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INDUSTRIES
&
MARKETSCoffee:
market
data
&
analysisMarket
InsightsreportOctober2023Table
of
ContentsOverviewAppendixSummary567ProductOverviewAuthor2930MarketDefinitionKeyTakeawaysMarket
NumbersRevenue91215182124252627AverageRevenue
per
CapitaAverageVolumeper
CapitaVolumePriceper
UnitFairtradeRevenue
ShareOnlineRevenueShareMobile/DesktopSplitCoffeebrandshares2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewThe
Coffee
market
is
a
fast
growing
marketOverview:
SummarySummaryCoffee
continuestothriveasone
ofthemost
consumed
beverages
globally.certifications
likeRainforest
Allianceand
Fairtrade,which
assure
consumers
thatthe
coffee
theypurchasemeets
certain
social
and
environmental
standards.Onenotable
trend
inthe
coffee
market
isthe
growing
demand
forspecialtycoffee.
Consumers
are
seeking
unique
and
high-qualitycoffee
experiences
whileexploring
various
flavorprofiles.Thecoffee
market
isexpected
to
continue
itsupwardtrend,driven
by
factorssuchasexpandingcoffee
consumptioninemerging
markets,
premiumization,andthe
rising
demandof
organicandfairlytradedproducts.Also,coffee
brewing
methodscontinue
to
evolve,
offering
consumers
diverse
andpersonalized
coffee
experiences.
Alternativebrewing
methods
likecapsulecoffee,AeroPress,
and
cold
brew
havegainedpopularity.
These
methodsallow
coffeelovers
to
experiment
withdifferent
brewing
techniques,extraction
times,
andflavorprofiles,
enhancingtheiroverall
coffee
enjoyment.Anothersignificanttrend
inthecoffee
market
isthe
increasing
emphasisonsustainabilityand
ethical
sourcing.
Consumers
arebecoming
more
conscious
ofthe
environmental
and
social
impact
ofcoffee
production.
They
seek
out
brandsthatprioritize
fairtradepractices,
promote
sustainable
farmingmethods,
andsupport
the
livelihoods
ofcoffee
farmers.
Thistrendhasled
tothe
rise
of5Sources:Market
Insights
2023Coffee
is
an
important
part
of
the
Hot
Drinks
marketOverview:
Market
DefinitionMarket
definitionTheCoffeemarket
consists
ofRoast
Coffee
inthe
form
ofgroundcoffee
andwhole
beans,thatisprepared
with
coffee
machinesor
aFrench
press,
aswell
asInstantCoffeethatonly
requires
the
additionof
hotwater.players
areJacobsDouwe
Egberts(JDE),Tchibo,J.M.
Smucker
andLavazza.TheCoffeemarket
isdividedintoRoast
Coffee
andInstantCoffee.Roast
Coffeeincludescoffee
inthe
form
ofground
coffee
andwhole
beans.InstantCoffeeincludessoluble
coffee
thatonly
requires
the
additionof
hotwater.Themarket
comprises
revenue
andaverage
revenue
percapita,volume
andaverage
volume
percapita,price
perunit(perkilogram),
aswell
assales
channels.Percapitafiguresrefer
tothe
whole
population.Thedata
only
covers
at-homesales
(e.g.
salesviasupermarkets,
hypermarkets,
convenience
stores).
Allpricesincludeallsalesandconsumption
taxesandarevalued
atconsumer
prices.Inretail,thebiggestplayer
inthe
Coffee
market
isNestlé
whose
Nespresso
andNescafé
brandsare
globally
recognized
household
names.
Otherimportant6Sources:Market
Insights
2023Coffee
accounted
for40.13%
of
the
Hot
Drinks
market
revenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheCoffee
market
amountstoUS$88bn
in2023.
The
market
isexpectedtogrow
annuallyby4.61%
(CAGR2023-2028).Thissegment
includes:Thissegment
excludes:Inglobalcomparison,
most
revenue
isgenerated
inthe
United
States(US$11,000min2023).•Roast
Coffee,
suchasPeet's
Coffee•InstantCoffee,
suchasNescafé
Gold•Tea
and
other
Hot
Drinks•Coffee
(Ready
ToDrink),suchasStarbucksFrappuchinoInrelation
to
totalpopulationfigures,perperson
revenues
of
US$11.50
aregenerated
in2023.Inthe
Coffee
market,
volume
isexpected
toamount
to6.8bn
kgby2028.
Themarket
forCoffee
market
isexpected
toshow
avolume
growth
of
2.4%
in2024.Theaverage
volume
perperson
inthe
Coffee
market
isexpected
to
amount
to0.80kg
in2023.7Sources:Market
Insights
2023CHAPTER
2Market
NumbersCoffee
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
4.0%
from
2018
to2028Market
Size:
GlobalRevenue
inbillionUS$110.7106.337.0+4.0%(1)101.935.397.633.893.232.188.438.783.128.579.627.375.024.775.225.273.925.230.372.069.366.663.961.158.054.652.350.250.048.720182019202020212022202320242025202620272028Roast
CoffeeInstantCoffee9Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
30.8
billion,
Europe
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
inbillionUS$+3.9%(1)+4.6%(1)38.7+5.4%(1)32.930.830.125.122.0+10.3%(1)+6.7%(1)6.93.82.11.42022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
10.6
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
inbillionUS$+3.4%(1)12.910.6+4.1%(1)8.06.3+7.8%(1)+1.9%(1)+7.6%(1)2.72.62.52.31.71.62022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Coffee
average
revenue
per
capita
is
estimated
to
increase
at
a
CAGR(1)
of
3.0%from2018
to
2028Market
Size:
GlobalAveragerevenue
percapita
inUS$13.8+3.0%(1)13.44.712.94.512.54.312.04.111.510.93.84.810.53.610.23.410.23.49.93.44.09.08.78.58.27.97.67.26.96.86.96.520182019202020212022202320242025202620272028Roast
CoffeeInstantCoffee12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
user
of
US$36.3,
Europe
is
the
biggest
market
amongselected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
inUS$+3.9%(1)+5.5%(1)45.748.1+4.0%(1)36.335.031.525.0+4.7%(1)+7.9%(1)6.44.94.93.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
user
of
US$75.2,
Germany
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
inUS$+4.2%(1)96.575.3+7.4%(1)+1.6%(1)+2.8%(1)38.739.437.235.731.525.2+7.4%(1)1.11.72022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Coffee
volume
are
estimated
to
increase
at
a
CAGR(1)
of
1.8%from2018
to
2028Market
Size:
GlobalVolume
inbillionkilograms+1.8%(1)6.81.66.71.66.61.66.41.56.31.56.21.46.11.45.91.45.81.35.81.35.71.35.05.15.24.84.94.74.74.64.44.54.520182019202020212022202320242025202620272028Roast
CoffeeInstantCoffee15
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
2.5billion
kilograms,
Americas
is
the
biggest
market
amongselected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Volume
inbillionkilograms+1.6%(1)2.72.5+0.8%(1)2.0+3.2%(1)1.91.41.2+3.4%(1)+3.8%(1)0.60.50.10.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
1.0billion
kilograms,
the
United
States
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
inbillionkilograms+1.3%(1)1.11.0+0.4%(1)0.40.40.0%(1)+4.3%(1)+4.3%(1)0.20.20.10.10.10.12022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance17
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Coffee
volume
per
capita
are
estimated
to
increase
from
2018
to
2028Market
Size:
GlobalVolume
percapita
inkilograms0.70.60.60.60.60.60.60.60.60.60.20.60.60.60.50.40.30.20.10.00.20.20.20.20.20.20.20.20.20.220182019202020212022202320242025202620272028InstantCoffeeRoast
Coffee18Sources:Market
Insights
2023Americas
has
the
biggest
market
in
Coffee
volume
per
capita
in
2028Market
Size:
Regional
Comparison
(1/2)Volume
percapita
inkilograms3.02.62.22.62.22.62.32.62.12.52.12.52.02.52.02.41.92.42.02.41.92.42.22.52.01.51.00.50.02.32.32.32.32.22.22.22.22.22.22.00.40.30.40.40.40.40.40.30.40.20.40.30.40.40.30.30.30.32022Americas0.320230.30.220190.220202018202120242025202620272028AfricaAsiaAustralia&OceaniaEurope19Sources:Market
Insights
2023With
volume
per
capita
of
4.8
kilograms,
Germany
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
percapita
inkilograms4.94.95.04.94.94.84.84.84.85.04.54.03.53.02.52.01.51.00.50.04.74.63.12.93.02.83.12.83.12.81.23.13.03.03.02.83.02.83.02.93.02.93.02.92.81.21.21.11.10.11.01.01.00.91.00.90.00.00.00.00.10.10.10.10.10.120182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market
Insights
2023Coffee
price
per
unit
are
estimated
to
increasefrom2018
to
2028Market
Size:
GlobalPrice
perkilogram
inUS$23.914.02523.413.622.813.322.312.921.912.621.312.320.511.720.111.419.111.519.111.219.210.92015105020182019202020212022202320242025202620272028Roast
CoffeeInstantCoffee21Sources:Market
Insights
2023Australia
&
Oceania
has
the
biggest
market
in
Coffee
price
per
unit
in
2028Market
Size:
Regional
Comparison
(1/2)Price
perkilogram
inUS$21.020.521.519.819.920.121.019.42220181620.418.919.317.918.819.718.519.418.117.718.917.518.416.510.115.718.217.5
15.617.617.2
16.616.09.814
15.014.99.712.612.014.510.411.911.711.411.211.110.510.89.812
10.610.59.21089.39.08.68.68.5642020182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope22Sources:Market
Insights
2023With
price
per
unit
of
US$25.6,
the
United
Kingdom
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Price
perkilogram
US$3531.426.430.830.225.529.625.124.229.024.73025201510527.923.825.925.615.823.124.515.521.621.610.722.522.314.421.814.119.514.019.113.918.713.718.213.517.713.217.113.014.910.711.912.112.411.411.712.111.011.210.610.610.7
11.110.710.7020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates23Sources:Market
Insights
2023Coffee
Fairtraderevenue
share
are
estimated
to
increase
from2018
to
2028Market
size:
Worldwide
(6/6)Fairtrade
revenue
share0.990.980.951.00.90.80.70.60.50.40.30.20.10.00.930.910.920.870.860.860.830.732018201920202021202220232024202520262027202824Sources:Market
Insights
2023
,FairtradeInthe
Coffee
market
online
revenue
share
reached
8.0%
in
2022FurtherMarket
AnalysisOnline
revenue
share100.0%3.0%100.0%3.0%100.0%5.0%100.0%7.0%100.0%8.0%100.0%8.0%100.0%10.0%100.0%12.0%100.0%12.0%100.0%13.0%97.0%97.0%95.0%93.0%202192.0%92.0%90.0%202488.0%202588.0%202687.0%202720182019202020222023OfflineOnline25Sources:Market
Insights
2023Inthe
Coffee
market
mobile
revenue
share
reached
49.0%
in
2022FurtherMarket
AnalysisMobile/desktop
split100.0%100.0%100.0%43.0%100.0%46.0%100.0%49.0%100.0%52.0%100.0%54.0%100.0%56.0%100.0%58.0%100.0%60.0%41.0%43.0%59.0%201857.0%201957.0%202054.0%202151.0%202248.0%46.0%202444.0%202542.0%202640.0%20272023DesktopMobile26
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