《新境界-综合教程2》 unit 4.ppt

UnitFourTradeFairsandExhibitions Pre readingActivities ReadingoftheText GrammarReview Task1 Task2 Task4 Comprehension Task1 Task2 Vocabulary Translation Task3 Task4 Task5 SyndicateActivities Task6 Task7 Task3 Task1 Task2 ComprehensiveExercises PartITextA MiniText BackgroundInformation TextA Home Pre readingActivities Workinpairs Lookatthefollowingpicturesandthendiscusswithyourpartnerthequestionsbelow Task1 Back 1 Whatproductsaredisplayedinthepicturesabove Aretheyattradefairs 2 Whatdoyouknowatradefairis Pre readingActivities Task1 Theyareclothesandelectricappliance Theyareattradefairs Atradefairisalargeeventatwhichcompaniesshowtheirproductsorservicesinordertosellthem Back Pre readingActivities 3 Doyouknowanylargeexhibitioncenterintheworld Yes Therearemanylargeexhibitioncentersintheworld HannoverMesse 德国汉诺威会展中心 isthelargestexhibitioncenterforindustrialtechnology Itcoversanareaof451 260m CantonFairComplex 广交会会展中心 isthesecondlargest withthetotalconstructionareaof395000m MesseFrankfurt 德国法兰克福会展中心 isalsooneoftheworld slargesttradefairorganizerswithitsownexhibitiongrounds Everyyear itrunsmorethan120exhibitionsandtradefairs attractingmore65 000exhibitorsand3 000 000visitors Back Pre readingActivities 4 Whydomanypeoplevisittradefairsorexhibitions 5 Whydocompaniesparticipateintradefairs Peoplevisitthemfordifferentpurposes Somepeoplewanttolookforproductsfortheirbusinessorfortheirownuse manymorepeoplegothereoutofcuriosity Theywanttopromotetheirproductsorservicesandattracttheirbuyers Back Pre readingActivities 6 Whatpreparationshouldacompanymakeifitistoparticipateinatradefair Designingposters handoutsandinformationbrochures andinvitingtheclientstothefair Back Pre readingActivities Task2 ReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven a clothingb electronicgoods suchasCDplayers televisions etc c exhibition showd involvingtwogroupsorcountriese aparticularperiodoftimef apieceofequipment especiallyelectricalequipment usedinpeople shomes garment electronics fair bilateral phase appliance Back Pre readingActivities MiniText CantonFair CantonFairisoneoftheoldestandlargestcomprehensivetradeeventsinChina ItisofficiallyknownastheChinaImportandExportFair CantonFairforshort Heldinspringandautumneachyear CantonFairprovidesanexcellentplatformfordevelopingnewbusinesscontactsaswellastostimulatenetworkingamongvariousforeigntradecorporations TheaimofthetradefairistodeveloptradebetweenChineseandtheoverseastradecompaniestoencouragebilateraleconomicandtraderelations Back n 交易会 adj 双边的 双方的 Pre readingActivities Back n 电子产品 n 阶段 时期 n 器械 n 服装 Pre readingActivities ItisofficiallyknownastheChinaImportandExportFair CantonFairforshort 官方名称为中国进出口商品交易会 简称广交会 forshort缩略 简称 例如 MynameisElizabeth orLizforshort 我叫伊丽莎白 也可以简称为莉兹 Back Note Object 宾语 宾语是最容易理解的句子成分 宾语就是动作的对象和承受者 及物动词 后面一定要加个动作对象或承受者 也就是宾语 否则这个及物动词就没有意义中文举例 买 我买 x 我买 书 西瓜 雨伞 英文举例 borrowbuygive Object 宾语 宾语容易掌握的另一个原因 能够做主语的词语都能够做宾语 名 数 代 非谓语 句子 其他唯一不同的是 人称代词要改为宾格形式 如果一个句子做宾语 则叫宾语从句 名词做宾语 PencombkeymirrorhouseshirtschoolhandbagIboughtabookyesterday Iborrowedapenfromhim Ifoundmykey 人称代词做宾语 人称代词宾格 meyouhimheritustheme g Sheloveshim Itoldthemastory 数词做宾语 e g Iwanttwo 我要两个 份Ibookedthree rooms 我订了三个 房间 Isawfour 我看见四个 人 其他的成分暂时略过以后提及 及物动词带双宾 有些及物动词后面可以带两个宾语 及物动词带双宾 Igaveherabook Igaveabooktoher Shelentmeherbike Shelentherbiketome Theysentheragift Thesentagifttoher 不及物动词 字典里词后标有vi 的就是不及物动词 不及物动词后不能直接跟有动作的对象 即宾语 若要跟宾语 必须先在其后添加上某个介词 如toofat才可跟上宾语 具体加什么介词 就要联系这个动词短语来看 ListentomeLookatme 及物和不及物的区分详解 A有些动词只是及物动词 它们不可以单独用 后面必须跟宾语 False Theyalwayswantafterlunch Right Theyalwayswantacupofteaafterlunch False Heissendingnow Right Heissendingaletternow 及物和不及物的区分详解 B有些动词只是不及物动词 它们可以单独用 如果后面想接宾语 动词后面必须加上介词 Right Heislookingaround False Heislookingme Right Heislookingatme Right Heislisteningcarefully False Heislisteningtheteachercarefully Right Heislisteningtotheteachercarefully 及物和不及物的区分详解 C有些动词既是及物动词 又是不及物动词 但是有时候词义会改变 Thecustomerisaskingloudly Thecustomerisaskingforyounow Thecustomerisaskingaquestionnow Ifyouworkhard youwillsucceed Ifyouworkhard youwillsucceedinpassingtheexam samemeaning Ifyouworkhard youwillsucceedJohnasthemanagerofthiscompany differentmeaning 宾语补足语objectcomplement 有主谓宾就完整了吗 IlikeEnglish 在英语里面 有些动词加上宾语之后意思还是不完整 比如下面的词语 Make 使 让 see 看见 Let 让 get 让 Have 让 使 find 发现 Call 叫 称为 宾语补足语 因此我们加上一个词语来补充句子的意思 这个词 只和宾语有关系 e g Imakeyou Imakeyouhappy 分析成分 你快乐我不一定快乐 词做宾补 名词数词代词非谓语动词形容词副词分词介词短语句子IcallherMary 名词做宾补 YoucancallherSheila Icallhimpiggy Iputmyfamily the first 数词做宾补 Youmademecrazy 形容词做宾补 Moreexamples 6 Icannotmakegrammarclassesfunny 7 Goingtospacanmakeyoubeautiful 8 Eatingapplescanmakeyouhealthy 9 Iprovedmyselfright 10 Ioftenfindtheclassquiet 注意 句子不完整 才会有宾补 IteachEnglish 必须有宾语 才会有宾补 Iamhappy 双宾宾补唯一产生混淆 是因为名词 双宾是两个不同的事物 一个指人 一个指物宾补是指同样的一个事物 注意 双宾语及一人一物 都与主语发生联系如givesbsth buysbsth passsbsth等 而宾补是回答宾语怎么样了的句子成分 宾补动作是由宾语发出的 与主语无关 感官动词和使役动词后常接宾补 如motheraskedmetobuysomesugar wemadehimmonitor 我们让他做班长Iheardhersinging 句型 a Subject Intransitiveverbb Subject Transitiveverb Objectc Subject Transitiveverb IndirectObject DirectObjectd Subject Transitiveverb Object ObjectComplemente Subject Linkverb Predicativef Therebe Practice 1 Thesunisrising 2 Hehaschangedhismind 3 Mr Smithisadoctor 4 Hetoldmeastory 5 Ifeltabitdizzy 6 ThereisagreatItalianrestaurantacrossthestreet 7 Thereusedtobeaschoolinthecity 8 Didyousleepwell 9 Billlooksill 10 Didhesayanything Practice 11 Sheofferedtheguestsomecake 12 Hewasbreathinghard 13 Therearebeautifulwildflowersinthehills 14 Hisfaceturnedred 15 Don tdeceiveyourself 16 Manypeopleconsiderhimahero 17 Shethrewhimakiss 18 Heforgotwhattosay 19 Isawhimlyingonthebed 20 Italldepends Task2 1 8 12 20 2 10 15 18 4 11 17 16 19 3 5 9 14 6 7 13 Back Pre readingActivities 广交会广交会是中国历史最悠久和最盛大的的综合性贸易盛会之一 官方名称为中国进出口商品交易会 简称广交会 它分春秋两季 给参会者提供发展新业务的极好平台及促进各类外贸组织的联系 交易会旨在发展中外贸易公司的交易以促进双方经济贸易关系 Back TranslationofMiniText Pre readingActivities Back Pre readingActivities Task3 WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText PairWork 1 InwhichseasonsdoesCantonFairtakeplaceeachyear 2 What stheaimofCantonFair Inspringandautumn ItistodeveloptradebetweenChineseandtheoverseastradecompanies Back 3 HowmanyphasesaretherefortheautumnCantonFair 4 Howmanydaysdoeseachphaselast 5 Ifyouareinterestedingarments whenshouldyougotovisittheFair Therearethree Pre readingActivities Eachphaselastsfor5days YoucangofromOct 31toNov 4 Back Pre readingActivities Task4 ContextClues FillintheblanksinthefollowingsummaryofTextAwithwordsgiveninthebox curious media showcase prospects attendees boost Back ReadingoftheText HowCompaniesBenefitfromTradeShows TextA HowCompaniesBenefitfromTradeShows Para 1Tradeshowshavealwaysattractedcuriouscrowds that swhatthey refor Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia inyourlocalnewspaper onTVorthroughtheInternet Back 1 TextA Para 2Exhibitorsusuallytrytopresentalargeproportionoftheirrangeofproductsorservicesatthesetradeshows gainingintwoways Thefirstgainisthroughadvertisingandbrandpromotion Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched Thesecondgainisthroughthedirectsalesthathappenatthesetradeshows Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts Thisisbecausetheygetagooddiscountduringthecourseofsuchbusinessevents Back 2 3 TextA Para 3Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime Tradeshowsgiveanopportunitytoshowcaseacompany slatestproductsorservicesandcreatethefirstmostimportantimpression whichalsoreflectsthecompany sbrandimage Back 4 5 TextA Para 4Accordingtoamarketresearchstudy 91 ofrespondentsrankedtradeshowas extremelyuseful sourceforacquiringproductinformation Also almost50 oftherespondentshadboughtproductsorservicesfromtradeshows Para 5Therearemanywaystoboostbusinessatatradeshow Back 6 7 TextA BePreparedfortheShowPara 6Thecompanyshouldplanbeforehandastowhattoofferattheexhibition Designposters handoutsandinformationbrochuresaccordingly Allclientsshouldbeemailedinadvance invitedtovisittheexhibition 8 Back TextA AttractVisitors AttentionPara 7Attendeesmayonlypassoncethroughyourbooth sotrytomaximizetheattentionyouintendtoattractthem Decoratetradeshowboothswithbright colorfuldisplaysandbanners tograbtheirattention Thetradeshowdisplayshouldalsomakealastingimpressionontheattendeesandinspirethemtospeakwithyourstaffandrequestfurtherinformation Ifyourdisplaydoesn tmakethisimpressionfast youwillbewastingmoneyandavaluableopportunity 9 10 Back TextA BeAvailabletoAllVisitorsAlltheTimePara 8Thereshouldbenoeatingatthetradeshowbooth Dividestaffintoshiftswithmealbreaks Chattingandtalkingonmobilephonesareotherthingstoavoid Visitorswillsimplywalkawayifthereisnobodytotalkto Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries Back 11 12 TextA Para 9Thestaffshouldwelcomethevisitors givethemthechancetospeakandunderstandwhattheyarelookingfor Theiremailaddressesandcontactinformationshouldbetakendownforfollowinguplater Youdon talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike buttradeshowsopenthedoorsforfuturecommunications adoorthatsometimesisverydifficulttogetyourfootinto Soformostofthecompaniestradeshowsareworththeeffort Back 13 BackgroundInformation Tradeshow tradefair tradeexhibitionorexpo isanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseanddemonstratetheirlatestproducts service studyactivitiesofrivalsandexaminerecentmarkettrendsandopportunities Incontrasttoconsumerfairs onlysometradefairsareopentothepublic whileotherscanonlybeattendedbycompanyrepresentatives membersofthetrade e g professionals andmembersofthepress thereforetradeshowsareclassifiedaseither Public or TradeOnly Back Tobecontinued BackgroundInformation TradeshowAfewfairsarehybridsofthetwo oneexampleistheFrankfurtBookFair whichistrade onlyforitsfirstthreedaysandopentothegeneralpubliconitsfinaltwodays Theyareheldonacontinuingbasisinvirtuallyallmarketsandnormallyattractcompaniesfromaroundtheglobe Forexample intheU S therearecurrentlyover2500tradeshowsheldeveryyear andseveralonlinedirectorieshavebeenestablishedtohelporganizers attendees andmarketersidentifyappropriateevents Back Theend LanguagePoints Para 1 Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia inyourlocalnewspaper onTVorthroughtheInternet Paraphrase Peopleorganizealargenumberoftradeshowsallovertheyearandyoucanoftenhearaboutthemthroughthemedia forexample inthelocalnewspaper onTV orthroughtheInternet StructureAnalysis Itisacoordinatingsentence and isacoordinatingconjunction Back Tobecontinued LanguagePoints media pluralformofmedium themainwaysthatlargenumbersofpeoplereceiveinformationandentertainment thatistelevision radio newspapersandtheInternet新闻媒体e g Thescandalwaswidelyreportedinthenationalmedia 这件丑闻被全国各大媒体广泛报道 Translation 每年都会组织大量的商品交易会 你可以经常通过传媒了解它们 比如当地的报纸 电视或者网络 Back Theend LanguagePoints 2 Para 2 Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched Paraphrase Alargepartofthetargetcustomerslearnsaboutnewproductsthatwillbemadetosell StructureAnalysis tobelaunched heremodifies newproducts functioningaspost modifier Back Tobecontinued LanguagePoints 2 Para 2 Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched launch tomakeanewproduct booketcavailableforsaleforthefirsttimee g ThecompanyhopestolaunchthenewdrugbynextOctober 该公司希望在明年十月份以前推出新的药物 Translation 大部分目标受众会因此了解到将要推出的新产品的信息 Back Theend LanguagePoints 3 Para 2 Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts Paraphrase Alargenumberofexcitedcustomersbuynewproductsdirectlyfromthetradeshows enthusiastic feelingorshowingalotofinterestandexcitementaboutsomething热情的 热心的e g Thesingergotanenthusiasticreception 这位歌手受到了热情的接待 Translation 许多热情高涨的消费者会在交易会上直接购买新产品 Back Theend LanguagePoints 4 Para 3 Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime Paraphrase Showingyourproductorserviceatatradeexhibitionprovidesyouwithoneofthebestwaystomeetmanycustomersandpotentialcustomersinacomparativelyshortertime StructureAnalysis offer isaditransiveverb itisoftenused offersbsth Back Tobecontinued LanguagePoints 4 Para 3 Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime relatively toafairlylargedegree especiallyincomparisontosomethingelse相对地e g E commerceisarelativelyrecentphenomenon 电子商务是最近才流行的现象 Translation 参加商品交易会是参展商在相对较短的时间内接触到大量消费者的一种好方法 Back Theend LanguagePoints 5 Para 3 Tradeshowsgiveanopportunitytoshowcaseacompany slatestproductsorservicesandcreatethefirstmostimportantimpression whichalsoreflectsthecompany sbrandimage Paraphrase Tradeshowsgiveacompanyachancetodisplayitsnewestproductsorservicesandcreatethefirstmostimportantimpressionanditalsoreflectspeople sopinionsabouttheproduct Back Tobecontinued LanguagePoints 5 Para 3 Tradeshowsgiveanopportunitytoshowcaseacompany slatestproductsorservicesandcreatethefirstmostimportantimpression whichalsoreflectsthecompany sbrandimage StructureAnalysis whichalsoreflectsthecompany sbrandimage isnon restrictiverelativeclause Translation 商品交易会为公司提供了一个展示最新产品或服务的机会 为其创造了最为重要的第一印象 这也反映出公司的品牌形象 Back Theend LanguagePoints 6 Para 4 Accordingtoamarketresearchstudy 91 ofrespondentsrankedtradeshowas extremelyuseful sourceforacquiringproductinformation Paraphrase Amarketresearchstudyshowsthat91 ofrespondentsconsideredtradeshowas veryuseful sourceforgettingproductioninformation Back Tobecontinued LanguagePoints 6 Para 4 Accordingtoamarketresearchstudy 91 ofrespondentsrankedtradeshowas extremelyuseful sourceforacquiringproductinformation rank todecidethepositionofsomeoneorsomethingonalistbasedonqualityorimportance排列 归类于e g Werankamongthesafestcountriesintheworld 我们国家是世界上最安全的国家之一 Translation 一项市场调查显示 百分之九十一的受调查者把商品交易会列为获取产品信息 相当有用 的资源 Back Theend LanguagePoints 7 Para 5 Therearemanywaystoboostbusinessatatradeshow Paraphrase Wecanfindmanywaystoimprovethedevelopmentofbusinessatatradeshow StructureAnalysis It sa therebe construction boost totakeactionsthatwillmakeaneconomystrongerandencouragebusinessactivity促进 推动e g Thenewresortareahasboostedtourism 新的旅游胜地促进了旅游业的发展 Translation 通过商品交易会促进企业发展的方法有很多 Back Theend LanguagePoints 8 Para 6 Allclientsshouldbeemailedinadvance invitedtovisittheexhibition Paraphrase Weshouldemailallcustomersandinvitethemtovisittheexhibition StructureAnalysis Subjectandpartofthepredicateareomittedin invitedtovisittheexhibition anditsfullpartshouldbe andtheyshouldbe invitedtovisittheexhibition Translation 应该提前给所有的客户发邮件 邀请他们来参观展览 Back Theend LanguagePoints 9 Para 7 Attendeesmayonlypassoncethroughyourbooth sotrytomaximizetheattentionyouintendtoattractthem Paraphrase Peopleparticipatinginthetradeshowsmaypassthroughyourboothonlyonce soyou dbettertrytoattractasmuchtheirattentionaspossible StructureAnalysis which that isomittedintheattributiveclause youintendtoattractthem Back Tobecontinued LanguagePoints 9 Para 7 Attendeesmayonlypassoncethroughyourbooth sotrytomaximizetheattentionyouintendtoattractthem maximize toincreasesomethingasmuchaspossible使达到最大值e g Thecompany smainfunctionistomaximizeprofit 企业的主要目的就是使利益最大化 Translation 参会者可能在你的摊位前只路过一次 因此要尽量吸引他们的注意力 Back Theend LanguagePoints 10 Para 7 Decoratetradeshowboothswithbright colorfuldisplaysandbanners tograbtheirattention Paraphrase Youshouldusebright colorfuldisplaysandbannerstomaketradeshowboothslookmoreattractiveinordertoattracttheirattention StructureAnalysis Itisanimperativesentence Back Tobecontinued LanguagePoints 10 Para 7 Decoratetradeshowboothswithbright colorfuldisplaysandbanners tograbtheirattention banner alongstripofclothorpaperusedfordecorationoradvertising横幅e g Theonlookerswereshouting cheering andwavingbanners 旁观者呐喊着 欢呼着 挥舞着旗帜 Translation 用鲜艳明亮的横幅来装饰你的展摊 以此来吸引他们的注意 Back Theend LanguagePoints 11 Para 8 Dividestaffintoshiftswithmealbreaks Paraphrase Youmustdividestaffintoshifts andduringthebreaks staffcanhavemeals StructureAnalysis Thisisanimperativesentence Translation 把工作人员分成几班 中间留下吃饭的时间 Back Theend LanguagePoints 12 Para 8 Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries Paraphrase Duringthetradeshow theworkpeoplemustbeatpresentatanytimesothattheycandealwithcustomers questions available someonewhoisavailableisnotbusyandhasenoughtimetotalktoyoue g CollinswasnotavailableformeetingonThursdaynight 科林斯周四晚上没有时间来开会 Translation 在展销期间 工作人员必须在任何时候都在场以处理顾客的咨询 Back Theend LanguagePoints 13 Para 9 Youdon talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike buttradeshowsopenthedoorsforfuturecommunications adoorthatsometimesisverydifficulttogetyourfootinto Paraphrase Youdon talwayshavetheopportunitytomakeasdetailedadescriptioninyourpresentationasyou dlike buttradeshowsmakefuturecommunicationspossible andsometimesthispossibilityisveryhardtoget Back Tobecontinued LanguagePoints 13 Para 9 Youdon talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike buttradeshowsopenthedoorsforfuturecommunications adoorthatsometimesisverydifficulttogetyourfootinto StructureAnalysis thatsometimesisverydifficulttogetyourfootinto isanattributiveclauseanditmodifies adoor Translation 在平常介绍产品时你不可能总是有如此的机会作详尽的介绍 但交易会却为沟通敞开了大门 这扇门有时候是很难跨入的 Back Theend TranslationofTextA 企业如何从商品交易会中获利Para 1商品交易会总是能够吸引好奇的公民众 这也正是商品交易会的目的所在 每年都会组织大量的商品交易会 你可以经常通过传媒了解它们 比如当地的报纸 电视或者网络 Back TranslationofTextA Para 2参展者通常都会在这些商品交易会上展出他们一大部分最新产品或服务 并通过两种方法获利 第一种方法是通过广告和品牌促销 大部分目标受众会因此了解到将要推出的新产品的信息 第二种方法则是通过在这些商品交易会上的现场销售 许多热情高涨的消费者会在交易会直接购买新产品 这是因为他们可以在这样的商业活动中获得比较大的折扣 Back TranslationofTextA Para 3参加商品交易会是参展商在相对较短的时间内接触到大量消费者的一种好方法 商品交易会为公司提供了一个展示最新产品或服务的机会 为其创造了最为重要的第一印象 这也反映出公司的品牌形象 Back TranslationofTextA Para 4一项市场调查显示 百分之九十一的受调查者把商品交易会列为获取产品信息 相当有用 的资源 同时 百分之五十一的受调查者表示曾经在商品交易会上购买过商品或服务 Para 5通过商品交易会促进企业发展的方法有很多 Back TranslationofTextA 为交易会做好充分的准备Para 6对于在商品交易会上展出何种产品 企业必须提前计划 并依此设计海报 宣传单以及产品册应该提前给所有的客户发邮件 邀请他们来参观展览 Back TranslationofTextA 吸引参会者的注意Para 7参会者可能在你的摊位前只路过一次 因此要尽量吸引他们的注意力 用鲜艳明亮的横幅来装饰你的展摊 以此来吸引他们的注意 你的展摊应该尽力给参会