商务英语写作.ppt

商务英语写作,胡云坤May26,2007,Outline,PartIFundamentalsofbusinesswritingPartIICriteriaforeffectivebusinessWritingPartIIIContentsandformationsofthebookPartIVProblemstobetackledinthiscoursePartVRequirementsforteachers,Booksthathasinfluenceonme,BasicBusinessCommunication(1991)ByRaymondV.LesikarBusinesscommunication(1998)(2005)ByCarolM.Lehman(Thomsonpublishinghouse),Part1Fundamentals,TheoriesrelatedtocommunicationsHumanneedsStrokingandJohariwindowTheoryXandTheoryYMarketingconceptInterculturalknowledge/SRC,1.1MaslowsHierarchyofNeeds,Humanneeds,LowerlevelneedsphysiologicalSafetySocialHigherlevelneedsEsteemSelf-actualization,1.2strokingandJohariwindow,StrokingTransactionalterm(相互作用分析）foridentifyingthewayothersgiverecognitiontoapersonPositivestroke,E.g.receivingcongratulatoryphonecallsorletterNegativestroke,E.g.receivinghurtfulcomments,1.2TrustLeadstoReciprocalSharingDepictedinExpandedOpenAreainJohariWindow,Chapter1,1.2Johariwindow,1.Freeoropenarea-whatweknowaboutourselvesandothersaboutus.2.blindarea-othersknowaboutus,butwedontknowaboutourselves3.hiddenarea-Thingsweknowaboutourselves,otherdontknow4.unknownarea-thingswedontknowandothersdontknowaboutus,Thepurposeistoexpandtheopenarea,decreasethebindandhiddenarea,thereforeleadingtohigherlevelofinterpersonalsharing.Trustissomethingthatmustbeearned.TrustandopennessleadtobettercommunicationbetweentwopeopleInbusinessweaimatbothtaskorientedcommunicationandemotionalcommunication,1.3XtheoryandYtheoryofmanagementstyles,TheoryX:traditionalstyle,meetlowerlevelofhumanneeds,exercisestrongcontrolovertheemployees,employexternalincentivesE.G.jobandpaycheck,TheoryY:ModernstyleMeethigherlevelneedsBalancecontrolandindividualfreedomLessentheexternalmotivationE.Gempowerment,1.4ChangesinmarketingMixfrom4Psto4Cs,Product-designorproductionPriceandplacedistributionPromotion-marketingcommunicationThe4psdeterminehowagoodorserviceismadeandprovided,howmuchitcost,whereitisdistributedandhowitispresentedinallcompanycommunication,4cs,CustomerfocusoncustomerswantsandneedsversusproductCostwhatitcostacustomertoownaproductinsteadofhowtopriceaproduct(e.g.car/consideringtherepaircost)Convenience-focushoweasyitisforcustomerstoacquiretheproduct,ratherthanhoweasyforthecompanytodistributeit(e.g.CocaColaconvincerestaurantstoofferitsproducts,aswellasmakingthemwidelyavailableineverytypeofstores,4cs,CommunicationTraditionallypromotionhasmeantsendingbrandmessageandofferscustomers,usingone-waycommunication.Thenewwayofthinkingfocusesonopeningupopportunitiesfordialogue,fromtellingandsellingtolisteningandlearning,1.5TheselfreferenceCriterion,Thedefinition:TheunconsciousreferencetoonesownculturalvaluesCultivatecultureawarenessandcultureunderstandingLearntobecarefulaboutusingourownculturalnormstojudgepeoplefromothercultures,PartII.CriteriaforEffectiveBusinessWriting,2.1Courtesy-treatingpeoplewithrespectandconcern/employing-Youviewpoints-Conversationallanguage-wordsofpositiveeffect-domorethanexpected,2.2Correctness-grammar,punctuation,spelling,usingaccurateinformationshowrespecttothereceiverofthemessages2.3Concisenesswriteinthefewestpossiblewordswithoutsacrificingcompletenessandyou-viewpointtimeismoneytothecustomers-,2.4Claritytellsthereadersexactlywhattheywantandneed-showconcernforthereaders-Shortsentence,familiarwords2.5Concretenessvivid,specific,actionverbs,2.6CompletenessIncludeallthenecessaryinformationanddatainthemessageFollowingthesixcsstandards,youcan(1)accomplishyourtaskgetthingdone,and(2)maintaingoodwillwithcustomers.,2.7PatternsofBusinessWriting,DirectordergoodnewsandroutinenewsIndirectorderbadnewsandpersuasivemessages,PartIII.Organizationofthebook,3.1contentsPrinciplesofbusinesswriting(1-2)Lettersconcerningtransactions(3-7)Generalletters(8-9)Officecommunications(10-11)Employment(12-14)Proposalandreport(15-16)Businessdocumentsandquestionnaires(17-18),3.2purpose,ToinformUnits.10.11.16TopersuadeUnits4.15.16ToEntertainUnit8.,3.3Organizationofeachunit,WritingprincipleStandardletters(questions)SamplesforanalysisLanguageforwriting-notes-usefulsentencepatternsExercises,PartIVProblemstobetackledbusinesswritingteaching,MotivationofstudentsTeachingmaterialsTeachersprofessionalismteachingmethods-,4.1Studentsmotivationfortakingthecourse,Mostlytheyarepre-experiencelearner:1)Preparefortheirfutureworkinglifeinbusiness(motivated)2)getcreditstograduate(needtobemotivated)3)PassBECtest,4.2Teachingmaterials,NotextbookisperfectinitselforforaparticularteachinglearningcontextNeedtoadaptandsupplementinsomewayforparticularstudentsandspecificteachingcontextsAuthenticmaterialsCasestudy,4.3Particularnatureofbusinesswritingteaching,IsabranchofEnglishforSpecialpurposeIsmorethanspecializedvocabularyinvolveswiththeoriesofappliedlinguistics,socio-linguistics,pragmatics,HRmanagement,psychology,cross-culturalcommunications,4.4Teachingmethod,SubstitutingSupplementingAdaptingcoursebookmaterialaccordingtostudentsinterestsorneedsPairwritingorgroupwritingplanningdraftingr