大学英语三(综合教程)第三单元.doc

精品文档大学体验英语三（综合教程）Unit 3 Famous Brand NamesListen and TalkLead inLet me now share my six business success secrets with you: _There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can afford not to take certain business risks._Keeping a tight control on expenses - while at the same time avoiding being penny wise and pound foolish is a wise business practice._A businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach._Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed, owing to poor marketing._Provide more and better products and services, for larger numbers of people, at less cost._An entrepreneur must deliver good quality products and services and support them with a responsible attitude towards shortcomings and faulty products. Related to that is good customer service. Ive just revealed a handful of universal principles of business success. If you apply them, they can contribute towards, your own business successKey: 4, 3, 6, 2, 1, 5Passage A: Bathtub Battleships from Ivorydale2. Answer the following questions with the information from the passage. 1) Why does the author say that with a bar of Ivory Soap in your hand, you are holding a chunk of American history?The introduction of Ivory Soap dates back to the year of 1879. It must have witnessed a lot of great events of American history.2) What does the title Bathtub Battleships from Ivorydale imply? Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soap.3) Do you believe that Ivory Soap is really as widely recognized as the Washington Monument and far more well respected than Congress?It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans.4) How do you understand the authors description of Ivory Soap as a phenomenon?The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon.5) Can you name some of the important factors necessary for a successful business? Open3. Choose the best answer to each question with the information from the passage. 1. We may infer from the passage that _. A) Proctor & Gamble was not impressively successful in its first 20 years. B) the sales of Ivory Soap reach as high as more than thirty billion dollars per year C) the factory of Proctor & Gamble is located in Ivorydale, hence the name of the soap D) Proctor & Gamble was founded by two immigrants shortly before the Civil War2. The most important reason for the great success of Ivory Soap lies in _. A) its brand name which was lifted from the Bible B) its successful nationwide advertising campaign C) its feature of being 99.44/100 percent pure D) its mass production and low cost3. By saying that Ivory Soap is an American Institution, the author indicates that _. A) Ivory Soap is a brand name of Proctor & Gambles products in America B) Ivory Soap is an organization for providing washing powder C) Ivory Soap is well-known to Americans D) Ivory Soap is a landmark building in America4. Proctor & Gamble introduced Ivory Soap in order to _. A) compete with high-quality soaps coming from foreign countries B) arouse childrens interest so that they would become loyal consumers C) satisfy American mothers need of washing out the mouths of their children D) bring a big break to the company and reach one million dollars in sales5. According to the passage, which of the following statements is true? A) Ivory Soap is as solid and spotless as the marble of the Lincoln Memorial. B) Soap operas became known as a result of a P&G sponsored radio serial. C) Ivory Soap is eatable and doesnt even taste all that bad. D) Proctor & Gamble keeps a precise count of the bars of Ivory Soap having been sold.Anwser: 1.A, 2.B, 3.C, 4.A, 5.B4.Fill in each of the blanks with an appropriate word. The example of Proctor and Gambles famous Ivory Soap shows the potential that lies in mass marketing and planned a_and the importance of recognizable b _names. Ivory Soap, first produced in 1879, was well p_with clever slogans. These slogans, particularly the idea that the soap is so pure that it floats, p_so successful that they are still p_today. At the same time, the use of the radio serial for Ivory promotion gave rise to the e_soap opera, which has become a modern g_ phenomenon. The development of Proctor and Gamble itself, from a small-scale operation founded by two i_to a multinational empire of today serves as a good example to build brand names.Anwser: 1.advertising 2.brand 3.promoted 4.proved 5.popular 6.expression 7.global 8.immigrants 5. Underline the words in the following sentences which can be translated into “保证”, and then translate the sentences into Chinese.1. France has already pledged billions of dollars in aid next year.France has already pledged billions of dollars in aid next year.法国已经保证明年提供数十亿美元的援助。2. You shouldnt promise what is impossible.You shouldnt promise what is impossible.你不应对不可能做到的事做出保证。3. The boss assured him that he had no plan to let him go.The boss assured him that he had no plan to let him go.老板向他保证并没有解雇他的打算。4. It would be wise to get his eyes checked to ensure there is no problem.It would be wise to get his eyes checked to ensure there is no problem.检查一下他的眼睛，以保证没有问题，是明智之举。5.Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.已经采取了措施来保证学生不会因经济原因而辍学。6.The manufacturer must warrant the quality of its products according to the regulations.The manufacturer must warrant the quality of its products according to the regulations.生产商必须按规定保证其产品质量6. Fill in the blanks with the words given below. Change the form where necessary. attain precise manufacture sponsor attractive import market (v.) modest brand campaign 1. I dont think that the amount of studying you did in high school would be sufficient to _ good marks in university. 2. Because of the impact of poor sales in other Asian countries, there has been a _ decrease in house sales in China this year. 3. Some young people find computer games so _ that they can hardly pull themselves away to tend to other matters. 4. The victim was able to give a _ description of the drunken driver, which was rather helpful to the police. 5. Some non-governmental organizations are planning a public _ to awaken people to the problem of noise pollution. 6. The cost of producing a tube of toothpaste is about 3 yuan, so we will_ it at 5.50 yuan. 7. Mike is now the director of a factory which _ canned food. 8. Plenty of football and basketball clubs are eager to _ young athletes if they show great promise. 9. The sweaters are made of wool _ from Australia. 10. According to a recent survey, youths are beginning to have a lot of influence on the products and _ their parents choose. Anwser: 1.attain, 2.modest, 3.attractive, 4.precise, 5.campaign, 6.market, 7.manufactures, 8.sponsor, 9.imported, 10. brands 7. Complete the following sentences with phrases or expressions from the passage. Make changes where necessary.1. She wants to drop out of college and become a singer, but her parents _very much _ her intention.2. Many great men have risen from poverty; _ , Lincoln and Edison.3. The number of families of both parents with full-time jobs is growing; _ , children are doing more of the housework. 4. I can use a computer; but _ hardware, I know nothing about it.5. It is expected that all the countries _the WTO _ should trade on equal terms. Anwser: 1.frown (very much) on, 2.for instance, 3.as a result, 4.when it comes to, 5.under . umbrella 8. Translate the following sentences into English.1. 思想是通过语言来表达的。（by means of）2. 我今年买的新书多得难以数清。（keep count of）3. 这位老太太确信今天她儿子会回家来为她庆祝生日的。（feel assured）4. 他妈妈坚持说他每月的零用钱不能超过一百元。（exceed）5. 上个月我们买了一辆车，是用我的名字登记的。（register）Thoughts are expressed by means of language.I have bought so many new books this year that its really difficult for me to keep count of them.The old lady feels assured that her son will come back home today to celebrate her birthday.His mother insisted that his pocket money should not exceed 100 yuan per month.We bought a car last month, which was registered under my name.9. First notice the italicized structural similarities between the choice sentences and their simulated reproductions, and then do the simulated translation of the Chinese sentences. 1.American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap. We all know when it comes to sending a message fast and at low cost, nothing beats e-mail. 对于大部分美国青少年来说，要说既舒服又时尚的衣着，没有什么能比得过T恤和牛仔裤。 2.People were told that Ivory was “so pure that it floats,” and the notion took hold. The products made in China used to be cheap toys, T-shirts, etc., and the impression took hold until Haier started to change it. 阿迪达斯从2004年开始广为宣传“一切皆有可能”，并且使这种观念深入人心。 3.So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination. The music band started only two years ago, but their popularity in Europe beats the imagination. 当这条消息在网上首次发布时，上网浏览的人不计其数。 4.The companys big break came with the introduction of its floating soap. The writers big break came with the publication of his third novel. 这个女孩在歌唱比赛上的杰出表现为她带来了巨大的机遇。 5.Mothers tend to frown on the practice. Board members tend to frown on the cut of the annual bonus. 在许多欧洲国家，人们都反感在公共场所吸烟。 1. For most American teenagers, when it comes to comfortable and fashionable clothing, nothing beats T-shirts and jeans.2. Starting in 2004, Addidas widely promoted that “Impossible is nothing,” and the notion took hold.3. When the news was first released online, the number of its viewers beat the imagination.4. The girls big break came with her outstanding performance at the singing contest.5. In many European countries people tend to frown on smoking in public places.Passage B: Haier Seeks Cool U.S. Image12. Choose the best answer to each question with the information from the passage. 1. What is the main idea of the passage? A) Haier refrigerators and freezers are becoming more and more popular with American college students. B) The old idea that Chinese products in America are mainly cheap toys no longer exists because of Haiers efforts. C) Using its own strategies, Haier is gradually building its brand name in the American market. D) Haiers successful strategy signals the way other Chinese companies should take for their future campaigns in the U.S. market.2. Which of the following best explains the subtitle of the second part - COLLEGE TOEHOLD? A) Haier aims at U.S. college students in the hope that they will become its future employees. B) Haier takes advantage of the strong purchasing power of U.S. college students to strive for more U.S. market. C) Haier wants to learn the advanced technology and administration from U.S. colleges. D) Haier focuses on U.S. college students for the purpose of keeping them as future customers.3. Jemals statement that buying a New York building for $14 million is not whats going to make us can be understood as _. A) they are not going to make money from that building B) buying that building is not for showing their strength C) Haier wont succeed only by the purchase of that building D) buying that building wont put them in difficulty4. Ming-Jer Chens comment Theyre building up their learning curve in the U.S., and then picking up niche markets refers to the fact that _. A) Haier finds a suitable position in the U.S. market through exploration B) Haier provides its employees training courses on marketing C) Haier has set up a plant in Camden that will make large Haier brand refrigerators D) Haier plans to launch Internet-linked appliances with Flash Gordon styling5. It can be inferred from the passage that _. A) with the help of some big advertising firms, Haier is growing quickly B) a refrigerator with an American brand may be a product of Haiers C) refrigerators made by Haier are much cheaper than those by Americas companies D) Haier is the second-biggest manufacturer of refrigerators in the U.S. Anwser: 1.C, 2.D, 3.C, 4.A, 5.B13. Fill in the blanks with the words given below. Change the form where necessary. via loyal comparable alongside film (v.) claim target (v.) smash revenue appliance 1. Government _ have risen dramatically with the successful readjustment of the state-owned enterprises. 2. By _ young people aged 15 to 25, the TV series turned out to be quite a hit. 3.Some_ think that instead of giving us more leisure time, such as computers just seem to add to the pressures of modern life. 4. People all over the world were shocked when they learned the death of Princess Diana _ television and radio. 5. When the host team was beaten, the furious football fan threw the beer bottle to the TV set, _ it to pieces. 6. Nowadays, 80% of companies make the best profits from keeping customers who remain _ to them. 7. To be granted a substantial yearly bonus (奖金) is considered _ to getting a raise in pay. 8. My ID card is locked in the top drawer _ some important documents. 9. With so many people _ unemployment benefit, you cant expect the economy of this country to recover soon. 10. As it was _ in a mountain village, the movie gives