赛迪做的Epson项目.doc

喷墨照片打印机：简析：1、由于厂商，媒体的积极合作与宣传，FY02FY03中国喷墨照片打印机市场总体大幅度上升；2、FY03，东北市场占总体市场的17.42%；3、FY03，东北市场各品牌份额变化为：HP、EPSON和CANON份额仍然占有绝对优势，其他的品牌比较稳定；表1 FY02FY03中国喷墨照片打印机市场销量情况年度FY02FY03销量（万台）1.983.43同比增长率（%）73.23 %数据来源：CCID 2004，03表2 FY02FY03中国喷墨照片打印机市场销售额情况年度FY02FY03销售额（亿元）0.370.56同比增长率（%）51.09 %数据来源：CCID 2004，03表3 FY03中国喷墨照片打印机东北市场各品牌销量（单位：台）情况Q2 2003ShareQ3 2003ShareQ4 2003ShareQ1 2004ShareFY03 TotalShareEPSON 26938.64%39638.47%50939.01%68939.01%186338.82%CANON12317.59%17817.28%22917.52%30917.52%83917.48%HP15622.32%23322.64%34526.42%46726.42%120125.03%LENOVO5507.83%787.56%826.32%11206.32%3276.81%LEXMARK497.04%727.01%846.44%1146.44%3196.65%Others466.58%727.04%564.28%764.28%2505.21总计697100%1028100%1304100%1765100%4799100%数据来源：CCID 2004，03图1 FY03中国喷墨照片打印机东北市场各品牌销量情况数据来源：CCID 2004，03表4 FY03中国喷墨照片打印机东北市场各品牌销售额（单位：万元）情况Q2 2003ShareQ3 2003ShareQ4 2003ShareQ1 2004ShareFY03 TotalShareEPSON 45.3237.24%63.1836.68%81.5237.76%103.8737.97%293.8937.52CANON21.4317.61%29.5917.18%36.3216.82%47.6217.41%134.9617.23HP29.3224.09%42.8124.85%62.0428.74%76.2827.88%210.4526.86LENOVO8.867.28%12.267.12%12.755.90%16.265.94%50.136.40LEXMARK8.927.33%12.467.23%14.276.61%17.926.55%53.576.84Others7.856.45%11.956.94%8.984.16%11.614.24%40.395.16总计121.70100%172.24100%215.87100%273.54100%783.39100%数据来源：CCID 2004，03图2 FY03中国喷墨照片打印机东北市场各品牌销售额情况数据来源：CCID 2004，03表5 中国喷墨照片打印机东北市场黑龙江各品牌销量比例对比Q2 2003Q3 2003Q4 2003Q1 2004FY03 TotalCANON17.21%17.11%17.82%17.21%17.35%EPSON38.21%38.01%39.21%38.00%38.36%HP22.99%23.32%25.53%24.67%24.36%LENOVO7.98%7.65%6.11%7.10%7.08%LEXMARK7.11%7.09%6.39%6.13%6.55%OTHERS6.50%6.82%4.94%6.89%6.29%100%100%100%100%100%100%数据来源：CCID 2004，03图3 FY03中国喷墨照片打印机东北市场黑龙江各品牌销量比例对比图表数据来源：CCID 2004，03表6 中国喷墨照片打印机东北市场吉林各品牌销量比例对比Q2 2003Q3 2003Q4 2003Q1 2004FY03 TotalCANON16.89%16.36%17.03%16.89%16.82%EPSON38.10%38.11%38.56%39.21%38.64%HP21.89%22.16%26.78%25.67%24.71%LENOVO7.91%7.65%6.21%6.21%6.75%LEXMARK6.99%6.89%6.32%6.54%6.62%OTHERS8.22%8.83%5.10%5.48%6.46%100%100%100%100%100%100%数据来源：CCID 2004，03图4 FY03中国喷墨照片打印机东北市场吉林各品牌销量比例对比图表表7 中国喷墨照片打印机东北市场辽宁各品牌销量比例对比Q2 2003Q3 2002Q4 2003Q1 2004FY03 TotalCANON18.21%17.87%17.56%17.86%17.83%EPSON39.23%38.99%39.09%38.79%38.98%HP22.04%22.36%26.89%25.78%24.80%LENOVO7.67%7.45%6.53%6.12%6.74%LEXMARK7.02%7.01%6.54%6.98%6.87%OTHERS5.83%6.32%3.39%4.47%4.77%100%100%100%100%100%100%数据来源：CCID 2004，03图5 FY03中国喷墨照片打印机东北市场辽宁各品牌销量比例对比图表数据来源：CCID 2003，03表8 中国喷墨照片打印机东北市场黑龙江各品牌销售额比例对比Q2 2003Q3 2003Q4 2003Q1 2004FY03 TotalCANON17.12%16.93%17.03%16.98%17.00%EPSON36.81%36.38%38.22%37.25%37.25%HP24.93%25.54%27.75%26.09%26.23%LENOVO7.43%7.21%5.68%6.64%6.63%LEXMARK7.32%7.24%6.54%6.21%6.71%OTHERS6.39%6.69%4.78%6.84%6.18%总计100%100%100%100%100%数据来源：CCID 2003，03图5 FY03中国喷墨照片打印机东北市场黑龙江各品牌销售额比例对比图表数据来源：CCID 2004，03表8 中国喷墨照片打印机东北市场吉林各品牌销售额比例对比Q2 2003Q3 2003Q4 2003Q1 2004FY03 TotalCANON17.02%16.25%16.37%16.85%16.61%EPSON36.62%36.32%37.22%38.03%37.22%HP23.61%24.41%29.13%27.18%26.60%LENOVO7.34%7.17%5.78%5.88%6.35%LEXMARK7.32%7.13%6.51%6.65%6.81%OTHERS8.09%8.72%4.98%5.42%6.41%总计100%100%100%100%100%数据来源：CCID 2003，03图5 FY03中国喷墨照片打印机东北市场吉林各品牌销售额比例对比图表数据来源：CCID 2004，03表8 中国喷墨照片打印机东北市场辽宁各品牌销售额比例对比Q2 2003Q3 2003Q4 2003Q1 2004FY03 TotalCANON18.27%17.82%16.91%17.82%17.64%EPSON37.87%37.08%37.71%37.70%37.59%HP23.70%24.56%29.25%27.16%26.63%LENOVO7.14%7.02%6.