2018万象城中秋“赴月”活动方案

e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 月球上是不是真的有月亮女神 月球会不会成为第二个地球 外星人真的在月球背面 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 你是否在仰望星空时有过各种疑问浩瀚宇宙的奥秘总是那么引人注意 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 那么 你想去月球看看么 如果有天收到月球的邀请函 你敢去赴约么 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 这是一场关于月球的神秘派对这是一次与月球的心跳约会走呀 带上你的好奇心和勇气一起 去 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 赴 YUE DATING 太原商场中秋节活动方案 BLUEBROTHE 月 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 CONTENTS 目录 活动思路Creativity活动概述SummaryofactivitiesKV设计参考Mainscreenreference线上互动游戏Interactivegames点位布置规划Activityplanning附录Appendix e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 活动思路 PARTONE 活动思路 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 活动概述 PARTTWO 活动概述 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 活动主题 赴月活动时间 2018 9 22 2018 9 24活动地点 太原 华润商场商场活动调性 潮流 时尚 奇幻 趣味 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 KV设计 PARTTHREE e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 Kv设计思路结合 赴月 的活动主题 kv视觉呈现出在宇宙中奔赴月球的画面感 整体kv采用了手绘设计 营造出了星际的神秘和赴月的惊奇 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 线上互动游戏 PARTFOUR e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 登月之旅参与形式 制作线上 登月之旅 记录小程序 顾客在不同点位进行打卡拍照 并上传照片 完成 登月之旅 全攻略 即可生成属于自己的登月旅程 顾客可凭借生成照片在商场制定位置领取购物优惠券 线上互动游戏 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 点位布置规划 PARTFIVE e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 Hello IamHEIAJILUO 太空咨询站B1 月球降落L1 橱窗设计L2 L4 L6 星际探秘L1 星际大抽奖L4 失重体验馆L1 月球之旅动线规划 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 B1下沉广场点位 太空咨询站 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 B1下沉广场点位 太空站咨询处 太空站咨询处 将太空咨询处设立在B1下城广场门口 作为室外可互动点位 顾客可在此领取手机贴纸 为手机壳 手机美容 同时可在咨询处设立活动信息宣传点位 是顾客在进入商场之前就了解活动及部分优惠信息 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 B1下沉广场点位 太空站咨询处尺寸 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L1点位1 月球降落 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L1点位1 月球降落 月球降落 作为进入商场的第一个点位 讲通过俯视月球的角度提现整体活动气氛 如图片示意 通过俯视角度拍摄自拍照片 展示出身临其境的视觉氛围 现场将在背板一侧悬挂太空宇航服合影道具 供顾客现场互动 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L1点位1 月球降落 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L1点位1 月球降落尺寸 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L1点位3 失重体验馆 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L1点位3 失重体验馆 失重体验馆 失重体验馆在整体视觉效果上以星空为背景 装置内悬挂星球等元素呈现出太空的失重感 顾客拍照后可呈现出失重于太空的视觉效果 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L1点位3 失重体验馆尺寸 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L1点位4 星际探秘 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L1点位4 星际探秘 星际探秘 星际探秘意在为全家福拍照合影点 整个点位将通过光影互动装置向顾客展示银河的星光点点 以探秘星际为主题配合整体装置展示出穿越感 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L1点位4 星际探秘 尺寸 2800 3000 3200 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L4点位1 星际大抽奖 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L4点位1 星际大抽奖 星际大抽奖 抽奖装置定制老虎机主题 位顾客呈现出复古游戏机的互动装置 同时结合麻将元素 在整个抽奖环节中将麻将做为抽奖主题 活动期间规定消费满588元即可获得三次抽奖机会 活动共5个等级的奖项 细则如下 特等奖 抽中花牌 仅一张 获得市值10000元奖品 一种 一等奖 915面值牌 共72张 获得市值800元奖品 定制奖品 二等奖 中发白牌面 共72张 获得市值300元奖品 两种 三等奖 东西南北风牌面 共96张 获得100元市值奖品 两种 四等奖 其他牌 获得50元市值奖品 三种 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L4点位1 星际大抽奖尺寸 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银河的视觉氛围 L6橱窗 星空照相馆 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L6橱窗 星空照相馆 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 星空游乐园 橱窗内设计采用星空及星球元素 通过大量透明圆球吊挂可供商家在其中展示相关商品 地面大家星空主题跷跷板 体现出浪漫星空游乐园视觉效果 L6橱窗 星空游乐园 e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB493187E5C5FDF083ADBDF78C8B43347D6AF35582F3E571D15D569395BE140F5E5E7AD78A776D8053828B7F0DBCC303A1467E48F8A6D5D211210D7C52903204C4C167 L6橱窗 星空游乐园 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