商务信函教学文稿.doc

商务信函教学文稿 Business Letteror OfficialCorrespondence 一、格式?英语书信通常包括下面几个组成部分信端、信内地址、称呼、正文、结束语、签名、附件、再启等。 1、商务信函信端（Heading）?信端应写在信纸的左上角，左对齐?写信端时，先写发信人的地址，地点的名称按由小到大的顺序排列，然后是其它项目和发信日期。 具体次序是第一行写门牌号和街名；第二行写区名、市（县）名、省（州、邦）名，往国外寄的信，还要写上国家的名称；国家名称的前面加上邮政编码，其后可写上电话号码，最后一行写发信日期。 如果写信人的地址是机关单位的名称，则将其作为第一行。 如果写信人的单位没有门牌号码和街名，则第一行可写上所在班级或专业组的名称；第二行写系、科、室名称；第三行写学校名称；第四行写市（县）、省（州）名称；然后再写邮政编码、国名、电话号码、发信日期等项。 ?如有letterhead则不用写 2、商务信函信内地址（Inside Address,Introductory Address）?信内地址收信人的姓名和地址，写在信纸的左上角，从信纸的左边顶格开始写，低于写信人地址和发信日期一二行Ms.Joanna KerryPeking UniversityHaidian DistrictBeijing,100871,P.R.China3.商务信函称呼（Salutation）?对收信人的称呼应自成一行，写在低于信内地址一二行的地方，从信纸的左边顶格开始写，每个词的开头字母要大写，至于末尾处的符号，英国人用逗号，但美国和加拿大英语则多用冒号。 称呼用语可视写信人与收信人的关系而定。 ?Dear Sir/Sirs/Madam/Mesdames/Prof./Mr.Brown/Ms.Lu4.商务信函信的正文（Body ofthe Letter）?信的正文左对齐。 ?注意简洁、朴实、礼貌、准确、真诚、直接、完整5.商务信函结束语（Complimentary Close）?结束语是写信人表示自己对收信人的一种谦称，只占一行，低于正文一二行，左对齐。 第一个词的开头字母要大写，末尾用逗号。 结束语视写信人与收信人的关系而定例如写给机关、团体或不相识的人的信，一般用sincerely/sincerely yours/best wishes/best regards/faithfuly,truly6.签名（Signature）?信末的签名一般低于结束语一二行，左对齐。 一般要求手写，或者手写和打印都写。 有的还有署名后写上自己的职称、职务或头衔7.附件（Enclosure）?信件若有附件，应在左下角注明Encl.或Enc.。 若附件不止一个，则应写出2（或3，4，5等）Encls.，例如Enc:Resume Encls:Grade Certificate8.再启（Postscript,缩写为P.S.）?再启部分用于补叙正文中遗漏的话，一般应尽量少用，正式的函件中更应避免使用。 Lu HaiyanSchool of Humanities and Social Science Jiangsu University of Science and Technology No.2,Mengxi RoadZhenjiang,Jiangsu,21xx,P.R.China March3,xxStephen J.Rieder SchoolofHumanitiesandSocialScienceJiangsuUniversityofScienceandTechnologyNo.2,Mengxi RoadZhenjiang,Jiangsu,21xx,P.R.China Dear Mr.Rieder:First ParagrahSecond ParagraphSincerely yours,Full name(手写体）Full name（打印体）Dear Sirs,Your messagehas beenreceived.Thank you.It isdifficult tounderstand yourinquiry of56mm8ohm waterproofspeaker whichcan handle102db,because throughour vastexperience,it isalmost impossiblein technology.Can yousupply uswith yoursample?If so,it would be bighelp tothis project.Hope wecould work together.Yours faithfully,DearMr.Jones:Thank you for yourinquiry datedApril9.Regarding the product youare lookingfor,currently ourfactory doesnt havethe exactspecification asyou mentioned.We wouldappreciate itif youcould supplyus moredetails abouttheproductyou need,such asusage,product structure,material,working conditionand soon.That willhelp usto seeif weare ableto meetyour specifications.Please takea momentto reviewsome similarproducts in the enclosedcatalog.They areall ofhigh qualityand havebeen exportedto manycountries worldwide.Thanks againand weare lookingforward toestablishing abusiness relationshipwith your pany in the nearfuture.Any ofyour earlyments will be highlyappreciated.Best regards,Chen RongDirector,International MarketingZhejiang GoldenTextiles Dear Sir/Madam,Im delightedyou haveaepted ourinvitation tospeak atthe conferenceincityondate.As weagreed,youllbespeaking onthe topicfromtimetotime.There willbe sometime forquestions.Would youplease tellme whatkind ofaudio-visual equipmentyoull need?If youcould letme knowyour specificrequirements bydate,Ill haveplenty oftime tomake surethat thehotel providesyou withwhat youneed.Thank youagain foragreeing tospeak.I lookforward tohearing from you.Sincerely yours,nametitleDearSir/Madam,Organizationwould verymuch liketo havesomeone fromyour panyspeak atour conferenceontopic.As you may beaware,the missionof ourassociation ispromotion.Many ofour membersare interestedintheachievements yourpany hasmade.Enclosed isour preliminaryschedule forthe conferencethat willbe reviewedintheing weeks.Ill callyoudateto seewho fromyourpanywouldbewilling tospeak tous.I canassure youthat well makeeverything asconvenient aspossible forthe speaker.Sincerely yours,nametitle标题?这一点是特别针对写电子邮件的。 E-mail的标题是很重要的一个部分，邮件给对方的第一个印象就是通过标题来完成的。 如果标题没有内容，看起来象群发的垃圾邮件的话，很多买家就会直接删除。 比如这样的标题“How areyou?”，“Can weworktogether?”，建议您改成“Proposal:Bright IdeasImports-Zhejiang Textiles PartnershipOpportunity”或者“Introduction:Our ProductOfferings forBright IdeasImports.”这样邮件会显得更加专业。 openings?Thank youfor yourletter of15th October.?We havereceived yourletter of15th May.?We thankyouforyour enquiry of5th April.?We takepleasure ininforming yourthat.?Thank yourfor replyingso promptlyto ourenquiry fortypewriters.?With referenceto yourenquiryof.we shallbe gladto supply.endings?I shallappreciate youranswers tothese questions.?We lookforward verym