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Keypoint usefultermsanddefinitionsofbusinessplanDifficultpoints thetipsofabusinessplan Requirement Bytheendofthislesson youshouldbeabletohaveagoodcommandof thetipsofabusinessplan thecommonly usedsentencesinwritingbusinessplanBytheendofthislesson youshouldbeableto knowthepartofmanagementinabusinessplan knowthepartoffinancialsinabusinessplan knowhowtowriteabusinessplan prescribethesuccessfulwayofCharlieBell theMcDonald sCEO CreatinganEffectiveBusinessPlan III NewWords SkillTraining SamplesoftheOutlineofaBusinessPlanSample1 AnOutlineofaCompleteBusinessPlanSummaryBusinessConceptCurrentsituationKeysuccessfactorsFinancialsituation needsVisionVisionstatementMilestones MarketAnalysisTheoverallmarketChangesinthemarketMarketsegmentsTargetmarketandcustomersCustomercharacteristicsCustomerneedsCustomerbuyingdecisionsCompetitiveAnalysisIndustryoverviewNatureofcompetitionChangesintheindustryPrimarycompetitorsCompetitiveproducts servicesOpportunitiesThreatsandrisks StrategyKeycompetitivecapabilitiesKeycompetitiveweaknessesStrategyImplementingstrategyProducts ServicesProduct servicedescriptionPositioningofproducts servicesCompetitiveevaluationofproducts servicesFutureproducts services MarketingandsalesMarketingstrategySalestacticsAdvertisingPromotions incentivesPublicityTradeshowsOperationsKeypersonnelOrganizationalstructureHumanresourcesplanProduct servicedeliveryCustomerservice supportFacilities CreatingthefinancialsofthebusinessplanAssumptionsandCommentsStartingBalanceSheetProfitandLossProjectionCashFlowProjectionBalanceSheetProjectionRatio sandAnalysis Sample2 BUSINESSPLANFORARESTAURANTTableofContentsCompanyDescriptionIndustryAnalysisProducts RelatedServicesTheTargetMarketTheCompetitionMarketingPlan SalesStrategyOperationsManagement OrganizationLong TermDevelopment ExitPlanFinancialData ProjectionsAppendices Sample3 BUSINESSPLANFORARETAILBUSINESSAmericanManagementTechnology1 0ExecutiveSummary1 1Objectives1 2Mission1 3KeystoSuccess2 0CompanySummary2 1CompanyOwnership2 2CompanyHistory2 4CompanyLocationsandFacilities 3 0ProductsandServices3 1ProductandServiceDescription3 2CompetitiveComparison3 3SalesLiterature3 4Sourcing3 5Technology3 6FutureProductsandServices 4 0MarketAnalysisSummary4 1MarketSegmentation4 2IndustryAnalysis4 2 1IndustryParticipants4 2 2DistributionPatterns4 2 3CompetitionandBuyingPatterns4 2 4MainCompetitors4 3MarketAnalysis 5 0StrategyandImplementationSummary5 1MarketingStrategy5 1 2PricingStrategy5 1 3PromotionStrategy5 2SalesStrategy5 2 1SalesForecast5 2 2StartupSummary6 0PersonnelPlan7 0FinancialPlan7 1KeyFinancialIndicators8 0ManagementTeam TheCommonly usedSentencesinWritingBusinessPlan III 1 AfterhavingsuccessfullyintroducedthecomplexwidgetintotheAmericanmarket ourexpansionwillbeintwoseparateareas increasingsalesintheUSAandenteringvariousforeignmarkets 2 Weexpectthatasmallpercentagewilldesiretoremainindependentandthesewillhavetobereplacedwithourownsalesforce 3 Wewillincreasenationaladvertisingandbegintargetingsmalleraccountsandspecialtyoutlets 4 TheAmericanmarketfor product service isestimatedat 8BillionannualsalesbasedondatafurnishedbyXYZSurvey 5 WeestimatethatwecanachieveXX marketsharewithinXXyears Tocontinueourgrowth wewillbeusingthefollowingmethodstoexpandourmarketsandtoincreaseournewareasofdoingbusiness 6 Thislocationisdesirablebecause thebuildingisstructurallycompatibleforouruse therentisbelowmarket thebuildinghasthenecessaryfacilitiestooperatethisbusiness thelocationisconvenientforourfreightcompanies suppliers clientsandemployees possibilityofexpansioninthearea 7 OurmainsupplierofcomponentpartswillbeDEFManufacturingofFortLee NJ 8 Withroboticsourlaborcostsandthereforeourproductioncostswillbethelowestintheindustry 9 Tomaintainouradvantagewehaveestablishedlinesofcommunicationwithallofourpotentialmachinerysuppliers 10 Mostimportantlywehaveanongoingrelationshipwithseveraluniversitiesandareactivelyparticipatinginvariousstudiesandexperimentsrelatingtoproductionmethods 11 Wehavecontractedwithanenviron mentalengineeringcompanytoadviseusonanypossibleproblemsaswellassolutionsincludinglegaldisposalofallhazardouswastes 12 Ourpresentprogramofjointresearchwiththelocaluniversityhasprovenverybeneficial 13 Weprojectthatwewillbeabletogeneratesufficientcapitalfromoperationstomeetourinitialneedsaftertheinfusionof 200 000 14 Shouldsalesnotbeuptoprojections adjustmentswillbemadeinorderingandlongtermcommitmentsdecreasedorpostponed 15 MyCompany seeksatafuturepointtouseacomputerizedaccountingpackagetomonitorourfinancialperformance 16 Thisinformationwillbecompiledattheendofeachmonthforpreparationoffinancialstatements 17 Themoneyinvestedin MyCompany willbeusedforthefollowingpurposes 18 Ifwefindthatwearecontinuallyoverbudget ourfirststepwillbetoreevaluateourmarkuponproductsandthentorecheckourcoststomakecertainthatweareobtainingthebestpossibleprices 19 Alsoduetothefastchangingnatureofthisindustry wewillneedtoretrofitthesemachineswithinXXyearsatcustomerexpense 20 Atthistimethereareapproximately1 500companiesworldwidemakingcomparablesimplewidgets ReadingM
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