美国时装品牌ST.JOHN45年璀尚华赏新店开业暨45周年庆典活动策划方案.ppt

1 关于 st.john about st.john 2 创意思路 creation origin 3 流程规划 event plan 4 设计展示 related design 5 推荐参考 recommendations content 关于关于 st.johnst.john about st.johnabout st.john 一一 marie gray st.john的创始人 一个音乐的苦涩恋人 拥有唱红歌剧院的天籁之音 却惨遭失声 marie gray, the founder of st.john, and a bitter lover with music, had the sounds of nature but loss of the voice st.john的传说 the story about st.john 关于st.john的一切 就像marie gray在用灵感完成一个新乐章 这次高歌 一“唱”就是4545年 marie gray gave birth to elegant st.john, as composing new melody with the inspiration, which lasts 4545 year long! st.john的美 知性 冷静 知性 冷静 简约 尊贵简约 尊贵 由内而外散发着 摄人的皇族气质 让现场所有来宾 为st.john的 品位与地位品位与地位 折服 let all the guests overwhelmed by the taste taste and statusand status of st.john st.john的气质 quality of st.john the beauty behind st.john intellectuality calmnessintellectuality calmness plain dignityplain dignity smelt attractive royalty and nobility 我们需要打造的品位 taste building 尊荣、华美、风范 彰显st.john非凡气质 dignity, spectatorial, showing remarkable quality of st.john 创意思路创意思路 creation origincreation origin 二二 又一处又一处st.johnst.john新店盛开新店盛开 如何让那一瞬间如何让那一瞬间 美得像个美得像个梦的开始梦的开始？ another magnificent store for st.john will be in full flowering. how to make the moment as beauty as the birth of dreambirth of dream? 相约相约st.john45st.john45周年庆典周年庆典 将将品位和地位品位和地位 发挥到极至的盛会发挥到极至的盛会 lets make an appointment at st.john 45th anniversary celebration and share the occasion fully bringing the taste and status into play 领袖领袖 leaderleader st.john客户的皇族气质 imperial quality hillary clinton the wife of former president bill clinton laura bush the wife of president bush yang lan famous emcee president in china sun media hu yinmeng well-known actress author, translator st.john lovers st.john的女人 头上都有顶隐形皇冠 st.john women, with invisible crown on their heads 聪慧聪慧 intelligentintelligent 名誉名誉 reputationreputation 地位地位 statusstatus 品位不凡品位不凡 high-tastehigh-taste opera atmosphere masked waltz search super dignitysearch super dignity tailor-made for st.johntailor-made for st.john st.john queen coronation godivarolls-royce in chocolates 名流捧场名流捧场 celebrity presencecelebrity presence 顶级会所顶级会所 top venuetop venue super hotel 优雅品位优雅品位 elegant tasteelegant taste super women & model 贵族享受贵族享受 noble receptionnoble reception 歌剧院氛围歌剧院氛围 opera atmosphereopera atmosphere st. john 的经典华贵 immersedimmersed in the classic and luxury st.john 核心主线核心主线 core conceptcore concept 重温重温 marie gray的豆蔻年华 reliverelive the best year of marie gray 陶醉陶醉 梦的开始梦的开始 all like the birth of dreambirth of dream 极度重撼极度重撼 一切就像overwhelmed overwhelmed by st.john 流程规划流程规划 event planevent plan 三三 活动时间：2007年9月24日 活动地点：丽兹-卡尔顿酒店 活动内容： time: 24th sep., 2007 venue: the ritz-carlton content: st.john45年璀尚华赏 st. john新店开业暨45周年庆典 appreciation of st.john superfines st.john new store opening ceremony & 45th anniversary celebration 09：30-10：00 st. john记忆长卷欣赏 st.john historical hall 10：00-10：15 开场节目 opera opening 10：15-10：20 新店店长致辞 storekeeper speech 10：15-10：30 嘉宾代表发言 guest speech 10：30-10：35 揭幕仪式 opening ceremony 10：35-10：50 t台show t-show 流程 agenda 10：50-11：00 串场节目 opera transition 11：00-11：01 video播放 video 11：01-11：20 颁发“st. john女王”王冠 “st.john queen” crown award presentation ceremony 11：20-11：30 结束曲 postlude 11：30-11：40 抵达新店 arriving at new store 11：40-12：00 店内活动 inner activity 来宾将名字写在背景板空白五线谱上 相信这会是最优美高贵的曲子 sign the name in the blank staff on the backdrop and it will be the most canorous and honorable melody 来宾签到 sign in 签到完毕 接下来何必苦苦等待 st.john记忆长卷上的故事 正如乐章一样呈现在你面前 after signing in, the story about st.john will lay spread out before us, and for st.john, the bright golden memory of 45-year long, is like the magnificent movement composed by loud and sonorous notes. st.john记忆长卷效果图 st.john historical hall 来宾边欣赏长卷 边自由休息交流 精致诱人的甜点 相信会大受欢迎 精美小食品 dedicate biscuit the guests could drink, taste, chat or enjoy the historical hall. the dedicate dessert will make all to fell an irresistible impulse to taste. 茶歇区服务 service for break 茶歇区服务 service for break 香槟酒欢庆的气泡 仿佛都飞升到空气里 让所有人都跟着愉快起来 the air bubbles of champagne, will foil the intense atmosphere, and let all immersed in the gaiety 香槟酒 champagne say you need me with you now and always promise me that all you say is true that is all i ask of you say you love me every waking moment say the word that i will follow you 此时的舞台上空空的 灯光在随着动人的旋律舞蹈 那是韦伯的经典剧目剧院魅影的唱段剧院魅影的唱段 step into the meeting hall, embraced by empty stage, twinkling lighting, and all see the phantom of the opera from webber is coming in from the curtain 现场灯光配合音乐旋律作为开场，营造神秘氛围现场灯光配合音乐旋律作为开场，营造神秘氛围 opening by touching lighting and classical rhythm to build mysterious atmosphereopening by touching lighting and classical rhythm to build mysterious atmosphere 新店开业开场节目 opening program 新店开业揭幕环节 opening ceremony 揭幕st.john北京新店 新店仿佛是st.john品牌新的展示舞台 所以在丽兹酒店里 我们用拉开剧场大幕的方式我们用拉开剧场大幕的方式 象征揭晓st.john新店的新精彩 the beijing new store of st.john is just like a brand-new showing stage, therefore, we disclose st.john new store by revealing the curtain of the opera house in the ritz-carlton. 拉开剧场之幕拉开剧场之幕 reveal the curtain of opera housereveal the curtain of opera house 幕布向两边收起 st.john的logo亮相 此时背景音乐为the diva dance高潮部分 (from opera from opera donizetti: lucia donizetti: lucia didi lammermoor lammermoor ) the curtain is retracted sideward, and then st.john logo will appear along with the climax of the diva dance (from opera from opera donizetti: lucia donizetti: lucia didi lammermoorlammermoor) 新店开业揭幕效果展示 opening ceremony 剧场式剧场式t t台台 分不清剧里剧外 taking the fashion show in the opera house, let all confounded interior with exterior of the drama fashion秀舞台 fashion show super model陆续退场 此时的旋律 由欢快激昂变为了浑厚悠扬 典礼的环节 也由新店开业发展到了45周年庆典 after the fashion show, the rhythm turns from bright impassionate to deep melodious, and the 45th anniversary ceremony is greeting all the guests. 串场演出 opera transition 歌剧演唱歌剧演唱 operaopera 现场歌剧演唱现场歌剧演唱 一组假面华尔兹伴舞一组假面华尔兹伴舞 opera with masked waltzopera with masked waltz 舞蹈舞蹈 dancedance 假面假面 maskingmasking 一曲作罢 舞者们依然在台上张望着 像是在等待什么 “谁是st.john女王？” 接下来马上揭晓 舞台两侧的彩幕 videovideo记录 “st.john女王”加冕 “st.john queen” coronation the song still resounding on the stage, the dances look around, as it is waiting for “who is st.johnqueen?” next, the video will give the answer rec video 她不一定是最美丽的但一定是品位不凡的 maybe she is not the most beautiful woman, but must have extraordinary taste 她不一定是最聪慧的但一定是懂得运用智慧的 maybe she is not the smartest one, but must know how to use the intellect 她不一定是最有实力的但能独当一面的 maybe she is not the most power one, but must take charge of a department alone 她不一定是贵族后裔的但一定是跻身上流社会的 maybe she is not a descendant of nobles, but must belong to the social climbers 她不一定是最知名的但一定是具有积极社会影响力的 maybe she is not the most famous, but attain to a position of great social influence 她就是我们的 st. john女王 she is our st.johnqueen we are looking for rec video 她们的头上 都有顶隐形王冠 st.john women, with invisible crown on their heads 名誉名誉 reputationreputation 领袖领袖 leaderleader 智慧智慧 wisdomwisdom 地位地位 statusstatus 品位品位 tastetaste rec video 来自世界各地的女性精英进入我们的视野 the female elites all over the world are coming within our range of vision rec video chen mei, singaporean violinist, starting new fashion in music video carly fiorina, former chairman of the board of directors & ceo of hp rec video 前惠普公司的董事会主席兼首席执行官 ceng zimo, anchor for financial and economic program in phoenix satellite tv rec video tyra banks, african- american, former super model, actress, singer and emcee rec video anna wintour, the chief editor of vogue, the most popular fashion magazine in the world rec video hu yinmeng, famous actress, translator and author in taiwan rec video 她们诠释了极品女人 她们就是st.john女王 they embody the super woman they are the st.john queen 或是才智超群或是才智超群 or with outstanding or with outstanding wisdomwisdom 或是品位非凡或是品位非凡 or with remarkable or with remarkable tastetaste 或是大将风范或是大将风范 or with imperial styleor with imperial style 或是机智冷静或是机智冷静 or with cool heador with cool head 或是极至天赋或是极至天赋 or with innate capacityor with innate capacity rec video 杨澜 著名节目主持人 阳光传媒机构主席 yang lan famous emcee president in china sun media 申奥形象大使 哥伦比亚大学国际关系 学院校董 served as a goodwill ambassador for beijings bidding for the 2008 olympic games rec video 张兰 分析化学博士 zhang lan doctor of analytical chemistry 俏江南餐饮集团创 始人 chairwoman of the south beauty group 任民主促进会福大总 支主任 director of fuzhou universuty of china association for promoting democracy “st.john女王”加冕 “st.john queen” coronation 女王胸针颁发女王胸针颁发 + +魅力女人访谈魅力女人访谈 queen brooch awardingqueen brooch awarding +charming woman interview+charming woman interview 王冠胸针 crown brooch st.john将象征女性魅力权威的胸针女性魅力权威的胸针 颁发给今天到场的st.john女王 她们也会现场与来宾分享 如何做个精彩的女人 st.john will award the present st.john queen with the brooch symbolizing the charismatic authority of women, who could also sharing with all on the stories about the perfect women zhang lan yang lan 为st.john女王加冕完毕 按照皇室惯例 集体舞是必不可少的环节 正好让我们大家用舞蹈 来作为庆典的结束曲吧 after the queen coronation, the group dance is indispensable according to royal convention, therefore, lets whirl on the stage together to end the ceremony. the scene, the moment, will live with the ones immersed in it. 结束曲 postlude 正装集体舞正装集体舞 group dancegroup dance 店内试穿活动 trying on 刚刚体验了美食佳酿 接下来女宾可随意试穿试穿 st. john为您留影留影 并制作成个人影集送给您 记录您与st.john 每个尊贵迷人的瞬间 after tasting the good wine and delicacies, now come the time for all the women of trying on. st.john will take a souvenir photo for you and make up them into album to record each honored and charming moment between you and st.jhon. 设计展示设计展示 related design 四四 推荐参考推荐参考 recommendation 五五 st.john queen cor