

strongest

inthe

mobile

Health

&

Fitness

space,

making

Women’s

Health

amonetization

opportunity

in

2023.

Flo’s

-

one

of

Women’s

Healthleading

apps-

has

seen

its

revenue

increase

6x

between

2019

and

2022.54%48%25%18%14%12%6%3%-14%-40%Women'sHealthFitnessDiet&NutritionMeditation&Sleep13

|©2023SensorTower

Inc.-AllRightsReservedTOPFITNESS

APPS:EUROPE.14

|©2023SensorTower

Inc.-AllRightsReservedSt

ra

va’s

Foray

Into

OutdoorAdventure

May

Boost

Adoption20202022Total

downloads

of

select

Running,

Cycling

and

Hiking

appsin

Europe

in

2022

vs

2020StravaKomootAnumberofRunning,Cycling&Hikingappshaveseentheiradoptiondwindlefollowingtherecord

surge

ininstalls

of2020.Somehavebuckedthetrend,though,continuingto

increaseinpopularityin2022.AllTrails

hasbeenoneofthemost

successfulRunning,Cycling&Hikingapps,withdownloadssurging74percentbetween2020and2022to

4.6million.TheU.K.was

thefastest-growing

marketinEurope,addingmorethan400Kinstalls

in2022,helpedperhapsbya$925KdigitaladcampaignthattargetedprimarilyInstagram

usersinEngland(88percentofits

Instagram

adspendintheU.K.in2022).Adidas

RunningAllTrailsStrava,

theleadingRunning,Cycling&Hikingappbyinstalls

in2020,hasseenadeclineinfirst-time

installs

movingbehindGerman-basedKomootin2022.Strava

has

recently

acquired

Fatmap,

a

3D

mapping

app

that

isdeveloping

a

high-resolution

3D

global

map

platform

for

the

greatoutdoors.

While

Strava

and

Fatmap

will

remain

separate

products

fornow,

the

acquisition

may

give

Strava

a

competitive

advantage

overother

hiking-focused

apps,

such

as

AllTrails.Nike

Run

Club0M1M2M3M4M5M6M7M8M9M10M11M15

|©2023SensorTower

Inc.-AllRightsReservedSt

ra

va

has

Continued

to

Capitalizeon

its

Pandemic

StrategyStravaKomootAllTrailsNote:

Data

is

indexed

to

Q1

2019Q1

2019

=

0Strava

increasedIAPpricesacrossEurope$18M$12M$6M$0Strava’s

quarterly

gross

revenue

versus

select

competitors

in

EuropeStrava

launched‘GroupChallenges’featureStrava

hasbeenoneofthemost

successfulHealth&Fitnessappsduringthepandemic:Its

revenueincreased4xbetween2019and2022,hittingarecordhighinAugust

2022.Strava’s

socialfeatures,

thelaunchofnew

updatesinthepast

years,includinggroupchallenges,andthereplacementofmultiplesubscriptionpack

optionswithoneall-inclusivesubscriptionhavehelpedtheappgain

acompetitiveadvantage.

Whilecompetitorshaveseenhealthyincreasesinspendinginthepast

years,theirraw

growthrates

havebeensluggishversusStrava.Strava

streamlineditssubscriptionoptionsStrava’s

recent

moveto

consistent

subscriptionpricingbycountryhasledtoanincreaseinIAPpricesinanumberofEuropeanmarkets,includingtheU.K.andGermany.Having

one

of

the

lowest

average

user

age

among

acohort

of

Fitness

apps

in

Western

Europe

(Strava’s

average

user

age

onAndroid

in

Q4

2022

was

35

years,

compared

to

Fitbit’s

37

and

Komoot’s38

years),

Strava

may

be

more

affected

by

price

increases,

withyounger

users

among

the

hardest

hit

by

rising

inflation.16

|©2023SensorTower

Inc.-AllRightsReservedSt

ra

va

Hit

Highest

“Christmas”$30$20$10$0RPD

Amid

End

of

Year

Ad

CampaignDecember2022Strava’s

7-day

iOS

RPD

in

the

U.K.Strava

achievedits

second-highest-everRPDrate

oniOSandits

highest-everDecemberiOSRPDamida$130K+digitaladcampaignthatsawtheapppromote

a2-monthfreesubscriptiondeal

intheU.K.betweenNovemberandDecember2022.December2021Thecampaign,whichtargeted

Instagram

andFacebook

users,was

launchedamidStrava’s

in-appsubscriptionpriceincrease,whichhasseentheapp’sPremiummonthlysubscriptionrisefrom£5.99inOctober2022to

£8.99inDecember2022intheU.K.December2020December201917

|©2023SensorTower

Inc.-AllRightsReservedSmartwatch

Fitness

AppsLead

by

Power

UsersPercentage

of

app

installs

using

select

Fitness

apps

more

than10

days/month,

Worldwide

in

Q422According

to

thePower

UserCurve,

oneofthefeatures

inSensorTower

’sConsumerIntelligenceanalyticaltoolkit,Fitbit

hadthemost

engageduserbase

amongagroupofFitnessapps,with36percentofits

activeworldwideGooglePlayinstalls

openingtheappmorethanten

dayspermonthinQ42022.Garmin

Connect

cameat

No.

2,with31percentofits

usersopeningtheappmorethanten

dayspermonth.Strava,

Sweatcoin,

andHomeWorkoutfollowedat

No.

3,4,and5,respectively.36%FitbitUnlike

Fitbit,

Garmin

does

not

monetize

through

its

Garmin

Connectapp

but

includes

unlimited

access

to

all

its

features

(specificsubscription

services,

such

as

Garmin

Golf,

do

exist

but

are

onlyavailable

on

other

Garmin’s

family

of

apps).

However,

the

launch

ofGarmin

Bounce,

its

smartwatch

for

kids

that

requires

a

monthlysubscription

plan,

may

hint

that

Garmin

is

ready

to

explore

asubscription-based

model

for

some

of

its

smartwatches

in

the

future.31%GarminConnect27%Strava8%Sweatcoin6%HomeWorkout18

|©2023SensorTower

Inc.-AllRightsReservedTOPMEDITATION

&SLEEP

APPS:EUROPE.19

|©2023SensorTower

Inc.-AllRightsReservedMeditation

Apps

Revenue

SlowDriven

by

Fall

in

Android

SpendingH22020H22021H22022Top

Meditation

apps’

gross

revenue

growth

by

store

(vs

H2

2019)Note:

Data

is

indexed

to

H2

2019H2

2019

=

040%30%20%10%0%Comparedto

pre-pandemic2019,consumerspendingonMeditationappshasmovedfrom30percentgrowthinthesecondhalfof2020and2021tolessthan10percentinH22022.37%36%33%31%Whiletheslowdowninspendingoccurredacrossbothstores,

Androidsawthesteepest

decline,withH22022grossrevenuedownnearly1percentcompared

to

thesecondhalfof2019.Thoughlowerthaninpreviousperiods,spendingoniTunes

continuedto

seehealthygrowthinH22022,recordinga12percentincreasecompared

to

thesecondhalfof2019.30%27%Followingthepandemic-ledsurge

inpopularityandconsumerspending,Meditationappshaveexpandedintothementalhealthspace

focusingmoreoncorporate

clients,withHeadspace

launchingits

mentalhealthcareservicesto

Europeancorporate

clientsinJanuary

2023,starting

withtheU.K.12%9%-1%Note

Regarding

revenue:Appsinclude:Calm,Headspace,Meditopia,MeditationMoments,InsightTimer,

MindfulnesswithPetitBamBou.Russia,Ukraine,MaltaandBelarushavebeenexcluded.-10%TotalItunesAndroid20

|©2023SensorTower

Inc.-AllRightsReservedMeditation

Apps

in

Europe

HaveYounger

Users

and

Lower

SpendingEuropeUS37Average

age

in2022$120M$120MCalm

and

Headspace’s

iTunes

gross

revenue

and

demographicWhileiTunes

consumerspendingoftop

MeditationappshashistoricallybeenhigherintheU.S.thaninEurope,thegap

inspendingbetweenthetworegionshaswidenedinrecent

years.Thedifferenceinspendinghasbeenparticularlynotable

in2022,amidaglobalsurge

ininflation.In2019,iTunesgrossrevenueintheU.S.were2.4xhigherthanrevenueinEurope.By

2022,thegap

hadincreasedto

3.1x.,withspendingreaching$110millionintheU.S.InEurope,bycontrast,

spendingdecreasedfor

thesecondyear

inarow,totalling

$35million.$90M$60M$30M$0$90M$60M$30M$033Average

age

in2022DifferencesinuserdemographicsbetweenEuropeandtheU.S.mayexplainthestrong

relativeperformanceoftheU.S.marketin2022.Theaverage

userage

oftop

MeditationappsintheU.S.was

37yearsin2022,

fouryearsolderthanusersinWestern

Europe,weretheaverage

age

was

just

33years.The

higher

average

age

of

U.S.

users

may

have

helped

top

Meditationapps

achieve

better

monetization

results

amid

a

cost

of

living

crisisthat

has

hit

younger

people

harder:

While

Meditation

apps’

90-dayaverage

App

Store

RPD

was

$10.6

in

Q1

2022

in

the

U.S.,

it

had

morethan

doubled

to

$21.7

in

Q4

2022.

By

contrast,

in

Europe,

the

averageRPD

increased

less,

from

$8.05

in

Q1

2022

to

$13.8

in

Q4

2022.Note

Regarding

Estimates:Russia,Ukraine,Malta,andBelarushavebeenexcludedfromrevenue.2019202020212022201920202021202221

|©2023SensorTower

Inc.-AllRightsReservedTOP

WOMEN’SHEALTH

APPS:EUROPE.22

|©2023SensorTower

Inc.-AllRightsReservedWomen’s

Health

Emerges

as

LatestMonetization

OpportunityFranceGermanyU.K.OtherEuropeanMarkets$80M$60M$40M$20M$0Quarterly

cumulative

gross

revenue

of

top

Women’s

Health

apps

in

EuropeWomen’s

Healthappshaveseenasharpincreaseinconsumerspendinginthepast

fewquarters,withtop

appsreaching$26.7millioninrevenuein2022.Women’s

Healthhasbeenthefastest-growing

Health&Fitnesssubcategoryeach

year

since2022(seeslide13).WhilespendinghasincreasedacrosstheEuropeancontinent,theU.K.hasbeenthefastest-growing

marketinEurope,withspendingsurpassing$10millionin2022.GermanyandFrance

werealsoamongthetop

markets,recordingcumulativerevenueofnearly$7millioninthepast

year.

While

Flo

(Flo

Period

Tracker

&

Calendar)

leads

consumerspending

by

a

wide

margin,

the

explosion

of

consumer

interest

aroundWomen’s

Health

apps

suggests

the

space

might

become

the

next

bigmonetization

opportunity

within

Health

&

Fitness.Top

Women’s

Health

Apps

by

Gross

Revenue

in

2022$30M$20M$10M$0FloCluePeriodCalendarPregancy+23

|©2023SensorTower

Inc.-AllRightsReservedFlo

Health’s

New

Features

DroveDrop

in

Churn

&

Surge

in

RevenueU.K.OtherEuropeanMarketsGermanyFranceFloLauchedAnonymousMode$1.2M$800K$400K$0Flo

Period

Tracker

&

Calendar’s

monthly

gross

revenue

by

countryMajorUpdateWomen’s

HealthappFlohasseenasharpincreaseinconsumerspendingbetween2019and2022,withrevenuesurgingaftermajorappupdates,includinginthelast

twoquartersof2021andinthesecondhalfof2022whentheapplaunchedits

anonymousmode.Note:

Data

is

indexed

to

January

2019January

2019

=

0MajorUpdateWhilerevenuehasincreased,downloadshaveremainedstable,

helpingFloreach

its

highest-everRPDinEuropeinQ42022.Followingits

6.0updateatthebeginningof2021,Floalsorecorded

its

largest

dropinchurnrates.

Churnrates

havecontinuedto

decreaseinthepast

fewquarters.Flo6.0Flo’s

Global

Quarterly

Churn

Rates12%9%6%3%0%24

|©2023SensorTower

Inc.-AllRightsReservedCONCLUSION.25

|©2023SensorTower

Inc.-AllRightsReserved©2022SensorTower

Inc.-AllRightsReservedConclusion:

Key

TakeawaysCOVID-19

lockdowns

turbocharged

installs

of

apps