GPS汽车智能导航系统可行性研究报告.doc

me, she said. do you always get up so late ? its one oclock!lesson 3 please send me a card 请给我寄一张明信片 postcards always spoil my holidays. last summer, i went to italy. i visited museums and sat in public gardens. a friendly waiter taught me a few words of italian. then he lent me a book. i read a few lines, but i did not understand a word. every day i thought about postcards. my holidays passed quickly, but i did not send any cards to my friends. on the last day i made a big decision. i got up early and bought thirty-seven cards. i spent the whole day in my room, but i did not write a single card !lesson 4 an exciting trip 激动人心的旅行i have just received a letter from my brother, tim. he is in australia. he has been there for six months. tim is an engineer. he is working for a big firm and he has already visited a great number of different places in australia. he has just bought an australian car and has gone to alice springs, a small town in the centre of australia. he will soon visit darwin. from there, he will fly to perth. my brother has never been abroad before, so he is finding this trip very exciting.lesson 5 no wrong numbers 无错号之虞 mr james scott has a garage in silbury and now he has just bought another garage in pinhurst. pinhurst is only five miles from silbury, but mr scott cannot get a telephone for his new garage, so he has just bought twelve pigeons. yesterday, a pigeon carried the first message from pinhurst to silbury. the bird covered the distance in three minutes. up to now, mr scott has sent a great many requests for spare parts and other urgent messages from one garage to the other. in this way, he has begun his own private telephone service.lesson 6 percy buttons 珀西巴顿斯i have just moved to a house in bridge street. yesterday a beggar knocked at my door. he asked me for a meal and a glass of beer. in return for this, the beggar stood on his head and sang songs. i gave him a meal. he ate the food and drank the beer. then he put a piece of cheese in his pocket and went away. later a neighbour told me about him. everybody knows him. his name is percy buttons. he calls at every house in the street once a month and always asks for a meal and a glass of beer.lesson 7 too late 为时太晚 the plane was late and detectives were waiting at the airport all morning. they were expecting a valuable parcel of diamond from south africa. a few hours earlier, someone had told the police that thieves would try to steal the diamonds. when the plane arrived, some of the detectives were waiting inside the main building while others were waiting on the airfield. two men took the parcel off the plane and carried it into the customs house. while two detectives were keeping guard at the door, two others opened the parcel. to their surprise, the precious parcel was full of stones and sand!lesson 8 the best and the worst 最好的和最差的joe sanders has the most beautiful garden in our town. nearly everybody enters for the nicest garden competition each year, but joe wins every time. bill friths garden is larger than joes. bill works harder than joe and grows more flowers and vegetables, but joes garden is more interesting. he has made neat paths and has built a wooden bridge over a pool. i like gardens too, but i do not like hard work. every year i enter for the garden competition too, and i always win a little prize for the worst garden in the town!lesson 9 a cold welcome 冷遇on wednesday evening, we went to the town hall. it was the last day of the year and a large crowd of people had gathered under the town hall clock. it would strike twelve in twenty minutes time. fifteen minutes passed and then, at five to twelve, the clock stopped. the big minute hand did not move. we waited and waited, but nothing happened. suddenly someone shouted, its two minutes past twelve! the clock has stopped! i looked at my watch. it was true. the big clock refused to welcome the new year. at that moment everybody began to laugh and sing.lesson 10 not for jazz 不适于演奏爵士乐we have an old musical instrument. it is called a clavichord(翼琴). it was made in germany in 1681. our clavichord is kept in the living-room. it has belong to our family for a long time. the instrument was bought by my grandfather many years ago. recently it was damaged by a visitor. she tried to play jazz on it! she struck the keys too hard and two of the strings were broken. my father was shocked. now we are not allowed to touch it. it is being repaired by a friend of my fathers.lesson 11 one good turn deserves another 礼尚往来i was having dinner at a restaurant when harry steele came in. harry worked in a lawyers office years ago, but he is now working at a bank. he gets a good salary, but he always borrows money from his friends and never pays it back. harry saw me and came and sat at the same table. he has never borrowed money from me. while he was eating, i asked him to lend me &2. to my surprise, he gave me the money immediately. i have never borrowed any money from you, harry said, so now you can pay for my dinner!lesson 12 goodbye and good luck 再见，一路顺风our ncighbour, captain charles alison, will sail from portsmouth tomorrow. we shall meet him at the harbour early in the morning. he will be in his small boat, topsail.tapsail is a famous little boat. it has sailed across the atlantic many times. captain alison will set out at eight oclock so we shall have plenty of time. we shall see his boat and then we shall say good-bye to him. he will be away for two months. we are very proud of him. he will take part in an important race across the atlantic.lesson 13 the greenwood boys 绿林少年the greenwood boys are a group of popular singers. at present, they are visiting all parts of the country. they will be arriving here tomorrow. they will be coming by train and most of the youngpeople in the town will be meeting them at the station. tomorrow evening they will be singing at the workers club. the greenwood boys will be staying for five days. during this time, they will give five performances. as usual, the police will have a difficult time. they will be trying to keep order. it is always the same on these occasions.lesson 14 do you speak english? 你会讲英语吗？i had an amusing experience last year. after i had left a small village in the south of france, i drove on to the next town. on the way, a young man waved to me. i stopped and he asked me for a lift. as soon as he had got into the car, i said good morning to him in french and he replied in the same language. apart from a few words, i do not know any french at all. neither of us spoke during the journey. i had nearly reached the town, when the young man suddenly said, very slowly, do you speak english? as i soon learnt, he was english himself!lesson 15 good news 佳音 the secretary told me that mr. harmsworth would see me. i felt very nervous when. i went into his office. he did not look up from his desk when i entered. after i had sat down, he said that business was very bad. he told me that the firm could not afford to pay such large salaries. twenty people had already left. i knew that my turn had come. mr. harmsworth, i said in a weak voice. dont interrupt, he said. then he smiled and told me i would receive an extra &100 a year!lesson 16 a polite request 彬彬有礼的要求if you park your car in the wrong place, a traffic policeman will soon find it. you will be very lucky if he lets you go without a ticket. however, this does not always happen. traffic police are sometimes very polite. during a holiday in sweden, i found this note on my car: sir, we welcome you to our city. this is a no parking area. you will enjoy your stay here if you pay attention to our street signs. this note is only a reminder. if you receive a request like this, you cannot fail to obey it!lesson 17 always young 青年常驻my aunt jennifer is an actress. she must be at least thirty-five years old. in spite of this, she often appears on the stage as a young girl. jennifer will have to take part in a new play soon. this time, she will be a girl of seventeen. in the play, she must appear in a bright red dress and long black stockings. last year in another play, she had to wear short socks and a bright, orange-coloured dress. if anyone ever asked her how old she is, she always answers, my dear, it must be terrible to be grown up!lesson18 he often does this! 他经常干这种事！after i had had lunch at a village inn, i looked for my bag. i had left it on a chair beside the door and now it wasnt there ! as i was looking for it, the inn-keeper came in. did you have a good meal ? he asked. yes, thank you, i answered, but i cant pay the bill. i havent got my bag. the inn-keeper smiled and immediately went out. in a few minutes he returned with my bag and gave it back to me. im very sorry, he said my dog had taken it into the garden. he often does this.lesson19 sold out 票已售完the play may begin at any moment, i said. it may have begun already, susan answered.i hurried to the ticket-office. may i have two tickets please ? i asked.im sorry, weve sold out, the girl said.what a pity! susan exclaimed.just then, a man hurried to the ticket-office.can i return these two tickets? he asked.certainly, the girl said.could i have those two tickets please ? i asked.certainly, the girl said, but they are for next wednesdays performance.i might as well have them, i said sadly.lesson20 one man in a boat 独坐孤舟fishing is my favourite sport. i often fish for hours without catching anything. but this does not worry me. some fishermen are unlucky. instead of catching fish, they catch old boots and rubbish. i am even less lucky. i never catch anything-not even old boots. after having spent whole mornings on the river, i always go home with an empty bag. you must give up fishing! my friends say. its a waste of time. but they dont realize one important thing. im not really interested in fishing. i am only interested in sitting in a boat and doing nothing at all !lesson21 mad or not? 是不是疯了？aeroplanes are slowly driving me mad. i live near an airport and passing planes can be heard night and day. the airport was built during the war, but for some reason it could not be used then. last year, however, it came into use. over a hundred people must have been driven away from their homes by the noise. i am one of the few people left. sometimes i think this house will be knocked down by a passing plane. i have been offered a large sum of money to go away, but i am determined to stay here. everybody says i must be mad and they are probably right.lesson22 a glass envelope 玻璃信封my daughter, jane, never dreamed of receiving a letter from a girl of her own age in holland. last year, we were travelling across the channel and jane put a piece of paper with her name and address on it into a bottle. she threw the bottle into the sea. she never thought of it again, but ten months later, she received a letter from a girl in holland. both girls write to each other regularly now. however, they have decided to use the post-office. letters will cost a litt1e more, but they will certainly travel faster. lesson23 a new house 新居i had a letter from my sister yesterday. she lives in nigeria. in her letter, she said that she would come to england next year. if she comes, she will get a surprise. we are now living in a beautiful new house in the country. work on it had begun before my sister left. the house was completed five months ago. in my letter, i told her that she could stay with us. the house has many large rooms and there is a lovely garden. it is a very modern house, so it looks strange to some people. it must be the only modern house in the district.lesson24 it could be worse 不幸中之万幸i entered the hotel managers office and sat down. i had just lost &50 and i felt very upset. i left the money in my room, i said, and its not there now. the manager was sympathetic, but he could do nothing. everyones losing money these days, he said. he started to complain about this wicked world but was interrupted by a knock at the door. a girl came in and put an envelope on his desk. it contained &5o. i found this outside this gentlemans room she said. well, i said to the manager, there is still some honesty in this world !lesson25 do the english speak english? 英国人讲的是英语吗？i arrived in london at last. the railway station was big, black and dark. i did not know the way to my hotel, so i asked a porter. i not only spoke english very carefully, but very clearly as well. the porter, however, could not understand me; i repeated my question several times and at last he understood. he answered me, but he spoke neither slowly nor clearly. i am a foreigner, i said. then he spoke slowly, but i could not understand him. my teacher never spoke english like that! the porter and i looked at each other and smiled. then he said something and i understood it. youll soon learn english! he said. i wonder. in england, each man speaks a different language. the english understand each other, but i dont understand them ! do they speak english ?lesson26 the best art critics 最佳美术评论家i am an art student and i paint a lot of pictures. many people pretend that年产*套gps汽车智能导航系统建设工程项 目 建 议 书*公司二oo九 年 月目 录第一章 总论4一、项目背景及概况4二、项目主要经济技术指标8三、研究结论9第二章 市场预测10一、我国汽车工业市场现状及主要问题10二、汽车电子市场状况11三 、本项目产品技术水平及应用范围16四、项目产品市场分析及预测26第三章 关联项目28项目一：闭路电视监控及报警系统28项目二：控制台柜制造项目31项目三：计算机软件开发35第四章 建设规模与产品方案47一、建设规模47二、产品方案47第五章 项目选址及自然条件49一、项目选址49二、*经济技术开发区区域社会、经济概况49三、自然条件50四、工程地质情况51第六章 工程方案52一、工程方案52第七章 总图运输与公用辅助工程53一、总图运输53二、供电系统54三、通讯、网络系统54四、给排水设施55五、消防55六、通风空调56第八章 节能、节水措施57一、节能、节水措施57第九章 环境影响评价58一、场址环境条件58二、项目建设和生产对环境的影响58三、环境保护措施58四、环境影响评价59第十章 劳动安全卫生与消防60一、劳动安全60二、生产事故及防范61三、职业危害的防护61四、消防62第十一章 组织机构与人力资源配置63一、组织机构63二、人力资源配置63三、员工培训64第十二章 项目实施进度65一、项目建设工期65二、施工进度计划65三、项目实施进度计划表65第十三章 投资估算及融资方案66一、投资估算依据66二、估算范围66三、项目建设投资67四、资金筹措68第十四章 财务评价69一、评价依据、范围及指标69二、经济评价70三、财务评价72附表：1、财务报表 第一章 总论一、项目背景及概况1、项目名称本项目的名称：*建设工程。2、项目承办单位情况企业名称：*企业地址：*企业类型：*公司生产基地位于*经济技术开发区内，占地 亩。主要从事电子产品开发及生产。其公司主要生产gps汽车定位系统，以最好的性能价格比让中国汽车消费者享受到高科技电子产品 带来的方便与乐趣，并以良好的服务与信誉满足各种消费者的不同需求。3、项目可行性研究依据国家、*省、*市国民经济和社会发展第十个五年计划；*经济技术开发区产业发展规划；国家计委、建设部颁布的建设工程项目经济评价方法与参数；其他文件、协议等。4、项目提出的理由现代城市交通需要智能化交通导航系统。中国当前汽车行业飞速发展，使得汽车成为了人们日常生活中必不可少的交通工具，而随着汽车数量的不断增加，也给道路交通造成了很大的压力，这并不是坏事，只有不断的增加汽车拥有量，才能刺激交通道路发展，新道路不断增多，是日新月异的城市变化中最醒目的亮点，所有这些都是汽车行业飞速发展所带来的成果。但反过来，城市交通堵塞是每届政府领导人比较头痛的一件大事，它直接关系到老百姓的日常生活与工作效率。如何合理的分配汽车道路的均衡车流量，合理分配汽车在城市中均衡布局是近几年国家启动智能化交通科研的主要课题，如果不尽快的应用高科技手段来解决城市交通，合理的分配汽车在城市中的布局，以提高整个城市的运营力，最后的结果是政府只能不断投入巨资不断修建道路，而最后得到的是一个与投资比例不相符，低效率的城市运营环境。智能化导航系统产品的市场需求大，发展前景广阔，符合国家产业政策。目前，随着智能交通系统的逐步应用和定位与导航技术的发展，已经有大量的智能车辆导航系统产品出现，并且在许多国家取得了商业上的成功。在日本，出售给消费者的车载导航系统1995年累计已有53万台，同1994年相比增长幅度达73.2%，而到1998年中，车载导航系统的总拥有量更超过了100万台(日本电子工业协会统计)，并将在2000年达到200万台。在欧洲，据一项名为“ertlco”的调查计划表明，大部分消费者对车载智能导航设备和交通信息广播系统持接受和认可态度，并愿意花900至1900美元购买来相应产品，美国的类似调查也显示，80%的用户对车用智能导航系统感兴趣。据估计，装有gps接收机的车载导航设备在2000年将有300万的全球销量。无疑，智能车辆导航系统拥有巨大的市场潜力，前景光明。在我国，随看国民经济的快速增长和人民主活水平的提高，汽车拥有量迅速增加，每年仅进口的高级轿车就达10万辆以上。与此同时，整个社会对高效、便捷的交通服务的需求也迅猛增长，从而为智能车辆导航系统提供了极为广阔的市场前景。5、项目拟建地点本项目拟建于国家级*经济技术开发区内。国家级*经济技术开发区创建于*年*月，*年*月经国务院批准为国家级经济技术开发区。建区9年多来，开发区坚持“以工业项目为主、吸引外资为主、出口为主和致力于发展高新技术”的方针，强调以产业发展为中心，走产业兴区之路，通过卓有成效的招商引资工作，目前入区工业企业106家，其中三资企业40家，内资企业66家，入区企业基本上实现了由单个到群体的转变，区内产业也正由零散向集成的转变。到目前为止，区内工完成基本建设投资120亿元，移动土石方近亿立方米，完成13亿元人民币的基础设施投资任务，各项建设工作都取得了十分显著的成绩。目前，区内主次干道已拉通28条，总长60公里；6座大型跨线桥已经竣工通车；已经完成12.84公里，架设铁塔33座的三回超高压线路的改道工程，2个110千伏的变电站已经投入使用，目前区内日供电能力已经达到240万千瓦时；2座日供水10万吨的自来水厂已经投入运行；日处理能力8万吨的污水净化中心已经正式营业；装机容量为10万门的程控大楼，现已开通20000门程控电话和高速宽带通讯网，实现了与156个国家和地区通信联网；投资1400多万元的电视发射塔已经正式投入使用。目前，*经济技术开发区已经形成了以*、*为主体的先进制造工业，以*、*、*为主体的电子信息产业，以*、*、*为主体的新材料产业，以*、*、*、*、*系列为主体的食品饮料产业，以*、*、*为主体的轻印产业等五大产业格局。2003年年底，区内累计完成总产值 亿元。*经济技术开发区位于*，地理位置优越，交通十分便利。 开发区距*市中心、*火车站、湘江*码头、*国际机场等场站枢纽均约8公里。同时，开发区内已经建成具有一定规模的物流基础设施，即*，可为入区企业提供完善的物流服务。6、项目预期目标项目建成后，将实现以下目标：形成年产 万套gps汽车智能导航系统的生产规模，并发展相关配套项目，发展成为*省智能导航的龙头。提供高质量的新型智能导航系统产品，辐射全国。解决劳动就业人员120人。项目工程实施期内（11年，含1年建设期）年平均实现营业收入17658.55万元，年平均实现利润8172.79万元，年平均上缴税收5160.44万元，项目具有良好的经济效益。7、项目主要建设条件本项目建设地域交通方便，原材料和燃料动力来源稳定可靠，建设项目的主要条件基本具备。二、项目主要经济技术指标项目主要经济技术指标一览表序号指标名称单位指标备注1项目产品规模万套/年6智能导航系统电视监控及报警系统控制台柜3项目总定员人5项目占地亩6项目总投资万元6.1固定资产投资万元6.2流动资金投资万元7年平均销售收入万元11年计算期8年平均税金万元11年计算期9年平均利润万元11年计算期10平均投资利润率%11年计算期11平均投资利税率%11年计算期12财务评价指标12.1财务净现值万元所得税前：7730.91所得税后：1842.7912.2内部收益率%所得税前：35.78%所得税后：33.30%12.3投资回收期年所得税前：3.18所得税后：4.0014建设工期年三、研究结论建设年产 万套汽车领航交通系统建设工程，能促进*经济技术开发区及整个*市工业发展，加快地方产业结构调整，增加人民收入；同时可拓宽就业渠道，保持项目区社会经济的可持续健康快速发展。本项目建设符合国家产业政策，符合国家的投资方向，当地政府大力支持，建设条件具备，工程技术方案切实可行，市场前景广阔，经济效益良好，社会效益明显，项目建设是必要的也是可行的。第二章 市场预测一、我国汽车工业市场现状及主要问题汽车化在美国始于1950年代，欧洲与日本始于1960年代，亚洲新兴工业化国家与地区始于1970年代，而一些发展中国家于1980年代也开始陆续步入汽车化时代。汽车已经成为现代社会尤其是发达国家家庭与个人的生活必需品，在美国、日本和欧洲发达国家汽车拥有率已经超过户均一辆的水平，日本1994年每千户汽车的拥有量为1302辆。美国在1970年代以前，加拿大、澳大利亚在1980年代，德国、法国、日本在1990年代每千人汽车拥有率超过500辆，而1980年代以来美国均超过700辆，目前已经接近800辆。韩国作为亚洲新兴工业化国家和地区的一员，近20年来汽车化迅速发展，从1980年的每千户不足20辆，上升到1990年的近100辆，而1997年则超过200辆。1996年每两个人拥有一辆汽车的国家有美、加、日、德、法、意等国。我国小汽车的拥有量在逐年增加，且增长速度越来越快，可以断定中国的汽车化已经来临（表1）。我国正在经历着发达国家的汽车化历史，但现有民用汽车拥有量每千人为12.7辆，而私人汽车拥有量每千人则不足5辆。我国的汽车化水平大大落后于发达国家，也远落后于韩国1980年代的水平，可以断定其发展势头将更为迅猛。按目前小汽车发展的势头，到2010年全国城市小汽车保有量将达到1400万辆，其中大城市达到1000万辆。表1 中国汽车拥有量的推移年 份198519901995199819992000民用汽车保有量（万辆）321.12551.361040.001319.301452.941608.91私人汽车拥有量（万辆）28.4981.62249.96423.65533.88625.33每千人辆数（辆） 民用3.034.88.