市场营销思维导图.pdf

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 5 4 3 2 1 6 7 8 0 1 1 2 2 1 2 3 3 1 2 4 5 0 0 mmap 2015 5 11 1 2 3 4 5 20 6 7 0 8 9 10 11 12 145678 910 1 1 mmap 2014 9 2 1 2 3 4 5 6 7 8 9 10 11 12 T 13 4P 4C 1990 4R 1900 1930 1929 1933 1978 1983 1984 1994 1995 1 01 1 01 mmap 2015 5 10 TCV product value services value personal value image value TCC monetary cost time cost energy cost stamina cost CS 1 2 3 4 5 6 Club Marketing 7 8 1 02 1 02 mmap 2013 12 12 Caodaping 1 1 2 3 4 4P 2 01 mmap 2015 9 19 Caodaping 2 SWOT SWOT 3 6W1H 7o who what why who how when where 4 2 02 mmap 2015 9 19 Caodaping 2 03 mmap 2015 3 7 Caodaping 3 01 mmap 2015 5 10 Caodaping 3 02 mmap 2015 5 10 Caodaping Product Item Product Line Product Mix Width Length Depth Consistency 4 PLC ABCDEF 1 2 3 4 5 6 7 8 9 10 10 0 1 10 4P PLC 3 03 mmap 2015 5 10 Caodaping Line extensions Brand extensions Multi brands New brands Co brands Performance Features Reliability Durability Serviceability Premium Image 3 04 mmap 2015 3 7 Caodaping 13 FOB Skimming pricing Penetration pricing 3 05 mmap 2014 8 27 Caodaping 4 7 3 07 mmap 2015 3 10 Caodaping 4 4 mmap 2014 8 26 Caodaping 5 01 mmap 2015 3 10 Caodaping 5 02 mmap 2014 8 27 Caodaping 4C 5R 1 2 3 4 5 IMC IMC IMC 4C 1 Consumer 2 Cost 3 Convenience 4 Communication 5R Relevance Receptivi