会展英语期末参考资料1.doc

简答与选择：1. What kinds of people are probably involved in an exhibition? Visitors, exhibitor and organizers .2. Why do exhibitors take part in an exhibition?1)Opening to a large market,reinforcing the market position and brand message.2)Strengthening relationship with existing customers.3)Expending customers awareness of your product or service.4)Conducting inexpensive market research.3.What are preferred qualities for a booth receptionist? 1) Approachable .outgoing-people-oriented .2) Professional,experienced at trade shows3) Comfortable engaging people4) Knowledgeable about company and product .5) Able to qualify before selling 6) Good communication 7) Good listener8) Enthusiastic 9) Good attitude10) Familiar with competition 11) Polite to lookers,you wont waste time4.What should be included in a prospectus of a new show? 1)Event Overview2)Attendee Profile3)Publicity4)Speaking Opportunities5)Exhibitor Information6)Spomsorships7)Contact Information8)Contractual Considerations5.What have to be done before a show?1)First, choice of venes is important2)Second, we should design or decorate of an exhibition3)Third, we should keep exterior liaison and obtain sponsorship4)Forth, exhibition marketing and advertising must be done well.5)Last, look for a contractor or representative at the stand6.How to promote conference events?(第一种)Have an event marketing plan.Brand your conference and event.Use the web.Offer discounted ratesVenuePromote your conference event.（第二种）1)First, create an Event Marketing Plan and try to adjust your plan if you find some better ideas.2)Second, brand your conference and event is a form and sends a message to the audience and attract their attention.3)Third, having a website to promote the information about the conference and event.4)Forth, offer discounts to attendees who participate more than one5)Fifth, the venue of the conference and events and play an important role in increasing attendance.6)sixth, promote the conferenceand and events,it is the most challenging part to be success in your conference.7.When choosing a venue for your meeting or conference there is more to consider than just the budget. What else will be taken into account?1)Suitability of venue,2)Location of venue3)Availability of venue4)Facilities of venue and cost of venue will be taken into account8. Suppose you are a sales manager and you are going to host a meeting, how to have a good sales meeting? 1)First of all ,consider whether the meeting is really necessary2)If a meeting is necessary,make sure that the right people are going to be there3)Make sure than everyone knows in good time when and where the meeting will be held ,who will be there ,and what will be diacussed.4)Make sure that everyone has the agenda ,minutes of previous meeting, and all the necessary supporting papers in good 5)time for them to be read,considered ,and consulted upon.6)Provide a suitable room and ambience.7)The meeting should start on time and finish on time 8)The opening of a meeting is important9)Each agenda item should have an appropriate time allocation10)Consider having one or two short breaks11)The best meeting allow everyone to have a say allocation the resultant work among the team members12)The very best meeting generate new and exciting ideas 13)Effective meeting should be action-orientated14)The conclusion of a meeting ,you should be clear what you need to do as a result of the meeting and quickly carry out 15)your action points or allocate them to a colleague 16)Minutes of meeting should be produced as soon as possible(附上题，算第二种答案)how to have a good sales meeting?1) .we should consider whether the meeting is necessary.if its necessary,we should make sure that the right people are going to be there. 2) .We should make should that everyone knows in good time when and where and what will be discussed.3).We should make sure that everyone has the agenda,minutes of the previous meeting,and all the necessary supporting papers.4).Providing a suitable room and ambience.5).The meeting should start on time and finish on time6).The opening of a meeting is important 7)Each agenda item should have an important 8).To consider having one or two short breaks.9).The best meeting allow everyone to have a say and allocate the resultant work the team members.10).The very best meetings generate new and exciting ideas.11).Effective meeting should be action-orientated.12).The conclusion of a meeting is important.13).Be clear what you need to do as a result of the meeting.14).Minutes of meetings should be produced as soon as possible.9.What is an exhibition prospectus used for? it is used investment breeze and remain exhibitor how to exhibit.10. how many seating styles do you know? Try to list some of them here.Cabaret/cresent style .Banqueting layout . Classroom style .Theatre style U-shape or horseshoes shapeThe boardroom.翻译：1. To recap, when it comes to choosing your seating layout think about the type of event you are hosting, whether interaction between your delegates is important and consider the increased cost of hiring a larger function room to seat delegates in a cabaret style set up Vs a smaller room set up in theatre style. 综上所述，当你需要考虑为你的会议考虑座次安排时，参会者之间的交流是否重要和考虑租赁成本增加之间的关系其实就是大功能室如月牙形座次和小功能室如剧院座次的比较。2. Write down the maximum amount that you are able to spend for each category. When writing down the amount, also notate which categories have expenses that are fixed or variable.写下每项花费所能支出的上限，在填写数量时，也要填其支出是否固定不变的还是可变的。3. All or heavy mechanical transportation equipment should be operated by well-trained workers. Leak-oil trucks are not allowed to operate inside the CECF halls. 所有重型的机械运输设备应由技术过关的工作人员操作，漏油的货车不允许在CECF的展区内使用。4. No articles, equipment or furniture are allowed to be carried by the walking escalators inside the CECF halls. The guest lifts may be used to carry the exhibits below 1M3 and 300kgs.没有特别规定的话，设备或展具可以在CECF展区内使用自动扶梯运输，客人电梯也能用于重量在1M3到300Kgs的展品运输。5. Registrations will be accepted until all spaces are filled, or until Wednesday, March9, whichever comes first. Walkin registrations will not be accepted. 在额满前仍接受注册，又或者在3月19日，周三前截止，现场报名注册是不给予接受的。6. Set a registration fee for your conference. When setting the registration fee, be sure that the fee covers expenses such as paper and printing costs for the attendees welcome packet, badges, meals and refreshments.为你的会议收取参会费。当收取参会费后，就能保证会议中邀请函和纸张打印的费用，还有徽章，用餐和休息时事物和饮料的供应。7. During the opening period of exhibitions, all transportation vehicles should not be permitted to operate inside the CECFs halls without the CECF written approval.在开展期间，所有运输交通工具在没有展会书面许可的情况下是不允许在展区内操作的。8. Create an event marketing plan that clearly defines its objectives, budget and internal and external resources. The plan should be mapped out as specific as possible, but keep an open mind throughout the planning process。做一份会议营销计划，清楚目标，预算和内外在可用资源。计划在撰写的过程中应当详尽和保持一份开放的心态。9. Make sure that all of the essential elements are noted, such as type of meeting, name of the organization, date and time, name of the chair or facilitator, main topics and the time of adjournment. For formal and corporate meetings include approval of previous minutes, and all resolutions. 确保必要项目都被记下：会议类型，组织者名称，日期和时间，主席或主持人名字，主要话题和休会时间，一些正式和社会团体会议的会议记录还包括会前的准备和所有会上的决定。10. Therefore, the response to a complaint should be concerned and courteous, not defensive. It may off