高二英语下unit6课文课件牛津上海版.ppt

牛津上海高二 s2b 第二学期 module3ourfragileenvironment unit6 problemsandsolutions teachingaimsandpurposes learnthenewwordsandexpressionsinthisunitlearnandgraspabsoluteconstruction reading newwords cosmetics facecream persuasive advertising campaign anti ageing packaging present double poison lipstick blind makeup sue force feed injection drip prosper revolutionize immoral recycle refill unique campaign alternative remarkably global publicity hold pro environment publicize amazing unconventional principle 1 persuasiveadj eg kellyknowshowtorelatetopeopleandisverypersuasive 凯丽很善于与人交往 也很有说服别人能力 有说服力的 令人信服的 extensiveadvertisingcancauseafactitiousdemandforanarticle 大规模的广告能引起对某一物品人为的需求 2 advertisingn 做广告 广告业 e g e g ihopeyouareallgearedupforthenewsalescampaign 我希望你们都为新的销售活动做好准备 3 campaignn 运动 eg iamafraidicannotpresentthewholepictureofourculturalprogrammeswithinsuchashortperiodoftime 如此短的时间实在是难以展现我们文化计划的全貌 4 presentv 呈现 赠送 5 packagingn 包装材料 eg yourwoolensweateriscompetitivenotjustinprice quality butinpackagingforwoolensweater 你方的羊毛衫不仅要在价格上 质量上有竞争性 在包装上也要有竞争力 6 doublev 使 加倍 是 的两倍 eg inthiscase icandoublethepenalty 假如这样的话 我可以把罚金加倍了 7 poisonv 使中毒 毒害 eg areourchildrenbeingpoisonedbyleadintheatmosphere 我们的儿童是否正在遭受着空气中铅的毒害 8 blindv 使失明 eg thesoldierwasblindedinthewar 那个战士在战争中失明了 9 force feedv 强迫进食 eg alltheprisonersonhungerstrikehadtobeforce fed 所有绝食的犯人均需强迫进食 10 dripv 滴入 eg thecontainerwasfilledwithwaterthatdrippedthroughthehole 容器内装满水 水通过底部的孔滴下 11 amazingadj 令人惊奇的 令人惊喜的 eg itwasamazingthattheboywasabletosolvetheproblemsoquickly 那男孩能这样快地解完这道题 真是令人惊奇 12 unconventionaladj 不因循守旧的 新奇的 eg theirpaintingswereunconventionalandhadstronglysubjectivemoods 他们在创作中重视个性 力求创新 作品具有较强的主观色彩 13 revolutionizev 改革 eg thereisnoquestionthatthelaserwillcontinuetorevolutionizethefieldofchemistry 毫无疑问 激光将继续使化学领域发生变革 14 refillv 再装满 灌满 eg whenyou redonewiththose youcouldrefillitwithnewtitles 当你看完这些内容时 你可以重新载入一批新的书籍 15 recyclev 回收利用 再利用 eg itishopedthatthenewtypeofcellphonewillencourageconsumerstorecycle 科学家开发出一种新型手机 让手机的循环利用成为可能 16 publicizev 宣传 eg thecampaignisintendedtopublicizetheserviceofthetouristboard 这次宣传运动目的在于为旅游部门的服务做广告 newlesson whatdoyouknowaboutanimals peopleuseanimalsintheseways asfood milk meat egg honeyforclothing wool leather skin fursforentertainment circusinscience scientifictests thisshowsascientistgivinganinjectiontoaratforthescientificresearch thisshowsadogbeingtrainedtohelpthepoliceorthearmy thisshowsanelephantinacircus thisshowsamonkeyinasmallcage perhapsatazoo nowadays moreandmoreproductsaretestedonanimals doyouagree ifnot why trytothinkofasituationthatyouareagainstanimaltesting discussit canyounameakindofshopthatdoesn ttestproductsonanimals thebodyshop whatisthebodyshop aglobalbusinesssellingsimpleproductsfortheskinandhair canyoufindthedifferencebetweenbodyshopandothercosmeticcompanies thebodyshop theothercosmeticcompanies thebodyshop theothercosmeticcompanies doesn ttestproductsonanimals 2 thinkspackagingisunimportant 3 hasneverspentmoneyonadvertising 4 describesitsproductsinsimple truthfullanguage 5 oftenholdscampaignsonpro environmenttopics skimmingandscanning whatisthebodyshop aglobalbusiness 2 whatdoesthebodyshopsell cosmetics 3 whatisthelinkbetweenthebodyshopandanimals thebodyshoponlysellsproductsnottestedonanimals thebodyshop describeitsproductsinsimple truthfullanguagethinkspackagingisunimportant doesnotspendanymoneyonadvertising supportspro environmentcampaigns cause othercosmeticcompanies promisetomakeyoulookyoungerandmorebeautiful usepersuasiveandexpensiveadvertisingcampaigns presentproductsinexpensivepackaging oftendoublingthecost testmanycosmeticproductsonanimals morequestions whatkindofhopedoesthecosmeticsindustrybringtowomen thattheywillbemadeyoungerandmorebeautiful andthatalltheirdreamswillcometrue 2 howdomostcosmeticcompaniespublicizetheirproducts theypublicizetheirproductsthroughpersuasiveandexpensiveadvertisingcampaigns 3 whattwothingsmakecosmeticsmorecostly a theadvertisingcampaignstosellthem b theirexpensivepackaging 4 whydidanitaroddickusesimple truthfullanguagetoexplainherproducts shethoughtitwasimmoraltomakefalsepromisesaboutthequalitiesofhercosmetics 5 inwhatmannerdidanitaroddickpromotethebodyshoptothepublic anitaattractedwidepublicitybyexplainingherviewsandlaterbyholdingpro environmentcampaigns 6 whatdidanitaroddicktrainherstafftodo shetaughtthemtobelievethatprofits althoughimportant arenottheonlyaimofabusiness para1 thecosmeticsindustrysellsdreamswithpersuasiveandexpensiveadvertisingandexpensivepackaging para2 ittestssomeproductsonanimalstomakesuretheyaresafe para3 thebodyshop startedbyanitaroddickin1976 isdifferentfromothercosmenticcompaniesinmanyways yetisverysuccessful para4 anitaexplainedherproductshonestly para5 shedidnotuseexpensivepackaging shebelievedinrecycling para6 sherefusedtouseproductswhichhadbeentestedonanimals para7 shedidnotspendmoneyonadvertising sheencouragedherstafftotakepartinenvironmentalcampaigns exerciseonbook uniqueandunconventional onpage79 awhatdoyouknowabout inwhatwayscananimalsoranimalproductsbeusedbyhuman matchthewordstothepicturesbywritingthelettersatodinthecircle onpage78 asfoodasclothingforentertainmentinscience b d a d skimthebrochurequicklyandthenanswerthequestions 1 whatisthebodyshop 2 whatdoesthebodyshopsell b skimming whatisthelinkbetweenthebodyshopandanimals scanthebrochureandfillintheblankstoshowthedifferencebetweenthebodyshopandsomeothercosmeticcompanies c scanning thebodyshopdescribeitsproducts 1 2 isunimportant 3 onadvertising supports 4 othercosmeticcompaniespromiseto 5 6 campaigns 7 oftendoublingthecost 8 onanimals keywords d1answerthequestions canyougiveanexampleofpiecesofwritingwhichusepersuasivelanguage para1 whatisthepackagingofaproduct para1 whatdoyoudowithit haveyoueverhadaninjection para2 ifso why d keywords 4 canyougiveanyexamplesofunconventionalclothes hair styleorbehaviour para3 5 canyougiveanyexampleofthingswhichhaverevolutionizemodernlife para3 6 whatissomethingaboutyourselfwhichisunique para5 inwhatwayisitunique d d2usethewordsintheboxtocompletethepassagebelow changetheformofthewordsasnecessary campaignagainstcosmeticpublicizeglobalalternativelimitationprincipleblind onpage80 ereadandthink e1choosethebestanswerthatcompletethesesentences inparagraph2 thewriterimpliesthatthecosmeticcompanieswanttobesuretheirproductsaresafebecausetheyarereallyconcernedabout theircustomersc theirprofitstheanimalsd thereputation 2 wecaninferfromparagraph3thatthewriterprobaly anitaroddick a thinkhighlyofb dislikesb knowsd critizes 3 anitaroddickbannedimagesofbeautifulwomeninhershops para4 probablybecauseshe a feltitadishonestwaytoadvertiseherproductsb couldnotaffordtospendmoneyonadvertisingc thoughtitwasimmoraltoshowpicturesofwomend didnotwanthercustomerstolookbeautiful 4 thewritersuggestsinparagraph5thatsomeofthebodyshop scustomers a likethelookoftheiroldcosmeticbottlesb donotneedcosmeticbottlesc donotwanttocreatemorerubbishd canrefilloldcosmeticbottlesforfree 5 wecaninferfromparagraph6thatanitaroddickwasagainst a animaltestingforcosmeticbottlesb allanimaltestingforcosmeticsc anykindoftestingforcosmeticsd sellingcosmetics e2answerthefollowingquestionsincomp