最好天堂伞品牌营销策划方案.pptx

marketing plan of paradise umbrelar 最好的天堂伞的营销策划方案 hand of heaven umbrellas, walking paradise 1 mediainteractive contact us lorem ipsum dolor, 03663, state, country / p. 123 456 7890 / 1 catalogue corporstioncorporstion brsndbrsnd catagorycatagory marketingmarketing swot analysizeswot analysize marketing strategymarketing strategy summarysummary 2 mediainteractive contact us lorem ipsum dolor, 03663, state, country / p. 123 456 7890 / mediainteractive paradise umbrella paradise umbrella is one of the largest professional umbrella companies. contact us lorem ipsum dolor, 03663, state, country / p. 123 456 7890 / start here excellence comes form keeping doing leader of umbrella in china goalsgoals leading the new model of umbrella business naturenature integration of planning, sales and exports ideaidea closing to the beneficiary groups; serving the masses ; puerile 3 something about us write some lines about your business paradise trademark is one well-know trademark in china. the leading products of the company paradise brand sun-umbrella is chinese famous brand, which is known for light, new, elegant, solid. the product quality and process of paradise umbrella represents the world advanced level in umbrella. the company has high reputation and extensive effect in domestic and international market. it has 46 sales branches and office in our country , with a basic lineup of sales network of more than 5,000 shopping centers in large and medium cities, the total distribution of more than 700 total distribution and 550 store. with excellent quality and integrity service, she has won the overwhelming majority of the consumer market, an he highest domestic market share for 12 consecutive years among counterparts of our country. the company has strong technical force, strict quality management system, measuring system, the standardization system, information system, and modern scientific management tools to maintain the potential advantage of sustainable development. all those lead to the undisputed leading position of paradise umbrella and make she become the leading enterprises and an excellent representative of the chinese umbrella industry recognized. for more information please visit our website: www.tiantangumbrella.co m mediainteractive creative slogan go here contact us lorem ipsum dolor, 03663, state, country / p. 123 456 7890 / 4 for more information please visit our website: www.tiantangumbrella.co m mediainteractive creative slogan go here contact us lorem ipsum dolor, 03663, state, country / p. 123 456 7890 / 5 1 1、raincoat poncho seriesraincoat poncho series 2 2、common people seriescommon people series 3 3、fashion beauty seriesfashion beauty series 4 4、straight rod seriesstraight rod series 5 5、lightweight mini serieslightweight mini series catagory for more information please visit our website: www.tiantangumbrella.co m mediainteractive creative slogan go here contact us lorem ipsum dolor, 03663, state, country / p. 123 456 7890 / 6 rain umbrella, sun umbrella, straight umbrella, folding umbrella, three folding umbrella, folding umbrella, advertising umbrella, garden umbrella, beach umbrella craft umbrella, other varieties catagory meet the crew photo 57cmx8g long: 24cm weight: 315g upf30 flash silver silk mediainteractive creative slogan go here contact us lorem ipsum dolor, 03663, state, country / p. 123 456 7890 / 7 photo weight: 315g long: 24cm upf30 uva35 uva40 uva25% protection colloid photo weight: 315g long: 24cm upf10 uva=0 transparent sky paradise umbrella 8 the paradise umbrella market promotion purposepurpose to provide consumers with good quality， stylish and beautiful on behalf of umbrella brand personality paradise umbrella beautiful heart give love，romantic topicstopicsg goaloal a college student，fashionable young people whitecollar workers 8 paradise umbrella analysis of margeting environment margeting environment areas with a concentration domestic competition functional diversification domestic consumption 9 paradise umbrella 10 market to analyze the current situation consumer preferences trend analysis through the market survey can see that consume for the be fond of qingyusan trend 15-30below1531-80above80 samples of graphic chart good quality and style 15-30yuan 79.7% low quality and pattern below 15yuan 27.5% extremely good quality and beautiful 31-80yuan 10% above80yuan 5% mediainteractive creative slogan go here contact us lorem ipsum dolor, 03663, state, country / p. 123 456 7890 / 11 best quality and lovely paradise umbrella 12 paradise umbrella swot analysis our team invest the “paradise”umbrella for a long time,we analize the umbrella from four aspects. advantage lgood quality and brand l fast market reaction lgood channel management lthe package is not novel. lless good channels lless adventisment disadvantage lenormous internal market lpotenatial creativity lgreat provisional purchasing power lthreat of forging trademark lfierce competition between manufacturers opportunitythreat paradise umbrella market strategies product strategyproduct strategy price strategyprice strategy promotion strategypromotion strategy channel strategychannel strategy 13 paradise umbrella 14 product strategies keep the good quality and brand enrich the varieties of products and innovate actively improve the service :online service and telephone service keep that different products have different strategies paradise umbrella price strategiesprice strategies we adopt the collocation we adopt the collocation strategiesstrategies parent-parent- offspring offspring collocationcollocation umbrella-umbrella- sunbonnet sunbonnet collocationcollocation diydiy your your umbrellaumbrella 15 paradise umbrella 16 price strategies lparent-offspring collocation paradise umbrella 17 price strategies lumbrella-sunbonnet collocation paradise umbrella 18 price strategies ldiy your umbrella paradise umbrella 9 promotion strageies advertisement paradise umbrella-the most beautiful heart to love you paradise umbrella-do my best 19 paradise 20 confidence romantic channel strageies paradise umbrella 21 major supermarkets major shops major shops booth retail paradise umbrella 22 major shops promotion strageries paradise umbrella 23 promotion sponsor the students activity