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- 21 -大学体验英语3 综合教程(第三版) Unit 3 Famous Brand NamesLead-inAnswer: 436215Passage AThink About It:1. What is a bathtub battleship referred to as in this passage?Answer: A bathtub battleship is a toy battleship made of Ivory Soap that children play with in a bathtub.2. Why is Ivory Soap so popular among Americans?Answer: It is pure and it floats.3. How did Proctor & Gamble succeed in promoting Ivory Soap?Answer: It took advantage of a successful nationwide advertising campaign.Read and think(二)、Ivory Soap1、About the brand name: Answer: The brand name was lifted from “out of ivory palaces”, a phrase found in the Bible.2、About the company:Answer: * In 1837, two immigrants named William Proctor and James Gamble founded the company. * For decades Proctor & Gamble produced candles and soap. * It took more than twenty years for sales to top one million dollars.3、Does the author generally encourage students to join clubs and societies? Why?Answer: 1) The quality of the product: safe, mild, and pure. And it floats. 2) The profitability of the product: * Ivory Soap has earned billions of dollars for the company. * Annual sales of the products under the Proctor & Gamble umbrella, including Ivory Soap exceed thirty billion dollars. 3) The popularity of the product: * When it comes to washing out the mouth of naughty children nothing beats Ivory Soap. * At least half a dozen generations of Americans have gotten themselves clean with Ivory. * So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination. * Generations of little boys have converted bars of Ivory Soap into bathtub battleships.(三)、Answer: 1. the introduction of its floating soap,an enormous new factory in a place called Ivorydale, Annual sales,billions of dollars,2. safe, mild, and pure,solid and spotless,American institution,Washington Monument, respected,Congress,American history (四)、Answer: advertising, brand, promoted, proved, popular, expression, global, immigrantsRead and complete(5) 、1. France has already pledged billions of dollars in aid next year.Answer: France has alreadypledgedbillions of dollars in aid next year.法国已经保证明年提供数十亿美元的援助。2. You shouldnt promise what is impossible.Answer: You shouldnt promise what is impossible.你不应对不可能做到的事做出保证。3. The boss assured him that she had no plan to let him go.Answer: The boss assured him that she had no plan to let him go.老板向他保证并没有解雇他的打算。4. It would be wise to get his eyes checked to ensure there is no problem.Answer: It would be wise to get his eyes checked to ensure there is no problem.检查一下他的眼睛,以保证没有问题,是明智之举。5. Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.Answer: Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.(学校)已经采取措施来保证学生不会因经济原因而辍学。6. The manufacturer must warrant the quality of its products according to the regulations.Answer: The manufacturer must warrant the quality of its products according to the regulations.生产商必须按规定保证其产品质量。(6) 、Answer: 1. attain 2. modest 3. attractive 4. precise 5. campaign6. market 7. manufactures 8. sponsor 9. imported 10. Brands(7) 、Answer: 1. frown . on 2. for instance 3. as a result 4. when it comes to 5. under . UmbrellaRead and translate(8) 、1. 思想是通过语言来表达的。(by means of)Answer: Thoughts are expressed by means of language.2. 我今年买的新书多得难以数清。(keep count of)Answer: I have bought so many new books this year that its really difficult for me to keep count of them.3. 这位老太太确信,今天她儿子会回家来为她庆祝生日。(feel assured)Answer: The old lady feels assured that her son will come back home today to celebrate her birthday.4. 他妈妈坚持说他每月的零用钱不能超过100元。(exceed)Answer: His mother insisted that his pocket money should not exceed 100 yuan per month.5. 上个月我们买了一辆车,是用我的名字登记的。(register)Answer: We bought a car last month, which was registered under my name.Read and simulate(9) 、1、 对于大部分美国青少年来说,要论既舒服又时尚的衣着,没有什么能比得过T恤和牛仔裤了。Answer: For most American teenagers,when it comes tocomfortable and fashionable clothing, nothing beats T-shirts and jeans.2、 李宁公司从2010年开始广为宣传“让改变发生”,并且使这种观念深入人心。Answer: Starting in 2010, Li-Ning widely promoted that “Make the change,” and the notiontook hold.3、 当这条消息在网上首次发布时,上网浏览的人不计其数。Answer: When the news was first released online, the number of its viewersbeats the imagination.4、 这个女孩在歌唱比赛上的杰出表现为她带来了巨大的机遇。Answer: The girlsbig break came withher outstanding performance at the singing contest.5、 在许多欧洲国家,人们都反感在公共场所吸烟。Answer: In many European countries peopletend to frown onsmoking in public places.Passage BThink About It1. Do you have a Haier product at home? If so, describe it.Answer: Open.2. Why is Haier so successful in the US?Answer: It is Haiers marketing strategy that works the success.3. Do you often have difficulties understanding English articles because of too many new words? Do you know you can get the conceptual meaning of a word or a phrase through its context clues in the parallel structure?Answer: Open.Read and complete(十三)、Model: Work and study must be yourfocusnow.You mustfocusyour mind / attention on work and study now.窗体顶端1. The firemen were having abattleagainst the flames.Answer: The firemen were battling against the flames.2. The company has not yet signed acontractwith any advertising firm.Answer: The company has not yet contracted with any advertising firm.3. Students aretargetconsumers of this product.Answer: This product is targeting on students.4. Refusing to cooperate was theirsignalof displeasure.Answer: They signaled displeasure by refusing to cooperate.5. Fish is the majorfeatureof Inuits diet.Answer: Fish features largely in Inuits diet.6. That world famous director is making afilmin our town.Answer: That world famous director is filming in our town.窗体底端(14) 、Answer: A: 1.consumers, 2.shop, 3.money, 4.reduction, 5.speciic, 6.home(s)B: 1.revenue,2.retailer,3.discount,4.distributor,5.niche market6.household appliancesRead and translate(15) 、1. 海尔在海外市场试图以形象而不是价格击败对手。它将其主要注意力集中在像学生这样的利基市场(定位市场)上,期望他们年长以后还会钟爱海尔品牌。目前,海尔在美国的家用电器年销售额已达2亿美元,并占有美国小型冰箱市场35以上的市场份额。这对美国的家电生产商形成了挑战。Answer: Haier is seeking to outflank its competitors by competing on image rather than on price in overseas markets. It has been focusing most of its attention on niche markets, such as students, in the hope that they will remain loyal as they get older. Currently, Haier sells $200 million worth of household appliances in the US annually and claims more than a 35% share of the US market for the minibars, which constitutes a challenge for the American household appliance makers.2. 作为一个全球品牌,海尔致力于通过创新来满足消费者的需求,为消费者提供更多的明智的选择,让他们可以享受时尚的、负担得起的并且是可持续的生活方式。海尔秉承着一个信念,那就是为消费者设计和制造经久耐用、无后顾之忧的产品是一个负责任的企业应承担的使命。Answer: As a global brand, Haier is dedicated to meeting customer needs through innovation. It is committed to giving customers more sensible options that enable them to enjoy a modern, affordable and sustainable lifestyle. It holds a belief that to design and produce durable and worry-free products for the customers is a mission that a responsible corporation should undertake.Reading Skills Practice(十六)、1. Who is the counterpart in position to the American president?Answer: The prime minister of Japan.2. What is the synonym for assistants?Answer: Aides.3. What is the synonym for news reporters?Answer: The press.Translating Skills Practice(17) 、1. There was no snow, but the leaves were gonefrom the trees, and the grass was dead.Answer: 天未下雪,但叶落草枯。2. Instead of one old woman knocking me about and starving me, everybody of all agesknocked me about and starved me.Answer: 那时打我并且使我挨饿的不只是一个老太婆,而是老老少少各式各样的人。3. We can measure the amount of water in a pot, butwecant measure its heat. We dont have an instrument for that.Answer: 我们能测量罐内的水量,但不能测量水的热度,我们还没有这种仪器。4.Asthe temperature increases, the volume of water becomes greater.Answer: 温度增高,水的体积就增大。5. His telescope andhisexperiments were always bringing him new surprises,andhe made notes ofhiswork every day.Answer: 他的望远镜和实验总是给他带来惊奇的新发现,他每天都把工作情况记录下来。General Writing(18) 、Answer:1, 8, 6, 4, 9, 10, 3, 2, 5, 7, 11Unit 5 Lifelong EducationLead-inAnswer: 1.employment market2.handle the changes3.concluded4.very nature5.builds on 6.involved in7.at various stagesPassage AThink About It: 1. In what way do you usually learn English words? Do you often ask the native speakers to explain English words for you?Answer:Open.2. How do you understand the German proverb “Whoever cares to learn will always find a teacher”?Answer:Anyone who is willing to learn will make use of every chance to learn something from others.3. Do you think teaching is also learning? Why?Answer:Yes, because when we are asked to teach what we are supposed to know, things often turn out not as obvious as we thought it to be.Read and think(三)、peculiar:Authors definition:Strange, odd. Often with a hint of something suspicious.Authors example:It (idiomatic) involves a peculiar use of the language.Dictionarys definition:strange or unusual, sometimes in an unpleasant wayDictionarys example:His accent was a peculiar mixture of Scottish and Irish.Your conclusion:Openidiomatic:Authors definition:“Idiomatic” is related to the word “idiom”. An idiom is something that is used in a particular part of the country or by a particular group of people. People who arent part of that group arent likely to use it and might not understand it.Authors example:gapers blockDictionarys definition:using or containing expressions that are natural to a native speakerDictionarys example:Philippa was soon to acquire a remarkable command of idiomatic English.Your conclusion:Openproverb:Authors definition:I think a proverb is kind of like an aphorism. But not quite. A proverb is a condensed saying that teaches you a lesson.Authors example:Haste makes waste.Dictionarys definition:a short well-known saying that states a general truth or gives adviceDictionarys example:Dont put all your eggs in one basket.Your conclusion:Open(4) 、Answer:passenger, eager, explain, vocabulary, wonders, ignorant, dictionary, explanationsRead and complete(6) 、Answer:1.qualify, 2.(had) committed, 3.hint, 4.assume, 5.vague, 6.peculiar, 7.retreat, 8.puzzled, 9.misleading, 10.confused(7) 、Answer:1.resorted to, 2.racking your/ones brains, 3.hangs on, 4.jotted down, 5.at a lossRead and translate1. 知道原理是一回事,但要付诸实践又是另外一回事。(its one thing . its another .)Answer:Its one thing to understand the principle, its another thing to put it into practice.2. 据报道,慢跑 (jogging) 可将患心脏病的可能性减少三分之二。(less likely)Answer:It is reported that jogging makes you three times less likely to suffer from a heart attack.3. 根据最新调查,半数英国人不清楚欧元与英镑的比值。(have no idea / in relation to)Answer:Almost half of the British people have no idea what the euro is worth in relation to the pound, according to the latest survey.4. 这片土地本应建成一个供大家享用的公园,但现在却立起了几栋公寓楼。(should have done)Answer:The area should have been made into a park for everyone to enjoy but now some apartment buildings stand there.5. 不知道所有这些相关信息能否凑成一幅关于他的清晰图画。(add up to)Answer:Im wondering whether all the related information could add up to a clear picture of him.Read and simulate1、 认识到节约能源的重要性是一回事,但在生活的方方面面付诸实施又是另外一回事。 Answer:Its one thing torecognize the importance of saving energy,its another toput it into practice in every aspect of life.2、 销售经理认为,如果销路不好,新产品就不能算好。Answer:The sales manager believes thatclevers not clever ifthe new product doesnt sell well.3、 他不停地编着各种借口来解释为何没能完成任务,好像一千个谎言加起来就可以等于实情。 Answer:He kept on making up excuses for his failure to finish the taskas ifa thousand lieswould add up tothe truth.4、 这项调查发现,人们逛商场的时间越长,就越不能控制自己的购物欲望。Answer:It is found from the investigation thatthe longerpeople stay in a store,the lesslikely they are to control their desire for purchases.5、 我相信像她这样勤奋的人肯定会很快地克服她在英语学习方面的困难。Answer:I believe thatsomeone asdiligentasshe is will soon overcome difficulties in the study of English.Passage BThink About It: 1. For what purpose(s) would an adult return to college? Answer: The reasons vary. A few would come to college to make up for the education they missed when they were young. Some would return to get re-educated to prepare themselves for the new careers and a new life. Some others would come to learn some subjects for pleasure.2. Do you think most of the college students appreciate their college life? Answer: Probably not. Some do not seem to understand theyre having the best years of their lives, and are anxious to get out.3. Do you know that the function a sentence performs is decided by its context, and this might be a reason, justification, assumption, explanation, and many other functions according to this context? Answer: Open.Read and completeAnwser:1. (1-f) It seemed even theidyllicmountainscenecouldnt take his mind off his work. 2. (2-a) Im not sure whether the topic on fashion willappeal toall theyoungsters. 3. (3-g) Both countries have firmlydeniedJapansclaimto the island. 4. (4-b) A smart learner knows how to make best use of his time toacquirethe knowledgehe is here for. 5.(5-h) Perhaps this photograph willrefreshyourmemory? 6. (6-c) Thequestionsabout the inefficient measures to deal with the nuclear leakage stumpedthe spokesman of the government. 7. (7-e) After many setbacks, Petersonlosthisconceitbut not ambition. 8. (8-d) In his report the economist stressed that the marketshowednoinclinationof recovery.(14) 、Answer:1.start again from the very beginning 2.have always been amazed by3.retook the course4.work very hard on 5.carefully study againRead and translate1. 大学生活格外愉快。校园里的年轻人们都在全力以赴地获取知识。他们除了自己的学习,对其他事情无需负责。他们应该耐心地体会接受教育的过程,而不要急于去挣钱。他们应该知道,校园生活是在为他们走出校园去追求成功作准备。Answer:College life is extraordinarily pleasant. Young people on campus are all gung ho to acquire knowledge. They are with no responsibility to anything but their studies. They should have patience with the process of being educated, but not be anxious to make a buck. They should understand that college life is to prepare them to get out and get success at life.2. 在一个不断创新的世界,学位不能保证你拥有成功的事业。因此,发奋学习是人们普遍的做法。他们对终身学习态度积极。他们有些人回到学校,在那里他们可以利用学习资源。有些人调换工作,以丰富自己的工作阅历。甚至在退休以后他们还会投入时间进行学习。Answer:In a world of constant innovation, a degree cant guarantee you a successful career. So its common practice for people to commit themselves to learning. They develop positive attitudes toward lifelong learning. Some of them go back to school where they can make use of learning resources. Some change jobs to acquire more work experience. Even after retiring, they will still invest time in learning.Translating Skills Practice(17) 、1. When I walked out of the terminal, I was facing the same crowd of taxi drivers milling about in front of every airport the world over.Answer:走出机场大楼我就看到外面好多出租汽车司机在穿梭走动,这(一现象)在世界各地的机场都是一样的。2. Mr. Myles still smiled but his voice had a little bit of irritation in it,unusual to Rob.Answer:迈尔斯先生仍然面带微笑,可是他的口气却有点不耐烦了。罗布很少见到这种情况。3.No wonderthe sight of elegant buildings along the canals reminded me of Paris, Amsterdam and Venice.Answer:难怪,一看见沿河而立的精美建筑时,我就想起了巴黎、阿姆斯特丹和威尼斯。4. I know now what a joy knowledge can be,independent of anything you do with it.Answer:现在我意识到知识给人的巨大乐趣,这与如何使用知识无关。5. She wanted to tell John how surprised she was at his knowledgebut embarrassment made her hold her peace.Answer:她本想告诉约翰,她没有料到他的知识竟有如此渊博,但又觉得有些不好意思,没有说出口。Unit 6 Travel Around the WorldListen and TalkAnswer: 1. holds for 2. uncomfortable 3. observation of life 4. on the road ahead 5. more rewarding 6. an additional fascination 7. their full attention 8. moving about Passage AThink About It:1. What attracts you most when you visit a new place?Answer:(Open). The people, the scenery, the architectures .2. Do you think, consciously or unconsciously, that some cultures are superior or inferior to others? Why? Answer:No culture is superior or inferior to any other culture at all because each culture has its own unique features.3. Can we understand a culture through media channels instead of learning things in person? State your reasons in either case.Answer:Yes. We can learn a lot about a culture through books, movies, TV programs .No. If you dont experience things in person you can never really understand a culture.Read and think(2) 、Answer:1) When did the author arrive in Cairo?At midnight.2) Who was the author traveling with?She was traveling alone.3) Whats the authors first impression of Cairo?It was crowded, large, noisy, Answer:AdjectivesReasonsfirmShe doesnt ask, and simply pulls the author through the crowd. She takes control of her sigh

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