保研分享会ppt课件.pptx

1999 2014IXWebHosting Allrightsreserved 保研分享会 1999 2014IXWebHosting Allrightsreserved 1 学习 2 保研 1999 2014IXWebHosting Allrightsreserved 大学生活中的学习包括什么 课堂之内 公共基础课与专业课 课堂之外 考证与阅读新闻 1999 2014IXWebHosting Allrightsreserved 1999 2014IXWebHosting Allrightsreserved WhatIsContentMarketing Itinvolvescreation anddistribution ofinformativeandengagingcontentthataimsatincreasingcustomerloyaltyaswellasbusinessprospects Afewofthetacticsofcontentmarketinginclude Blogging E Books Webinar PressRelease 1999 2014IXWebHosting Allrightsreserved AndItIsImportant becauseinaworldwherewehaveaccesstounlimitedinformationinamatterofseconds informationbasedmarketinghasbecomevital 1999 2014IXWebHosting Allrightsreserved WithTheMostSharedContentBeing 1999 2014IXWebHosting Allrightsreserved Here sSomethingGoodToKnow 60 ofconsumersenjoyreadingrelevantcontentfrombrands 82 ofconsumersfeelmorepositiveaboutacompanyafterreadingcustomcontent 70 ofconsumersfeelclosertoacompanyasaresultofcontentmarketing 1999 2014IXWebHosting Allrightsreserved 1999 2014IXWebHosting Allrightsreserved SignUpWithAWebHost Thefirstandtheforemostthingtodoistosignupforservices Whenyourcontentgetsshared peopleclickthroughandgetredirectedtoyourwebsite andyourwebsiteneedstoberunningefficiently Remember Firstimpressionisthelastimpression webhosting 1999 2014IXWebHosting Allrightsreserved WhyChooseIXWebHosting AffordabilityCuttingedgetechnologyatreasonableprices touchtoyourbusiness ScalabilityAbilitytoflexhostingplansinsyncwiththeincreasingneedsofthewebsite ReliabilityThe24 7technicalsupportispromptandneverletsyourwebsitedown SecurityCertifiedbythelikesofMcAfee IXserversprovidethemostsecureenvironmentforhostingyourweblogs 1999 2014IXWebHosting Allrightsreserved GatherTopics Beforeyoustartcreatingyourcontentplanandstrategy it salwaysbettertoresearchandshortlistahandfuloftopicsthatarenotjustrelevanttoyourbusiness butalsotrendinginyourcircles Talkingabout what sin helpsyoukeepyouraudiencehooked 1999 2014IXWebHosting Allrightsreserved IndulgeInChitChatSessions Conversationsarethebestwaytokeepsomeoneengaged Tryandframecontentthatnotjustmakesthereaderfeelyouwanttotalk butalsonudgesthemtomakeaninteraction 1999 2014IXWebHosting Allrightsreserved BecomeClickHappy Noonehasthetimetogothroughtextheavyposts butwhodoesn tlikebrightimages Stockuponalotofimagesthatareuniquetoyourbusinessandfittheminyourcontentstrategy Theyarethemostsharedposttypeacrossonlineplatforms 1999 2014IXWebHosting Allrightsreserved ShareValues Doyouhaveacustomeroremployeefriendlypolicyinplace Ifyes shareitwithyourfollowersandletthemknowyoucare Sharingvalueshelpsinbondingwithyourcustomers 1999 2014IXWebHosting Allrightsreserved WorkTogether Ifnotliterally atleasttosomeextent Tryandgetrealtimereviewsonyourproducts services Askquestionsaboutwhatyourcustomersexpectnextandtrytofitsomeofthosesuggestionsintoyourwork Thishelpsestablisharapportandshowsyouoffasbeingcustomerdriven Afterall thisisexactlywhatpeoplelookfor tobeheard 1999 2014IXWebHosting Allrightsreserved TellYourStory Peoplewanttoknowthethoughtprocessbehindyourbusinessandhowitcameabouttobe Shareyourstoryandyouruniqueexperiencesalongtheway Itmakesyourbusinessmorerelatable 1999 2014IXWebHosting Allrightsreserved ButHere sTheChallenge ProducingEngagingContent 36 ProducingEnoughContent 21 BudgettoProduceContent 20 LackofC LevelBuy In 11 ProducingaVarietyofContent 9 NoAnswer 3 1999 2014IXWebHosting Allrightsreserved Morethan50 ofyourtrafficcomesfromsocialmediaplatforms SohowdoyougoaboutexecutingacontentstrategyANDkeeptrackofwhat strending Hereareafewtoolstomakethegoingeasy 1999 2014IXWebHosting Allrightsreserved SproutSocial Itsasocialmediatoolthatnotjustfocusesonpresentingyouwithwhat strendinginyourcircles butalsohelpsyouwithCRM Itoffersyouinsightsonthepopularityofyourbusinessaswellastheamountofinteractionyourbusinesshasindulgedin isbyfarthemostpopulartoolinthemarket SproutSocial 1999 2014IXWebHosting Allrightsreserved Swayy Itsatoolthatanalyzesyoursocialcommunity matchesthemostrelevantcontentfromaroundthewebandoffersitonyourdashboard helpsyoubuildarelationshipbetweenyourcontentandyourfollowers Swayy 1999 2014IXWebHosting Allrightsreserved RebelMouse Claimedasthefrontpageofsocialmedia helpsyoucuratecontentforallyouronlineprofilesonasingledashboardbasedonwhatyourbusinessisknownforandwhatconversationsyouraudiencehasbeenengagingin RebelMouse 1999 2014IXWebHosting Allrightsreserved SocialMention isatoolcapableofscanningthewebandproducingstatisticsbasedonrealtimebuzzaroundabusiness Itprovidesinsightsonwhoistalkingaboutyourkeywordandhowoftenpeopleareengaginginconversationsrelatedtoyou SocialMention 1999 2014IXWebHosting Allrigh