会展_婚庆婚纱中英文对照策划方案.doc

2012年婚庆婚纱摄影展览The Exhibition of wedding celebration and photography一、 活动概述 由银川市政府主办，银川婚庆协会承办。本届婚纱婚庆摄影展将于2012 年8月1日10日在银川国际会展中心举办，本届展设婚纱、摄影、婚庆服务等展区。Active outline Sponsored by Yinchuan municipal, undertaken by Yinchuan wedding celebration association. The Exhibition of wedding celebration and photography will be hold from Augest first 2012 to Augest 10th. This exbihition includes three areas, wedding veil, wedding celebration and photography.二、 活动主题 瞬间的美丽 永恒的爱The themeMoment beauty and forever love 三、 活动目的 为婚纱、婚庆摄影公司搭建一个展示和交流的平台。Active purpose To build a platform and a bridge for the wedding veil, wedding cerebration and photography company to show their new, works and offer an opportunity for them to exchange ideas and learn from each other.四、 活动安排 时间：2012年8月1日10日 地点：银川国际会展中心 Time: Aug first 2012-Aug 10th Active place: International Exhibition center of Yinchuan.五、合作方式由银川婚庆协会最终审定方案，并向政府报批，由政府提供场地及部分资金，政府保安部提供现场协调和纪律维持。宣传部协助前期宣传。Cooperation modeYinchuan Wedding Association final validation scheme, and to the government approval, by the government to provide venues and funds, government security department to provide on-site coordination and discipline to maintain. Propaganda Department to assist in the earlier period propaganda. 六、宣传推广计划1.7月8日在宁夏电视台及广播电视台黄金时段插播相关广告。2.8月10日在中国会展宁夏日报各行业报刊车在广告等发布相关信息，同时在中国会展网，新浪网，宁夏网虫网等各大网站即时信息。3.8月13日，15：0017:00在阅海大酒店会议厅举行发布会。publicity and promotion plan1.7 August 8 in Ningxia TV station and broadcasting prime-time television spots advertising.2.8 Sept. 10 in the Chinese exhibition Ningxia daily the industry press car in advertising and other relevant information, at the same time in China exhibition network, sina. , Ningxia net net and each big website information.3.8 Aug 13, 15: 00 - 17: 00 in the access to the sea Le Grand Large Hotel hall conference.七、开幕计划介绍 开幕式以“美丽的瞬间，永恒的爱”为主题，以流行歌曲及回族特色舞蹈等表现形式集中展现的大型歌舞会，多角度多方面展现婚纱婚庆活动的特色美。 届时，宁夏婚庆协会代表、各参展商代表、主办单位、承办单位人员莅临开幕式。In seven, the opening program introductionThe opening to beautiful moment, the eternal love as the theme, with pop songs and Hui nationality dance forms a concentrated display of large dance, many points of view show wedding wedding activity characteristic beauty.By then, Ningxia Wedding Association representatives, all exhibitors, organizers, contractors staff here at the opening ceremony.八、活动安排 1.2012年7月31日9:0012:00开高峰论坛会。 2.答谢晚宴。 3.2012年8月1日9:00开幕式。 4.观展览区并送礼品。 5.媒体专访。In eight, a schedule of activities1.2012 July 31st 9: 00 - 12: 00 peak forum.2 appreciation dinner.3.2012 August 1st 9: 00 opening ceremony.View of the 4 exhibition areas and gifts.5 media interview.九、日程安排1.装修搭建布展 7月28日7月31日 2.封馆检查 7月31日14:00开始3.开幕式 8月1 日9:0010:304.开馆及观众参观时间 8月1日10:3017:00 8月2日8月7日9:3017:00 8月8日 9:3016:005.撤展时间 8月8日16:0020:00(参展企业撤展) 8月9日 9:0017:006.各参展单位工作人员每天应在开馆前30分钟进场，闭馆后30分钟内退场。（中午不闭馆）In nine, the schedule1 July 28th July 31st - decoration Construction Exhibition2 Museum closed check July 31st 14: 00The 3 opening in August 1st 9 : 00 - 10: 30The 4 opening and audience visit in August 1st 10 : 30 - 17: 008 Aug 2 - August 7th - 9 : 30 17 : 008 8 August 9: 30 - 16: 00The 5 evacuation time in August 8th 16 : 00 - 20: 00 ( exhibitors dismantling ) August 9th 9: 00 - 17: 006 exhibitors staff work day should be in 30 minutes before the play opened, closed after 30 minutes. ( no lunch. )十、可行性分析1.优势分析：（1）宁夏回族自治区相比其它发达地区发展空间较大。（2）有可发展的民族特色婚礼2.劣势分析：（1）宁夏属于欠发达地区，经济水平相对落后。（2）宁夏与沿海地区联系不够密切，市场信息闭塞，不利于婚纱婚庆行业交流发展。3.机会：发展以主题婚纱民族特色为导向的高端特色个性化婚庆服务。4.威胁：（1）宁夏地域狭小，人口比例较少，市场需求量相对较小。(2) 经济水平相对落后，高端服务较难进入市场。Ten, feasibility analysisThe 1 advantage analysis:(1) in the Ningxia Hui Autonomous Region compared to other developed regions larger space for development.(2) can develop national characteristics weddingThe 2 disadvantage analysis:(1) Ningxia, belong to owe develop area, economy is relatively backward.(2) Ningxia and the coastal areas of contact closely enough, lack of market information, is not conducive to the exchange of wedding wedding industry development.3 chance: to develop the theme wedding ethnic characteristics oriented high-end features personalized wedding services.The 4 threats:(1) Ningxia district is narrow, the proportion of the population is less, market demand is relatively small.(2) the economic level is relatively backward, high-end services is difficult to enter the market.十一、资金预算1. 活动启用费用：10万元2. 高峰论坛会议：10万元3. 新闻发布会（场地、餐饮、与会专家、学者、记者）等：15万元4. 宣传费用：30万元1） 电视台 各类宣传、论坛、TV2） 专题报道、报刊报道、专业刊物、网站3） 设计、印刷以及请帖、还保证书等制作5. 展览场租、施工、运输、劳务：30万元6. 不可预见费：20万元Eleven, capital budget1 activities enable cost: 100000 yuanThe 2 summit forum: 100000 yuan3 press conference ( venues, restaurants, expert attending the meeting, scholar, journalist ): 150000 yuan4 promotional cost: 300000 yuan1) television advertising, f