墨西哥旅游市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

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MARKETSTravelandTourisminMexicoCHAPTER

01OverviewCountrieswiththehighestnumberofinternationaltouristarrivalsintheAmericasfrom2019to2022(inmillions)CountriesintheAmericaswiththehighestinboundtouristarrivals2019-20222019202019.224.33202122.331.93.1202250.8738.3312.826.994.513.893.632.482.432.352.032.011.89UnitedStatesMexico79.445Canada22.16.4DominicanRepublicColombiaArgentinaBrazil2.41.32.12.10.880.92154.22.27.40.36.40.7Jamaica2.71.5UruguayCostaRicaChile3.063.10.231.34.51.10.90.5Peru4.371.80.441.2ElSalvador3Description:ThenumberofinternationaltouristarrivalsintheAmericasrosesharplyin2022comparedtothefirsttwoyearsofthecoronavirus(COVID-19)pandemicbutremainedbelowpre-pandemiclevels.In2022,theUnitedStateswasthemostvisitedcountryintheAmericasbyinternationaltravelers,withnearly51millioninboundtouristarrivals.MexicoandCanadafollowedintherankingthatyear,witharound38millionand13millioninternationaltouristarrivals,respectively.ReadmoreNote(s):NorthAmerica,CentralandSouthAmerica,LAC;2019to2022;countriesarerankedbasedonthehighestnumberofinternationaltouristarrivalsin2022Source(s):UNWTONumberofjobsrelatedtotravelandtourisminLatinAmericain2022,bycountry(inmillions)NumberoftourismjobsinLatinAmericancountries2022Numberofjobsinmillions012345678BrazilMexico7.616.97ArgentinaColombiaPeru1.471.250.98VenezuelaChile0.930.93DominicanRepublicHondurasCuba0.80.470.44GuatemalaEcuadorElSalvador0.40.390.364Description:BrazilandMexicowerethelargesttourismemploymentmarketsinLatinAmericain2022,eachwitharoundsevenmillionjobsthatyear.Inrelationtototalemployment,nonetheless,PanamawastheLatinAmericanemploymentmarketmostdependentontourism.ReadmoreNote(s):LAC;2022;includingdirectandindirectjobsSource(s):Varioussources;WTTCNumberofWorldHeritagepropertiesinLatinAmericaandtheCaribbeanin2022,bycountryNumberofLatinAmericanandCaribbeanWorldHeritageSites2022,bycountryNumberofsites2005101525303540MexicoBrazil3523Peru13ArgentinaColombiaCuba1299BoliviaChile77PanamaEcuadorCostaRicaGuatemalaVenezuela554435Description:In2022,MexicowastheLatinAmericancountrywiththelargestnumberofsitesdesignatedbyUNESCOasWorldHeritageproperties,withatotalof35.Brazilfollowedthatyear,with23sitesofgrantedthisrecognition.ReadmoreNote(s):LAC;2022;includingcultural,natural,andmixedsitesSource(s):UNESCOLeadingcountriesandterritoriesintheTravel&TourismDevelopmentIndex(TTDI)in2021LeadingcountriesintheTravel&TourismDevelopmentIndex2021Indexscore0123456JapanUnitedStatesSpain5.25.25.2France5.15.1GermanySwitzerlandAustraliaUnitedKingdomSingaporeItaly55554.94.94.94.9AustriaChinaCanada6Description:In2021,Japan,theUnitedStates,andSpainrecordedthehighestscoreintheTravel&TourismDevelopmentIndex(TTDI),with5.2pointsoutofseven.Thatyear,FranceandGermanyfollowedbehind,withaTTDIscoreof5.1.TheTravel&TourismDevelopmentIndexanalyzesarangeoffactorsandpoliciessupportingthedevelopmentofthetravelandtourismsectorinasustainableandresilientway.Itcovers117countriesandismadeupoffivesub-indexes,addressingaseriesofrelevant[...]

ReadmoreNote(s):Worldwide;2021Source(s):WorldEconomicForumLeadingcountriesintheAmericasintheTravel&TourismDevelopmentIndex(TTDI)in2021LeadingcountriesintheAmericasintheTravel&TourismCompetitivenessIndex2021Indexscore0123456UnitedStatesCanada5.24.9ChileMexico4.34.3BrazilCostaRicaUruguay4.24.24.1ColombiaArgentinaPanama444Peru3.9DominicanRepublicEcuador3.83.87Description:In2021,theUnitedStateswasthecountryintheAmericaswiththehighestscoreintheTravel&TourismDevelopmentIndex(TTDI),with5.2pointsoutofseven.Thatyear,Canadarankedsecond,recordingaTTDIscoreof4.9.TheTravel&TourismDevelopmentIndexanalyzesarangeoffactorsandpoliciessupportingthedevelopmentofthetravelandtourismsectorinasustainableandresilientway.Itcovers117countriesandismadeupoffivesub-indexes,addressingaseriesofrelevant[...]

ReadmoreNote(s):NorthAmerica,CentralandSouthAmerica,LAC;2021Source(s):WorldEconomicForumCHAPTER

02KeyeconomicfiguresTourismsectorasapercentageofgrossdomesticproductinMexicofrom2010to2021ShareoftourismcontributiontoGDPinMexico2010-202110%8.7%9%8%7%6%5%4%3%2%1%0%8.6%8.6%8.5%8.5%8.5%8.4%8.4%8.2%8.2%7.5%6.7%20102011201220132014201520162017201820192020*2021*9Description:TheshareofthetourismsectorintheMexicangrossdomesticproductincreasedtomorethansevenpercentin2021afterdroppinginthepreviusyearduetotheCOVID-19pandemic.Intotal,thissectorcontributednearly1.8trillionMexicanpesostothecountry'sGDPinthatyear.ReadmoreNote(s):Mexico;*Preliminaryfigures.ReadmoreSource(s):DataTur;INEGIContributionofthetourismsectortothegrossdomesticproductinMexicofrom2010to2021(inbillionMexicanpesos)TourismGDPinMexico2010-20212,5001,971.32,0001,868.71,805.31,760.21,614.21,5191,503.11,5001,00050001,409.71,3321,257.51,159.71,071.52010201120122013201420152016201720182019*2020*202110Description:Thecontributionofthetourismsectortothegrossdomesticproduct(GDP)inMexicobouncedbackin2021afterhavingsufferedaslumpduetotheCOVID-19pandemic.Intotal,tourism-relatedeconomicactivitiesresultedinaGDPofapproximately1.8trillionMexicanpesosinthatyear.ReadmoreNote(s):Mexico;currentvalues;*Preliminary.Valueswererounded.ReadmoreSource(s):INEGIContributionofthetourismsectortothegrossdomesticproductinMexicoin2021,byeconomicactivity(inbillionMexicanpesos)TourismGDPinMexico2021,byactivityGDPinbillionMexicanpesos0100200300400500600700AccommodationRestaurants,bars&nightclubsPassengertransport¹592.8255.4264.7HandicraftsandothergoodsCulturalservices208.316.214.4SportsandleisureservicesTravelagenciesandotherbookingservicesCarrentalandsimilarservicesSupportservices6.64.51.7Otherservices²440.811Description:InMexico,theaccommodationindustryaccountedforapproximately600billionMexicanpesosofthetourismcontributiontothegrossdomesticproduct(GDP)in2021.Restaurants,barsandnightclubswerethesecondcontributortothetouristGDPintheNorthAmericancountry,withatotalaround255billionMexicanpesos.ReadmoreNote(s):Mexico;2021;currentvalues;preliminaryfiguresSource(s):INEGIForeigndirectinvestmentinthetourismsectorinMexicofrom2010to2022(inmillionU.S.dollars)TourismFDIinMexico2010-20224,5004,0003,5003,0002,5004,244.92,163.32,0001,812.11,5891,353.620131,5001,00050001,325.620181,231.420191,233.720201,011.42011914.32010846.22014799.42016566.62015201220172021202212Description:Theforeigndirectinvestmentintourism(FDI)inMexicoreachedavalueof4.2billionU.S.dollarsin2022,thehighesttourisminvestmentintheLatinAmericancountrysince2010andmorethan95percentin2021.ReadmoreNote(s):MexicoSource(s):DataTur;GobiernoFederaldeMéxico;MinistryofTourism(Mexico)NumberofestablishmentsinthetourismsectorinMexicofrom2010to2020(in1,000s)TourismestablishmentsinMexico2010-202014012010080118.45118.45114.17110.25108.9199.9879.2365.8864.863.5161.8760402002010201120122013201420152016201720182019202013Description:Between2010and2019,thenumberoftourismestablishmentsinMexicogrewbymorethan90percenttomorethan118thousand.Thisfigureremainedstagnantin2020.Inthepastdecade,thehighestannualincreasesintheamountofbusinessesoperatinginthisMexicansectorwererecordedin2014and2015,with22.3and26.2percent,respectively.ReadmoreNote(s):Mexico;includingonlyestablishmentsinaccommodation,foodservice,andreservationservicesSource(s):INEGI;MinistryofTourism(Mexico);UNWTONumberofemployeesinthetourismsectorinMexicofrom1stquarter2018to2ndquarter2023(inmillions)QuarterlytourismworkforceinMexico2018-20235.04.714.684.64.554.494.54.444.384.394.54.03.53.02.52.01.51.00.50.04.314.254.264.194.184.11

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Q2'2314Description:Throughout2021and2022,thequarterlynumberofemployeesintheMexicantourismsectorshowedasteadygrowth,reachingnearly4.6millionworkers.Thistrendcontinuedinthefirstsemesterof2023.

ReadmoreNote(s):Mexico;includingself-employment;excludingindirectemployment*;*Figuresarenotcomparableduetothefactthat,asofthefirstquarterof2020,theexpansionfactorsrespondtothenewpopulationestimateofthe2020Population[...]

ReadmoreSource(s):DataTur;MinistryofTourism(Mexico)CHAPTER

03TourismvolumeandexpendituresNumberofinternationaltouristsinMexicofrom2016to2022(inmillions)InboundtourismvolumeinMexico2016-20225045.024540353025201510541.3139.338.3335.0831.8624.2802016201720182019202020212022*16Description:In2022,Mexicowelcomedmorethan38millioninternationaltourists,increasingitstourismvolumeby20percentversusayearearlier,thoughnotcompletelyrecoveringfromthecoronavirus(COVID-19)pandemic.Mexico,asoneofthefewexceptionsworldwide,didnotadoptstrictrestrictionstotheentryofforeignvisitorsduringthehealthcrisis.However,theglobalairtravelhaltandthefearofcontagionseverelyimpactedthecountry`sinboundtourisminbothyears,whichup[...]ReadmoreNote(s):Mexico;includingonlyovernightvisitors;*Preliminaryfigure.Numberswererounded.ReadmoreSource(s):BancodeMéxico;DataTur;INEGI;MinistryofTourism(Mexico)ExpenditureofinternationaltouristsinMexicofrom2016to2022(inbillionU.S.dollars)InboundtourismspendinginMexico2016-2022302526.3522.3520.37194917.79.8602016201720182019202020212022*17/statistics/814622/mexico-tourism-revenueTheexpenditureofinternationaltouristsinMexicosurpassedin2022thelevelsrecordedpriortothecoronavirus(COVID-19)pandemic.Intotal,theinboundtourismexpenditureintheNorthAmericancountryamountedto26.4billionU.S.dollars.

ReadmoreNote(s):Mexico;onlyexpenditureofovernightvisitors;*Preliminary.Figureswererounded.ReadmoreSource(s):BancodeMéxico;DataTur;INEGI;MinistryofTourism(Mexico)AverageexpenditurepertripofinternationalvisitorsinMexicofrom2016to2022(inU.S.dollars)PercapitaspendingofinboundtouristsinMexico2016-2022450400350300250424.5357.4252.3233.4214.8215.1207.2200150100500201620172018201920202021202218Description:In2022,aforeigntouristsinMexicospentonaveragearound424U.S.dollarsduringtheirtrips,thehighestsinceatleast2016.Thepreviousyear,inboundtouristsexpenditureintheNorthAmericancountrywas18percentless,reachedcloseto360U.S.dollars.ReadmoreNote(s):Mexico;includingsame-dayandovernightvisitorsSource(s):BancodeMéxico;DataTur;INEGI;MinistryofTourism(Mexico)NumberofdomestictouristsinhotelsinMexicofrom2010to2020(inmillions)NumberofdomestichotelguestsinMexico2010-2020706062.361.258.655.853.350.148.45040302010047.346.645.328.82010201120122013201420152016201720182019202019/statistics/696655/number-of-domestic-tourists-in-mexicoThenumberofdomestictouristsstayingathotelsinMexicoplungedbyroughly54percentin2020,afterclimbingsteadilyoverthepastdecade.Inthelastyearofthe2010s,morethan62millionMexicandomestictouristsstayedathotelestablishments.ReadmoreNote(s):Mexico;includingonlyovernighttouristsin70touristcentersacrossthecountrySource(s):INEGI;MinistryofTourism(Mexico);UNWTOExpenditurebydomestictouristsinMexicofrom2010to2021(inbillionMexicanpesos)DomestictourismspendinginMexico2010-20213,5003,0002,5002,0002,984.22,720.92,590.72,383.92,375.22,217.52,1282,019.31,960.41,742.71,6131,484.71,5001,000500020102011201220132014201520162017201820192020*2021*20Description:In2021,thedomestictourismexpenditureinMexicoincreasedbyroughlyninepercenttonearlythreetrillionMexicanpesos,goingbacktotheupwardtrenddisruptedbythecoronavirus(COVID-19)pandemic.ReadmoreNote(s):Mexico;currentprices;*Preliminaryfigures.Valueswererounded.ReadmoreSource(s):INEGINumberofcruisepassengersinMexicoin2022,byport(in1,000s)CruisepassengertrafficinMexico2022,byportNumberofpassengersinthousands05001,0001,5002,0002,5003,0003,500CozumelMajahual2,938.151,229.86Ensenada744.22CaboSanLucasPuertoVallartaMazatlán540.77458.32399.93Progreso252.24Huatulco36.0718.4117.5417.1914.413.78PichilingueManzanilloLoretoAcapulcoPuertoChiapas21Description:TheMexicanislandofCozumelwastheportwiththemostcruisepassengertrafficinthecountryin2022.Overall,roughly44percentofcruisepassengersinMexicothatyearweretravelingtoCozumel.TheportwiththesecondhighestnumberofcruisetravelerswasMajahual,locatedinthestateofQuintanaRoo.ReadmoreNote(s):Mexico;2022Source(s):DataTur;MinistryoftheNavy(Mexico);MinistryofTourism(Mexico)MostpopulararcheologicalsitesinMexicoin2022,bynumberofvisitors(in1,000s)MostvisitedarcheologicalsitesinMexico20223,0002,630.52,5001,949.52,0001,5001,0005001,405.14333510ChichenItzá(Yucatán)Teotihuacán(StateofMexico)¹Tulúm(QuintanaRoo)MonteAlbán(Oaxaca)¹Palenque(Chiapas)²22Description:ChichénItzá-consideredaWorldHeritageSitebyUNESCO-wasthemostvisitedarcheologicalsiteinMexicoin2022,outperformingthesiteofTeotihuacán.LocatedinthestateofMexico,Teotihuacánwelcomedapproximatelytwomilliondomesticandinternationalvisitorsin2022.ReadmoreNote(s):Mexico;2022;includingdomesticandinternationalvisitorsSource(s):DataTur;INAH(Mexico);MinistryofTourism(Mexico)QuarterlyexpenditureonaccommodationandtourpackagesinMexicobetween2016and2020(inbillionMexicanpesos)QuarterlyaccommodationandholidaypackagespendinginMexico2016-20201411.76121089.79643.052020162018202023Description:In2020,MexicantravelersspentaroundthreebillionMexicanpesosontravelaccommodationandtourpackagesperquarter,accordingtoasurvey.Whencomparedto2018,thisfigurerepresentsadeclineofmorethan70percent.

ReadmoreNote(s):Mexico;August21toNovember28ofeachyear;105,483households*;*Totalsampleforthe2020survey.In2018and2016,87,826and81,515householdswereinterviewed,respectively.Datapriorto2020wasretrievedfromprevious[...]

ReadmoreSource(s):INEGICHAPTER

04HotelindustryNumberofhotelestablishmentsinMexicoasofJune2023,byfederalstateNumberofhotelsinMexicanstates2023Numberofhotels800

1,00002004006001,2001,4001,6001,8002,000VeracruzJalisco1,7841,389Oaxaca1,297Chiapas1,179Puebla1,119QuintanaRooGuerrero1,0531,045StateofMexicoGuanajuatoMichoacánMexicoCityTamaulipasHidalgo91886884083862661225Description:VeracruzwastheMexicanregionwiththelargestnumberofhotelsasofmid-2023,with1,784operatingestablishments.ItwasfollowedbyJaliscowitharound1,400lodgingestablishmentsofthistype.Meanwhile,838hotelsoperatedinMexicoCitythatyear.ReadmoreNote(s):Mexico;June27,2023;includingmotels;excludinghotelswithcasinosSource(s):INEGILeadingcompaniesinthehotelindustryinMexicoin2022,bynetrevenue(inbillionMexicanpesos)LargesthotelcompaniesinMexico2022,basedonrevenueNetrevenueinbillionMexicanpesos*10

1505202530GrupoVidantaHyattInclusiveCollectionTAFERHotels&ResortsGrupoPosadas2722.6112.699.089.03RLHPropertiesPlayaHotels&ResortsGrupoPuebloBonitoMeliáHotelsInternationalGrupoRoyalHolidayFibraHotel8.237.535.144.894.7GrupoRealTurismoElCidResorts3.83.383.18HotelesCityExpress26Description:GrupoVidantawastheleadinghotelcompanyinMexicoin2022,generating27billionMexicanpesosinnetrevenuethatyear.TheMexicanconglomeratealsooperatesinthecruiseandairportindustries,amongothers.

ReadmoreNote(s):Mexico;2022;*Theexchangerateusewas21.10MexicanpesosperoneU.S.dollar.Furtherinformationaboutthemethodologycanbefoundinpage94.Figureswererounded.

ReadmoreSource(s):expansion.mx;VarioussourcesOccupancyrateofhotelroomsinMexicofrom2010to2022HotelroomoccupancyinMexico2010-202270%61.3%61%60.4%60.3%59.6%60%50%40%30%20%10%0%57.2%56.7%54.5%53%50%49%41.2%26.1%201020112012201320142015201620172018201920202021202227Description:In2022,hotelsinMexicoregisteredanaverageroomoccupancyofnearly57percent,whichcontinuedtherecoveryfromtheCOVID-19pandemic.Before2020,thehotelroomoccupancyintheNorthAmericancountrysurpassed60percent.

ReadmoreNote(s):Mexico;basedonaccommodationprovidersfrom70touristhubsinthecountrySource(s):DataTur;MinistryofTourism(Mexico)RoomoccupancyofhotelestablishmentsinMexicofrom2019to2022,bytypeoflocationHotelroomoccupancyrateinMexico2019-2022,bytypeoflocationBeachhotelCityhotel70%60%50%40%30%20%10%0%66.1%65.7%55.1%48.5%48.7%34.7%29.6%23%201920202021202228/statistics/977830/mexico-occupancy-rate-hotel-locationBeachhotelsinMexicousuallyhaveahigherroomoccupationratethancityhotels.In2022,forexample,hotelsincoastalareasintheNorthAmericancountryregisteredanoccupancyofnearly66percent,17percentagepointsabovecityhotels'average.ReadmoreNote(s):Mexico;includingonlythe70touristiccentersmonitoredbySecturSource(s):DataTur;MinistryofTourism(Mexico)TouristdestinationswithhighesthotelroomoccupancyinMexicoin2022OccupancyratesinkeyMexicanhotelmarkets2022Occupancyrate0%10%20%30%40%50%60%70%80%75.9%74.2%72.5%Cancún(QuintanaRoo)RivieraMaya(QuintanaRoo)LosCabos(BajaCaliforniaSur)PuertoVallarta(Jalisco)72.4%72.1%CiudadJuárez(Chihuahua)Tijuana(BajaCalifornia)Mazatlán(Sinaloa)68.2%66.7%64.2%62.3%61.8%Mexicali(BajaCalifornia)BahíasdeHuatulco(Oaxaca)Tecate(BajaCalifornia)29Description:CancúnwasthetouristdestinationwiththehighesthoteloccupancyinMexicoin2022,registeringnearly76percentofitshotelroomsoccupied.TheRivieraMayafollowedsecondwithasimilaroccupancyrate.BothdestinationsarelocatedinthestateofQuintanaRoo.ReadmoreNote(s):Mexico;2022;basedonlyonthe70touristiccentersmonitoredbySecturSource(s):DataTur;MinistryofTourism(Mexico)LeadingtraveldestinationsforovernighttourisminMexicoin2020-2022,bynumberofoccupiedhotelroomsMaintouristdestinationsinMexico2020-2022,bynumberofoccupiedroomsNumberofrooms202215,0002021202005,00010,00020,00025,00030,00035,00034,68540,000RivieraMayaMexicoCityCancún22,01512,52827,77017,61212,16326,05119,64111,61315,964LosCabos13,1327,42030Description:TheRivieraMaya,locatedontheCaribbeancoastofMexico,wasthetoptouristdestinationforovernightvisitorsintheLatinAmericancountryin2022,followedbytheMexicancapital,MexicoCity.Thatyear,thecapitalreportedover27.5millionoccupiedroomsinhotelsoraccommodationestablishments,whileRivieraMayareportedroughly35million.ReadmoreNote(s):Mexico;basedonlyonthe70touristiccentersmonitoredbySecturSource(s):DataTur;MinistryofTourism(Mexico)Best-ratedresortsinMexicoin2022,basedonuserscoresTopMexicanresorts2022,byuserratingsAverage

score98.56ConradTulumRivieraMaya(Tulum,QuintanaRoo)One&OnlyPalmilla(SanJosédelCabo,BajaCaliforniaSur)98.21ChilenoBayResort&Residences,AubergeResortsCollection(CaboSanLucas,BajaCaliforniaSur)98.07Etéreo,AubergeResortsCollection(Tulum,QuintanaRoo)WaldorfAstoriaLosCabosPedregal(CaboSanLucas,BajaCaliforniaSur)HabitasTulum(Tulum,QuintanaRoo)97.9297.8897.5297.4697.4197.36HabitasBalacar(Balacar,QuintanaRoo)TheSt.RegisPuntaMitaResort(PuntadeMita,Nayarit)Palmaïa-TheHouseofAïA(PlayadelCarmen,QuintanaRoo)31Description:ConradTulumRivieraMayawasthebestratedresortinMexicoin2022,accordingtoatravelsurvey.One&OnlyPalmillainSanJosédelCabo,rankedsecondintheNorthAmericancountry,accordingtothesurvey'sparticipants,whorateditwithascoreof98.21.SixoutofthetoptenresortsinMexicoin2022werelocatedinthestateofQuintanaRoo.Therankingwasbuiltbasedonanonlinesurveywhereuserscouldratethehotelslistedbasedonasetofcriteriarelevanttotheircategory.[...]

ReadmoreNote(s):Mexico;April1toMay31,2022Source(s):CondéNastTravelerCHAPTER

05TravelerpreferencesMostcommontypeoftraveldestinationforleisuretravelersfromMexicoasofJune2022MostpopularholidaydestinationtypeforMexicans2022International35%Domestic65%33Description:Accordingtoa2022survey,over60percentofsurveyedMexicanvacationerssaidtheyusuallytaketheirholidaysinadomesticdestination.Asimilarpercentageofsurveyparticipantsclaimedthatvacationsinvolvingvisitstotouristattractionsweretheirfavoritetypeofleisuretrip.ReadmoreNote(s):Mexico;June2022*;*Surveyconductedinthefirsthalfofthemonth.Exactnumberofrespondentswasnotavailable.ReadmoreSource(s):PicodiMostcommondomestictraveldestinationsinMexicoasofJune2022MostpopulardomesticholidaydestinationsinMexico2022100%94%90%80%70%60%50%40%30%20%10%0%82%71%65%59%GuadalajaraCancúnPuertoVallartaTulumAcapulco34Description:Guadalajarawaschosenbyover90percentofMexicanssurveyedinJune2022astheirpreferreddomesticholidaydestination.ThecityisthecapitalofthestateofJalisco,whichhasapopulationofovereightmillioninhabitants.

ReadmoreNote(s):Mexico;June2022*;*Surveyconductedinthefirsthalfofthemonth.Exactnumberofrespondentswasnotavailable.Multiplechoicewaspossible.ReadmoreSource(s):PicodiPreferredamenitiesofdomesticleisuretouristsinMexicoasofJune2022FavoriteaspectsofdomesticholidaytripsforMexicans2022Shareofrespondents0%10%20%30%40%50%60%LotsofrestaurantsDeliciousfo