人工智能（AI）和扩展现实（XR）在电子商务中的应用分析报告-培训课件外文版2024.4

DIGITAL

&

TRENDSArtificialintelligence(AI)andextendedreality(XR)ine-commerceCHAPTER

01OverviewArtificialintelligence(AI)privateinvestmentworldwidein2022,byindustryGlobalprivateinvestmentinAI2022,byindustryInvestmentinU.S.dollarbillions01234567MedicalandhealthcareDatamanagement,processing,cloudFintech6.055.865.525.38Cybersecurity,dataprotectionRetail4.2Industrialautomation,networkSalesenablementMarketing,digitaladsAR/VR3.923.183.052.39Drones1.88InsurtechMusic,videocontentSemiconductor1.741.721.653Description:Thelargestprivateinvestmentinartificialintelligence(AI)companieswasinthemedicalandhealthcarefield.TheinvestmenttherewasoversixbillionU.S.dollars.Othersubstantialinvestmentswerefoundindatamanagement,fintech,andcybersecurity,witharoundoroverfivepointfivebillionU.S.dollarsininvestmentwithineachofthosefields.ThelowestamountofinvestmentwasinAIcompaniesintheventurecapital(VC)field,withbarely20millionU.S.dollarsinvested.The[...]ReadmoreNote(s):Worldwide;2022Source(s):StanfordUniversitySizeofthechatbotmarketworldwidefrom2016to2025(inmillionU.S.dollars)Chatbotmarketworldwide2016-20251,4001,2001,00080060040020001,250190.820162025*4Description:Thesizeofthechatbotmarketisforecasttoreacharound1.25billionU.S.dollarsin2025,agreatincreasefromthemarketsizein2016,whichstoodat190.8millionU.S.dollars.

ReadmoreNote(s):Worldwide;2021Source(s):ResearchandMarketsShareofretailersusingartificialintelligence(AI),computervision(CV),andmachinevision(MV)in2023ShareofretailersusingAI,MV,andCV2023Shareofrespondents5%

10%0%15%20%25%30%35%40%Usingforselectedusecases/operations/regions/departmentsUsingonalargescaleacrossseveralusecases/systems/departmentsDiscussing/planningtoimplementinthenext12monthsConductingpilots38%35%15%9%Notusingatall3%5Description:Artificialintelligenceisusedinretailcompaniesaroundtheworld.Ina2023surveycarriedoutintheUnitedStatesandtheEMEAregion,nearly40percentofretaildirectorsstatedtheyusedartificialintelligence(AI),computervision(CV),andmachinevision(MV)forselectedoperationsanddepartments.Another35percentofrespondentsreportedtohavealreadyscaledupthistypeoftechnology,while15percentofsurveyedretaildirectorsprojectedthatitwouldbeimplemented[...]

ReadmoreNote(s):Worldwide;2023;1,000retaildirectors*Source(s):Honeywell;OnePollWaysinwhichcompaniesmeasurethesuccessofusingartificialintelligence(AI)-drivenpersonalizationworldwide2023SuccessmeasurementinusingAI-drivenpersonalizationworldwide202350%47%44%44%45%40%35%30%25%20%15%10%5%42%0%AccuracyofdataSpeedofreal-timedataCustomerretentionorrepeatpurchasesTime-savingforthebusiness6Description:Whenaskedhowtheircompanymeasuredeffectivenessinusingartificial-intelligence-drivenpersonalization,47percentofglobalbusinessleadersidentifieddataaccuracyastheforemostcriterion.Followingcloselybehindwerethespeedofreal-timedataandcustomerretentionorrepeatpurchases,eachmentionedby44percentoftherespondents.Subsequently,42percentidentifiedtime-savingforthebusinessasanotherindicatorofsuccess.

ReadmoreNote(s):Worldwide;March8to24,2023;500businessleaders*;*InAustralia,Brazil,Colombia,France,Germany,Italy,Japan,Mexico,Singapore,Spain,theUnitedKingdom,andtheUnitedStates.ReadmoreSource(s):MethodCommunications;TwilioExpectedtimeuntilmachinecustomerswillbecomeasignificanttrendworldwidefrom2020to2040Timelineofmachinecustomersbecomingasignificanttrend2020-204060%50%40%30%49%22%20%12%10%5%5%0%202020252030203520407Description:Amongotheractivities,Artificialintelligence(AI)isabletoperformpurchases,simulatinghumancustomers.Accordingtochiefexecutiveofficersfromworldwideenterprises,machinecustomersaregoingtobearelevanttrendinthefuture.TheAI-drivencustomerbasemightbesignificantby2030,accordingto49percentofCEOsansweringtothesurvey.Alreadyby2025,22percentofsurveyedCEOspredictmachinecustomerstohaveasignificantimpactintheirindustries.

ReadmoreNote(s):Worldwide;419respondents;CEOsSource(s):GartnerExpectedtimeuntilartificialintelligence(AI)hasasignificantimpactone-commerceinItalyin2023Timelineofartificialintelligence'simpactone-commerceinItaly202340%38%35%30%30%25%20%15%10%5%6%6%3%1%0%3months1year3years5years10yearsTherewillbenosignificantimpact8Description:Accordingtoa2023survey,nearlyfourintenprofessionalsfromItaliane-commercecompaniesbelieveartificialintelligence(AI)willsignificantlyimpacttheirindustryinaboutthreeyears.Another30percentofsurveyedrespondentsexpectAItodisrupte-commerceinayear.ReadmoreNote(s):Italy;JanuarytoMarch2023;226Italiane-commercecompaniesSource(s):CasaleggioAssociatiMainareasofonlineshoppingexperienceartificialintelligence(AI)willlikelyimproveasof2023ConsumersbelievingAIwillimproveonlineshopping2023Shareofconsumers20%0%10%30%40%50%60%PricecomparisonFindingdeals50%46%Relevantofferings/productsPersonalizedassistanceReviews41%35%29%9Description:Shoppingonlineisbeingdisruptedbyartificialintelligence(AI).In2023,consumersfromsixcountriesoutlinedtheykeyareasofshoppingexperiencelikelytobeimprovedbyAItools.Oneintworespondentsbelievedpricecomparisonswillworkbetter,while46percentofsurveyedconsumersmentionedonlinesearchforshoppingdeals.Lastly,AIwilldisplayrelevantofferingsaccordingto41percentofconsumers.

ReadmoreNote(s):Worldwide;May1to15,2023;6,023consumers*Source(s):HarrisPoll;RoktCHAPTER

02AIinonlineshoppingShareofconsumersinterestedinAI-poweredshoppingassistantsin2023,bymainreasonConsumersinterestedinAI-poweredshoppingassistants2023,bymainreason40%35%35%30%25%20%15%10%5%33%33%0%MakesdiscoveringnewthingseasyMakesonlineshoppingconvenientAnticipatesmyneeds/desires11Description:AI-poweredshoppingassistantscanbeusedinmanyforms.Fromchatbotstovoiceassistants,theyappealtoonlineconsumersworldwide,a2023surveyshowed.35percentofsurveyedconsumersfoundthatthistypeoftoolsinteresting,astheyhelpedindiscoveringnewproductsorservices.One-thirdofrespondentsmentionedconvenienceasakeyaspectandthesamepercentageevenbelievedAI-drivenshoppingassistantsanticipatedtheirneedsordesires.

ReadmoreNote(s):Worldwide;May1to15,2023;6,023consumers*;*Thesurveysampleincludedconsumersacrossthefollowingmarkets:UnitedStates,UnitedKingdom,France,Germany,Australia,andJapan.

ReadmoreSource(s):HarrisPoll;RoktShareofconsumersabletoidentifyAIonproductrecommendationsbasedonpreviouspurchasesintheU.S.in2023,byfamilyincomeConsumersabletoidentifyAIonproductrecommendationsintheU.S.2023,byincomeShareofrespondentsYesNoNotsure60%0%20%39%40%80%100%120%Lessthan50,000U.S.dollars50,000to100,000U.S.dollarsOver100,000U.S.dolalrs30%30%49%32%19%65%22%13%12Description:In2023,onlineconsumersintheUnitedStatesgaveinsightintowhetherornottheycanidentifyartificialintelligence(AI)onwebsitesthatrecommendproductsbasedontheirpreviouspurchases.Theconsumerswho'sfamilyincomewasmorethan100thousandU.S.dollars,werethemostsuretheycouldidentifyAIontheinternet,with65percentrespondents.Therespondentswhoearnlessthan50thousanddollarswerethemostunsure,with30percentnotbeingsureiftheycouldidentifyAI.

ReadmoreNote(s):UnitedStates;August9to14,2023;1000respondents;18yearsandolderSource(s):YouGovShareofconsumersabletoidentifyartificialintelligence(AI)onproductrecommendationsbasedonpreviouspurchasesintheU.S.in2023,bygenderConsumersabletoidentifyAIonproductrecommendationsintheU.S.2023,bygenderShareofrespondentsYesNoNotsure60%0%20%40%80%100%120%Male43%36%21%Female52%24%24%13Description:IntheUnitedStates,onlineconsumerstriedtoidentifyartificialintelligence(AI)fromtheproductrecommendationstheyreceivedbasedonpreviouspurchasesin2023.WomenweremoreconfidentinpositivelyidentifyingAI,withmorethanhalfsayingtheirproductrecommendationwasAI.However,morewomenthanmen,24percentcomparedto21percent,wereunsureaboutwhetherornottheyencounteredAI.

ReadmoreNote(s):UnitedStates;August9to14,2023;1,000respondents;18yearsandolderSource(s):YouGovShareofconsumersabletoidentifyartificialintelligence(AI)onproductrecommendationsbasedonpreviouspurchasesintheU.S.in2023,byageConsumersabletoidentifyAIonproductrecommendationsintheU.S.2023,byageShareofrespondentsYesNoNotsure0%20%40%60%80%100%120%18-2930-4445-6465+48%47%39%13%31%23%46%24%29%51%27%22%14Description:IntheUnitedStates,consumerstriedtoidentifywhetherornottheonlineproductrecommendationswereartificialintelligence(AI)in2023.Respondentsovertheageof65yearswerethemostconfidentinidentifyingAI,withover50percentstatingthattheproductrecommendationtheygotwasAI.Thosebetweentheagesof45and64yearswerethemostunsureaboutwhethertherecommendationtheygotbasedonpreviouspurchaseswasAI,withalmost30percent.

ReadmoreNote(s):UnitedStates;August9to14,2023;1,000respondents;18yearsandolderSource(s):YouGovShareofconsumersworldwidewhoindicatetheyfeelcomfortablewithusingartificialintelligence(AI)fordigitalpaymentsasof2023Consumeropiniononartificialintelligence(AI)-drivenpaymentsworldwide202340%35%35%30%25%20%15%10%5%24%17%14%10%0%IdonotknowenoughaboutIwanttoknowwhatIamnotcomfortableusingAI-

IamalreadyusingAI-driven

IwouldbecomfortableusingAI-drivenpaymentstechnologysafeguardsareinplacesothat

drivenpaymentstechnologytofeelcomfortableusingit

Ifeelreassuredthatmydataisnotbeingmisusedpaymentstechnologythisintwoyears'timeifitismoreestablished15Description:Artificialintelligenceappliedtopaymentsdidnotyethaveahighadoptionrateamongconsumersinearly2023.Indeed,asurveyheldin14differentcountriesacrossNorthAmerica,Europe,andLatinAmericaobservesthatconsumerwerenotcomfortableyetwiththeidea.Thisrevealeditself,especially,inthereplyfrom10percentoftherespondentsthattheywouldperhapsuseartificialintelligenceintwoyearstime,whenithadbecomemoreestablished.Thetwomainreasonsforthis[...]

ReadmoreNote(s):Argentina,Austria,Brazil,Bulgaria,Canada,Chile,Colombia,Ecuador,Germany,Italy,Mexico,Peru,UnitedKingdom,UnitedStates;April2023;14,500respondents;18yearsandolder;Consumers;ThesourcedidnotsurveyrespondentsfromtheAsia-PacificregionSource(s):PaysafeGroupShareofconsumersworldwidewhoindicatetheyusedartificialintelligence(AI)fordigitalpaymentsasof2023,byagegroupAdoptionofartificialintelligence(AI)-drivenpaymentsworldwide2023,byagegroup20%18%18%18%18%16%14%12%10%8%14%10%7%6%4%4%2%0%IamalreadyusingAI-drivenpaymentstechnology18-24years25-34years35-44years45-54years55-64years65yearsandolder16Description:Artificialintelligencewasusedmoreoftenforpaymentsbyyoungerrespondentsin2023,butusageremainedlowacrossallagegroups.Thisaccordingtoasurveyheldin14differentcountriesacrossNorthAmerica,Europe,andLatinAmerica.Thesourceobservedthatmostrespondents-regardlessofage-werenotyetcomfortablewiththeideaofAIindigitalpayments.Thisrevealeditself,especially,inthereplyfrom10percentoftherespondentsthattheywouldperhapsuseartificial[...]

ReadmoreNote(s):Argentina,Austria,Brazil,Bulgaria,Canada,Chile,Colombia,Ecuador,Germany,Italy,Mexico,Peru,UnitedKingdom,UnitedStates;April2023;14,500respondents;18yearsandolder;Consumers;ThesourcedidnotsurveyrespondentsfromtheAsia-PacificregionSource(s):PaysafeGroupShareofonlineshoppersnotcomfortablewithartificialintelligence(AI)useforpersonalizationin2023,bygenerationShoppersnotcomfortablewithAIforpersonalization2023,bygeneration50%45%40%35%43%34%30%24%25%20%15%10%5%15%0%GenZMillennialsGenerationXBabyBoomers17Description:Artificialintelligence(AI)hasendlesspotentialtoenhancepersonalizationintheonlineshoppingexperience.However,a2023surveycarriedoutintwelvecountriesaroundtheglobeindicatedthatnotallconsumersarecomfortablewiththistypeofAIuse.Some43percentofBabyBoomersdidnotwishforAIpersonalizationoftheircustomerjourney.Inturn,only15percentofFrenchGenZshoppershadthesameopinion.

ReadmoreNote(s):Worldwide;March8to24,2023;3,001respondents;18yearsandolderSource(s):Comarketing-News;MethodCommunications;TwilioCHAPTER

03XRinonlineshoppingInterestinaugmentedrealityshoppingexperiencesamongglobalconsumersasofFebruary2022,bygenerationInterestinaugmentedrealityforshopping2022,bygenerationShareofrespondentsSilentBoomers0%GenX10%Millennials20%

30%GenZ40%50%60%58%70%64%80%75%90%87%100%SeeingwhatapieceoffurnitureorhomedecorlookslikeinyourhomeSeeingwhatanewpaintcolorwouldlooklikeonyourwallsTryingonnewmakeuporhaircolor(amongwomen)Tryingonnewclothes,shoes,oraccessories92%94%73%85%91%91%62%60%82%87%90%57%65%84%90%92%19Description:GenZshopperswerethemostinterestedinaugmentedreality(AR)shoppingexperiences,aFebruary2022surveyshowed.MorethannineintenGenZrespondentswerewillingtoseewhatapieceoffurnitureordecorationwouldlooklikeintheirhomeusingAR.Only64percentofrespondentsinthesilentgenerationsaidthesame.ReadmoreNote(s):Worldwide;February4to10,2022;11,002respondents*;extremely,very,somewhat,orslightlyinterested;*Thesourceaddsthefollowinginformation:"SamplesizeswereUSA(1,001),Canada(1,000),UK(1,000),Spain(1,000),France[...]

ReadmoreSource(s):DynataShareofonlineshopperswhohavetriedproductsvirtuallyonlineinselectedcountriesworldwidein2022Onlineshoppersusingvirtualtry-ons2022,byselectcountriesShareofrespondents6%

8%0%2%4%10%12%14%16%GermanyUnitedStatesUnitedKingdomSpain14%12%11%10%France8%20Description:In2022,14percentofonlineshoppershadtriedproductsvirtuallyinGermany.Virtualtry-onswerepopularamong12percentofU.S.onlineshoppers,whileonlyeightpercentofFrenchonlineconsumersusedthisspecificfeatureintheircustomerjourney.Toolsenablingtovisualizefurnitureortryonmakeuporaccessorieswereusedbyelevenpercentofe-shoppersintheUK.

ReadmoreNote(s):Worldwide;May31toJune7,2022;10,000respondents;18-65years;consumerswhohavetriedclick-and-collectshoppingSource(s):Appinio;SprykerShareofrespondentswhosaidtheywereexcitedfortheuseofaugmentedreality(AR)orvirtualreality(VR)duringonlineshoppinginvariouscountriesworldwideasofJune2023AR/VRexcitementine-commercebuyingexperiencein55countriesworldwide2023Shareofrespondents0%5%10%15%20%25%30%35%SaudiArabiaVietnam33%33%India30%UnitedArabEmiratesEgypt26%25%25%TurkeyThailand23%HongKongSARSingaporeIsrael22%22%21%ColombiaMalaysia20%20%Mexico19%21Description:ConsumersinemergingcountriesweremoreexcitedforvirtualrealityoraugmentedrealityduringonlineshoppingthanthosefromtheUnitedStates.ThisrevealsitselfwhencomparingresponsesgiveninꢀStatista'sConsumerInsightsfromconsumersindifferentcountriesintheworld.ExcitementwasespeciallyhighintheMENA(MiddleEastandNorthAfrica)andSoutheastAsiaregions,withonethirdofrespondentsfromVietnamandSaudiArabiavoicingtheirinterestinARorVR.[...]ReadmoreNote(s):Worldwide;April1,2022toMarch28,2023;60,054respondents;18-64years;Residentialonlinepopulation;respondentswhoanswered"IamexcitedaboutusingAugmented&VirtualRealitywhileshopping"Source(s):ConsumerInsightsShareofconsumersworldwidewhoplannedtouseeithervirtualreality(VR)oraugmentedreality(AR)paymentsasof2023Consumeropiniononvirtual(VR)andaugmentedreality(AR)paymentsworldwide2023Virtual

reality

(VR)

paymentsAugmented

reality

(AR)

paymentsIdonotknowenoughaboutthistouseit28%17%29%18%WillusethistopurchasegoodsinthenexttwoyearsifthisbecomesmorewidelyavailableIwillnotusethistopurchasegoods,asitdoesnotseemsafe12%10%12%10%IonlyseemyselfusingthisinthenexttwoyearsifIlearnmoreaboutit22Description:Virtualrealityandaugmentrealityintegrationwithindigitalpaymentsdidnotreceivetheusualconcernfromconsumersonthetechnology'ssecurityin2023.Instead,asurveyheldacross14differentcountriesinNorthAmerica,Europe,andLatinAmericanamestheavailabilityofthetechnology-andwhatitcanpotentiallydo-asthemainhurdlesforfurtheradoption.Thesourceadds,forexample,that12percentofrespondentswouldnotuseeitherVRorARforpaymentsduetosecurity[...]

ReadmoreNote(s):Argentina,Austria,Brazil,Bulgaria,Canada,Chile,Colombia,Ecuador,Germany,Italy,Mexico,Peru,UnitedKingdom,UnitedStates;April2023;14,500respondents;18yearsandolder;Consumers;ThesourcedidnotsurveyrespondentsfromtheAsia-PacificregionSource(s):PaysafeGroupShareofshopperswantingvirtual/augmentedrealitywhenbuyingonlineinselectedcountriesworldwidein2023Onlineshopping:wishforvirtual/augmentedreality2023,bycountryShareofrespondents20%0%5%10%15%25%30%35%40%45%PolandUnitedStatesAustraliaPortugal40%37%36%34%NorwayIreland33%32%32%31%30%30%29%28%SpainNewZealandGermanyUnitedKingdomItalyFranceSweden26%23Description:OnlineconsumersinPolandwerethemosteagertousevirtualandaugmentedreality(VR/AR)whenshoppingonline,a2023surveyrevealed.Upto40percentofPolishconsumersand37percentofU.S.consumerswishedforvirtualandaugmentedrealitytoolsintheironlineshoppingexperience.ReadmoreNote(s):Worldwide;Q12023;17,218respondents*;*17,218consumersparticipatedinthesurveyinthefollowingcountries:U.S.,UK,Ireland,Australia,Germany,Austria,Netherlands,Belgium,France,Sweden,Norway,Finland,NewZealand,[...]

ReadmoreSource(s):Klarna;NepaMainusesofaugmentedandvirtualreality(AR/VR)inonlineshoppingintheU.S.in2022,byageAR/VRusesinonlineshoppingintheU.S.2022,byage18-34years35-54yearsOver55years80%70%60%50%75%50%40%30%20%10%0%35%32%32%28%26%22%20%13%13%7%SeeinghowfurniturelooksinmyhomeOverlayingmake-uptoseehowitworksTryingonclothesorshoesvirtuallyathomeNoneoftheabove24Description:A2022surveycarriedoutintheUnitedStatesshowedthatconsumersaged18to34yearsoldwereonesusingvirtualandaugmentedreality(VRandAR)themostwhenshoppingonline.Overone-thirdofthemusedthistechnologytovisualizehowfurniturewouldlookintheirhome.Inturn,only13percentofshoppersagedover55yearsdidthesame.Otherusesincludedoverlayingofmakeupandvirtualtry-onofclothes.

ReadmoreNote(s):UnitedStates;March2022;2,000consumersSource(s):Catalyst;XaxisOpinionsaboutvirtualreality(VR)inonlineshoppinginFrancein2022,byageOpinionsofshoppersaboutvirtualreality(VR)inFrance2022,byageShareofrespondents12-14yearsold

GenZ10%

20%Total30%0%40%50%60%70%80%Futureofe-commercedoesnotinvolvevirtualreality(VR)*59%71%54%Bigplayersarerighttomassivelyinvestinvirtualreality(VR)49%31%25Description:SevenintenFrenchconsumersbelievee-commerceisgoingtodowithoutvirtualreality(VR),a2022surveyrevealed.However,only59percentofGenZconsumershadthesameopinion.Asfarasbiginvestmentsareconcerned,only31percentofFrenchshoppersviewedthempositively.Thepercentageroseto49percentforGenZrespondentsandeven54percentforteenagersagedbetween12and14yearsold.

ReadmoreNote(s):France;2022;1,440onlineshoppersSource(s):FEVAD;OdoxaUsageandmainonlineshoppingactivitiesonthemetaverseworldwidein2023Metaverseuseandrelatede-commerceactivitiesworldwide2023ShareofrespondentsUsers

Non-users0%

5%10%15%20%36%25%30%35%40%HeardofthemetaversebuthavenotuseditHaveheardofthemetaversebuthavenotuseditinthelastsixmonthsHaveneverheardofthemetaverse/arenotfamiliarwithit23%16%Usedavirtualreality(VR)headset(e.g.toplaygamesorwatchamovieorforwork-relatedactivities)10%9%Joinedavirtualworld(e.g.toexperiencearetailenvironment,aconcert)Purchaseddigitalproducts/non-fungibletockens(NFTs),e.g.avatars,digitalartwork,digitalrealestate9%Purchasedproductsasaresultoftestingthem/browsingstoresviametaverseplatforms9%Purchasedphysicalluxurygoodsbyviewingthemdigitallyfirst7%26Description:Onlyaminorityofindividualsconductedonlineactivitiesonthemetaverseasof2023,as36percentofonlineusersansweringasurveywereawareofthemetaversebuthadneverusedit.Ninepercentofrespondentspurchasedproductsafterhavingtestedthemonthemetaverseandsevenpercentofsurveyedconsumersuseditintheshoppingexperienceofluxuryproducts.ReadmoreNote(s):Worldwide;February2023**;9,180onlineshoppers*;lastsixmonths;*Metaverseusersandnon-users.Consumerspolledacross25territories:Australia,Brazil,Canada,China,Egypt,France,Germany,HongKongSAR,India,Indonesia,[...]

ReadmoreSource(s):PwCShareofconsumersinterestedinmetaverseusecasesintheretailindustryin2022,bytypeMostinterestingmetaverseusecasesintheretailindustry202240%35%35%30%25%20%15%10%5%28%16%14%7%0%ConsumerexperiencesforproductsConsumerexperiencesforservicesEnterprisemetaverse(extendedreality,virtualworkplaces)Digitalassetseconomies(e.g.non-fungibletokens)Digitaltwins27Description:Accordingtoa2022survey,consumerexperiencesforproductswerethemostattractiveusecaseforthemetaverseintheretailindustry.Upto35percentofrespondentswouldexploremetaverseusesforproductpurchases,whileanother28percentthoughtthesameaboutservices.Retailerscouldalsoadoptmetaversefeaturesforenterprisepurposes,anoptioninwhich16percentofconsumerswereinterested.

ReadmoreNote(s):Worldwide;October2022;9,156consumers;18yearsandolderSource(s):Accenture;BeyondGamesCHAPTER

04Spotlight:TechnologypreferencesShareofshopperswishingforselectede-commerceinnovationsintheUnitedStatesinthe2ndquarter2023,bygenerationMostwantede-commerceinnovationsintheU.S.2023,bygenerationGenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)70%60%50%40%30%20%10%0%PersonalizedproductrecommendationsFrictionlesspaymentPersonalizedserviceSeamlessomnichannelexperienceVR/ARVoiceassistantsInnovation29Description:Accordingtoa2023survey,almost58percentofMillennialsconsumersandmorethan40percentofGenXandBabyBoomersintheUnitedStateswishede-commercewouldpersonalizeproductrecommendations.Ofthefourgenerationsthatweresurveyed,BabyBoomershadthelowestshareofrespondentsforallinnovations.ReadmoreNote(s):UnitedStates;Q22023;1,000respondents;18yearsandolderSource(s):Klarna;NepaShareofshopperswishingforselectede-commerceinnovationsintheUnitedKingdom(UK)inthe2ndquarter2023,bygenerationMostwantede-commerceinnovationsintheUK2023,bygenerationGenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)60%50%40%30%20%10%0%FrictionlesspaymentPersonalizedproductrecommendationsSeamlessomnichannelPersonalizedserviceInnovationVR/ARVoiceassistantsexperience30Description:Accordingtoa2023survey,nearly50percentofGenXconsumersandmorethanhalfofthesurveyedBabyBoomersintheUKwishede-commercesitescouldenhancefrictionlesspaymentmethods,aninnovationwhichalsoappealedtoover40percentofGenZinthecountry.Ofthefourgenerationalcohortssurveyed,Millennialswerethebiggestfansofvirtualandaugmentedreality,atechnologicalinnovationthat39percentwouldliketotryout.ReadmoreNote(s):UnitedKingdom;Q22023;1,000respondents;18yearsandolderSource(s):Klarna;NepaShareofshopperswishingforselectede-commerceinnovationsinGermanyinthe2ndquarter2023,bygenerationMostwantede-commerceinnovationsinGermany2023,bygenerationGenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)70%60%50%40%30%20%10%0%FrictionlesspaymentPersonalizedproductrecommendationsPersonalizedserviceInnovationVR/ARSeamlessomnichannelexperienceVoiceassistants31Description:Accordingtoa2023survey,themostwantede-commerceinnovationamongstGermanconsumerswasenhancedfrictionlesspaymentmethodsonaverage,aninnovationwhichappealedto61percentofBabyBoomersandmorethanhalfofbothMillennialsandGenX.Ofthefourgenerationalcohortssurveyed,GenZandMillennialswerethebiggestfansofvirtualandaugmentedreality,atechnologicalinnovationthat31and39percentofrespondentsrespectivelywouldliketotryout.ReadmoreNote(s):Germany;Q22023;1,000respondents;18yearsandolderSource(s):Klarna;NepaShareofshopperswishingforselectede-commerceinnovationsinFrancein2ndquarter2023,bygenerationMostwantede-commerceinnovationsinFrance2023,bygenera