Lesson4Advertisements (2).doc

Unit 10 L4 AdvertisementsClass_ Name_ Number_ I. Lead-inII. ReadingTask1. Go through the ad. of Feline Floor Cleaners and fill in the blanks.1.) The ad. starts with q to get the readers attention.2.) It offers the s to problems.3.) It mentions the a as well as the usage of the product.4.) At last, it tells you the p and how you can buy it. Layout: T Q S A P H Task2. Stylistic features(文本特色) of an advertisement.From the word level:1. What sort of words are powerful in 4 advertisements? Find as many as possible and underline them in the text.2. What are the readers addressed(称呼) as? Give some examples.1. Words in an ad. usually use a_, which makes the product sound like the best and raise readers interest to buy the product. 2. All these advertisements address(称呼) the reader as y_, which can involve the readers directly and make them feel closer to the product. From the sentence level: Some typical types of sentences are used in an advertisement. Find some examples in the text.1. Q ; 2. S sentences;3. I sentences;4. Sometimes, you may just use some w_ or p_ instead of a complete sentence. From the discourse(语篇) level: 1. The advertisement texts are short or long ?2. Can you use some adj. to summarize features of four titles ?3. What else can you find apart from words ?1.The whole passage is s_; 2. Every ad. has a clear, simple and eye-catching t_ and a p_ as visual attractions. A good title and picture can make a difference.3. State f_ together with o_. III. WritingIts essential to keep a dictionary close at hand. Now, write an advertisement of an Oxford Dictionary in a reduced format(缩印版) about 80 words. Some words or expressions for your referenceLayoutIII. WritingIts essential to keep a dictionary close at hand. Now, write an advertisement of an Oxford Dictionary in a reduced format(缩印版)