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Systems Interoperability: Taming the Interface Beast HITEC 2005 Los Angeles, California Douglas Rice HTNG Executive Director 20 June 2005 Key Topics Why is it so hard to get hotel systems to work together? What are the consequences if we dont? Whats happening to fix the problem? How well is it working? Why Is Interoperability So Hard? The technical problem is complex Buying decisions are uncoordinated Every vendor focuses on only a small part of the hotels technology puzzle The solution requires skill levels not practical for hotels to deploy Why Is Interoperability So Hard? How many technology-based systems in a hotel like this? Midmarket US full service, 200- room hotel One restaurant Suburban location near major highway Major brand franchisee Average technology sophistication No sales/catering system Why Is Interoperability So Hard? This typical, uncomplicated hotel had: 67 Systems there are many other great vendors too! Why Is Interoperability So Hard? Most interoperability can only be implemented at the individual hotel But the solution requires skill levels not practical for hotels to deploy This is not a recipe for success! Consequences of Historical Approach Systems are very difficult to support They arent keeping pace with industry needs Guest room technology is antiquated vs. what guests have at home Information about guests isnt provided to staff where it can be used to impact service Wired buildings dont react intelligently to guest or staff actions or needs Migration to IP networks which many industries are already reaping major benefits from is painful and expensive New systems dont meet expectations, but fail at their boundaries This isnt a new problem. If there was an easy solution, someone would have found it by now. Whats Happening to Fix The Problem? Standards (OTA, oBIX, ITU-T, GSA ) Good, but often not enough Consolidation Isnt happening fast, and can only go so far The industry need customers and vendors working together Hotels defining the problems they most need solved Vendors designing common approaches, and implementing solutions and.hotels buying those solutions from the vendors! Vendors from different product spaces can work together to create solution sets Basic interoperability, plus proprietary enhancements Whats Happening to Fix The Problem Solution Sets vs. Standards Easier to achieve dont need consensus, or lots of investment in a theory Immediate commercial benefit to hotels & vendors Successful implementations can gain traction with other vendors quickly, through both customer and vendor actions Potential downside: no guarantee you get to just one standard Whats Happening to Fix The Problem HTNG: 200+ hotels and vendors More than one-third are involved in three active workgroups Open specifications, but also supports proprietary extensions Compliance certification where needed Organic adoption model Work with existing standards where available Whats Happening to Fix The Problem Three active workgroups today Web services for hotel systems Distribution In-room technology Several more in the pipeline Is it Working? Last year we hear