《环球商务英语》PPT课件.ppt

环球商务英语 本课程主要内容包括8个教学模块： 第一模块 公司结构与经营 (Module 1 Change and the company) ：在全球 化背景下，公司的结构、经营及运作方 式的变化； 第二模块 客户服务 (Module 2 The customer) ：客户服务的概念及策略， 征求客户意见的方式； 1- - 第三模块 财务管理 (Module 3 Finance) ：理财意识与财务管理中的基本程序及有 关问题； 第四模块 新产品开发 (Module 4 A new product) ：市场调研方法、产品介绍、促 销方式及产品更新； 2- - 第五模块 技术培训与发展 (Module 5 Responding to technology) ：信息通讯技 术等新技术手段对公司的影响，因特网与 电子商务，及人员培训； 第六模块 招聘与求职 (Module 6 Recruiting new staff) ：公司征聘决策、 方式、筛选及培训；求职者应聘，写履历 及求职信； 3- - 第七模块 广告与市场竞争 (Module 7 Advertising and competition) ：进行市 场调研和竞争对手分析，设计广告促销方 式，树立品牌意识； 第八模块 销售与服务 (Module 8 Selling the product) ：产品介绍及推销技巧，售 后服务。 4- - Module 1 Change and the company Unit 1 key points: 1. How organizations can be structured. 2. The language for describing company structure and personal responsibilities. 3. The development of successful products. 5- - Unit 2 Key points: 1. You consider the effect of change on individuals and learn sth. about the global market. 2.You focus on new ways of buying and selling using the latest technology. 3.You study the language used to describe trends and changes in them. 6- - Unit 3 1.Look at different work patterns and, in particular, at the effects of technology on working practices, including the trend towards working from home. 2.Look at regulations associated with the workplace and the language used to describe them. 7- - Module 1 Change and the company Introduction (p1) 1.what does this module talk about? 2.why there are so many changes? 3.what are we supposed to learn in U1, U2,U3 and U4? 8- - Unit 1 How companies operate Session 1 (p2) 1. what is the name of the company mentioned? 2. where is it? 3. what change happened and why? 9- - Activity 2 (p3) What is ken Lewiss job title? Compare the changes of the company in 1972 and the present. Why communication is important? What does Ken Lewis think about the internet and why does he think so? 10- - Session 2 the structure Activity 3 (P6) 1.what kind of organization it used to be? 2. What kind of people they are in each tier and whats their duty? 3.whats the change of the company? 11- - 1.Hierarchical Supervisor Inspectors(monthly paid) The board Senior management Middle management People planners Shop floor manufacturer 2. Set the strategy Get new business, oversee the next grade down Middle management The board 12- - Session 3 Activity 1 (p10) Clothing: Baleno, Giordano, Gucci古 驰, Channel, Carol 津贴; 补助金; 奖金; (国家间的)财政援 助; 政府特拨款, 英【史】(给国王的)特别津贴 cigar consumption Stock market 证券市场 证券交易所 证券交易 证券市场行情 broker (股票债券等的)经纪人, 掮客; (买卖的) 中间人, 代理人 security 常用复证券, 债券 19- - social security社会保险 do a closing transaction办理；处理；执 行 事务，业务，交易 Theyll buy all your shares for a nominal amount面额, 象征性数额like $1 and send you a trade confirmation. 确 认书Then you just treat it like a normal sale, 正常销售and can take the loss on your taxes. 20- - stock certificate n. 股权证书 对于一定数额公司股票所有权的证明 SEC sek abbr. Scurities and Exchange Commission, 证 券交易委员会 bankruptcy court破产法庭 voluntary bankruptcy自愿申请破产 shareholder n. 股票持有人; 股东 bonds rate of interest利率 a technology-oriented stock home run 本垒打 21- - cigars are ultimate rich persons accessory n.附件, 零件, 附加物, 从犯, 同谋者 adj.附属的, 补充的, 同谋的, 副的 ban There is a ban on smoking in this theatre. 这个剧院里禁止抽烟。 Smoking is banned in school. 在学校禁止吸烟 。 Unit bargain stay steady peak Predictably 22- - Extract 18 taxation life expectancy Extract 20 p24 Fluctuation The currency exchange The pond is still doing well Stand=remain 23- - Unit 3 Extract 22 Key asset 常用复资产; 财产 Mobilise all of their employees v.(=mobilize) 动员, 赋予可动性 Cut down 砍倒；砍伤；砍死to cut down a tree with an axe 减少；减低to cut down on smoking extract 23 be contracted to work check our levels of stock replace the used the stock scheme n.安排, 配置, 计划, 阴谋, 方案, 图解, 摘要 to some extent 24- - extract 25 telecommuting远程交换,远程办公 The practice of working at home by using a modem and a computer terminal connected with ones business office. 远距离工作通过与办公室连接的调制解调器和计算机终 端而在家中工作 distractions n.娱乐, 分心, 分心的事物 a tremendous employee benefit traffic jam convene To come together usually for an official or public purpose; assemble formally periodically get motivated work in isolation 25- - Activity 7 (p27) The rat race 卑鄙的竞争， 你死我活的 竞争 Teleworking （ telecommuting ）is the way of the future. Well be at home, linked by satellite to our virtual colleagues. Have relaxed breakfasts and long luxurious baths. Reduce our stress levels to zero 26- - Itll never catch on 口投合人心, 受人欢迎, 理解, 明白,抓住,找到工作。 Labour market will be made up of lonely, isolated, under-stimulated social retards. Be warned The novelty began to wear off磨损灭; 损耗 ; 逐渐消失 A proper conversation 在口语中用来加重语气)大大的, 完完全全的 27- - things got worse put on weight in addition to being starved of human contact miss out漏掉；遗漏,可略去,错失机会 compensations 补偿, 赔偿 a slave to the morning make-up ritual what was the point? 28- - My wardrobe began to diminish The never-ending telephone calls The sweaty tube journey to work Taking me seriously as a hard-working career woman Find me there cutting my toenails, desperate for conversation. Was chronically understimulated Get cut off from the world The highlight of my day加亮区, 精彩场面, 最 显著(重要)部分 29- - Put my make-up on Needless to say my domestic家庭的, 国内的, 与人共处的, 驯服的 arrangements布置, are a mess Gets thicker by the day按日计算 work in complete isolation 30- - Activity 2 (P38) Show a business prowess (Superior skill or ability.高超的技艺和能力 Superior strength, courage, or daring, especially in battle. 英勇过人的力量、勇气或胆量，尤指在战场上) trampoline n.蹦床 n.(杂技表演中翻筋斗用的) 蹦床, 弹床 Throw his money out Before that he was famous for flying economy splash out 口随意花钱, 大肆挥霍 31- - Some words of this module Accountable adj 有责任的；应负责 做出解释的 You will be held accountable for it. 你应对此做出解释。 Each government worker is accountable for his own work. 每一个政府工作人员都应对自己的工作负责。 I am not accountable to you for my work.我 没有义务要对你说明我的工作情况。 32- - adj 电子的 电子仪器的 电子学 电子工业 electronic phenomena Electronic devices and systems adj电的，用电的，发电的 Electronic Electronics 电子现象. 电子装置和组件 Electric an electric spark an electric cooker This heavy freighter is driven by two electric motors. 电火花 电炊具 这辆重型运输汽车是由两台电动机驱动的。 an electric eloquence “The presidents speech had an electric effect on the crowd, and the students all cheered him.“ 惊人的口才 “校长的演说震撼人心,大学生们都向他欢呼。33 - - 专家,奇才技术出众的人： 美俚扒手,能手, 专家, 优秀的学生; 有吸引 力的东西,合同, 达成交易,(学校的)小测验, 庆祝(会) 俚力量, 精力 a whiz at all sorts of games. a whiz at mathematics take a whiz to the country Cars were whizzing past. whizzed past on a ten-speed bike; as the days whizzed by. One who has remarkable skillwhiz : 各种游戏的能手 数学能手专家 到乡下玩几天 汽车飕飕地开了过去 骑着十速自行车飞驶而过； 飞逝而过的日子 34- - extrat12 Bilingual adj.能说两种语言的 bilinguist bilingualism trilingual Specification n.详细说明, 明确说出提出 分 类pl. 清单, 明细单; 计划书 具体要求; pl. 规范, 规格, 技术说明 【律】申请专利发明时的书面说明; 用来料加 工制成新产品所取得的权利 Brussels布鲁塞尔(比利时首都) Brussels system通用十进制系统 35- - The European Parliament the Houses of Parliament 上下两院 enter Parliament 成为下院议员 a member of Parliament 下院议员(略M.P.) Set up(my own business) v.设立, 架起, 升起, 装配, 创(纪录), 提出 Run a business assets turnover资产周转率, 销售额 与平均资产总值的比率 call turnover短期拆放周转率 capital turnover资金周转 export turnover出口交易额 36- - Apply for a job Apply to your work An employment agency职业介绍所 Account:Well-paid and enjoy it Trend/ tendency .倾向, 趋势 turnover销售量 营业额 car turnover车辆周转cash turnover资金循环 commodity goods turnover商品流转 Composite turnover复合周转数 37- - Daily turnover日产量; 日周转量 deposit turnover存款周转率 active turnover周转 aggregate turnover周转总额 annual turnover年营业额ecological turnover生态 周转 Product performance产品性能 a performance test【机】性能实验 38- - Soar骤升,飞涨and plummet骤然跌落；垂 直落下 fluctuate (市价等)变动,波动 fluctuate between hopes and fears忽喜忽忧 Delicate