日本宠物市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

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MARKETSPetindustryinJapanCHAPTER

01OverviewMarketvalueofpetrelatedbusinessesinJapanfromfiscalyear2014to2021withforecastsuntil2024(intrillionJapaneseyen)RetailvalueofthepetmarketinJapanFY2014-20242.01.831.81.751.81.61.41.21.00.80.60.40.20.01.721.691.571.541.521.51.471.45201420152016201720182019202020212022*2023**2024**4Description:Infiscalyear2022,thepet-relatedretailmarketinJapanwasestimatedtoreach1.75trillionJapaneseyen,peakingatadecade-high.TheJapanesemarketofferspetownersavarietyofsuppliesliketoysandfood,aswellasservicesthatincludepetsalonsorfuneralservices.ReadmoreNote(s):Japan;fiscalyear2014to2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;themarketsizeisbasedonretailprice(end-userprice);*Prospect**Forecasts.Researchtargetswere[...]

ReadmoreSource(s):YanoResearchRetailsalesvalueofpetsandpetcareproductssoldathomeimprovementstoresinJapanfrom2014to2022(inbillionJapaneseyen)DIYstorespetsuppliessalesrevenueinJapan2014-202230025020015010050284.68278.99276.67255.64250.53250.84250.79244.22237.402014201520162017201820192020202120225Description:In2022,theretailsalesvalueofpetsandpetcareproductssoldathomeimprovementstoresinJapanamountedtoaround278.99billionJapaneseyen,thesecondhighestnumberofthepastdecade.Thesalesvalueincreasedcontinuouslythroughoutthesurveyedperiod,havingstoodatabout237.4billionyenin2014.ReadmoreNote(s):Japan;2014to2022Source(s):METI(Japan)DirectpremiumswrittenforpetinsuranceinJapanfromfiscalyear2013to2022(inbillionJapaneseyen)DirectpremiumswrittenforpetinsuranceJapanFY2013-202212010080100.3686.7476.3665.856051.9745.9340.224020035.05201529.11201423.84201320162017201820192020202120226Description:Inthefiscalyear2022,directpremiumswrittenforpetinsurancebynon-lifeinsurancecompaniesinJapanamountedtoabout100.4billionJapaneseyen.Thevalueofdirectpremiumswrittenincreasedby15.7percentyearonyear.

ReadmoreNote(s):Japan;fiscalyear2013to2022;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):GIAJShipmentvalueofpetsuppliesinJapaninfiscalyear2021byspecies(inbillionJapaneseyen)PetproductsshipmentvalueinJapanFY2021,byspeciesShipmentvalueinbillionJapaneseyen30

400102050607080DogsCats71.7946.15OrnamentalfishSmallanimalsSmallbirdsInsects19.410.32.92.1Reptiles1.917Description:Infiscalyear2021,theshipmentvalueofdogsuppliesinJapanamountedtoaround71.8billionJapaneseyen,representingthelargestshareofpetproductshipments,followedbycatsupplieswithover46billionyen.Thatyear,petsuppliesvaluedatcloseto154.54billionyenwereshippedinthedomesticmarket.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyearSource(s):JPPMADistributionofpetownershipinJapanasofMay2023,byspeciesShareofpetsownedinJapan2023,byspeciesShareofrespondents0%10%20%30%40%50%60%70%80%Dog11.6%9.6%CatFreshwaterfish4.8%Tropicalfish1.6%1.5%1.5%1.2%0.9%0.7%0.5%Birds(smallbirds,etc.)TurtleHamster,mouse,guineapig,andferretRabbitInsectsOtherreptiles(lizards,etc.)Amphibians(frogs,etc.)Others0.4%0.3%0.1%OthermammalsIdonothaveapet71.8%8Description:DogswerethemostpopularpetsinJapanasrevealedinasurveypanelbyRakutenInsightconductedbetweenAprilandMay2023.ThesurveyonpetownershipshowedthatdogsandcatswerethemostcommonanimalcompanionskeptinJapan,whichisreflectedinthedominanceofdogsandcatgoodswithinthedomesticpetsuppliesmarket.ReadmoreNote(s):Japan;April6toMay9,2023;483,344respondents;15yearsandolder;multipleanswerswerepossibleSource(s):RakutenInsightCHAPTER

02PetsuppliesShipmentvalueofpetdogsuppliesinJapaninfiscalyear2021,bytype(inbillionJapaneseyen)PetdogproductsshipmentvalueinJapanFY2021,bytypeShipmentvalueinbillionJapaneseyen051015202530354045ToiletriesHousing-relatedgoods38.6211.15Accessories,clothing,toys,andtablewareHygieneproducts9.064.834.6BeautyproductsPharmaceuticalsupplies3.5410Description:Infiscalyear2021,toiletryproductsaccountedforthemajorityofpetdogsuppliesshippedinJapan,valuedatcloseto39billionJapaneseyen.Toiletriesincludeproductsusedintoilet-trainingdogssuchaspads,diapers,anddogtoilets.

ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyearSource(s):JPPMAShipmentvalueofpetcatsuppliesinJapaninfiscalyear2021,bytype(inbillionJapaneseyen)PetcatproductsshipmentvalueinJapanFY2021,bytypeShipmentvalueinbillionJapaneseyen10

15052025303540Toiletries35.77Accessories,clothing,toys,andtablewareHousing-relatedgoodsPharmaceuticalsuppliesHygieneproducts3.653.091.481.24Beautyproducts0.9111/statistics/1255051/japan-pet-cat-supplies-shipment-value-by-typeInfiscalyear2021,toiletryproductsaccountedforthemajorityofcatsuppliesshippedinJapan,valuedatalmost36billionJapaneseyen.Ascatsarepredominantlykeptindoors,toiletryproductssuchaslitterandpadsareastaplesegmentofcatsupplies.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyearSource(s):JPPMAShipmentvalueofaquariumfishsuppliesinJapaninfiscalyear2021,bytype(inmillionJapaneseyen)OrnamentalfishproductsshipmentvalueinJapanFY2021,bytypeShipmentvalueinmillionJapaneseyen2,000

3,000

4,00001,0005,0006,0005,7937,0008,000ProductsforregulatingwaterqualityWatertanksandrelatedproductsFoodproducts7,0274,301Heaterandlighting2,276Pharmaceuticalsupplies412Description:Infiscalyear2021,productsusedintheregulationofwaterqualitymadeupthelargestshareofaquariumfishsuppliesshippedinJapan,amountingtoapproximatelysevenbillionJapaneseyen.Watertank-relatedproductsfollowedasamainsegment,withashipmentvalueofalmost5.8billionyen.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyearSource(s):JPPMAShipmentvalueofpetsuppliesforsmallanimalsinJapaninfiscalyear2021,bytype(inbillionJapaneseyen)SmallpetanimalproductsshipmentvalueinJapanFY2021,bytypeShipmentvalueinbillionJapaneseyen01234567FoodproductsHygieneproductsHousinggoodsAccessories6.071.961.620.59Beautygoods

0.0113Description:Infiscalyear2021,foodproductsaccountedforthemajorityofpetsuppliesforsmallanimalsshippedinJapan,witharoundsixbillionJapaneseyen,followedbyhygieneproductsvaluedatalmosttwobillionyen.Thatyear,theshipmentvalueofsmallanimalsuppliesamountedtoalmost10.3billionyenintotal.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyearSource(s):JPPMAShipmentvalueofpetsuppliesforinsectsinJapaninfiscalyear2021,bytype(inmillionJapaneseyen)PetinsectproductsshipmentvalueinJapanFY2021,bytypeShipmentvalueinmillionJapaneseyen200

3000100400500600BreedingmatBreedingboxandrelatedmaterialsFoodproducts566544525Hygieneproducts369Others9114Description:Infiscalyear2021,theshipmentvalueofbreedingmatsamountedtoaround566millionJapaneseyen,representingthelargestshareofpetsuppliesforinsectsshippedinJapan.Thatyear,thetotalshipmentvalueofinsectsuppliesamountedtocloseto2.1billionyen.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyearSource(s):JPPMAShipmentvalueofpetsuppliesforreptilesandamphibiansinJapaninfiscalyear2021,bytype(inmillionJapaneseyen)ReptileandamphibianpetproductsshipmentvalueinJapanFY2021,bytypeShipmentvalueinmillionJapaneseyen050100150200250300350400CagesHeatingequipment374316Lightingequipment275OthergoodsandequipmentFoodforaquaticturtlesFoodfortortoises149130119116FlooringArtificialandnaturaldecorationFeedersandwatercontainersHygrometers/thermometersFoodforlizards8645362823OtherfoodproductsNutritionalsupplements215/statistics/1255124/japan-reptile-amphibian-supplies-shipment-value-by-typeInfiscalyear2021,theshipmentvalueofcagesamountedto374millionJapaneseyen,representingthelargestshareofpetsuppliesforreptilesandamphibiansshippedinJapan.Incontrast,shipmentsofnutritionalsupplementsreachedtwomillionyen.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyearSource(s):JPPMACHAPTER

03PetfoodShipmentvolumeofpetfoodinJapanfromfiscalyear2014to2021(in1,000tons)PetfoodshipmentvolumeinJapanFY2014-2021700601.66596.87597.42596.27593.73592.8591.67588.1860050040030020010002014201520162017201820192020202117Description:Infiscalyear2021,theshipmentvolumeofpetfoodinJapanamountedtoaround591.7thousandtons,reversingthedownwardtrendoftherecentyears.CatanddogfoodrepresentthemainsegmentsoftheJapanesepetfoodmarket.

ReadmoreNote(s):Japan;fiscalyear2014to2021;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyear;includingdomesticallyproducedandimportedproductsSource(s):JPFA;MAFFShipmentvolumeofpetfoodinJapaninfiscalyear2021,byspecies(in1,000tons)PetfoodshipmentvolumeinJapanFY2021,byspeciesShipmentvolumeinthousandtons150

200050100250300350CatfoodDogfoodFishfoodBirdfoodOthers322.25248.986.034.979.4418Description:Infiscalyear2021,catfoodaccountedforthemajorityofpetfoodshippedinJapan,withmorethan322thousandtons.Intotal,petfoodshipmentsreachedalmost600thousandtons.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyearSource(s):JPFA;MAFFShipmentvalueofpetfoodinJapanfromfiscalyear2014to2021(inbillionJapaneseyen)PetfoodshipmentvalueinJapanFY2014-2021400350300351.8337.61319.36302.36285.61287.68278.98265.562502001501005002014201520162017201820192020202119Description:Infiscalyear2021,theshipmentvalueofpetfoodinJapanamountedto351.8billionJapaneseyen,continuingtheupwardtrendoftherecentyears.CatanddogfoodrepresentthemainsegmentsoftheJapanesepetfoodmarket.

ReadmoreNote(s):Japan;fiscalyear2014to2021;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyearSource(s):JPFA;MAFFLeadingtypesofdogfoodinJapanasofOctober2022CommondogfoodtypesinJapan2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%85.3%Drypetfood(crunchypellets)Petfoodusedassnacks41.7%Wetpetfood(canned,retortedorpackagedintrays)Semi-rawpetfood30.2%19.6%Handmadepetfood13.2%9.6%6.2%3.2%TherapeuticdietfoodforpetsLeftoversoffoodforhumansOthers20Description:AccordingtoasurveyconductedinOctober2022,themajorityofdogownersinJapanfedcommerciallyavailabledrypetfoodtotheirpets.While85.3percentofrespondentsgavetheirdogsdrydogfoodpellets,onlyaround13.2percentwouldmaketheeffortofpreparinghandmadefoodfortheiranimalcompanions.ReadmoreNote(s):Japan;September30toOctober3,2022;5,550respondents;20-79years;respondentsownedortookcareofdogs;multipleanswerswereallowedSource(s):Intage;JPFALeadingtypesofcatfoodinJapanasofOctober2022CommoncatfoodtypesinJapan2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%92.3%Drypetfood(crunchypellets)Wetpetfood(canned,retortedorpackagedintrays)Petfoodusedassnacks50.5%48.1%Semi-rawpetfood18.3%TherapeuticdietfoodforpetsHandmadepetfood11.8%3.4%LeftoversoffoodforhumansOthers2.9%1.9%21Description:AccordingtoasurveyconductedinOctober2022,themajorityofcatownersinJapanfedcommerciallyavailabledrypetfoodtotheirpets.Whileover92percentofrespondentsgavetheircatsdrycatfoodpellets,only3.4percentmadetheeffortofpreparinghandmadefoodfortheiranimalcompanions.ReadmoreNote(s):Japan;September30toOctober3,2022;4,788respondents;20-79years;respondentsownedortookcareofcats;multipleanswerswereallowedSource(s):Intage;JPFACHAPTER

04PetbusinessesNumberofcommercialanimalhandlingbusinessesinJapanfrom2014to2022(in1,000s)NumberofcommercialanimalhandlingbusinessesinJapan2014-2022605048.448.5646.9344.8343.7542.9442.3740.9239.8740302010020142015201620172018201920202021202223Description:In2022,thenumberofcommercialanimalhandlingbusinessesregisteredinJapanamountedtoover48thousand,continuingtheupwardtrendoftherecentyears.Animalhandlingbusinessesencompassprimarilypet-relatedbusinessessuchasretailers,wholesalers,breeders,andprovidersofservicesforpets.ReadmoreNote(s):Japan;2014to2022;figuresasofApril1ofeachstatedyearSource(s):MOE(Japan)NumberofcommercialanimalhandlersinJapanin2022,bytypeNumberofcommercialanimalhandlersinJapan2022,bytypeNumberofhandlers05,00010,00015,00020,00025,00030,00030,07635,000CaringDealing/sellingTraining22,1655,060ExhibitionLending4,0511,502Nursing225Auctioneering

3124Description:In2022,thenumberofanimalhandlersinshort-termcaringbusinessesforpetsinJapanamountedtomorethan30thousand,makingupthelargestshareofpeopleengagedinanimalhandlingbusinesses.Short-termcaringservicesincludepethotels,beautyparlorsforanimals,andpetsitters,amongothers.ReadmoreNote(s):Japan;2022;figuresasofApril1ofthestatedyearSource(s):MOE(Japan)NumberofcommercialpetbreedersinJapanfrom2014to2022(in1,000s)NumberofanimalbreedersinJapan2014-20221413.0513.112.9512.7312.612.3912.4512.2411.9812108642020142015201620172018201920202021202225Description:In2022,thenumberofcommercialdogandcatbreedersregisteredinJapanamountedtoaround13thousand.Petbreedersneedtoberegisteredundertheanimalwelfareordinance,withlawsregulatingbusinessesfallingunderthesupervisionoftheMinistryofEnvironment.ReadmoreNote(s):Japan;2014to2022;figuresasofApril1ofeachstatedyearSource(s):MOE(Japan)NumberofnonprofitanimalhandlingbusinessesinJapanfrom2014to2022NumberofnonprofitanimalhandlingbusinessesinJapan2014-20221,8001,6001,4001,2001,0008001,6041,4721,2561,106942839683600400200048033620142015201620172018201920202021202226Description:In2022,thenumberofnonprofitbusinesseshandlinganimalsinJapanreachedmorethanonethousandforthethirdconsecutiveyear.Nonprofitanimalhandlingbusinessesregisteredas'TypeIIAnimalHandlingBusinesses'inJapanreferstoorganizationsengagedintransferring,caring,lending,training,andexhibitinganimalsfornon-profitcauses.ReadmoreNote(s):Japan;2014to2022;figuresasofApril1ofeachstatedyearSource(s):MOE(Japan)NumberofnonprofitanimalhandlersinJapanin2022,bytypeNumberofnonprofitanimalhandlersinJapan2022,bytypeNumberofbusinesses02004003756008001,0001,2001,400TransferringExhibitionCaring1,276323Lending84Training5627Description:In2022,thenumberofanimalhandlersengagedinnonprofittransferactivitiesinJapanamountedtomorethanonethousand,makingupthemajorityofregisteredorreportedhandlers.Nonprofittransferactivitiesrefertothetransferofanimalstoathirdpartybywelfareorganizationsorothergroups.ReadmoreNote(s):Japan;2022;figuresasofApril1ofthestatedyearSource(s):MOE(Japan)NumberofanimalsbroughttoprefecturalshelterfacilitiesinJapanfromfiscalyear2012to2021(in1,000s)NumberofanimalsbroughttoprefecturalsheltersJapanFY2012-2021250209.39200176.3151.115010050136.72113.8100.6591.94201885.972.43202058.9120210201220132014201520162017201928Description:Inthefiscalyear2021,thenumberofanimalsbroughttoprefecturalshelterfacilitiesinJapanamountedtoaround59thousand.Thenumberofanimalsimpoundedatanimalsheltersdeclinedsteadilyinthelastdecade.ReadmoreNote(s):Japan;fiscalyear2012to2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):MOE(Japan)CHAPTER

05DogownershipNumberofpetdogsheldinJapanfrom2013to2022(inmillions)PetdogpopulationinJapan2013-2022108.7198765432108.27.998.017.687.627.587.347.117.05201320142015201620172018201920202021202230Description:In2022,thenumberofpetdogsheldinJapanwasestimatedataround7.1million.Whiledogsremainedoneofthemostpopularanimalspeciesheldaspets,theownershipratedeclinedsteadilyinrecentyears.

ReadmoreNote(s):Japan;2013to2022Source(s):Intage;JPFAMostpopulardogbreedsinJapanasofMay2023MostpopulardogbreedsinJapan2023Shareofrespondents0%2%4%6%8%10%12%14%16%18%17.1%ToyPoodleMixedbreed15.1%Chihuahua12.6%ShibaInu10.7%MiniatureDachshundPomeranian8.9%4.1%YorkshireTerrierShihTzu2.9%2.4%2.2%2.8%MiniatureSchnauzerIdonotknowthebreed31Description:ToyPoodleswerethemostpopulardogsinJapanasrevealedsurveypanelbyRakutenInsightconductedinMay2023.Theupperrankingwaspredominantlyoccupiedbydogbreedswithsmallbodysizes,whiletheJapanesebreedShibaInurankedfourth,leptby10.7percentofrespondents.ReadmoreNote(s):Japan;April6toMay9,2023;56,213respondents;15yearsandolder;tenleadinganswersSource(s):RakutenInsightLeadingreasonsforstartingtokeepdogsaspetsinJapanasofOctober2022MajorreasontostartkeepingpetdogsinJapan2022Shareofrespondents0%

5%10%15%20%25%30%Mypreviouspetpassedaway26%IsawitinapetshopanddesireditAfriend/anacquaintanceaskedmetotakecareofitItwasmylastchancetostartkeepingapetduetomyageMychild/mygrandchildbeggedmeforitIaminasituationwhereIcantakecareofapeteverydayImovedintoahouseImovedtoaplacewithasuitableenvironmenttokeeppetsMychildisatanagetobeabletocareforapetMembersofmyfamilyarehomemorefrequentlyIhavethefinancialcapabilities15.7%12.1%11.4%11%10.9%8.4%7.5%5.1%5%4.8%IenviedpeoplearoundmewhowerekeepingpetsIdonothavetotakecareofmychildanymore4.3%4.2%32Description:TheleadingreasontostartkeepingadoginJapanwasthatthepreviouspetpassedawayasrevealedinasurveyconductedinOctober2022.Whilearoundaquarterofrespondentstookinadogafterthedeathoftheirpreviouspet,almost16percentstartedtokeepdogsafterseeingtheminapetshop.ReadmoreNote(s):Japan;October7to11,2022;1,059respondents;20-79years;multipleanswerswereallowedSource(s):Intage;JPFALeadingsmethodsofacquiringpetdogsinJapanasofOctober2022CommonwaysofgettingpetdogsinJapan2022Shareofrespondents0%10%20%30%40%50%60%BoughtatapetshopBoughtfromacommercialbreederReceivedfromafriend/anacquaintanceBoughtfromabreederwhoisafriend/anacquaintanceMediationthroughmatchingsitesforfosterparentsMediationthroughanimalsheltersPickedupasastray51.9%16.3%13.5%7.4%4.9%2.5%1.6%Boughtthroughtheinternet1.4%1%MydoggavebirthOthers3.9%33Description:PetshopswerethemostpopularmethodtoacquirepetdogsinJapanasrevealedinasurveyconductedinOctober2022.Whilealmost52percentofrespondentsboughttheirdogsatpetstores,only2.5percentadoptedpetsthatweremediatedthroughanimalshelters.ReadmoreNote(s):Japan;October7to11,2022;1,059respondents;20-79years;multipleanswerswereallowed;respondentsweredogownersSource(s):Intage;JPFAShareofdogownersinJapanasofOctober2022,byagegroupDogownershiprateinJapan2022,byagegroup14%12.3%11.9%11.6%12%10%8%11.3%10.9%8.9%6%4%2%0%20to29years30to39years40to49years50to59years60to69years70to79years34Description:Thedogownershipratioamongyoungadultsaged20to29yearsinJapanamountedtoover12percentasrevealedinasurveyconductedinOctober2022.Whileyoungadultsrepresentedthelargestagegroup,lessthantenpercentofelderlypeopleaged70to79yearsweretakingcareofadog.ReadmoreNote(s):Japan;September30toOctober3,2022;50,000respondents;20-79years;figuresareweightedsamplesSource(s):Intage;JPFAAnnualexpensesonpetdogsinJapanin2022,bytype(in1,000Japaneseyen)PetdogexpensesinJapan2022,bytypeExpensesinthousandJapaneseyen01020304050607080Medicalexpensesforinjuriesandillness67.37FoodandsnacksShampoo,cut,andtrimmingfeesPetinsurancefees66.0747.2745.45Preventivemeasureslikevaccination,examination,etc.Energybill(additionalamountforraisingapet)Transportationfees34.1518.7216.71Dailynecessities14.2Clothing12.85Supplements11.02DisciplineandtrainingfeesCollarandleashPethotelsandpetsittersLeisurefacilitieslikedogparksDisasterprotectivegoods7.936.124.463.471.5635Description:Dogownersspentonaveragemorethan350thousandJapaneseyenontheiranimalcompanion,accordingtoasurveyconductedin2022.Thelargestamountweremedicalexpenses,withover67thousandyen,closelyfollowedbydogfoodexpensesataround66thousandyen.ReadmoreNote(s):Japan;2022;1,905respondents;respondentswerepolicyholdersofpetinsuranceatAnicomInsuranceSource(s):AnicomInsuranceCHAPTER

06CatownershipNumberofpetcatsheldinJapanfrom2013to2022(inmillions)PetcatpopulationinJapan2013-2022108.958.858.848.768.678.6398765432108.418.438.38.33201320142015201620172018201920202021202237Description:In2022,thenumberofpetcatsheldinJapanwasestimatedataround8.8million.CatsremainedoneoftheleadinganimalsheldaspetsinJapan,withthenumbersremainingatclosetoninemillioninrecentyears.

ReadmoreNote(s):Japan;2013to2022Source(s):Intage;JPFAMostpopularcatbreedsinJapanin2023MostpopularcatbreedsinJapan2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%47.7%55%MixedbreedScottishFold5.7%5.5%AmericanShorthairMunchkin3.1%1.8%RussianBlueNorwegianForestcatRagdoll1.7%1.4%1.2%1.1%1%BritishShorthairMaineCoonBengalPersian1%Idonotknowthebreed25.7%38Description:MixedbreedswerethemostpopularcatsinJapanin2023,accordingtoasurveypanelbyRakutenInsightconductedbetweenAprilandMay2023.Whilethemajorityofcatownersknewtheiranimalcompanions'breed,25.7percentofrespondentswereunsureabouttheircats'breed.ReadmoreNote(s):Japan;April6toMay9,2023;46,609respondents;15yearsandolder;multipleanswersallowed;tenleadinganswersSource(s):RakutenInsightLeadingreasonsforstartingtokeepcatsaspetsinJapanasofOctober2022MajorreasontostartkeepingpetcatsinJapan2022Shareofrespondents0%

5%10%15%20%25%30%35%Ipickeditup/Itcametome30.5%MypreviouspetpassedawayAfriend/anacquaintanceaskedmetotakecare