[计算机]SEOServices.doc

SEO ServicesTo be effective, SEO services need to complement and support the online marketing strategies of a client, and need to be fully aligned with the clients core marketing vision and other brand building exercises. At AuroIN, we love designing SEO services solutions that seamlessly blend into the clients regular marketing strategy, whether online or offline.SEO services, as well as SEM services offered by us are made up of different modes and packages according to both the visible SEO needs of a client, as well as needs occasioned by his/her personal marketing strategy. Our standardized packages in SEO services begin with Analysis, Research, and Consulting, followed by On-site SEO, or Off-page SEO, or a combination of both as required by clients.As almost all of our clients are business decision makers, they easily understand the advantages of our approach as well as the realistic constraints in SEO services. And we, in turn, understand and respect their wishes. However, no realistic strategy for providing SEO services, or result-oriented online marketing campaigns, is possible without completing Analysis, Research, and Consulting. Neither do we spend efforts, nor do we ask our clients to spend money, on designing strategies that are not justified by concrete data. This is why we continue to excel in delivering consistent results as SEO services providers, and why our clients invariably come to rely upon us as strategic resource partners.SEO Services: Analysis, Research and ConsultingSEO services packages conforming to client-specific needs can be developed only after the client is in a position to make an informed decision. Once research and analysis is completed, the client is armed with the required reports. He or she can now make a reasonably well-informed decision on the next steps to be taken, and we are in a better position, as SEO services providers, to deliver the results required by the client. A concise list of the principal types of research and analysis that we regularly conduct for clients and that are essential for designing effective SEO services strategies is given below:1.01 Keyword Relevancy1.04 Position Monitoring1.07 Visitors Behavior Analysis1.10 Website Auditing1.13 Industry Analysis1.16 Spider Simulation1.19 Log File Analysis 1.02 Semantic Analysis1.05 Website Analysis1.08 Goal Assessment1.11 Consult on maximizing page conversions1.14 Google Webmaster Analysis1.17 Browser Compatibility 1.03 Keyword Analysis1.06 Competitive Analysis1.09 Campaign Analysis1.12 Critical Analysis1.15 Web Site Architecture Assessment1.18 Website code / Graphics analysis Technical Analysis and Implementation2.01 Google Analytics Set Up2.04 Goal Setting2.07 Robots.txt2.10 Broken Link2.13 Availability of Search Facility2.16 XML RSS Feeds2.19 Silo Structure Design 2.02 Customized 404 error2.05 Site map2.08 IP Validation2.11 MOD Rewrite2.14 Live Support2.17 Script Optimization 2.03 Google Webmaster Tool Set Up2.06 Google Alert Setting2.09 Canonical Issue2.12 Spider Friendly Navigation2.15 Breadcrumb Navigation2.18 Website form Validation SEO Services: On-site SEOThis refers to SEO services that make internal and structural changes to the clients website in order to increase search engine visibility and user-friendliness. Even being able to top the Google search list on relevant searches would fail to increase conversion if, for example, the website takes more than 3-5 seconds to load on an average connection of 256 kbps while catering to general consumers. On the other hand, a website that loads within a split-second interval can still fail to get business if users cannot find their way easily around the site, or if landing pages contain irrelevant content. SEO services regulate the base upon which the internet visibility of the client is built, and it will be necessary to make many changes to a website before it can truly function according to commercial standards. Some of the SEO services that we regularly provide to clients have been listed below:3.01 Page Title3.04 Header(H1/H2)3.07 SEO Copywriting3.10 Duplicate Content Fixing3.13 Anchor text Linking 3.02 Meta Descriptions3.05 Image Alt-tag3.08 Page Rank3.11 Content Fixing3.14 Image File Naming 3.03 Meta Keywords3.06 HTML Validation3.09 # of pages Indexed by Google3.12 Keyword Density and Proximity3.15 Landing page creationSEO Services: Off-page SEOThis is the crme-de-la-crme of SEO services. This is something better left to hardcore SEO service providers like us, who have been in the market for years and have a sizeable force of SEO professionals working for them (in our case it is more than 700 in-house professionals). Its not that you cannot do it by yourself, because there is nothing in the world a businessperson cannot do with appropriate strategy and effort. However, the cost-benefit ratio that we provide, not only in terms of monetary costs, but also with regard to expense of other resources, turns out to be too tempting to ignore. Any good businessperson would think of optimizing resources, return on investment, cost-benefit, and risks, and on all four counts we constitute a winning proposition as SEO services providers. The off-page SEO services we provide for clients on a regular basis include:4.01 Directory Submission4.04 Press Release4.07 Local Listings4.10 Review Posting4.13 Wikipedia4.16 Email Marketing4.19 Software Submission 4.02 Article Submission4.05 Reciprocal Link Building4.08 Search Engine Submission4.11 Classified AD Posting Craigslist4.14 E-book Submission4.17 Paid Links4.20 Contest Submission 4.03 Social Bookmarking4.06 Three Way Link Building4.09 Content Submission4.12 Yahoo Answers4.15 Newsletter Marketing4.18 Pod Casting Social Media Optimization5.01 Forum Posting5.04 Micro Blogging5.07 RSS feed submission5.10 Link Wheel/Link Bait5.13 Image Sharing 5.02 Blog Commenting5.05 Social Networking5.08 Video promotion5.11 Yellow Page 5.03 Blogging5.06 Forum Commenting5.09 Coupon Submission5.12 GoogleBase Submission Conversion Rate Optimization6.01 Engagement Test6.04 Integrating Google Website Optimizer6.07 Bounce Rate Reduction6.10 Adding Opt-Ins6.13 Benefit Oriented Headlines6.16 Optimizing Conversion Path6.19 Tabbed Navigation6.22 Optimize the Usage of Images6.25 Use of Sub Headlines 6.02 Appealing Offers and Call to Action6.05 Defining the USP6.08 Cost per Acquisition6.11 Logo Credibility Building6.14 Layout Optimization6.17 Trigger Words6.20 Testing Conversion with Persona6.23 Risk Reversal Analysis6.26 Click Mapping 6.03 A/B Multivariate Testing6.06 Trend Analysis6.09 Organizing and Placing the Content6.12 Corporate Slogans6.15 Safety and Security of Transactions6.18 Optimum Link Length6.21 Benefit Bullet and Value Hierarchies6.24 Competitive Performance Gap AnalysisReporting7.01 Initial Ranking Report7.04 Google Webmaster