Unit 5 Business Ethics Teaching plan大学体验英语四.doc

Unit 5 Business EthicsObjectivesAfter finishing this unit, students will be able to talk about the issues of business ethics get an idea of the overall organization of both passages learn to use key word and expressions adopt the reading skill Identifying the Authors Purpose while reading learn to control the overall structure of the writingListen and talk (2 periods) Teaching Steps: Step 1 Greetings and Presentation （10M）（class and individual）1. What is business ethics?2. What do you know about Japaneses business?Step 2 Lead-in (Listen twice and fill in the missing words, then check Ss answers ) （10M）(class and individual ) Step 3 Sample Dialogue 1 （15minutes）(class and pair work)1. Listen to the dialogue and get to know the content of the dialogue.2. Listen to the tape once again and answer the questions 1) How to bargain with the businessman?2) What is retail price?3. Read and follow the tape and explain some of the language points1) retail: sell by retail 零售 the retail price零售价格e.g. He buys wholesale and sells retail. 他整买零卖。2) margin:a. 边缘部分; 页边的空白; 栏外 b.图廓; 范围 c.界限d. (时间、花费上保留的)余地; 余 裕 e.盈余; 利润; (成本与售价的)差额, 赚头f.差数; 幅度 g.保证金, 押金notes written in the margin 写在页边空白处的注解sit on the margin of a lake 坐在湖边He is on the margin of death. 他已濒临死亡。There is no margin for error in our plan. 我们的计划中不留有误差幅度。They have always had to make do with relatively small profit margins.他们不得不经常设法应付较少的利润额。Step 4 Communicative task I （15M）(group work)1. Practise dialogue 1 in pairs (partners)2. Communicative tasks Listen to the tape and then make a dialogue according to the language situation given by task 13. useful phrases and sentences1) in advance 2) currency problem3 travel agency4. Work in groups (Row 1&2, Row 3&4, Row 5&6 )5. Ask 2 groups to come and act out their dialogueStep 5 Sample Dialogue 2 （15minutes）(class and pair work)1. Listen to the dialogue and get to know the content of the dialogue.2. Listen to the tape once again and answer the questions 1) What is bribes in market?2) Do you think a free holiday is a bribe?3. Read and follow the tape and explain some of the language pointsbribe: 向行贿, 收买 用贿赂影响bribe sb. into silence用贿赂封住某人的嘴 be bribed into secrecy 受了贿替人保密Step 6 Communicative task II （15M）(group work)1. Practise dialogue 2 in pairs (partners)2. Communicative tasks Listen to the tape and then make a dialogue according to the language situation given by task 23. useful phrases and sentencesI cant comment on that. I wouldnt know about that.4. groups work (Row 1&3, Row 2&4, Row 5(team 1&3)5. Ask 2 groups to come and act out their dialogueStep 7 Assignment Read and practice the dialogues and make free dialogue in groups.Passage A The Moral Advantage: How to Succeed in Business by Doing the Right Thing (2 periods)Step 1 Greetings and a brief revision (3-5M) (pair work or group work)Ask one or two pairs(groups) to act out their own dialogue about cultureStep 2 Pre-reading （5M）(group discussion)1. Have you or your friend ever been cheated by a manufacturer or seller? Describe your experience to your partner.2. What do you know about business ethics?3. Some people think that fraud and business are inseparable Siamese twins. What is your opinion? Think of at least three reasons to support your idea and discuss the topic with your partner.Step 3 Skimming （10M）(individual and class work)Read passage A within 8 minutes and try to get the main idea of the passage.Reference keys: Business ethics is a system of accepted beliefs in business, which governs the conduct of people in doing business based on the social moral values. It has been a very popular topic recently. More and more people, esp. CEOs in big companies, have realized the importance of business ethics for their business practices, because you cant cheat your customers forever and get away with it.Step 4 Scanning （20M）(class work)Discuss in groups and divide the passage into parts and get the main idea of each part.Step 5 Review Retell the passage (5-8M)Step 6 Language focus 1. advocate v. support 提倡，主张2. avarice n. greed 贪婪，贪心 3. benignly ad. gently和蔼可亲地，慈祥地，温和地 4. camel n. 骆驼5. capture v. obtain by trickery 骗得；巧取 6. charitable a. kind慈善的,有慈悲心的 7. commendable a. worthy of praise值得称赞的8. compassion n. pity怜悯；同情9. conscience n. 良心10. constrain pel 强迫，勉强12. contemporary a. nowadays, modern当代的，现代的13. cynicism n. 愤世嫉俗主义14. deceit n. cheat欺骗 15. decent a. right and suitable; respectable体面的;可敬的16. derail v. destroy（使）出轨；毁坏17. downright a. complete完全的18.exploitation n. make use of剥削,利用19.greed n. avarice贪婪，贪心 20. humorist n. facetious person幽默的人21. inevitably a. unavoidably不可避免的22. ruthless a. cruel残忍的，无情的 23. skepticism n. doubting state of mind怀疑主义;怀疑态度 24. taint v. become infected 使腐败;使感染 25. testimonial n. certificate, recommendation 证明书，推荐书 26. theme n. main topic主题 27. thievery n. stealing偷窃 28. thriving a. furnishing兴旺的，昌盛的 29. unflattering a. frank 耿直的，坦率的，逼真的 30. upstanding a. honest诚实的 31. utility n. usefulness有用，有益 32. villainy n. 坏蛋Step 7 AssignmentReview the text General writing: Write a short apssage of 120 words or so on the topic “Business Ethics.” Passage B Shaking Hands on the Web (2 periods)Step 1 Greetings and a brief revision (3-5M) (pair work or group work)Dictation: some useful words, expressions and sentences.Step 2 Pre-reading （5M）(group discussion)1. What do you think of the business relationship between buyers and sellers nowadays? What do you think would be responsible for it?2. Have you ever experienced shopping online? What is your opinion about it?3. Why do you think a good seller should treat his or her customers well?Step 3 Skimming （10M）(individual and class work)Read passage A within 8 minutes and try to get the main idea of the passage.Do the exercise on page 110 and check the Ss comprehension.Step 4 Scanning （20M）(class work)Discuss in groups and divide the passage into parts and get the main idea of each part.Step 5 Review Retell the passage (5-8M)Step 6 Language focus 1. abuse v. use or treat （sb. or sth.）wrongly 滥用;虐待2. amaze v. cause (one) to be extremely surprised 使吃惊,使惊愕 3. assume v. accept (sth.) to be true without question or proof 假定，设想 4. brokerage n. commission经纪业; 中间人业务;经手费, 佣金 5. commission n. brokerage佣金6. commoditized a. 商业化的,商品化的7. competition n. contest竞争8. continually a. without stopping继续地 9. count v. have value or importance; to matter 有重要性; 要紧10. cultivate v. give care, thought, time in order to develop sth. 培养,培育11. decline v. go slowly, from higher or better position to a lower or worse one下降，下倾，衰