全球D2C电子商务市场调研和分析报告（英文版）-2024年1月上传培训课件

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TRENDSD2Ce-commerceCHAPTER

01MarketoverviewDistributionofdirect-to-consumer(D2C)brandsmostlydigital-onlyin2022,bymacro-regionDistributionofmostlydigital-onlyD2Cbrandsin2022,bymacro-regionOceania2%Asia6.0%LatinAmerica1.5%Europe13%North-America77%4Description:A2022studyauditing200direct-to-consumer(D2C)brandswithastrongonlinepresenceshowedthat77percentofthebrandswereheadquarteredinNorthAmerica.Europefollowedwith13percent,whileAsiancountrieswerehometo6.5percentofthedigitalnativeD2Cbrands.ReadmoreNote(s):Worldwide;JanuarytoApril2022Source(s):SimilarWeb;TotemMediaDirect-to-consumer(D2C)e-commercesalesbydigitallynativeandestablishedbrandsintheUnitedStatesfrom2020to2025(inbillionU.S.dollars)DigitallynativeandestablishedbrandsD2Ce-commercesalesintheU.S.2020-2025EstablishedbrandsDigitallynativebrands20018016014012010080186.6159.76134.55115.8395.8575.226039.9337.3534.2334.8432.444027.082002020202120222023*202420255Description:In2023,direct-to-consumer(D2C)salesbyestablishedbrandsintheUnitedStatesisestimatedtoexceed134billionUSdollars.Forecastsshowthatthisfigureissettorisetoroughly186billionby2025.D2Ce-commercesalesbydigitallynativebrandswillreachalmost35billionUSdollarsin2023.Digitallynativebrandsarebrandsthatwereconceivedandevolvedonline.ReadmoreNote(s):UnitedStates;March2023;*Startingfromthisyear,figuresareforecastsasofMarch2023.Itexcludestravelandeventtickets,foodandbeverageservices,anddrinkingplacesales.

ReadmoreSource(s):eMarketerDirect-to-consumer(D2C)e-commercesalesgrowthbydigitallynativeandestablishedbrandsintheUnitedStatesfrom2020to2025DigitallynativeandestablishedbrandsD2Ce-commercesalesgrowthinU.S.2020-2025EstablishedbrandsDigitallynativebrands45%40%35%30%25%20%15%10%5%40%31.7%27.4%19.8%20.9%18.7%7.2%16.8%6.9%16.2%5.5%20221.8%0%202020212023*202420256Description:Bothdigitallynativeandestablishedbrandssawareductioningrowthindirect-to-consumer(D2C)salesbetween2020and2022,withtheformerfallingdrasticallyfrom40percentto5.5percent.From2023andcontinuinginto2025,forecastssuggestD2Csalesfrombothtypesofbrandswillbegrowingatrelativelysimilarrates.ReadmoreNote(s):UnitedStates;March2023;*Startingfromthisyear,figuresareforecastsasofMarch2023.Itexcludesprivate-labelbrandsfromtraditionalretailers,travelandeventtickets,andfoodandbeverageservices.

ReadmoreSource(s):eMarketerValueofdirect-to-consumer(D2C)salesinCentralandEasternEuropeancountriesfrom2020to2022(inmillioneuros)SalesvalueofD2CintheCEEregion2020-2022SalesvalueinmillionEUR**202280020211,000202002004006001,2001,4001,6001,8002,0001,613RussiaPoland1,7241,8939791,0051,080370CzechiaRomania*Hungary*SlovakiaUkraineLithuaniaBulgaria*Latvia39030633434535716719518416518517915125825610110896838782788475495451Estonia303738Croatia*Slovenia2526247Description:AmongCentralandEasternEuropeancountries,RussiarecordedthehighestD2Csalesof1.61billioneurosin2022.Ukrainerecordedthemostsignificantdecreaseinsalescomparedtothepreviousyear.Polandwasthesecondcountrytoreachnearlyonebillioneurosinsalesduringtheperiod.ReadmoreNote(s):CEE;2020to2022;*Estimate.**ExcludingVAT.ReadmoreSource(s):WFDSAGrowthindirect-to-consumer(D2C)salesinCentralandEasternEuropeancountriesfrom2021to2022SalesvaluechangeofD2CintheCEEregion2021-2022YoYgrowth2022

2021-10%-50%Slovenia-40%-30%-20%0%10%20%30%-2.8%-3.1%5%Romania*Bulgaria*Hungary*LithuaniaPoland-1.5%-4.5%-5.9%-6%-6.8%6%8.3%12.2%10.4%-8%-8%Latvia13.4%Estonia4.4%-9.1%-10.8%CzechiaSlovakiaCroatia*Russia23.4%2.9%-18.6%-3%-4%-22.6%-38%Ukraine0.6%8Description:AllcountriesfromCentralandEasternEuroperecordedadecreaseinD2Csalesin2022,withUkrainereportingthehighestdrop.Ontheotherhand,thehighestvalueofD2CsaleswasinRussia.

ReadmoreNote(s):CEE;2021to2022;*EstimateReadmoreSource(s):WFDSAShareofdirect-to-consumermarketsizeinIndiaduringfinancialyear2022,bychannelShareofD2CmarketsizeIndiaFY2022,bychannelOffline15%Directonlinechannel(DOC)21%Marketplace64%9Description:Thedirect-to-consumermarket,knownastheD2Cmarkethadasizeofabout12billionU.S.dollarsinIndiainthefinancialyear2022.Themajorityofthismarketofabout64percentconsistedofthemarketplacesectorinthecountrythatyear.

ReadmoreNote(s):India;FY2022Source(s):Shiprocket;VarioussourcesSizeofe-commerceinD2CmarketinIndiaduringfinancialyear2022,bycategory(inbillionU.S.dollars)E-commercemarketsizeinD2CsectorIndiaFY2022,bycategoryMarketsizeinbillionU.S.dollars02468101211.914ApparelandfootwearGroceryandgourmetElectronics5.44.1Homedecor,householdsupplies,gardenJewelry1.91.71.7PersonalcareHealthcare1.110Description:Apparelandfootwearledthee-commerceD2Csectorwithamarketsizeofalmost12billionU.S.dollarsinthefinancialyear2022inIndia.Thiswasfollowedby,thegroceryandgourmetsectorwith5.4billionU.S.dollarsinthattimeperiod.

ReadmoreNote(s):India;FY2022Source(s):ConfederationofIndianIndustry;PraxisGlobalAlliance;ShiprocketCHAPTER

02Leadingcompaniesandstart-upfundingLeadingpublicdirect-to-consumer(D2C)companieswithe-commerceoperationsasof2023,byrevenue(inmillionU.S.dollars)D2Ce-commercepubliccompanies2023RevenueinmillionU.S.dollars01,0002,0003,0004,0005,0006,0007,0008,0008,1119,000LululemonAthleticaInc.CrocsInc.3,5553,213Carter'sInc.SleepNumberCorporationYETIHoldingsInc.2,1141,5951,412CanadaGooseHoldingsInc.OlaplexHoldingsInc.TheLovesacCompanyWarbyParketInc.900704652598PurpleInnovationInc.12Description:Direct-to-consumere-commercemarketincludesseveralpubliclistedcompanies.Arankingreleasedin2023indicatedthatLululemonAthleticareportedthehighestrevenuewithovereightbillionU.S.dollars.BrandsCroc'sandCarter'sfollowedwith3.5and3.2billionU.S.dollars,respectively.ReadmoreNote(s):Worldwide;lasttwelvemonthsSource(s):DrivepointHighest-valuede-commerceanddirect-to-consumerunicornsworldwideasofOctober2023(inbillionU.S.dollars)Highestvaluede-commercestartupcompaniesglobally2023ValuationinbillionU.S.dollars010203040506070SHEIN(Singapore)Fanatics(U.S.)6631Yuanfudao(China)Gopuff(U.S.YuanqiSenlin(China)Faire(U.S.)15.5151512.5912JUULLabs(U.S.)XingshengSelected(China)BYJU's(India)1211.5Chehaoduo(China)Thrasio(U.S.)1010HEYTEA(China)9.28OYORooms(India)Getir(Turkey)98.8Swiggy(India)813Description:Sixoutofthetenmostvaluede-commerceanddirect-to-consumerunicornsworldwideareChinesebusinesses.SHEIN,aChinesefashione-commerceplatformheadquarteredinSingapore,isthee-commercestartupwiththehighestvaluationworldwide,atnolessthan66billionU.S.dollarsasofOctober2023.SHEINovertookXiaohongshu,alsoknownas"Red"or"LittleRedBook",asociale-commerceplatformheadquarteredinShanghai,whichwasthemostvaluede-commerce[...]

ReadmoreNote(s):Worldwide;October2023Source(s):CBInsightsMostvaluede-commerceanddirect-to-consumerunicornsintheUnitedStatesasofOctober2023(inbillionU.S.dollars)Highestvaluede-commercestartupcompaniesintheU.S.2023ValuationinbillionU.S.dollars05101520253035FanaticsGoPuff3115Faire12.59Thrasio10Skims5Weee!4.1Houzz4ImpossibleFoodsVuori44StockX3.814Description:OnlineretailcompanyFanaticswasthemostvaluede-commerceanddirect-to-consumerstartupintheUnitedStatesasofOctober2023.Theunicorncompanyreachedavaluationof31billionU.S.dollars,followedbyGoPuff,arapidgrocerydeliverycomany,whoseworthstoodat15billion.ReadmoreNote(s):UnitedStates;October2023Source(s):CBInsightsDirect-to-consumer(D2C)e-commercestartupsheadquarteredinEuropewiththehighestvaluationasof2023(inmillioneuros)LeadingD2Ce-commercestartupsinEurope2023,byvaluation40036435030025020015010050321365430TheStryzeGroup(Germany)ByHours(Spain)Productpine(Netherlands)Meditect(France)Lirecento(Italy)EmkiPop(France)Foodscovery(Italy)Startup(Headquarters)15Description:AsofMarch2023,Berlin-basedbrandshubStryzewasEurope'smostvaluabledirect-to-commerce(D2C)startup.Accordingtothemostconservativeestimates,thisstartup'svaluationreached364millioneuros,outshiningotherD2Ccompaniesbasedinthecontinent.TheSpanishtravelplatformByHoursfollowedwith32millioneuros,whileDutchProductpinerankedthirdat13millioneuros.ReadmoreNote(s):Europe;asofMarch2023;*Forsomecompanies,thesourcereportedavaluationrange.Inthosecases,thelowestvaluationestimatewasusedforthisstatistic.Thedateofreleaseisthedateofaccess.

ReadmoreSource(s):Dealroom.co;EuropeanStartupInitiativeMostvaluede-commerceanddirect-to-consumerunicornsinEuropeasofOctober2023(inbillionU.S.dollars)Highestvaluede-commercestartupcompaniesinEurope2023ValuationinbillionU.S.dollars0123456BackMarket(France)RELEX(Finland)5.75.7Vinted(Lithuania)Mirakl(France)4.533.53.5GoStudent(Austria)ManoMano(France)NuComGroup(Germany)BlaBlaCar(France)Ankorstore(France)VestiaireCollective(France)Gymshark(UK)2.62.221.981.71.451.41.381.251.24Deliverect(Belgium)Veepee(France)Flipdish(Ireland)BrewDog(UK)16Description:Backmarket,aFrenchmarketplace,wasthemostvaluablee-commerceanddirect-to-consumerunicorninEuropeasofOctober2023.Theplatformforrefurbishedconsumerelectronicswasworth5.7billionU.S.dollars.Twootherstartupscompletedthepodium:RELEXandVinted,estimatedat5.7billionand4.5billiondollars,respectively.ReadmoreNote(s):Europe;asofOctober2023Source(s):CBInsightsMostvaluede-commerceanddirect-to-consumerunicornsinChinaasofOctober2022(inbillionU.S.dollars)Highestvaluede-commercestartupcompaniesinChina2022ValuationinbillionU.S.dollars40

6002080100100120SHEINXiaohongshuXingshengSelectedChehaoduo201210Ziroom6.6Lianjia5.77MiaoshouDoctorSouCheHoldingsTHuiMin4.2532217Description:SHEIN,anonlinefashionplatformfoundedinNanjingin2008,isthehighestvaluede-commerceanddirect-to-consumerunicorninChina.AsofOctober2022,thecompany'svaluewasestimatedat100billionU.S.dollars.AlongwithXiaohongshu,XingshengSelected,andChehaoduo,theyaretheonlyChinesee-commercestartupsthathaveachieved'decacorn'status,i.e.unicornsworth10billiondollarsormore.

ReadmoreNote(s):China;October2022Source(s):CBInsightsMostvaluede-commerceanddirect-to-consumerunicornsinIndiaasofOctober2023(inbillionU.S.dollars)Highestvaluede-commercestartupcompaniesinIndia2023ValuationinbillionU.S.dollars0123456OfBusinessLenskartMeesho54.53.53.5FirstCryCars243.3Udaan3.1Infra.MarketUrbanCompanySpinny2.52.11.75RebelFoodsZepto1.41.41.4boATCarDekho1.218Description:OfBusiness,anonlinee-commerceplatformforrawmaterials,wasoneofthemostvaluedIndianunicornsasofOctober2023.ThecompanybasedinGurugramwasestimatedatfivebillionU.S.dollars.Incontrast,LenskarthadavaluationofoverfourbillionU.S.dollarsduringthesameyear.ReadmoreNote(s):India;October2023Source(s):CBInsightsMostfundeddirect-to-consumerstartupsinIndiain2022(inmillionU.S.dollars)FundingraisedbyD2CstartupsinIndia2022FundingraisedinmillionU.S.dollars100050150200250Lenskart205LiciousCountryDelightFirstcry150108100FreshFood68boAt6157CaptainFreshSugarCosmetics5019Description:During2022,Lenskartwasthemost-fundeddirect-to-consumer(D2C)startupinIndia,with205millionU.S.dollarsraised.Incomparison,Liciousamassedinvestmentsfor150millionU.S.dollarsduringthesameperiod.

ReadmoreNote(s):India;2022Source(s):Inc42CHAPTER

03LululemonAthleticaNetrevenueshareoflululemonathleticaworldwidefromthefiscalyearof2012to2022,bychannelRevenueshareoflululemonworldwide2012-2022,bysaleschannelCorporate-ownedstoresDirect-to-consumerOther120%100%80%60%40%20%0%6%6.2%7.1%6.9%8%8.9%9.2%8.6%10.4%51.9%10.5%44.4%9.4%14.4%16.5%17.9%19.5%19.3%21.8%26.1%28.6%45.6%79.6%201277.3%201375%73.6%201572.7%201669.3%201764.7%201862.9%201945.1%202145%37.7%20202014202221Description:Inthefinancialyearof2022,endingJanuary2023,theglobalnetrevenuesharegeneratedfromlululemon'sdirect-to-consumersegmentwasslightlyover45percent,onequalfootingwithrevenuegeneratedfromstores.ThisdemonstratesachangefromspendingpatternsduringtheCOVID-19pandemic,wherethecompany'snetdirect-to-consumerrevenuewashigherthantherevenuegeneratedbyitsstores.Thiswastheresultoftemporarybutextensivestoreclosuresinthefirsthalfof[...]

ReadmoreNote(s):Worldwide;2012to2022*;*Thecompany'sfinancialyear2022endedJanuary29,2023.ReadmoreSource(s):lululemonathleticaE-Commercenetsalesoffrom2014to2024(inmillionUSdollars):E-Commercenetsalesfrom2014to20244,0003,5003,0002,5002,0001,5001,0003,684.83,4953,134.62,261.91,937.91,007.42019768.12018497.32017387.52016348.220155000281.620142020202120222023*202422Description:,operatedbyLululemonUSA,Inc.,isamultinationalonlinestore,whichgeneratesitslargestamountofeCommercenetsalesintheUnitedStates.CanadaaccountsforthesecondlargestshareofitseCommercenetsales.Withregardstotheproductrange,achievesthegreatestpartofitseCommercenetsalesinthe"Toys,Hobby&DIY"category.Furthermore,productsfromthe"Fashion"categoryarepartoftheoffer.Theonlinestorewaslaunchedin[...]

ReadmoreNote(s):2022Source(s):ecommerceDB.com;E-commercenetsalesshareofin2022,bycountry:e-commercenetsalesshare2022,bycountryE-commercenetsalesshare0%10%20%30%40%50%60%70%80%79.1%UnitedStatesCanada19.1%Australia0.4%GreaterChina

0.3%UnitedKingdom

0.3%SouthKorea

0.2%RestofWorld0.5%23Description:In2022,itwasestimatedthatgenerateditshigheste-commercenetsalesintheUnitedStates,atalmost80percent.Canadarankedsecond,withanestimatedsalesshareof19percent.In2022,generatedoverthreebillionU.S.dollarsinfirst-partye-commercenetsales.ReadmoreNote(s):2022;estimatedfirst-partynetsalesbycountrySource(s):ecommerceDB.com;NumberofmonthlyvisitstofromAugusttoOctober2023(inmillions)Monthlynumberofvisitsto20232522.2212018.7151050August2023September2023October202324Description:InOctober2023,CanadianheadquarteredLululemon'swebsitewasvisitedatotalof22.2milliontimes.Thisfigureisupfromthepreviousmonth's18.7millionvisits.ReadmoreNote(s):AugusttoOctober2023;desktopandmobilewebSource(s):SimilarWeblululemonbrandawareness,usage,popularity,loyalty,andbuzzamongsportsandoutdooronlineshopusersintheUnitedStatesin2022lululemonbrandprofileintheUnitedStates202252%50%40%30%20%14%10%9%10%0%8%lululemonawarenesslululemonpopularitylululemonusagelululemonloyaltylululemonbuzz25Description:HowhighisthebrandawarenessoflululemonintheUnitedStates?ReadmoreNote(s):UnitedStates;15June2022to23June2022;998respondents;18-64years;respondentswhousesports&outdooronlineshopsSource(s):ConsumerInsightslululemonbrandawareness,usage,popularity,loyalty,andbuzzamongsportsandoutdooronlineshopusersintheUKin2022lululemonbrandprofileintheUK202236%35%30%25%20%15%10%5%8%4%4%4%0%lululemonawarenesslululemonpopularitylululemonusagelululemonloyaltylululemonbuzz26Description:HowhighisthebrandawarenessoflululemonintheUK?ReadmoreNote(s):UnitedKingdom;15June2022to12July2022;1069respondents;18-64years;respondentswhousesports&outdooronlineshopsSource(s):

ConsumerInsightslululemonbrandawareness,usage,popularity,loyalty,andbuzzamongsportsandoutdooronlineshopusersinGermanyin2022lululemonbrandprofileinGermany202216%16%14%12%10%8%6%4%3%2%2%2%2%0%lululemonawarenesslululemonpopularitylululemonusagelululemonloyaltylululemonbuzz27Description:HowhighisthebrandawarenessoflululemoninGermany?ReadmoreNote(s):Germany;16June2022to19July2022;1909respondents;18-64years;respondentswhousesports&outdooronlineshopsSource(s):

ConsumerInsightsCHAPTER

04NikeNike'sdirect-to-consumer(D2C)salesasshareoftotalbrandrevenueworldwidefromthefiscalyearsof2019to2023NIKEDirectrevenueshareworldwide2019-202350%43.7%45%42.1%38.7%40%35%30%25%20%15%10%5%34.8%31.6%0%2019202020212022202329Description:Inthefinancialyearof2023,NIKEDirectaccountedforapproximately43.7percentofNike'stotalbrandrevenue.Thismeansthatforevery100dollarsmadebythebrandglobally,over43dollarsweregeneratedfromthecompany'sdirect-to-consumer(D2C)segment.TheD2Cchannelhasbeengrowingconsistentlyoverthepastdecade.IntheyearendedMay31,2023,salesthroughNIKEDirectreachedover21billionU.S.dollars.

ReadmoreNote(s):Worldwide;2019to2023;basedontotalNikebrandrevenue*;*TheD2CrevenuesharewascalculatedbySource(s):Nikebasedonthe"salesthroughNikeDirect"andthe"totalNikebrandrevenues"providedbythesource(excludingConverse[...]

ReadmoreNikebrand'sdirect-to-consumerrevenueworldwidefromthefiscalyearsof2009to2023(inbillionU.S.dollars)NIKEDirectrevenueworldwide2009-20232520151021.3118.7316.3712.3811.7510.439.087.866.635.34.37503.572.882.482.1820092010201120122013201420152016201720182019202020212022202330Description:Nike'sdirect-to-consumerbrandNIKEDirectgeneratedapproximately21.3billionU.S.dollarsofrevenueintheyearendedMay31,2023.TherevenuemadefromNIKEDirecthasmorethandoubledsincethefinancialyearof2017.

ReadmoreNote(s):Worldwide;2009to2023;includesNike-ownedretailstoresanddigitalplatformsSource(s):NikeE-Commercenetsalesoffrom2014to2024(inmillionUSdollars):E-Commercenetsalesfrom2014to202416,00014,00012,00010,0008,00014,205.513,490.412,444.710,595.28,664.16,0005,217.83,523.920184,0002,634.420172,112.51,642.920152,00001,120.82014201620192020202120222023*202431Description:,operatedbyNike,Inc.,isaninternationally-focusedonlinestorethatgenerateseCommercenetsalesprimarilyintheUnitedStatesaswellasintheUnitedKingdomandSouthKorea.Withregardstotheproductrange,achievesthegreatestpartofitseCommercenetsalesinthe"Toys,Hobby&DIY"category.Furthermore,productsfromthe"Fashion"categoryarepartoftheoffer.Theonlinestorewaslaunchedin1999.*Forecast

ReadmoreNote(s):2022Source(s):ecommerceDB.com;NumberofvisitstofromAugusttoOctober2023(inmillions)Monthlytrafficto2023160150.9150.2140.1140120100806040200August2023September2023October202332Description:InOctober2023,usersvisitedover150milliontimes.Thiswasanincreaseofaround10millionwebsitevisitscomparedtoSeptember2023.Accordingtoestimates,Ngeneratedaround13billionU.S.dollarsinnetsalesthroughe-commercein2023.ReadmoreNote(s):Worldwide;AugusttoOctober2023;desktop&mobilevisitsSource(s):SimilarWebNikebrandawareness,usage,popularity,loyalty,andbuzzamongsportsandoutdooronlineshopusersintheUnitedStatesin2022NikebrandprofileintheUnitedStates2022100%90%80%70%60%50%40%30%20%10%0%95%59%48%43%42%NikeawarenessNikepopularityNikeusageNikeloyaltyNikebuzz33Description:HowhighisthebrandawarenessofNikeintheUnitedStates?ReadmoreNote(s):UnitedStates;15June2022to23June2022;998respondents;18-64years;respondentswhousesports&outdooronlineshopsSource(s):

ConsumerInsightsNikebrandawareness,usage,popularity,loyalty,andbuzzamongsportsandoutdooronlineshopusersintheUKin2022NikebrandprofileintheUK2022100%90%80%70%60%50%40%30%20%10%0%96%61%43%37%34%NikeawarenessNikepopularityNikeusageNikeloyaltyNikebuzz34Description:HowhighisthebrandawarenessofNikeintheUK?ReadmoreNote(s):UnitedKingdom;15June2022to12July2022;1069respondents;18-64years;respondentswhousesports&outdooronlineshopsSource(s):

ConsumerInsightsNikebrandawareness,usage,popularity,loyalty,andbuzzamongsportsandoutdooronlineshopusersinGermanyin2022NikebrandprofileinGermany2022100%90%80%70%60%50%40%30%20%10%0%95%67%52%48%44%NikeawarenessNikepopularityNikeusageNikeloyaltyNikebuzz35Description:HowhighisthebrandawarenessofNikeinGermany?ReadmoreNote(s):Germany;16June2022to19July2022;1909respondents;18-64years;respondentswhousesports&outdooronlineshopsSource(s):

ConsumerInsightsCHAPTER

05ConsumptionDistributionofonlinepurchasesworldwideasofApril2023,bychannelDistributionofonlinepurchasesworldwide2023,bychannelShareofrespondents0%5%10%15%20%25%30%35%35%40%Onlinemarketplaces(e.g.topmarketsplaces,Mercado,andother)Supermarkets&grocers15%Direct-to-consumer/brandedsites(e.g.Nike,Apple,Dyson)Retailersites(e.g.Asos,Boohoo,JohnLewis,JDSports,Argos)Socialon-apppurchasing(inc.gamingandmetaverse)Viaanaggregator/deliveryapp(e.g.UberEats,Deliveroo)Other14%13%5%5%3%37Description:OnlinemarketplacessuchaseBay,Alibaba,orJD.com,accountedforoverone-thirdofglobalonlineshoppingorders.Duringa2023survey,15percentofdigitalshoppersreportedspendingmoneyine-grocersandsupermarkets.Brandedwebsitepurchasingrankedthirdwith14percentofthosesurveyed,followedbyretailerwebsiteswith13percent.ReadmoreNote(s):Worldwide;April6thto20th,2023;31,647respondentsSource(s):WundermanThompsonCommerceLeadingonlinesourceswhereconsumersworldwidesearchforproductsin2023Leadingonlinesourcesforproductsearchesworldwide2023Shareofrespondents5%

10%0%15%20%25%30%35%Marketplaces31%Browsingin-storeSearchengines18%14%14%Direct-to-consumer/brandedsites(e.g.Nike,Apple,Dyson)Retailersites12%38Description:In2023,marketplacesweretheprimarysourceforstartingtosearchforproductsonlineworldwide.Accordingtoasurvey,roughlythreeoutoftenonlineshopperssearchedforproductsthroughthischannel.Browsingin-storerankedsecond,with18percentofrespondents,followedbysearchenginesandbrandwebsites,eachwith14percent.ReadmoreNote(s):Worldwide;April6to20,2023;31,647respondents;16yearsandolder;consumerswhoshoponlineatleastonceamonthSource(s):Censuswide;WundermanThompsonCommerceLeadingsourcesofinspirationforonlineshoppersworldwidein2023Mainsourcesforonlineshoppinginspirationworldwide202340%35%35%30%25%20%15%10%5%24%15%15%13%0%MarketplacesBrowsingin-storeSearchenginesDirect-to-consumer/brandedsites(e.g.Nike,Apple,Dyson)Retailersites39Description:In2023,marketplacesweretheprimarysourceofinspirationforonlineshoppingglobally.Accordingtoasurvey,35percentofonlineshopperssaidtheysoughtinspirationthroughsearchesonthischannel.Browsingin-storerankedsecond,withalmostonequarterofrespondentsusingitforthispurpose.ReadmoreNote(s):Worldwide;April6to20,2023;31,647respondents;16yearsandolder;consumerswhoshoponlineatleastonceamonthSource(s):Censuswide;WundermanThompsonCommerceMostpopulardirect-to-consumer(D2C)onlinepurchasesworldwidein2023,byproductcategoryMostpurchasedD2Ce-commerceproductcategoriesworldwide2023HavepurchaseddirectlyWouldconsiderpurchasingdirectlyWouldnotconsiderorhavenointrestinpurchasingdirectly60%50%40%30%20%10%0%55%49%48%45%45%44%40%35%35%28%20%17%17%11%11%ClothingandaccessoriesElectronicsBeautyandpersonalcareFoodandbeverageHomefurnishing40Description:Accordingtoa2023survey,clothingandaccessorieswerethemostpurchaseddirect-to-consumer(D2C)productcategories.Approximately44percentofrespondentshadalreadypurchasedtheseitemsdirectlyfromabrand'swebsite,while45percentwereconsideringdoingso.AnothertopD2Cproductcategorywaselectronics,whichtwo-fifthsofbuyersreportedbuying.Consumersshowedtheleastinterestinpurchasingfoodandbeveragesdirectlyfromabrand'se-commercesite.

ReadmoreNote(s):Worldwide;June2023;8,244respondents;productcategoriesconsumerhaveorwouldconsiderpurchasingdirectlyfromabrand'sweb