经营管理超级流行的管理工具荟萃-2.ppt

Analytical Models - Examples BCG Growth Matrix波士顿成长 矩阵 Competitive Position Matrix 竞争态势矩阵 Competitor Analysis竞争者分 析 Competitor Benchmarking竞 争者标竿/定标比超/确立基准 Core Competence Analysis 核心竞争力分析 Country risk analysis国家风 险分析 Distribution strategy analysis分销战略分析 Experience Curve经验曲线 Gap Analysis差距分析 GEC Business Screen通用电 气业务筛选 Macro-environmental analysis宏观环境分析 Marketing Technology Matrix营销技术矩阵 McKinsey 7S Framework麦 肯锡7S框架 Organisation and personality assessment组织 和性格评估 Patent analysis专利权分析 PIMS信息管理系统 Portfolio Analysis组合分析 Porter - five forces for industry analysis波特产业 五种力量分析 Analytical Models - Examples Porter Generic Strategies波特 一般竞争战略 Porter Value Chain波特价值 链 Portfolio Management Quick ratio; Inventory/ WC; Cash ratio 流动比率；速动比率；存货/营运资本；现金比率 Profitability赢利能力 NPM; GPM; ROI; ROE; EPS 净利润率、毛利润率、投资收益率、权益收益率、每股收益率 Activity ratios活动比率 Inventory turnover; Days inventory; NWC turnover; Asset turnover; Avg. collection period; AR Debt/ Equity; Times Interest earned. . . 负债/资产； 负债/权益；利率 Dupont Analysis杜邦分析 Internal Analysis内部分析 Non- Financial Analysis (examples) 非财务分析（举例） SW (OT) Issues Analysis问题分析 SWOT Strengths优势 internal, current内部，当前 W eaknesses弱势 Internal, current内部，当前 O pportunities机会 External, usually future (to be seized)外部，常为 未来（要获取） T hreats威胁 External, usually future (to be mitigated)外部， 常为未来（要减轻） SWOT Advantages:优势 Snapshot of the competitive situation of the organisation对组织竞争态势的静态描述 Identifies key strategic capabilities (key factors for success) and current performance 确认关键战略能力（关键成功因素）和当前 绩效 Can be used to develop EFE & IFE 可以用于外部因素分析（EFE）和内部因素 分析（IFE） Evaluation of Strengths & Weaknesses - IFE 优势和弱点评估内部因素分析 Internal Factor Evaluation (IFE) Procedure 内部因素分析（IFE）程序 List 5 - 10 most important strengths 列出510个重要优势 2) List 5 - 10 most important weaknesses 列出510个重大弱点 3) Weight each factor from 0.0 (not important) to 1.0 (very important) in terms of their importance to being successful in the firms industry 这些因素均影响到企业在本行业中的成功与否，根据其影响的重要性来 给每个因素分配权重,从0.0（不重要）到1.0（非常重要） total of all weightings = 1.0 权重总和1.0 4) Rate each factor from 1.0 to 4.0 re: the organisations performance 给每个因素评分，评分范围从1.0