2020高中英语 Unit 1 Advertising学案 牛津译林版必修4

2020高一英语学案：Unit 1 Advertising（牛津译林版必修4）一. 单词应用 根据单词的首字母或汉语意思填写正确单词，注意形式变化。1.If you want to sell this product well, I advise you to a_ it in the newspaper or on TV.2.All of us finally agreed to his plan because of his p_ language.3.Nearly all the a_ to the palace were guarded by the soldiers.4.The writer traveled throughout the country to p_ his latest novel.5.PSAs are often placed for free, and are i_ to educate people about health, safety, or any other i_ which affects public welfare.6.I have c_ _(完成) my article about ads, and Im quite _ (满意) with it.7.The publisher also said that the readers wouldnt believe the writers u_ way of thinking and rich i_ (想象力).8.Have you ever _ (后悔) not having snapped those _ (难忘的) moments?二词形转换1. intended ( adj.) - _ ( n .) 2. educate ( v. ) - _ ( n. )3. connect ( v. ) -_ ( n. ) 4. advertiser ( n. )-_ ( n. )5. create ( v. ) - _ (adj.) 6. society ( n. ) - _ ( adj.)7. imagine ( v.)-_( n.) 8. determine (v.)-_( adj.)9. complete (adj./v.)-_(adv.) 10.satisfied (adj.)_(v.)_ (n.)三. 补全佳句1.他过去生活在农村，但现在已经完全适应城市生活了。He _ _ live in the countryside, but now he _ entirely _ _ the city life.2.总的来说，动物会在人类之前意识到危险。As a _, the animals are faster _ of danger than humans.3.他的表情说明他对这样的结果很不满意。The look on his face _ that he _ not _ with the results.4.野营这样的活动对我从没有吸引力。Such an activity _ camping can never _ _ me5.顾客不应该被不诚实的广告商所蒙骗。Customers shouldnt _ _ some dishonest advertisers.6.我们有多种方式解决这个问题。We have several this problem.There are several _ we can settle this problem.7.我不喜欢她的衣着打扮。I do not like she is (dress).8. 这种疾病有90%的患者能被治愈。Ninety percent of the patients can _ _ this disease.9.这个房间并不打算当起居室用的。This room is serve a living room.10我会让我叔叔帮我检查拼写。Ill get my uncle _ _ _ the spelling for me.四句型转换1.The price has gone up by 5 per cent.The price has_ by 5 per cent.2. We must not be cheated by this kind of trick.We must not fall _ this kind of trick.3. We make them do everything for the public.They are made to _ the public.4.We had better purchase 10 copies for the library.I _ that we should purchase 10 copies for the library.5.You take pride in your cooking, so shouldnt you buy the very freshest food?You are _ of your cooking, so shouldnt you buy the very freshest food?6.We are so used to them that we often do not even realize how many we see and hear in a day._used to them are we that _do we even realize how many we see and hear in a day.7. PSAs use some of the same methods, such as attractive and original images and creative language.PSAs use some of the same methods,_ attractive and original images and creative language.8.Theyre also a good way to make people know the needs of others and the dangers around them.They are also a good way to make people_of the needs of others and the dangers around them.9.It is extremely important to know your audience so you can create the right message for the right people.It is _ _ importance to know your audience so that you can create the right message for the right people.10.There are lots of different ways to make people understand your message when you are putting together an ad compaign.There are lots of different ways to_ your message _ when you are putting together an ad compaign.五.单元话题作文（美文背诵）1、介绍MP3播放器的用途并列举；指出MP3播放器的不利影响。The Function of an MP3 PlayerAn MP3 player, which is one of the most popular electronic devices, is widely used nowadays due to its multifunction.Basically , an MP3 player can download or transfer a significant amount of music of your favorites.The attached devices are easy to use, making it simple to transfer music files to and from your computer and the player.With built-in voice recorder,most MP3 players can record sounds and voices.A reporter can use it to record interviews instead of the old,inconvenient way of writing them in a notebook.With its functions of recording and repeating,students can use it to learn foreign languages,improving their listening ability,recording their own voice to improve pronunciation.An MP3 player can also be used as removable USB disk.Its data storage function allows you to safely store important documents.Except for its wide use,the MP3 player has its negative effect. Your hearing can be seriously harmed if you listen to an MP3 with the volume too high. Sometimes you may violate other persons privacy if the recording function of your MP3 player is improperly used.So use it in the right way,and it will do you good.2、 A Major Advantage of Advertising on TelevisionToday more and more advertisements are seen on the TV screen.Every evening a series of advertisements comes immediately after the News Program, informing TV viewers of the many different sorts of up-to-date products on the market.There are two reasons, I think, for the growing number of advertisements on TV. First, in a competitive economy,the consumer usually has the choice of several different brands of the same product.Thus,manufacturers are confronted with a problem-how to keep sales high enough to stay in business.They solve this problem by advertising, through which each manufacturing company tries to convince consumers that its product is special.Second, most consumers are interested in advertisement. They wish to get from TV advertisements the firsthand information about new products ,which enables them to choose the one they like best.As a result, there is a sharp increase in advertisement on the TV screen.Personally, I am in favor of TV ads, because most of them are interesting and informative.3、AdvertisementWith the development of material prosperity,advertisements have become increasingly important in our daily life.Advertisements give latest information about products.If there were no advertising, consumers could not know about goods in their local shops.Adverti