全球SUV市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSSUVs:

market

data

&

analysisMarket

Insights

report2023Table

of

ContentsOverviewAppendixOverview56Recommended

studies&reportsAnalysisbycountry8687888994ClassprofileExecutive

summarySUVsmarket

worldwideTechnicalSpecifications7Methodology8Country/territory

coverageProduct

overview

andauthors10AnalysisbyregionMarket

share141721Revenue

andunitsalesPricecomparisonAnalysisbymakeTop

makes2325In-depth

analysis2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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–

onaglobal,

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Market

Insightscom/outlook/3CHAPTER

01Overview•

Market

definition•

Classprofile•

Executive

summary•

Passenger

Cars

market

worldwideThe

SUVs

market

is

an

essential

part

of

theMobility

Market

InsightOverview:

market

definitionInscopeOutof

scopeMarket

Definition•

Passenger

carsfrom

theSUVsmarket•

Motorcycles,

Buses

andTrucks•

ThePassenger

Cars

market

of

theMobility

Outlookprovides

information

aboutpassenger

cars,

including

smallandlargecars,SUVs,

luxuryvehicles

andsportscars,amongothers.•

Allkey

figuresshown

represent

the

sales

ofnew

cars

inthebasicconfiguration

intherespective

year.

Used

vehicles

arenottaken

into

account,norisadaptedequipment

forthenew

cars

sold.

Theprices

andrevenues

shown

aswell

asthedistributionof

connectivity,

drivetypes,autonomy

levels,andaverage

CO2emissions

areaccordingly

based

onthebasicmodels.5About

22.9

million

SUVs

were

sold

worldwide(1)

in

2022Overview:

class

profileSUVs

–

backgroundKeyFactsTheSUVmarket

comprises

family-oriented

lighttrucks,averaging

aEuropean

Car

market:

J(Sport

UtilityCars–

excluding

Large

SUVs)footprint

ofapproximately

4.25m²

(44ft²)

and

amassaround

1610kg(3610lbs).

Originatingfrommilitary

vehicles

repurposed

forcivilianusepost-World

WarII,SUVs

were

initiallymarketed

asstationwagonsforover

fivedecadesbefore

adoptingthe"sport

utilityvehicles"

labelinthelate1980s.

ThesurgeinSUVpopularity

inthelate20th

centuryintheUSAcanbeattributedtotwokey

factors:

the

EPAclassificationaslighttrucks,altering

fuelefficiency

regulations,

andAmericanmanufacturers

prioritizing

larger,

more

profitable

cars

inresponse

tocompetitive

prices

of

imported

smaller

models.

Postthelate2000sfinancialcrisis,Small

SUVsales

rebounded

swiftly,promptingcompanies

toadapt

theirmodels

to

theevolving

market

trend,withcrossover

SUVsemerging

asthefastest-growing

market

today.U.S.

Car

market:

SmallSport

UtilityVehiclesChineseCarmarket:

Sport

UtilityVehiclesAlsoknown

as:MiniSUVs,

Compact

SUVs,Mini

4x4sExample

Models:DaihatsuTerios,

KiaSorento,

KiaSportage,

Land

RoverFreelander,

MitsubishiOutlander,Peugeot

4007,

SuzukiGrandVitaraUS$754.4bn-4.9%CAGR(2)

2017-2022in2022Revenue22.9mcars

sold

in2022-5.9%CAGR(2)

2017-2022Unitsales6Notes:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Sources:In

2022,

43.2%

of

the

Passenger

Cars

revenue

was

realized

in

the

SUVs

marketOverview:

executive

summaryExecutivesummaryPassengerCars(1)

revenue

worldwide(2)

in2022•

In2022,

unitsales

of

Passenger

Cars

exceeded

61.8

million,

andthemarketrealized

atotalrevenue

of

US$1745.3

billion.

We

forecast

the

compound

annualgrowth

rate(CAGR)of

the

revenue

from2015

to

2028

tobe

-0.6%.6%

4%2%1%1%6%6%•

SUVs

accounted

for43.2%

oftheworldwide

market

revenue

in2022.

This

isa0%0.3%

surgecompared

tomarket

share

in2018.6%PassengerCars0%revenueUS$1.75tnin2022•

Thehighestrevenue

share

ofSUVs

sales

in2022

were

generated

inCanada(56.2%)

andSouthAfrica(53.4%).11%43%•

Thebest-performing

make

intheSUVsmarket

in2022

was

Toyota

(revenue

ofUS$68.8

billion),followed

byFord

(US$62.6

billion)

andHonda

(US$51.7

billion).13%SUVsPickupTrucksMinivansSportsCarsLuxuryCarsFull-size

VansLarge

SUVsMedium

CarsLarge

CarsExecutive

CarsMini

CarsSmall

Cars7SUVs

continue

to

grow

globally

with

a

CAGR(1)

of

0.2%Overview:

SUVs

market

worldwide

(1/2)SUVs

revenues

worldwide(2)

inbillionUS$+0,2%(1)967,8973,4899,2901,2842,4827,9834,8815,2816,1814,8790,9786,8754,4709,4201520162017201820192020202120222023202420252026202720288Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearThe

global

market

share

ofSUVs

surged

from

43.0%

in

2018

to

43.2%

in

2022Overview:

SUVs

market

worldwide

(2/2)PassengerCars(1)

revenue

worldwide(2)

in2018PassengerCars(1)

revenue

worldwide(2)

in2022PassengerCarsrevenuePassengerCars43%43%revenueUS$1.75tnin202257%US$2.25tnin201857%OtherSUVsOtherSUVsNotes:(1)

DataonLuxury

Carsis

notavailable

forChina

(2)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsightMobility

MarketInsight

20239Sources:In2022,

passenger

cars

sold

in

Europe

produced

about

54gCO2/km

on

averageOverview:

technical

specifications

(1/4)PassengerCars

CO

emissions(1)

ingCO

/km

in2022221801501451391291001007775645449494230201520222028Australia&OceaniaAmericasAfricaAsiaEurope10

NotesSourcesMobility

MarketInsight

2023Of

all

the

passenger

cars

sold

in

2022,

about

95%

can

be

classified

as

beingconnectedOverview:

technical

specifications

(2/4)Passengercars

connectedcarsshare(1)

worldwide

in20222%5%39%98%95%61%201520222028Not

ConnectedConnected11

Notes:Sources:(1)

Calculations

forthe

connected

cars

sharebased

onbase

modelsMobility

MarketInsight

2023At

the

detriment

of

petrol

cars,

electric

passenger

cars

appear

to

be

gainingpopularity

as

the

people’s

favorite

in

2028Overview:

technical

specifications

(3/4)Passengercars

fuelor

drive-type

share(1)

worldwide

in20220%14%0%0%6%9%13%32%1%1%13%16%84%61%49%201520222028AlternativeDieselHybridElectricPetrol12

Notes:Sources:Calculations

forthe

fuel

ordrive-type

sharebased

onbase

modelsMobility

MarketInsight

2023Autonomous

1

is

expected

to

be

the

most

popular

autonomous

driving

level

in2028Overview:

technical

specifications

(4/4)Passengercars

autonomous

driving

level

share(1)

worldwide

in20220%3%10

%6%23

%45

%10

%46

%36

%67

%202256

%20282015Autonomous

1Autonomous

2Autonomous

0Autonomous

313CHAPTER

02Analysis

by

region•

Market

share•

Revenue

andunitsales•

Price

comparisonWith

49.2%,

the

United

States

has

the

largest

market

share

ofSUVsAnalysisbyregion:

market

share

(1/2)PassengerCars

revenue

sharein202237,8%40,8%49,2%50,8%59,2%62,2%UnitedStatesEuropeChinaOtherSUVs15Sources:Mobility

MarketInsight

2023SUVs

achieved

the

highest

revenue

and

sales

market

share

in

CanadaAnalysisbyregion:

market

share

(2/2)Market

shareof

SUVs

byunitsalesin2022Market

shareof

SUVs

byrevenue

in2022CanadaUnitedStatesSaudiArabiaSwitzerlandChina50,5%54,4%56,8%57,9%59,0%60,1%61,5%62,0%63,7%65,2%49,5%45,6%43,2%42,1%41,0%39,9%38,5%38,0%36,3%34,8%CanadaSouthAfricaUnited

StatesSwitzerlandSaudiArabiaPoland43,8%46,6%47,7%49,0%52,9%53,1%53,5%55,9%57,2%58,3%56,2%53,4%52,3%51,0%47,1%46,9%46,5%44,1%42,8%SouthAfricaPolandSpainChinaSpainUnited

KingdomSwedenSweden41,7%BelgiumOtherClassesSUVsOtherClassesSUVs16Sources:Mobility

MarketInsight

%reportyearSUV

sales

in

the

U.S.

will

fall

with

a

CAGR(1)

of

1.2%

between2015

and

2028Analysisbyregion:

revenue

andunitsales

(1/4)SUVs

revenues

intheUnited

States

inbillionUS$-1.2%(1)349,6389,5374,0365,2356,8337,2313,3308,8309,1303,5305,2295,2297,1288,72015201620172018201920202021202220232024202520262027202817

Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearSUV

sales

in

Europe

will

surge

with

a

CAGR(1)

of

0.6%

between

2015

and

2028Analysisbyregion:

revenue

andunitsales

(2/4)SUVs

revenues

inEurope

inbillionUS$0,6%(1)208,6199,6184,1178,3174,5170,1170,2169,4164,1164,1162,5155,1151,3143,22015201620172018201920202021202220232024202520262027202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Sales

in

the

Chinese

SUVs

Market

will

grow

with

a

CAGR(1)

of

1.8%

between2015to

2028Analysisbyregion:

revenue

andunitsales

(3/4)SUVs

revenues

inChinainbillionUS$1.8%(1)388,4365,6361,2353,9350,7340,1325,9319,9309,8310,9281,4282,1268,7236,72015201620172018201920202021202220232024202520262027202819

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023In2022,

12.2

million

units

in

the

SUVs

market

were

sold

in

ChinaAnalysisbyregion:

revenue

andunitsales

(4/4)SUVs

unitsalesinmillion15,816141210814,514,214,214,113,312,812,512,212,19,111,210.88,510,28.39,76,19,45,48,94,87.34,89.37,43,97,34,77,34,87,24,37,24,77,04,56,94,66,265,14,342020152016201720182019202020212022202320242025202620272028United

StatesEuropeChina20Mobility

MarketInsight

%reportyearInthe

United

States,

SUVs

cost

19.0%

more

than

an

average

carAnalysisbyregion:

price

comparisonAveragepassengercars

prices(1)

in2022+19%42.240+15%37.00335.49132.051+12%25.29122.522United

StatesEuropeChinaMarket

averageSUVs21

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023CHAPTER

03Analysis

by

make•

Top

makes•

In-depth

analysisNearly

all

of

the

revenue

was

generated

by

the

top

10

makes

in

the

SUVs

marketin

2022Analysisbymake:

topmakes

(1/2)Top9SUVs

makes

byrevenue

in

2022Share(1)

ofthetop

10

makesintheSUVs

market

in20220%RevenueinbnUS$UnitSalesin

thousandAverageprice(2)

in

US$#Make7%16%7%1Toyota68.81980.634,734.8923Ford62.651.71582.31715.539,555.2430,143.207%SUVsrevenueUS$754.4bnin2022Honda14%456HyundaiJeep44.441.236.71469.5797.530,241.7451,708.0628,917.588%Nissan1269.59%12%Mercedes-Benz735.3545.064,795.1210%10%89BMW31.929.7496.6963.564,266.9530,806.19ToyotaFordHyundaiJeepMercedes-BenzVolkswagenOthersKiaBMWKiaVolkswagen1028.5738.538,572.92HondaNissan23In2022,Toyota

achieved

the

highest

revenuein

the

SUVs

marketAnalysisbymake:

topmakes

(2/2)Top10

SUVs

makesbyprice(1),unit

sales,andrevenue

in2022Sales1210864HyundaiHondaNissanFord20BMWToyota35.000KiaJeep50.000Volkswagen45.000Mercedes-Benz60.00005.00010.00015.00020.00025.00030.00040.00055.00065.000PriceRevenue

in1billion

US$24

Notes:Sources:(1)

Estimated

manufacturer's

suggested

retailprice

forabase

modelMobility

MarketInsight

2023IN-DEPTH

ANALYSISToyotaToyota

sold

over

6.9

million

cars

worldwide(1)

in

2022Toyota:

overviewAboutToyotaGroup:

ToyotaEstablished

in1937

andheadquartered

inToyota,Japan,Toyota

standsamong

theworld's

largest

carmanufacturers.

Offering

adiverse

range,

fromthecompact

Yaris

torobustpickupslike

theTacoma

andTundra,Toyota

caters

to

various

preferences.

Witharich

history

inmotorsports,

the

brandalsofeaturessportscars.Founded:1937Headquarters:

Toyota,

JapanCEO:

AkioToyodaSUVs:

C-Hr,

Rav4Website:/Theiconic

Prius,apioneer

inmass-produced

hybridmodels,

holdsasignificantplaceinToyota's

lineup.Committed

to

quality,Toyota

introduced

theconceptof

zero

manufacturingmistakes,

known

aspoka-yoke.Pioneering

automateddrivingon

highways,Toyotaemphasizes

safety

technology.

TheirEnvironmentalChallenge2050

aimsforzero-emission

production

andproducts

by2050,

achieved

through

waste

reduction,eco-friendly

models,

andsustainableproductionpractices.

Toyota

remains

attheforefront

of

fuelcelltechnology.US$194.8bn-2.5%in2022CAGR(2)

2017-2022Revenue6.9mcars

sold

in2022-3.2%CAGR(2)

2017-2022Unitsales26(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Toyota

will

decline

with

a

CAGR(1)

of

0.5%

between

2015and

2028Toyota:

revenueToyota's

passengercars

revenues

inbillionUS$-1%(1)230219157221150217158215143210136210141208139202136202135200134198133195126169108156717472746969696763616665675920152016201720182019202020212022202320242025202620272028OthermarketsSUVs27

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Toyota’s

SUVs

marketis

a

Star

marketToyota:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%PickupTrucksStars

–large

relative

market

shareinafast-growing

industry.SUVsSportsCarsExecutiveCarsDogs–low

relative

market

shareinaslow

growing

market.0%MinivansMiniCars-5%MediumCarsSmallCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.LargeCars-10%-15%-20%-25%Dogs0%Cash

Cows100%

110%10%20%30%40%50%60%70%80%90%OthersegmentsSUVsRelativemarket

share

in202228

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InEurope,

SUVs

of

Toyota

are

31.0%

more

expensive

than

the

market

averageToyota:

price

comparisonAverageSUVs

prices(1)

in2022+8%+31%+30%35.03733.96034.13132.35326.28725.933United

StatesEuropeMarket

averageChinaToyota29

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,Toyota

realized

35.3%

of

its

worldwide

revenue

in

the

SUVs

marketToyota:

executive

summaryKeytakeawaysToyota

PassengerCars(1)

revenue

worldwide

in2022•

Toyota

is

the

largest

makeintheSUVsmarket

with

a9.1%

revenue

market4%4%share.5%•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$68.8

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$194.8

billionin2022.8%35%•

IntheSUVs

market,

Toyota’s

revenue

isexpected

to

fallfrom

US$58.9PassengerCarsbillion

to

US$67.5

billion

between

2015

and

2028.revenue•

Compared

totheaverage

market

price

inthe

SUVs

market,

Toyotavehicles

are31.0%

more

expensive

inEurope,which

is

themakes

biggestmarket.US$194.8bnin202213%•

Thelargest

market,

SUVs,

accounted

for35.3%

ofToyota's

revenue

in2022.13%•

Toyota’s

second

largest

market

was

the

Medium

Carsmarket.

Itaccounted18%for17.5%

of

themakes

revenue

in2022.SUVsMedium

CarsPickupTrucksLarge

CarsSmall

CarsMinivansOtherExecutive

Cars30

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISFordFord

sold

over

4.5

million

cars

worldwide(1)

in

2022Ford:

overviewAboutFordKeyFactsGroup:

FordFord

is

aprominent

U.S.-based

automaker

known

forproducing

acomprehensive

rangeof

vehicles

spanning

various

classes.

FoundedbyHenry

Ford

in1913,

thecompany

revolutionized

the

automotiveindustrywith

theintroduction

of

assembly

lineproduction,makingtheFord

Model

Ttheworld's

firstaffordably

mass-produced

car.

Today,Ford

standsasone

ofthemost

successful

globalcarmanufacturers,with

the

F-Series

being

thetop-selling

carglobally.Founded:1903Headquarters:

Dearborn,

UnitedStatesCEO:

JimFarleySUVs:

Ecosport,

Escape,KugaWebsite:/Thediverse

product

lineincludescompact

optionslike

theFord

Fiesta,mid-sized

carssuchasthe

Ford

Focusand

Granada,SUVsliketheFordKuga,and

pickupsincludingtheRanger.

Ford

is

alsorecognized

foritscommercial

vehicles

liketheTransit

and

Tourneo.

In2015,

Fordentered

the

hybridmarket

with

the

introduction

of

the

Ford

MondeoHybrid,followed

bytheirfirstfullyelectric

crossover

in2020.US$135.2bn-5.7%CAGR(2)

2017-2022in2022Revenue4.5mcars

sold

in2022-6.5%CAGR(2)

2017-2022Unitsales32(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Ford

will

decline

with

a

CAGR(1)

of

2.3%

between

2015and

2028Ford:

revenueFord'spassengercars

revenues

inbillionUS$189110-2%(1)1841081821041609015184151841518415084147821407913573136771296711762807875716667676760626365595520152016201720182019202020212022202320242025202620272028OthermarketsSUVs33

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Ford’s

SUVs

market

is

a

Star

marketFord:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.PickupTrucksMediumCarsSmallCarsLargeCarsDogs–low

relative

market

shareinaslow

growing

market.0%Full-sizeVansSportsCars-5%MinivansCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.SUVs90%-10%-15%-20%-25%DogsCash

Cows0%10%20%30%40%50%60%SUVs70%80%100%110%OthersegmentsRelativemarket

share

in202234

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InChina,

SUVs

of

Ford

are

43.9%

more

expensive

than

the

market

averageFord:

price

comparisonAverageSUVs

prices(1)

in2022+44%+26%43.144+23%39.18434.78831.13729.97628.226United

StatesEuropeChinaMarket

averageFord35

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,

Ford

realized

46.3%

of

its

worldwide

revenue

in

the

SUVs

marketFord:

executive

summaryKeytakeawaysFord

Passenger

Cars(1)

revenue

worldwide

in2022•

Ford

is

thelargest

makeintheSUVs

market

with

a8.3%

revenue

market3%share.4%4%•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$62.6

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$135.2

billionin2022.5%•

IntheSUVs

market,

Ford’srevenue

is

expected

tofallfromUS$75.5

billionPassengerCarsrevenue9%toUS$58.9

billionbetween

2015

and2028.46%•

Compared

totheaverage

market

price

inthe

SUVs

market,

Ford

vehiclesUS$135.2bnin2022are43.9%

more

expensive

inChina,

which

is

themakes

biggest

market.10%•

Thelargest

market,

SUVs,

accounted

for46.3%

ofFord's

revenue

in2022.•

Ford’s

second

largest

market

was

thePickupTrucksmarket.

Itaccountedfor18.3%

of

themakes

revenue

in2022.18%SUVsPickupTrucksLarge

CarsMinivansFull-size

VansSmall

CarsSportsCarsMedium

Cars36

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISHondaHonda

sold

over

3.3

million

cars

worldwide(1)

in

2022Honda:

overviewAboutHondaKeyFactsGroup:

HondaFounded

in1948,

HondastandsasaJapanese

automotive

leader,globally

acclaimed

forbothmotorcycles

andengines.

Originatingfrombicycle

engines,thecompany

hasdiversified

itsautomotive

lineup,featuring

models

likethecompact

Jazz

and

mid-sized

Accord.

TheSUVportfolio

includesthepopularCR-V,

offered

inpetrol

and

hybridvariants,alongsidethefuturistic

hybrid

NSXsportscar.

Honda'scommitment

extends

to

sustainablemobility,exemplified

bythegroundbreaking

ClarityFuel

Cell

introduced

in2008.

Withaforward-looking

vision,Hondaaimstoequiptwo-thirds

ofitsvehicles

withelectric

engines

by2025,

complemented

by

strides

inautonomousdrivingtechnology.

Already

integratingadvanced

autonomousfeatures,

the

connectivity

system

enhances

userexperience

withvehicle

information,

diagnostics,maintenance

scheduling,and

GPStracking.Founded:1948Headquarters:

Tokyo,

JapanCEO:

Toshihiro

MibeSUVs:

Avancier,

Cr-V,

Hr-V,

Vezel,

Xr-VWebsite:/US$91.0bn-7.4%CAGR(2)

2017-2022in2022Revenue3.3mcars

sold

in2022-7.6%CAGR(2)

2017-2022Unitsales38(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Honda

will

decline

with

a

CAGR(1)

of

1.0%

between

2015and

2028Honda:

revenueHonda'spassengercarsrevenues

inbillionUS$-1%(1)13463127591266211859115461054910548103461044610147100461004696449139716869635957575852525454545620152016201720182019202020212022SUVs202320242025202620272028Othermarkets39

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Honda’sSUVs

market

is

a

Star

marketHonda:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.PickupTrucksMediumCarsSmallCarsDogs–low

relative

market

shareinaslow

growing

market.0%SUVsMinivans-5%LargeCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.-10%-15%-20%-25%DogsCash

Cows90%

100%0%10%20%30%40%50%60%SUVs70%80%OthersegmentsRelativemarket

share

in202240

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InEurope,

SUVs

of

Honda