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2010年上海世博会:Brief Introduction of World Expo ShanghaiWorld Expositions are galleries of human inspirations and thoughts. Since 1851 when the Great Exhibition of Industries of All Nations was held in London, the World Expositions have attained increasing prominence as grand events for economic, scientific, technological and cultural exchanges, serving as an important platform for displaying historical experience, exchanging innovative ideas, demonstrating esprit de corps and looking to the future.With a long civilisation, China favours international exchange and loves world peace. China owes its successful bid for the World Exposition in 2010 to the international communitys support for and confidence in its reform and opening-up. The Exposition will be the first registered World Exposition in a developing country, which gives expression to the expectations the worlds people place on Chinas future development.So what will Expo 2010 Shanghai China deliver to the world? There is no doubt the Chinese people will ,present to the world a successful, splendid and unforgettable exposition.Expo 2010 Shanghai China will be a great event to explore the full potential of urban life in the 21st century and a significant period in urban evolution. Fifty-five percent of the world population is expected to live in cities by the year 2010. The prospect of future urban life, a subject of global interest, concerns all nations, developed or less developed, and their people. Being the first World Exposition on the theme of city, Exposition 2010 will attract governments and people from across the world, focusing on the theme Better City, Better Life. For its 184 days, participants will display urban civilisation to the full extent, exchange their experiences of urban development, disseminate advanced notions on cities and explore new approaches to human habitat, lifestyle and working conditions in the new century. They will learn how to create an eco-friendly society and maintain the sustainable development of human beings.Expo 2010 Shanghai China will centre on innovation and interaction. Innovation is the soul, while cultural interaction is an important mission of the World Expositions. In the new era, Expo 2010 Shanghai China will contribute to human-centred development, scientific and technological innovation, cultural diversity and win-win cooperation for a better future, thus composing a melody with the key notes of highlighting innovation and interaction in the new century.Expo 2010 Shanghai China will also be a grand international gathering. On the one hand, we shall endeavour to attract about 200 nations and international organisations to take part in the exhibition as well as 70 million visitors from home and abroad, ensuring the widest possible participation in the history of the World Expositions. On the other hand, we will put Expo 2010 Shanghai China in a global perspective and do our best to encourage the participation and gain the understanding and support of various countries and peoples, in order to turn Expo 2010 Shanghai China into a happy reunion of people from all over the world.In addition, Expo 2010 Shanghai China will offer a wonderful opportunity for cross-culture dialogues. Before the conclusion of the Exposition, a Shanghai Declaration will be issued. This declaration, hopefully a milestone in the history of the World Expositions, will epitomise the insights to be offered by the participants and embody peoples ideas for future cooperation and development and extensive common aspirations, thereby leaving a rich spiritual legacy of urban development to people throughout the world.The Chinese Government will go to great lengths to make Expo 2010 Shanghai China a special event that carries on traditions and opens a new vista into the future. Our motto is: Keeping in mind the next 60 years development while preparing for the six months Exposition. We count on the continuing attention, support and participation of all the peace-loving countries.The theme of Expo 2010 is Better City, Better Life, representing the common wish of the whole humankind for a better living in future urban environments. This theme represents a central concern of the international community for future policy making, urban strategies and sustainable development. In 1800, 2% of the global population lived in cities. In 1950, the figure raised to 29%, in 2000, almost half the world population moved into cities, and by 2010, as estimated by the United Nations, the urban population will account for 55% of the total human population.The quest for a better life has run through the urban history of mankind. Through different sub-themes, Expo 2010 will create blueprints for future cities and harmonious urban life styles, providing an extraordinary educational and entertaining platform for visitors of all nations:Blending of diverse cultures in the cityEconomic prosperity in the cityInnovations of science and technology in the cityRemodelling of communities in the cityInteractions between urban and rural areasExpo EmblemThe emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character世(meaning the world), the design conveys the organizers wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the world.MascotShanghai Expo unveils its mascot Haibao。World Expo Shanghai has chosen an imaginary character as its mascot. The blue little person last debuted at the unveiling gala at Shanghai Grand Stage.The mascot Hai Bao debuts at the unveiling gala at Shanghai Grand StageWorld Expo Shanghai has chosn a (people)-shaped imaginary character as its mascot. The blue little person last debuted at the unveiling gala at Shanghai Grand Stage.The mascot Haibao, which means the treasure of the seas, is another Expo symbol created from Chinese character following the Expo emblem in the shape of (world).With the falling of the dominoes as well as the magnificent sound and light effect, the image of Expo mascot was showed in a surprisingly eye-catching way as the organizers promised.The licensed product of Haibao will be availed in three authorized outlets this morning in Shanghai.As most of the mascot of World Expo, Haibao was an imaginary object which created from the Chinese character , meaning people. The mascot manifests a people-oriented sprit and tells the public people the foundation to build a better life, the organizers explained.The theme of Shanghai Expo is Better City, Better Life. The structure of Chinese character, in which two strokes support each other, manifests the concept that a good life should be created by all the people. The world should be supported by people, and people should have harmonious relationships with nature and society, so that the life in cities would be better.The image of the mascot is simple and easy to remember. Though it is a single mascot, with the different motions and costumes, it could also have various appearances, the organizers said.The blue color represents the water, which also speaks that Haibao is from a costal city Shanghai.The final winner is selected out of 26,655 entries from the four-month worldwide public solicitation for the mascot idea which was launch on January 17.Instead of asking designated teams to create the mascots, like most of the other World Expos and Olympics, the organizers launched a public solicitation to hear what common people think.The staff of the mascot selection office traveled to more than 50 cities in China and across the world. It also did a door-to-door promotion to over 80,000 people, asking them to submit ideas for the Expo mascot.They talked with 1,500-plus designing companies, 800-plus advertising companies, 1,000-plus animation companies and 200-plus colleges, and get their support for the mascot solicitation.Among the 26,655 entries to the Expo, the youngest person to submit an entry was only three years old, and the oldest was 83.About seven percent of the entries are designed by children less than 10 years old. The designers are of all kinds of professions, including students, retired people, sportsmen, nurses, designers, clerks, painters, writers, teachers and actors. Nearly 70 percent of the designers are from eastern costal cities.An 11-man selection jury chose the idea of a local designing company -Yokan Corporate Identity- to use the Chinese character as the mascot.The 11 judges are the experts of arts, design, culture, sales and cartoon, from Beijing, Shanghai, Hong Kong, Taiwan as well as Japan, Italy and Portugal, the organizers said. The whole selection process, notarized by official institutions, is objective and fair.The revising jury led by local designer Shao Longtu then revised the original entry into the current mascot after a three-month discussion.The mascot design was passed on the Fifth Meeting of Expos Organizing Committee presided by Chinese Vice Premier Wu Yi on September 24.Haibao is confident, lovely, happy, witty and lively. Its hair is like the wave of the sea; its motion shows his generosity and hospitality; he thumbs up to show the appreciation and warm welcome to the friends from all over the world.His smile manifests an optimistic spirit and a will to showcase the achievement of worlds civilization. Haibao is expressing his sincere greeting from China - World Expo 2010 Shanghai China welcomes you!Expo countdown gets under wayA huge countdown clock started ticking off the seconds, hours and days to the 2010 World Expo today in Tiananmen Square, Beijing. The steel clock stands in front of the National Museum of China, where the Beijing Olympic countdown clock was and another two that marked the return of Macau and Hong Kong to the motherland. When the curtain goes up on Expo next May 1, the clock will display the number of Expo visitors each day. Chinese top legislator Wu Bangguo started the countdown clock at a ceremony which was attended by government leaders and enthusiastic members of the public.Wu, chairman of the National Peoples Congress Standing Committee, extended his congratulations on the Expo preparations and expressed his gratitude to those toiling behind the scenes for Expo. China aims to present an Expo that demonstrates the progress of human civilization, thus promoting world peace and prosperity, enhancing friendship between the Chinese people and people all over the world, expanding exchange and cooperation and spurring the Chinese people to strive for a better society, Wu noted. He said the 2010 Expo with the theme Better City, Better Life will display the fruits of urban civilization and promote the concept of urban development. It will be a platform for people to exchange experiences of urban construction and discuss urban and rural coordinated development, a better environment, a healthy lifestyle and sustainable development, he added. Wu said the Chinese Government and people have made a commitment to host a successful, splendid and unforgettable event. He promised that the organizer would make every effort for the event and strengthen cooperation with all participants.Wu invited people from all over the world to visit Expo and welcomed media coverage.Volunteers get a sign, a slogan and a songShanghai unveiled its World Expo volunteer logo today - it includes the Chinese character for heart, the letter V and a dove of peace carrying an olive branch. The character 心 is to reflect the warm-hearted spirit of the volunteers who will serve the participants and visitors and the letter V stands for volunteer. The dove and the olive branch convey a message of peace, friendship, sustainable development and hope, an extension of the Better City, Better Life theme.The logo was unveiled on the 400-day countdown to the opening of Expo 2010 by Shanghai Party Secretary Yu Zhengsheng at the Wusa Monument Square in Huangpu District, near Nanjing Road E. The logo is the third Expo symbol using a Chinese character after the Expo emblem itself which is shaped like 世 (world) and the mascot Haibao, a cartoon figure in the shape of the Chinese character 人.As well Shanghai Mayor Han Zheng announced that At Your Service At Expo has been chosen as the volunteer slogan for Shanghai World Expo. It has three sub-logos - My Will, My Help, My Pleasure, 2010, Were Together As One and Our City, Your Joy.The winning logo and slogan were selected from 15,717 entries after a 147-day search wrapped up in April last year. About 10 percent of the suggestions came from overseas. An online vote for the 10 finalists was held at the end of last year.At the announcement the Hong Kong singer Eason Chan Yik-Shun sang By Your Side, the volunteer song for Expo 2010.1上海世博会将是探讨人类城市生活的盛会；是一曲以创新和融合为主旋律的交响乐；将成为人类文明的一次精彩对话。时 间：2010年5月1日至10月31日地 点：上海市中心黄浦江两岸，南浦大桥和卢浦大桥之间的滨江地区 主 题：城市，让生活更美好副主题：城市多元文化的融合 城市经济的繁荣城市科技的创新 城市社区的重塑城市和乡村的互动目 标：吸引200个国家和国际组织参展，7000万人次的参观者2中国2010年上海世博会会徽会徽释义：中国2010年上海世博会会徽，以中国汉字“世”字书法创意为形，“世”字图形寓意三人合臂相拥，状似美满幸福、相携同乐的家庭，也可抽象为“你、我、他”广义的人类，对美好和谐的生活追求，表达了世博会“理解、沟通、欢聚、合作”的理念，突显出中国2010年上海世博会以人为本的积极追求。3上海世博会吉祥物海宝（HAIBAO）寓意为“四海之宝”，以“人”为核心创意，契合上海世博会的主题。a.吉祥物的设计理念：“吉祥物”作为代表东道国特色的标志物，是一个国家文化的象征。她从各个层面反映了东道国的历史发展、文化观念、意识形态以及社会背景，并在政治、经济、文化等多个领域的传播中扮演着十分重要的角色。中国2010年上海世博会吉祥物在设计理念上，努力实现以下功能：（1）体现主办国家的文化 ：2010年上海世博会是由中国举办上海承办的全球盛会，也是第一次在发展中国家举办的综合类世博会。上海世博会吉祥物设计必须包含中国的文化特征，彰显中国的文化精神，反映上海世博会中外文化交流的特征。同时，符合中国法律和社会公序良俗的要求。（2）演绎上海世博会“城市，让生活更美好”的主题 ：中国2010年上海世博会吉祥物应该成为主题演绎的形象载体和视觉标识，与历届世博会或其他国际大型活动已有的吉祥物形象在主题表现、造型设计等方面有明显区别。吉祥物形象要通过创意提炼、造型设计、理念阐述、性格设定、动作演绎等手段，充分表达上海世博会“城市，让生活更美好”的主题。通过吉祥物形象生动演绎城市、城市人、城市星球之间的互动关系，深刻表达足迹、梦想之间的内在关联。设计思路和理念要清晰而独特，契合主题且易于为广大受众理解。（3）具有产品衍生和开发的价值 ：中国2010年上海世博会吉祥物要符合“好看、好懂、好记、好用”的原则，具有产品衍生、市场开发的形象基础和造型前提，具有认知度高、应用性强等特点，适合各种各类玩具、文具、服装、礼品、饰品等系列衍生产品的设计与开发。在表现形式和技术手段上，适用于平面、立体和电子媒介的传播和再创作，适用于不同载体对主题演绎和表现样式的需要。b.吉祥物的主体形象：以汉字的“人”作为核心创意，既反映了中国文化的特色，又呼应了上海世博会会徽的设计理念。在国际大型活动吉祥物设计中率先使用文字作为吉祥物设计的创意，是一次创新。头发：像翻卷的海浪，显得活泼有个性，点明了吉祥物出生地的区域特征和生命来源。脸部：卡通化的简约表情，友好而充满自信。眼睛：大大、圆圆的眼睛，对未来城市充满期待。蓝色：充满包容性、想象力，象征充满发展希望和潜力的中国。身体：圆润的身体，展示着和谐生活的美好感受，可爱而俏皮。拳头：翘起拇指，是对全世界朋友的赞许和欢迎。大脚：稳固地站立在地面上，成为热情张开的双臂的有力支撑，预示中国有能力、有决心办好世博会。“人”字互相支撑的结构也揭示了美好生活要靠你我共创的理念。只有全世界的“人”相互支